# Best App Store Optimization Tools

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Companies use app store optimization (ASO) software to help mobile applications rank higher in app stores, as well as to track both rankings and downloads of apps. These tools help users optimize app titles, keywords, icons, descriptions, previews, screenshots, and more. They also provide recommendations for increasing or maintaining placement. Many products in this space provide competitive intelligence features, with robust ranking and download data for both a business’ app as well as competing apps. ASO software is often leveraged by developers or app marketers to make their app rank highly and stand out in app marketplaces such as the App Store or Google Play.

App store optimization software is similar in many ways to [SEO software](https://www.g2.com/categories/seo), but is specifically designed for app stores.

To qualify for inclusion in the App Store Optimization (ASO) category, a product must:

- Track and record apps’ rankings and performance in app stores
- Suggest ways to optimize mobile app marketing copy
- Provide data on keyword rankings





## Best App Store Optimization Software At A Glance

- **Leader:** [Adjust](https://www.g2.com/products/adjust/reviews)
- **Highest Performer:** [Asodesk](https://www.g2.com/products/asodesk/reviews)
- **Easiest to Use:** [Adjust](https://www.g2.com/products/adjust/reviews)
- **Top Trending:** [AppTweak](https://www.g2.com/products/apptweak/reviews)
- **Best Free Software:** [AppTweak](https://www.g2.com/products/apptweak/reviews)


## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Adjust](https://www.g2.com/products/adjust/reviews)
  Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 641

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Store Performance:** 8.2/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** https://www.adjust.com/
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom (7,367 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adjustcom/ (470 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** UA Marketing, UA
  - **Top Industries:** Marketing and Advertising, Computer Games
  - **Company Size:** 47% Mid-Market, 37% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (152 reviews)
- Customer Support (112 reviews)
- Insights (88 reviews)
- Reporting (83 reviews)
- Analytics (76 reviews)

**Cons:**

- Complexity (41 reviews)
- Slow Loading (41 reviews)
- Expensive (36 reviews)
- Slow Performance (34 reviews)
- Dashboard Issues (33 reviews)

  ### 2. [AppTweak](https://www.g2.com/products/apptweak/reviews)
  AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Apple Ads Campaign Management, App Store Review Management, Market Intelligence, and AI Agents for App Growth. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 203

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Store Performance:** 8.9/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.5/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [AppTweak](https://www.g2.com/sellers/apptweak)
- **Company Website:** https://www.apptweak.com
- **Year Founded:** 2014
- **HQ Location:** Brussels, Brussels Region
- **Twitter:** @AppTweak (4,434 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3055780/ (136 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** ASO Manager, Marketing Manager
  - **Top Industries:** Computer Games, Marketing and Advertising
  - **Company Size:** 40% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (64 reviews)
- Helpful (51 reviews)
- Features (45 reviews)
- Insights (43 reviews)
- Customer Support (40 reviews)

**Cons:**

- Data Inaccuracy (19 reviews)
- Limited Features (18 reviews)
- Lack of Information (14 reviews)
- Difficult Learning (11 reviews)
- Expensive (11 reviews)

  ### 3. [AppFollow](https://www.g2.com/products/appfollow/reviews)
  AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 192

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Store Performance:** 8.4/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.9/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [AppFollow](https://www.g2.com/sellers/appfollow)
- **Year Founded:** 2015
- **HQ Location:** Helsinki
- **Twitter:** @AppFollowIO (2,961 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6403242/ (69 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Social Media Manager
  - **Top Industries:** Information Technology and Services, Computer Games
  - **Company Size:** 64% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- AI Integration (2 reviews)
- Centralized Reviews (2 reviews)
- Business Growth (1 reviews)
- Centralized Management (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Expensive (1 reviews)
- Improvements Needed (1 reviews)
- Inaccuracy (1 reviews)
- Review Management (1 reviews)

  ### 4. [MobileAction](https://www.g2.com/products/mobileaction/reviews)
  Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 113

