# Top Free Digital Advertising Intelligence Software

## How Many Digital Advertising Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 106

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdClarity (+2.5%) - Among all products in this category, AdClarity recorded the largest rating increase compared to last month

_Last updated: July 22, 2026_

## How Does G2 Rank Digital Advertising Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,900+ Authentic Reviews
- 106+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

[
Similarweb
](https://www.g2.com/products/similarweb/reviews)

By [Similarweb](https://www.g2.com/sellers/similarweb)

[

4.4/5(1,176)

](https://www.g2.com/products/similarweb/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of Similarweb, which allows for quick access to valuable insights on website traffic and competitor performance. The platform's abilit

Pros and Cons

[
Ease of Use (133)
](https://www.g2.com/products/similarweb/reviews?qs=pros-and-cons)[
Data Inaccuracy (56)
](https://www.g2.com/products/similarweb/reviews?qs=pros-and-cons)

[
Coinis
](https://www.g2.com/products/coinis/reviews)

By [Coinis](https://www.g2.com/sellers/coinis)

[

5/5(29)

](https://www.g2.com/products/coinis/reviews)

What do users say?

Users consistently highlight the easy-to-use interface and responsive, knowledgeable support, noting that campaign setup and management feel simple and time-saving. Many also value the fast AI video c

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
MediaRadar
](https://www.g2.com/products/mediaradar/reviews)

By [MediaRadar](https://www.g2.com/sellers/mediaradar)

[

4.5/5(135)

](https://www.g2.com/products/mediaradar/reviews)

What do users say?

Users consistently praise the product for its user-friendly interface and comprehensive data on advertising trends and contacts, which significantly aids in prospecting and competitive analysis. The p

[
MobileAction
](https://www.g2.com/products/mobileaction/reviews)

By [MobileAction](https://www.g2.com/sellers/mobileaction)

[

4.4/5(113)

](https://www.g2.com/products/mobileaction/reviews)

What do users say?

Users consistently praise the platform for its ease of use and responsive customer support, which significantly enhances their experience in managing app marketing campaigns. The comprehensive feature

Pros and Cons

[
Ease of Use (10)
](https://www.g2.com/products/mobileaction/reviews?qs=pros-and-cons)[
Lack of Information (3)
](https://www.g2.com/products/mobileaction/reviews?qs=pros-and-cons)

[
AppTweak
](https://www.g2.com/products/apptweak/reviews)

By [AppTweak](https://www.g2.com/sellers/apptweak)

[

4.6/5(207)

](https://www.g2.com/products/apptweak/reviews)

What do users say?

Users consistently praise the intuitive interface and comprehensive features of AppTweak, which streamline app store optimization and competitor analysis. The platform's ability to provide detailed in

Pros and Cons

[
Ease of Use (64)
](https://www.g2.com/products/apptweak/reviews?qs=pros-and-cons)[
Data Inaccuracy (19)
](https://www.g2.com/products/apptweak/reviews?qs=pros-and-cons)

[
Pathmatics by Sensor Tower
](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)

By [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower)

[

4.3/5(345)

](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)

What do users say?

Users consistently praise the ease of use and comprehensive data provided by Pathmatics, which allows for quick insights into competitor advertising strategies. The platform's intuitive interface and

[
Poltio
](https://www.g2.com/products/poltio/reviews)

By [Poltio](https://www.g2.com/sellers/poltio)

[

4.7/5(28)

](https://www.g2.com/products/poltio/reviews)

What do users say?

Users consistently praise the user-friendly interface and flexible integration of Poltio, which makes it easy to create engaging surveys and quizzes. Many appreciate how the platform enhances customer

Pros and Cons

[
Ease of Use (4)
](https://www.g2.com/products/poltio/reviews?qs=pros-and-cons)[
Complexity (1)
](https://www.g2.com/products/poltio/reviews?qs=pros-and-cons)

[
AdClarity
](https://www.g2.com/products/adclarity/reviews)

By [BIScience](https://www.g2.com/sellers/biscience)

[

4.1/5(10)

](https://www.g2.com/products/adclarity/reviews)

What do users say?

