It is fairly easy to use, the search function is great once you get used to it. The design is modern and eye catching. I like the analytics and the reporting, and the ease of creating email campaigns. Review collected by and hosted on G2.com.

There are several features that seem like the should be standard - such as Canada Post integration not having the feature of signature required, thus making it useless to us, or being able to see which employee changed what on a product, or blocking a certain payment method on certain products to prevent fraud, or the ability to mark an order as printed when it has been printed - that they don't have, but that the AI help says exists. Review collected by and hosted on G2.com.

The biggest advantage of Shopify Plus for our team is how easy it is to manage day-to-day store operations without depending heavily on developers. We update product catalogs, adjust campaigns, and modify the storefront directly from the admin dashboard. The automation tools have also made a noticeable difference in reducing manual tasks. For example, we use Shopify Flow to automate repetitive workflows like tagging orders, routing high-value purchases to a separate review queue, and updating inventory triggers.

Another feature that stands out is the reliability. During our peak seasonal campaigns, Shopify Plus handled traffic spikes without slowing down or forcing us to scale servers manually. The stability and uptime have been better than what we experienced with our previous platform. Review collected by and hosted on G2.com.

Although the ecosystem is strong, some advanced features still require third-party apps. If you need highly customized promotions or complex merchandising rules, you may end up relying on multiple apps, which increases monthly costs. I also wish Shopify would give more control over checkout customizations without requiring Shopify Scripts or Functions, especially for businesses with regional pricing or multi-market setups. Review collected by and hosted on G2.com.

I like the ease of use of Shopify Plus; it's very straightforward, which made the initial setup extremely easy and quick, even for our small team of five. The availability of apps to connect to makes it super convenient, especially the easy connection with marketing tech. It allows us to list our inventory online efficiently. We have a small lean team, so the automation Shopify Plus offers is very helpful. I also appreciate the ability to use it in combination with other tools like Klaviyo, Attentive, and Looker. Review collected by and hosted on G2.com.

No dislikes on my end Review collected by and hosted on G2.com.

I appreciate Shopify Plus for its easy setup and modular functionality. The platform has a large app marketplace that lets us add any web functions we need for our customers and clients. I like that it can handle multiple stores, locations, and geographies with high customization available even out of the box. It's great that billing is managed together with apps and add-ons, and I also like that payouts per store can be customized to meet our cash flow requirements. The account setup was easy, and creating a basic website/user interface for our customers and clients was straightforward. Review collected by and hosted on G2.com.

Pricing is high and not recommended for startups. Shopify also requires one subscription per brand so when setting up multiple stores, we have to keep in mind that sub-brands that look different under the same holdings/parent company will not be approved in the same subscription. Review collected by and hosted on G2.com.

I have been working with multiple Shopify stores on the Shopify Plus plan, and what I like best about it is the flexibility to add custom code promotions without relying on a bunch of apps that break or slow the store. Also, checkout extensibility has been a game-changer for building fully customized checkout experiences with custom UI, logic, and branding. Review collected by and hosted on G2.com.

I don't think there is any downside to using Shopify Plus, but upgrading from basic to the Plus plan requires a hefty amount. This is not feasible for a new store or someone who is just starting their business. As a result, they have to face many limitations that can only be solved by upgrading to Shopify Plus. Review collected by and hosted on G2.com.

I love the new marketing tab with attribution that I can change between last click and last click non-direct. I also love that I can use UTM parameters to see reporting. It helps me report on revenue by channel and get into granular information such as which email performed better. I also appreciate that Shopify Plus is easy to use and serves as our source of truth for reporting on revenue. We can sell directly to consumers with an easy-to-use site. Review collected by and hosted on G2.com.

I wish that I could export from that marketing tab. Right now it's view only. I need to be able to export this data onto a CSV file like you can in the analytics > reports tab. Review collected by and hosted on G2.com.

I like Shopify Plus because it gives an unbeatable combination of enterprise-level power, scalability, and straightforward usability. It's really helpful for managing multiple brands, storefronts, regions, and currencies from one backend. It supports our wholesale and B2B sales alongside our direct-to-consumer channel with custom pricing lists and dedicated wholesale portals. The advanced automation helps us streamline workflows like bulk product updates, order routing, and customer segmentation. I also appreciate the integration with a complex tech stack, including ERPs, CRMs, payment gateways, 3PLs, and marketing tools. I'm confident with the enterprise-level security, scalability, and 24/7 priority support. The platform handles flash sales, exclusive launches, and high-demand promotions without site performance worries. Plus, the initial setup was surprisingly straightforward and smooth compared to other platforms. Review collected by and hosted on G2.com.

First, the platform customization has hard limits, especially when it comes to deeply customizing the checkout or core backend logic. While it’s very flexible for most brands, if you need highly unique, enterprise-level checkout flows or business logic, you can hit walls that require workarounds or apps. Second, the cost structure adds up quickly. Beyond the base platform fee, many critical enterprise features require additional paid apps or custom development, which increases the total cost of ownership significantly compared to self-hosted solutions. Review collected by and hosted on G2.com.

What I like best about Shopify Plus is its scalability and automation. It handles high-volume traffic effortlessly while offering advanced tools like Shopify Flow and customizable checkout, making it ideal for growing brands that need flexibility and efficiency. Review collected by and hosted on G2.com.

Shopify Plus can be expensive, especially for smaller brands, and customization can feel limited without workarounds. Some features still require apps, which adds cost and complexity. Support is good, but not always fast for urgent issues. Review collected by and hosted on G2.com.

I like how reliable Shopify Plus is. Our website runs smoothly and customers can place orders without issues, which is great for a small carpentry business like ours. The platform makes it easy to upload product photos, update prices, and manage custom furniture listings without needing too much technical knowledge. I also appreciate how easy it is to update product details when something changes, like adjusting pricing or delivery times due to variations in wood prices and material availability. Uploading clear photos of our furniture really helps customers understand the quality and design before ordering, which is crucial for handmade items. Review collected by and hosted on G2.com.

One challenge for us is that the platform can feel a bit complex at times, especially when trying to adjust more advanced settings. As a small carpentry business, we don’t have a technical person on the team, so sometimes we need extra time to figure things out or look for help online. The pricing is also on the higher side, which can feel heavy for a growing business like ours, especially during slower sales months. While the features are powerful, not all of them are easy to use without some learning. Another thing is that for very specific custom product options, we sometimes need additional apps, which adds to the overall cost and setup time. Review collected by and hosted on G2.com.

I really like Shopify Plus because it is powerful and extremely easy to use. I especially like their deep checkout customization, which provides better conversion and a personalized experience. Automation tools like Shopify Flow automate repetitive tasks, saving a lot of time. With Shopify Plus, hosting, security, and speed are built-in, making maintenance easier, and this platform naturally handles high traffic with ease. I switched from Magento to Shopify Plus because the maintenance and technical load are significantly lower here. Review collected by and hosted on G2.com.

Shopify Plus's checkout is more customizable compared to normal Shopify, but it is not a fully open checkout. There are some scripting and logic restrictions, which make it difficult to create completely custom layouts and limit the ability to deeply tweak the payment step. If it were a bit more open, enterprise brands could be even more creative. Review collected by and hosted on G2.com.