# Best Visual Product Customization Software - Page 6

*By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*


Visual product customization software helps companies create configurable 3D visualizations of their products for use on their websites or e-commerce platforms. This type of software improves the buyer experience by providing detailed 3D visualizations and allowing buyers to configure products online. More advanced software also provides features for virtual reality and interactive product tours. Visual product customization software is mostly used by e-commerce professionals but can also be used by designers or salespeople.

Visual product customization solutions should integrate with [CAD software](https://www.g2.com/categories/cad) or provide the option to import CAD models. Integration with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [web content management software](https://www.g2.com/categories/web-content-management) is also essential.

To qualify for inclusion in the Visual Product Customization category, a product must:

- Allow users to create 3D visualizations from scratch or based on CAD models
- Provide 3D configuration options such as WYSIWYG configurators
- Include options to embed 3D visualizations in websites and e-commerce stores
- Deliver advanced online configuration options for consumers and website visitors






## G2 Grid® for Visual Product Customization Software
![G2 Grid® for Visual Product Customization Software plotting products by satisfaction and market presence](https://www.g2.com/categories/visual-product-customization/grids.png?focus%5B%5D=1179313&focus%5B%5D=59595&focus%5B%5D=13820&focus%5B%5D=143202&focus%5B%5D=5292&focus%5B%5D=144205&focus%5B%5D=17943&focus%5B%5D=140476)
Highlighted products: ServiceNow CPQ, Zakeke, Kickflip, Coohom, DesignNBuy, SAP 3D Visual Enterprise, Dopple, and Cylindo.
Underlying data: [Grid® JSON](https://www.g2.com/categories/visual-product-customization/grids.json?focus%5B%5D=servicenow-cpq&focus%5B%5D=zakeke&focus%5B%5D=kickflip-kickflip&focus%5B%5D=coohom&focus%5B%5D=design-n-buy&focus%5B%5D=sap-3d-visual-enterprise&focus%5B%5D=dopple&focus%5B%5D=cylindo)


## How Many Visual Product Customization Software Products Does G2 Track?
**Total Products under this Category:** 91

### Category Stats (Jul 2026)
- **Average Rating**: 4.51/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: DesignNBuy (+0.14%) - Among all products in this category, DesignNBuy recorded the largest rating increase compared to last month
*Last updated: July 19, 2026*


## How Does G2 Rank Visual Product Customization Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,300+ Authentic Reviews
- 91+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Visual Product Customization Software Is Best for Your Use Case?

- **Leader:** [ServiceNow CPQ](https://www.g2.com/products/servicenow-cpq/reviews)
- **Highest Performer:** [Dopple](https://www.g2.com/products/dopple/reviews)
- **Easiest to Use:** [DesignNBuy](https://www.g2.com/products/design-n-buy/reviews)
- **Top Trending:** [ServiceNow CPQ](https://www.g2.com/products/servicenow-cpq/reviews)
- **Best Free Software:** [Kickflip](https://www.g2.com/products/kickflip-kickflip/reviews)



## What Is Visual Product Customization Software?

[E-Commerce Software](https://www.g2.com/categories/e-commerce)

## What Software Categories Are Similar to Visual Product Customization Software?

- [CPQ Software](https://www.g2.com/categories/cpq)
- [Augmented Reality (AR) Visualization Software](https://www.g2.com/categories/ar-visualization)
- [Visual Configuration Software](https://www.g2.com/categories/visual-configuration)