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Store Performance:** 8.4/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction (6,674 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mobile-action/ (109 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Computer Games
  - **Company Size:** 47% Small-Business, 41% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Features (17 reviews)
- Helpful (16 reviews)
- Customer Support (13 reviews)
- Insights (12 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Limited Features (4 reviews)
- Data Inaccuracy (3 reviews)
- Difficult Learning (3 reviews)
- Expensive (3 reviews)

  ### 5. [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews)
  Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 140

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.1/10 (Category avg: 8.7/10)
- **Keyword Localization:** 7.5/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Sensor Tower](https://www.g2.com/sellers/sensor-tower)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @SensorTower (204,064 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sensor-tower/ (411 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Games, Information Technology and Services
  - **Company Size:** 47% Mid-Market, 31% Small-Business


  ### 6. [App Radar](https://www.g2.com/products/app-radar/reviews)
  App Radar focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. So that you can grow faster, either on your own or with the support of our experts. The international team of App Radar has already helped to achieve more than 100 million downloads for customers like iTranslate, Kolibri Games, Wargaming, some of the world’s most successful mobile companies.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 32

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Store Performance:** 9.3/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.7/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics (1,498 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (169 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 75% Small-Business, 13% Mid-Market


  ### 7. [Asodesk](https://www.g2.com/products/asodesk/reviews)
  One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 44

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10)
- **Store Performance:** 10.0/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.6/10 (Category avg: 8.7/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Asodesk](https://www.g2.com/sellers/asodesk)
- **Year Founded:** 2016
- **HQ Location:** Nicosia, Egkomi
- **Twitter:** @ASOdesk (1,294 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/asodeskinc/ (19 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Games
  - **Company Size:** 64% Small-Business, 32% Mid-Market


  ### 8. [ASOMobile](https://www.g2.com/products/asomobile/reviews)
  ASOMobile – App Store Optimization Platform for Google Play & App Store ASOMobile is an ASO and mobile analytics platform that helps app developers, ASO specialists, and product teams grow organic downloads through smarter keyword research, competitor intelligence, and app store analytics – without the enterprise price tag. What ASOMobile does: Keyword Research & Metadata – Find high-traffic keywords, build your semantic core, and generate optimized metadata with AI-powered tools. Stop guessing what users search for and start ranking for terms that actually drive installs. Rankings & Visibility – Track keyword positions and category rankings in real time. Monitor app indexation and catch ranking drops before they hurt your growth. Competitor Intelligence – See exactly how competitors are positioned: their metadata, keyword strategies, download and revenue estimates, and in-app purchase performance. Use their playbook to build a better one. Market & Niche Analysis – Identify the most profitable categories and niches before entering a market. Benchmark your app against the competition with store-wide data across 90+ countries. Ratings & Reviews – Monitor user feedback, protect your conversion rate, and respond to reviews from one place. Why teams switch to ASOMobile: - 10M+ apps scanned daily across Google Play and App Store - Coverage across 90+ countries in a single interface - AI-powered metadata creation – faster ASO, fewer revisions - Full competitor keyword and revenue visibility - In-app purchase keyword tracking – rare even among premium tools - Professional-grade analytics at a fraction of enterprise cost Plans start at $46/month. Used by indie developers, solo ASO specialists, startups, and scaling app teams worldwide.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 9.5/10 (Category avg: 8.4/10)
- **Keyword Tools:** 10.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Valeriya](https://www.g2.com/sellers/valeriya)
- **Year Founded:** 2018
- **HQ Location:** Ajman, AE
- **Twitter:** @aso_mobile (257 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/showcase/asomobile-net/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 93% Small-Business