Users consistently praise the platform for its user-friendly interface and robust insights into competitors' advertising strategies, which aid in effective media planning. Many find it invaluable for

Pros and Cons

[
Competitor Analysis (1)
](https://www.g2.com/products/adclarity/reviews?qs=pros-and-cons)[
Expensive (1)
](https://www.g2.com/products/adclarity/reviews?qs=pros-and-cons)

[
Sensor Tower
](https://www.g2.com/products/sensor-tower/reviews)

By [Sensor Tower](https://www.g2.com/sellers/sensor-tower)

[

4.3/5(144)

](https://www.g2.com/products/sensor-tower/reviews)

What do users say?

Users consistently praise the product for its comprehensive data and user-friendly interface, which facilitate effective analysis of app performance and competitive insights. The platform's ability to

[
EX.CO
](https://www.g2.com/products/ex-co/reviews)

By [EX.CO](https://www.g2.com/sellers/ex-co)

[

4.3/5(25)

](https://www.g2.com/products/ex-co/reviews)

What do users say?

Users consistently praise the outstanding customer service and ease of use of the platform, highlighting how it facilitates quick setup and effective monetization strategies. Many appreciate the flexi

Pros and Cons

[
Customer Support (9)
](https://www.g2.com/products/ex-co/reviews?qs=pros-and-cons)[
Dashboard Issues (2)
](https://www.g2.com/products/ex-co/reviews?qs=pros-and-cons)

[
SplitMetrics Acquire
](https://www.g2.com/products/splitmetrics-acquire/reviews)

By [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)

[

4.8/5(46)

](https://www.g2.com/products/splitmetrics-acquire/reviews)

What do users say?

Users consistently praise the user-friendly interface and automation features of SplitMetrics Acquire, which significantly streamline campaign management and save time. The platform's ability to provi

Pros and Cons

[
Ease of Use (7)
](https://www.g2.com/products/splitmetrics-acquire/reviews?qs=pros-and-cons)[
Limited Features (3)
](https://www.g2.com/products/splitmetrics-acquire/reviews?qs=pros-and-cons)

[
WhatRunsWhere
](https://www.g2.com/products/whatrunswhere/reviews)

By [WhatRunsWhere.com](https://www.g2.com/sellers/whatrunswhere-com)

[

4.4/5(5)

](https://www.g2.com/products/whatrunswhere/reviews)

Product Description

WhatRunsWhere is the must have tool for buying media. It allows you to quickly make smarter choices when developing digital campaigns, resulting in no wasted ad spend and improved ROI from media buyin

[
Admetricks
](https://www.g2.com/products/admetricks/reviews)

By [Admetricks](https://www.g2.com/sellers/admetricks)

[

4.4/5(4)

](https://www.g2.com/products/admetricks/reviews)

Product Description

Admetricks is Ad Intelligence for Online Advertising It allows you to Discover where and how much brands are spending on online advertising to make better strategic decisions, track your competitors

[
AppGrowing
](https://www.g2.com/products/appgrowing/reviews)

By [AppGrowing](https://www.g2.com/sellers/appgrowing)

[

5/5(2)

](https://www.g2.com/products/appgrowing/reviews)

Product Description

AppGrowing is an AI-powered advertising intelligence platform designed for app, game, and digital marketing teams. It helps users analyze global advertising data, understand competitor strategies, and

[
Burt Intelligence
](https://www.g2.com/products/burt-intelligence/reviews)

By [Burt Intelligence](https://www.g2.com/sellers/burt-intelligence)

[

4.5/5(2)

](https://www.g2.com/products/burt-intelligence/reviews)

Product Description

Burt Intelligence is the only decision intelligence platform built specifically for media professionals. Burt helps ad ops, programmatic yield, and sales teams take back their Monday and get out of VL

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

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[Browse Digital Advertising Intelligence Themes](/categories/digital-advertising-intelligence/themes)