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SFX AdTech & Media

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SFX AdTech & Media helps talent teams attract right-fit candidates with data-driven programmatic and social advertising, first-party audience insights, and full-funnel media optimization. Using real-time performance data and powerful targeting tools, the solution maximizes reach, improves efficiency, and drives stronger results across job advertising and employer brand campaigns. Beyond the technology, Symphony Talent’s strategic media advisors provide ongoing optimization, channel recommendations, and campaign management to ensure every investment delivers measurable impact. The result is smarter, more efficient attraction strategies that connect organizations with the candidates most likely to convert. Key capabilities: • Multi-channel advertising: Target viewers where they are, including social, connected TV, in-game, digital out-of-home (DOOH), and more • Automation • Auto-campaigning: Receive instant updates across all sites as goals, job counts, or budgets change • Auto-optimization: Save spend by setting a goal limit and only advertising the bottom x% of under-pacing jobs • Auto-leveling: Drive the approved spend ratios for each online publication, job board, or social site for each campaign • SFX Insights: Use SFX Insights to uncover valuable information about advertising performance to guide campaign optimization efforts and demonstrate ROI to stakeholders • First-party data tools: Quickly capture jobseeker contact information to personalize retargeting and boost application rates • Omnichannel tracking & reporting: Multi-event ad attribution tracks all jobseeker touchpoints, from influencers (multi-touch) to drivers (last-click)

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