  ### 9. [StoreMaven](https://www.g2.com/products/storemaven/reviews)
  In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets and understand user behavior. Our methodology is underpinned by the right combination of technological and human input. With predictive testing and proprietary machine-learning algorithms, our platform tells you precisely what designs work best for your app store page in order to increase conversion rates and reduce cost per install. Our first-class professional services—informed by unmatched data and experience—help guide you in testing the most impactful marketing assets and developing a strong, long-term App Store Optimization strategy that brings continued success.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 51

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Store Performance:** 8.5/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [mavens° [formerly Storemaven]](https://www.g2.com/sellers/mavens-formerly-storemaven)
- **Year Founded:** 2015
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @storemaven (429 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/storemaven/ (80 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Retail
  - **Company Size:** 58% Small-Business, 28% Mid-Market


  ### 10. [ASO Tools](https://www.g2.com/products/aso-tools/reviews)
  ASOTools is a comprehensive App Store Optimization (ASO) platform designed to enhance the visibility and performance of mobile applications across both iOS and Android platforms. By offering a suite of tools that cover keyword analysis, app analytics, and market intelligence, ASOTools empowers developers and marketers to make informed decisions that drive app growth and user engagement. Key Features and Functionality: - Keyword Research and Analysis: ASOTools provides robust keyword research capabilities, enabling users to identify high-performing keywords and track their rankings over time. This feature assists in optimizing app metadata to improve search visibility. - App Analytics: The platform offers detailed insights into app performance metrics, including download and revenue estimates, user reviews, and competitor analysis. These analytics help users understand market trends and app positioning. - Market Intelligence: ASOTools delivers comprehensive market data, such as top charts and category rankings, allowing users to discover new opportunities and monitor industry leaders. - Integration Capabilities: The platform supports integrations with various services, including Google Play Console, Firebase, BigQuery, and Slack, facilitating seamless workflows and data synchronization. Primary Value and User Solutions: ASOTools addresses the critical need for effective app store optimization by providing a centralized platform that combines keyword research, performance analytics, and market intelligence. By leveraging these tools, developers and marketers can enhance their app's visibility, attract more organic downloads, and stay competitive in the dynamic app marketplace. The integration capabilities further streamline operations, allowing for efficient management of app data and marketing strategies.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.8/10)
- **Store Performance:** 8.6/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.8/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [https://asotools.io/](https://www.g2.com/sellers/https-asotools-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


  ### 11. [RankMyApp](https://www.g2.com/products/rankmyapp/reviews)
  RankMyApp is a global solution specializing in marketing intelligence and media management for mobile applications. Established in 2015 and headquartered in São Paulo, Brazil, the company operates across 17 countries, serving over 600 clients, including prominent brands such as Nike, Wish, Duolingo, Shell, and Sephora. RankMyApp focuses on enhancing app visibility, user acquisition, and retention through data-driven strategies and proprietary technology. Key Features and Functionality: - App Store Optimization (ASO): Utilizes advanced algorithms to improve app rankings by optimizing titles, descriptions, keywords, and visuals, thereby increasing organic downloads. - Performance Media Management: Offers strategic and personalized management of media campaigns, leveraging artificial intelligence to automate and optimize user acquisition efforts across various channels. - Mobile Intelligence: Provides comprehensive market analysis and insights, enabling clients to monitor app performance, analyze competitors, and identify growth opportunities through a 360° view of the app landscape. Primary Value and User Solutions: RankMyApp addresses the critical challenge of app discoverability and user engagement in competitive digital marketplaces. By combining big data analytics with expert consulting, the company empowers businesses to make informed decisions that enhance app visibility, attract high-intent users, and drive sustainable growth. Their tailored solutions cater to various industries, including e-commerce, finance, and investment, ensuring measurable results aligned with each client's specific goals.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Store Performance:** 7.9/10 (Category avg: 8.4/10)
- **Keyword Tools:** 7.7/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [RankMyApp](https://www.g2.com/sellers/rankmyapp)
- **Year Founded:** 2015
- **HQ Location:** São Paulo, SP
- **Twitter:** @RankMyApp (280 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rankmyapp/ (148 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 64% Small-Business, 27% Mid-Market


