I really appreciate that Shopify Plus is the most used tool on the market, making it the best interfaced tool with everything, whether it's third-party websites or tools via API. Even with my accounting tool, it's well interfaced, and for that, it's really great. It's also very easy to use, and all web agencies know how to customize Shopify to create beautiful templates at an affordable price. Moreover, it's a very reliable tool; there are bugs, but they are very rare. Review collected by and hosted on G2.com.

There are sometimes a few bugs, but it's really very rare. The management between Shopify the website and Shopify POS can be a bit complicated, such as during in-store refunds for orders made on the site. The VAT rules are not always correct, as Shopify applies the VAT rate of the billing country rather than that of the delivery country, which does not comply with French standards. Review collected by and hosted on G2.com.

I love how Shopify Plus allows me to easily create my online store and integrates seamlessly with almost all platforms, which boosts my sales. The integration with digital and social media channels is awesome, making my store visible on multiple fronts. The recent AI rollout is great, as it automatically makes my store and products visible on AI channels. I also appreciate how all my products are easily synced to Google Merchant Center, Meta Business Suite, Bing Merchant Center, and TikTok Shopping. The initial setup was easy. Review collected by and hosted on G2.com.

They should have the reviews section by default so that I don't need to install any app. Review collected by and hosted on G2.com.

I really like Shopify Plus for its reliability and automation capabilities. It handles high order volumes smoothly, which is especially important during peak sales times, ensuring our store is both fast and stable. Shopify Flow stands out as it helps automate tasks like order tagging, notifications, and fraud checks, which saves time and reduces manual work. The customizable checkout improves customer experience and helps boost conversions. I also find the advanced analytics useful for gaining insights into sales and customer behavior. Additionally, the platform supports multi-channel selling and makes refund management easy, which helps streamline daily operations, enabling us to scale confidently and focus on growth and customer satisfaction. Review collected by and hosted on G2.com.

While Shopify Plus offers many powerful features, there are a few areas that could be improved. Some advanced customizations still require developer support, which can slow down implementation and increase costs. Although Shopify Flow is very useful, it can feel limited for more complex automation compared to dedicated automation platforms. We also find that certain integrations with third-party apps can become expensive, as many essential features rely on paid apps. This increases overall operational costs over time. Additionally, reporting and analytics, while helpful, could offer more built-in advanced customization without needing external tools. Another area for improvement is flexibility in checkout customization, which, although powerful, still has some restrictions. Improving native features, reducing dependency on apps, and expanding automation capabilities would make Shopify Plus even more valuable for growing businesses. Review collected by and hosted on G2.com.

The best all in one platform for starting and managing any e-commerce business, really easy to use and create a website, tons of third party applications that seamlessly connect with the online store. Review collected by and hosted on G2.com.

A bit expensive as monthly charge is 2000$ and they take transaction fees minimal but still and then there are third party applications with monthly charge, but you can work with apps that are free and some even reduce the price Review collected by and hosted on G2.com.

What I like best about Shopify Plus is how reliable and scalable it is. Even during high traffic events or sales, the platform handles everything smoothly without performance issues.

I also like the level of customization it offers, especially around checkout and automation. Features like Shopify Flow really help in reducing manual work and improving efficiency.

Another big plus is the support—you get dedicated assistance, which makes a difference when you’re managing a growing business. Overall, it feels like a platform built for scale, not just day-to-day operations. Review collected by and hosted on G2.com.

One downside of Shopify Plus is the cost—it can feel quite expensive, especially if you’re not fully using all the advanced features.

Also, while it offers customization, there are still some limitations compared to fully custom-built platforms, especially when it comes to deeper backend control.

Another thing is that certain integrations and changes sometimes require developer support, which can slow things down a bit if you want to move quickly.

Overall, it’s a strong platform, but there are moments where flexibility and cost can be a concern. Review collected by and hosted on G2.com.

I use Shopify Plus for my client's shop, catering to both retail and wholesale customers. It lets me manage these different customer types with one website without sacrificing speed. I find it easy to use and appreciate the speed of the checkout process. Shopify Plus handles different client levels and pricing very well, and it integrates seamlessly with all our existing software. The initial setup was really easy, and overall, I think it is the best solution for the price. Review collected by and hosted on G2.com.

There are a few things I would optimize on the wholesale side. Allowing the customer side to change their profile and save multiple shipping addresses. Review collected by and hosted on G2.com.

That everything is integrated and in one place - I can manage the whole business from there. Review collected by and hosted on G2.com.

There are elements that will randomly change - one that happened recently was they changed the interface for adjusting inventory. They often aren't big changes, it just catches me off guard until I figure out the new way it's supposed to work. Review collected by and hosted on G2.com.

I really like the flexibility and ease of use that Shopify Plus offers. It's straightforward to train new team members and get them up to speed with the intuitive interface. If support is needed, the support team is always on hand and resolves issues quickly through live chat or email. The ability to manage stores with bulk imports and exports is also a big plus. Overall, the ease of use makes it easy for a large majority of our team to work with confidently and efficiently. Review collected by and hosted on G2.com.

I think the only thing that I'd probably would like easier would be the ability to manage across multiple Shopify instances. At the moment, we've got to export and import everything and you've got to do it in a very structured way so you don't get any errors. Actually, having a built-in ability to just push product from a mass store and then duplicate everything that you've done into one of the other stores would be a huge benefit for us. I've tried looking for other apps that do it, but nothing does it to pull absolutely everything across. So I think there's some work there that could be done. Review collected by and hosted on G2.com.

What I like the best about Shopify is that its the best of both worlds - It's a closed system so its difficult to break, but yet it is still very flexible and allows you to do things most ecommerce platforms won't. Prior to migrating to Shopify, we used Magento for more than a decade. We chose Magento because of its open nature, but we quickly found that it was a double-edged sword. I can't tell you how many times things broke. For example, we'd install an extension, only to find out that it broke something completely unrelated in Magento. And more often than not, we'd find out when one of our customers would report it to Similarly, we struggled to make our Magento-based website FAST. We kept throwing money after more expensive hosting solutions, hoping that this would solve the speed issue and it never did. By the end of our time on Magento, we were spending over $5,000 a month just on hosting and yet our website would never pass Google Core Vitals. For the first time in years, we're excited about what the future holds with our website and not worried that something would stop working in the middle of the night for unknown reason.

With Shopify, everything just works and works beautifully. And our shopify site passed Core Vitals as soon as our Shopify store launched.

I also like the fact that Shopify licensing fee covers both HOSTING and SOFTWARE, so you know exactly what you're paying for. No throwing money into the pit hoping that spending another $1,000 will solve your problem - which in our case it NEVER did. Review collected by and hosted on G2.com.

My only complaints are kind of nit-picky. For example, when viewing the products section in the admin panel, it doesn't show you the SKUs of the products. That's very weird to me. Review collected by and hosted on G2.com.

What I like best about Shopify Plus is Sidekick’s low-code feature—it lets me build custom tools and tweak store settings with plain language, no developer needed. Total time-saver for non-technical folks like me. Review collected by and hosted on G2.com.

What I dislike most about Shopify Plus is that its Flow workflows can’t be triggered based on custom tracking timings, nor can they directly pull tracking data from the algorithm backend. We have to manually store the tracking data ourselves via Capstone 1, instead of being able to leverage the user behavior tracking data that’s already natively stored in the algorithm system. This adds unnecessary extra steps and creates data silos in our workflow, which is a real hassle when we’re trying to optimize our marketing and sales automation processes. Review collected by and hosted on G2.com.