I like that with Serpstat, you have all toolkits you might need just in one place. It's a perfect solution both for experienced and beginners in SEO, the interface is pretty easy to use. Rank tracker and site audit are my favorites, I use them the most. Serpstat often releases new updates and new tools and sometimes it is impressive how fast they come up with new ones, so I'm sticking with these guys from now on. Review collected by and hosted on G2.com.

Haven't found any cons yet, if any issues or questions arise, Serpstat's team reacts immediately to all messages in chat and helps timely. Review collected by and hosted on G2.com.

Support really helped me, the tool offer features than I expected and those are useful features, not some fluff ones that only distract you. Review collected by and hosted on G2.com.

From my experience so far there is nothing I dislike, cant think of anything right now. Review collected by and hosted on G2.com.

We have 22 websites in different countries but the same niche. Serpstat helps us to track positions in SERP, see changes and make perfect competitors research. Positions are the same that during a manual search in the corresponding countries. It's a very valuable feature for us. We like the design and simplicity for users. Technical documentation is very detailed. Support is also knowledgeable and attentive to details. Review collected by and hosted on G2.com.

Exporting to excel could be more user-friendly. Review collected by and hosted on G2.com.

Serpstat shares the data about SEO Optimizing and competitors' stats similar to other tools such as ahrefs and semrush. The better thing is cost is so competitive and gives better insights when the uses are so specific about Keyword research, Site Audit, Domain Analysis and Backlinks details. Review collected by and hosted on G2.com.

The stats should be more descriptive and in detail, as currently, they are generic. Paid Analysis does not show up when I found better data on other competitors. Review collected by and hosted on G2.com.

Create multiple Website Audit reports in a professional Way.

Easily Find Low competition and High searches keywords.

Know competitors' backlinks in PDF Format to improve backlinking.

Advanced Analytic tool to track all website pages and On site.

Monitor progress of business websites and reply to clients' queries.

Gives Priority wise suggestions to optimize business websites. Review collected by and hosted on G2.com.

Serpstat has important features like backlinking. It is a strong point, By the use of competitor backlinks data we can increase backlinking of our business website and improve website traffic easily. Review collected by and hosted on G2.com.

The strongest side of Serpstat is keyword research. It's super fast and easy to get tons of good keywords. Outstanding API access for all pricing plans.

And even now that Ukraine has been attacked by Russia:

* not a split-second of down-time

* the app is continually developed further - rapidly!

* the quality of their database stays very high (I use several SEO tools and I routinely compare search volumes, positions etc.)

A few points I noticed in the years I have been using Serpstat:

Credits:

If you want to do something, go ahead, do it. You will not run out of credits. Everything is calculated very generously.

Keyword research:

* Organic keyword research is superb, with powerful filter options, related keywords, keyword suggestions etc.

* Good PPC keyword research function, but it's the organic research where Serpstat excels

* Lots of cool features like you can upload a keyword list to get keyword suggestions for all keywords in your list.

* Filters. They are powerful. Choose AND or OR logic, combine filters, save filter configurations ... These filters are available throughout all the functions.

* Clustering function

Technical audit:

* Solid audit function with many parameters, nothing spectacular, but fit for purpose

Backlinks:

* In general a basic backlink tool, but has special features like an overview over outgoing links, scanning for malicious link donors etc. Again, lots of powerful filters.

Service:

* Super fast response of their people using the chat function.

* If you report a problem, they research it thoroughly. If it's your mistake, they help you how to use their product properly. If it's a bug, they fix it and tell you when it's done.

* If you ask for a new feature, there is a good chance they will consider it.

API:

* API access is included in every pricing tier. (Wow.)

* Good documentation with programming examples provided

Pricing:

It's a fraction compared to similar tools. Very good discounts for longer subscriptions are available. Review collected by and hosted on G2.com.

The keyword traffic estimates seem too high.

The backlink tool does not have a page-level authority value, only domain-level.

They told me they are working on a new PPC keyword tracking functionality. The current PPC keyword *tracking* function is quite basic. Review collected by and hosted on G2.com.

The keyword research functionality is super fast and you get a ton of keywords.

The questions is also a great feature to see what is people asking about those keywords.

The technical audit helps me see at glance what is wrong with my website. Review collected by and hosted on G2.com.

I bought the lifetime deal, and I would like to access the Spanish database. I only get access to the English one. Review collected by and hosted on G2.com.

The campaign setup was simple and easy to perform. Review collected by and hosted on G2.com.

Logging into the platform has been an issue for me. Browser doesn't save password. Review collected by and hosted on G2.com.

Serpstat has a very logical menu structure, with a clear break down between keyword research, competitors research and rank tracking Review collected by and hosted on G2.com.

Haven't discover major CONS yet. Sometimes query search is on a slower side, but not a deal breaker Review collected by and hosted on G2.com.

Multifunctionality of the platform, constant new features, detailed statistics. Possibility of integration with other systems and services. Ultra-fast support service - always provides the most detailed assistance in solving problems. Review collected by and hosted on G2.com.

Sometimes the service lags, but increasingly less often, which is pleasing. There are suggestions for improving the functionality that I have passed on to the developers, and many contentious issues have already been resolved. Review collected by and hosted on G2.com.