  ### 12. [Checkaso](https://www.g2.com/products/checkaso/reviews)
  Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts with a lot of optimized apps behind. The platform algorithms provide highly accurate data on keywords impressions and search volume, live search results, ranking history, competitor analysis for the App Store & Google Play, and more.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 10.0/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.6/10 (Category avg: 8.7/10)
- **Keyword Localization:** 9.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Checkaso](https://www.g2.com/sellers/checkaso)
- **HQ Location:** Tallinn, Harjumaa, EE
- **Twitter:** @checkasoteam (407 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/checkaso (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 93% Small-Business, 14% Mid-Market


  ### 13. [MightySignal](https://www.g2.com/products/mightysignal/reviews)
  MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [MightySignal](https://www.g2.com/sellers/mightysignal)
- **Year Founded:** 2014
- **HQ Location:** Las Vegas, Nevada
- **Twitter:** @MightySignal (470 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4539042/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Internet
  - **Company Size:** 43% Small-Business, 38% Mid-Market


  ### 14. [Appfigures](https://www.g2.com/products/appfigures/reviews)
  Appfigures gives app makers the tools they need to understand their business, the competition, and the industry + the tools they need to get ahead. Bu there's more -- everything is simple and intuitive, and there are lots of guides and hands-on training resources available for you to master the craft.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 17

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 6.3/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 7.7/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Appfigures](https://www.g2.com/sellers/appfigures)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **Twitter:** @appfigures (14,550 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2246328/ (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 88% Small-Business, 12% Mid-Market


  ### 15. [SplitMetrics Optimize](https://www.g2.com/products/splitmetrics-optimize/reviews)
  SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics (1,498 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (169 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 56% Mid-Market, 39% Small-Business


  ### 16. [Geeklab](https://www.g2.com/products/geeklab/reviews)
  Geeklab is a mobile growth software solution that helps app and game marketers test game concepts, optimize app store performance and scale iOS user acquisition using creative-level attribution. Geeklab is used by mobile marketing, user acquisition, and product teams to validate concepts, improve app store conversion, and understand the performance impact of creatives and campaigns on iOS without relying on user-level identifiers. Geeklab operates as a mobile marketing platform with two core products: Geeklab’s app store optimization and concept validation platform, and Audiencelab, its iOS attribution and measurement platform. Together, they support teams across the full mobile growth funnel, from pre-launch marketability testing to post-install performance analysis. Geeklab’s ASO and concept validation platform is designed for teams that want to test app store page assets before and during launch. It allows users to create look-alike app store pages and run marketability tests or A/B tests on elements such as icons, screenshots, and messaging. This enables teams to evaluate how different store page variants influence user interest and conversion, and to align app store decisions with user acquisition strategies. Key features of the Geeklab ASO and concept validation platform include: - Look-alike app store pages for concept and marketability testing - A/B testing of app store assets such as icons, screenshots, and copy - Support for both pre-launch validation and live store page optimization - Insights into conversion performance across tested variants Audiencelab is Geeklab’s iOS attribution and measurement platform built for a post-IDFA environment. It focuses on creative-level measurement of in-app events, allowing teams to understand how creatives, audiences, and campaigns contribute to metrics such as retention and return on ad spend (ROAS). Audiencelab also enables customizable postbacks to networks, helping teams optimize campaigns according to their own goals using privacy-compliant data unrestricted by SKAN limitations. Key features of Audiencelab include: - Creative-level and campaign-level attribution on iOS - Measurement of in-app events, including retention and ROAS - Privacy-first data aggregation without user-level identifiers - Customizable postbacks to self-attributing ad networks Geeklab is primarily used by mobile game studios, app developers, and mobile marketing teams that need to make informed growth decisions across ASO and user acquisition. By combining app store experimentation with iOS attribution and measurement, Geeklab helps teams connect store page performance with downstream user quality and campaign outcomes.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Store Performance:** 7.8/10 (Category avg: 8.4/10)
- **Keyword Tools:** 7.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.9/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Geeklab](https://www.g2.com/sellers/geeklab)
- **Year Founded:** 2019
- **HQ Location:** Helsinki, FI
- **Twitter:** @geeklabltd (7 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/geeklab-aso (28 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 55% Small-Business, 18% Enterprise


