Shift GmbH is a German company specializing in the development and distribution of sustainable consumer electronics, including smartphones, tablets, and notebooks. Founded in 2014, Shift is committed to fairness in manufacturing and environmental sustainability, emphasizing modular designs that promote longevity and ease of repair. Key Features and Functionality: - Modular Design: Shift's products are designed with modularity in mind, allowing users to easily replace or upgrade individual components, thereby extending the device's lifespan and reducing electronic waste. - Sustainable Materials: The company utilizes recycled materials in its products, such as the SHIFTsound SP speaker, which is made from 90% recycled materials. - Fair Manufacturing Practices: Shift ensures fair wages and working conditions in its production facilities, with employees in its Chinese manufacturing facility earning four times the industry average. - Device Deposit System: To encourage recycling and proper disposal, Shift implements a device deposit system where customers receive a refund upon returning their old devices. Primary Value and User Solutions: Shift GmbH addresses the growing consumer demand for ethical and sustainable technology by offering devices that are not only high-performing but also environmentally responsible and socially equitable. By focusing on modularity, the company empowers users to repair and upgrade their devices, reducing the need for frequent replacements and minimizing electronic waste. This approach not only extends the product lifecycle but also provides cost savings to consumers. Additionally, Shift's commitment to fair labor practices ensures that customers can trust the ethical integrity of their purchases.