Sertainty is a data privacy platform that embeds self-protection, governance, and tracking directly into data, enabling it to act as an active participant in its own security. By integrating intelligence within the data itself, Sertainty ensures that sensitive information remains secure, even when traditional security measures fail. This approach allows organizations to maintain control over their data, enforce access policies, and monitor data usage in real-time, thereby transforming passive data into self-reliant, self-governing entities. Key Features and Functionality: - Self-Protecting Data: Data files are equipped with embedded intelligence that enables them to defend against unauthorized access and mitigate risks autonomously. - Zero Trust Architecture: The platform operates on a zero-trust model at the data layer, ensuring that data continuously verifies access requests, granting permissions only to authenticated users. - End-to-End Self-Governance: Organizations can define and enforce policies governing data access, usage, and sharing, with the data itself ensuring compliance with these policies. - Real-Time Tracking and Auditing: Sertainty provides tamper-resistant event logs that track data ownership, access history, and movements, offering transparency and accountability. - Developer Tools: The Sertainty Software Development Kit (SDK allows developers to integrate these security features into their applications, supporting multiple operating systems and programming languages. Primary Value and Problem Solved: Sertainty addresses the critical challenge of data privacy by empowering data to protect, govern, and track itself, thereby reducing reliance on external security measures that can be bypassed. This self-reliant approach ensures that sensitive information remains secure across various environments, including in transit, at rest, and during processing. By embedding security directly into the data, organizations can confidently share and monetize their information without compromising privacy, comply with evolving data protection regulations, and build trust with customers and stakeholders.