Shaw/Scott is a boutique digital marketing agency and consultancy dedicated to empowering B2C brands to enhance their customer retention and loyalty programs. Founded in 2009, the agency has grown to a team of over 75 professionals across the globe, delivering exceptional marketing services designed for the modern world where diversity, flexibility, partnership, and innovation thrive. Key Features and Functionality: - Consulting: Provides data-driven strategies backed by qualitative and quantitative research to deliver exceptional customer experiences. - Enablement: Supports in-house teams or offers dedicated resources to develop dynamic, data-intelligent, and automated marketing campaigns. - Implementation: Assists in leveraging enterprise-level marketing platforms, ensuring clients maximize their tools and move beyond feasibility to optimal solutions. - Software Solutions: Offers a suite of software designed to address real-life marketing challenges, empowering teams to drive consistent results. Primary Value and Solutions: Shaw/Scott specializes in elevating customer experiences by offering comprehensive services that include strategic roadmaps, full-service email and mobile marketing execution, customer journey mapping, analytics and dashboard development, modular email templates, lifecycle and loyalty program development, ESP and loyalty platform RFP support, MarTech audits, communication matrices, and ESP migrations and implementations. Their boutique size ensures clients receive personalized attention from experienced professionals, fostering long-term brand affinity and delivering measurable results.