  ### 17. [Similarweb App Intelligence](https://www.g2.com/products/similarweb-app-intelligence/reviews)
  Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich historical data, Similarweb shows how, why and where apps grow so teams can benchmark performance, spot market trends early and make data-backed moves. Here’s what Similarweb unlocks for your team: - Benchmark competitors end to end Compare store performance, active users, sessions, retention and revenue with detailed resolution. -Discover new audiences and markets Use audience demographics and cross-app usage insights across 58 countries to guide expansion decisions. - Build smarter app roadmaps Analyze reviews, ratings, and competitor growth drivers to prioritize the right product investments. - Connect web and app behavior Understand total market share, cross-platform journeys, and emerging consumer trends in one view. - Power sales with SDK intelligence Track 2,800+ SDKs across 32 categories to uncover competitor tools and build targeted lead lists. - Access data flexibly, ready for AI workflows Use the platform, API, or custom data feeds. Plug app data directly into your own AI agents to make the magic happen.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 62

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Store Performance:** 10.0/10 (Category avg: 8.4/10)
- **Keyword Tools:** 10.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 9.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb)
- **Year Founded:** 2007
- **HQ Location:** New York
- **Twitter:** @Similarweb (62,027 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/429838/ (1,286 employees on LinkedIn®)
- **Ownership:** NYSE: SMWB

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 48% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Competitor Analysis (1 reviews)
- Competitor Insights (1 reviews)
- Comprehensive Data (1 reviews)
- Data Accuracy (1 reviews)

**Cons:**

- Competitor Analysis (1 reviews)
- Dashboard Issues (1 reviews)
- Dashboard Usability (1 reviews)
- Improvements Needed (1 reviews)
- Inadequate Competitor Analysis (1 reviews)

  ### 18. [AppstoreSpy](https://www.g2.com/products/appstorespy/reviews)
  Turn data into insights in a few clicks — AppstoreSpy offers easy-to-use tools for complex tasks to help you make a mobile breakthrough. Our tools provide insights that help users figure out which app can become the next big thing, beat competitors on the market, or find the best investment opportunities. We have a range of products from a Chrome Extension that allows you to monitor and track app data directly in the Play Store to advanced API features. Choose what works for you, whether it’s the classic Market Explorer or our unique Niche Finder — AppstoreSpy is focused on customizable tools that will fit any user.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 9.2/10 (Category avg: 8.4/10)
- **Keyword Tools:** 7.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 7.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [AppstoreSpy](https://www.g2.com/sellers/appstorespy)
- **Year Founded:** 2019
- **HQ Location:** Limassol, Agros
- **Twitter:** @AppstoreSpy (170 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/appstorespy/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 83% Small-Business


  ### 19. [Kochava](https://www.g2.com/products/kochava/reviews)
  Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 131

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.8/10)
- **Store Performance:** 6.7/10 (Category avg: 8.4/10)
- **Keyword Tools:** 10.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** https://www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2377474/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Entertainment
  - **Company Size:** 39% Mid-Market, 31% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (21 reviews)
- Ease of Use (15 reviews)
- Attribution (11 reviews)
- Analytics (8 reviews)
- Helpful (8 reviews)

**Cons:**

- Poor UI (6 reviews)
- Complex Features (5 reviews)
- Learning Difficulty (5 reviews)
- Not Intuitive (5 reviews)
- UX Improvement (5 reviews)

  ### 20. [Optimove (formely Kumulos)](https://www.g2.com/products/optimove-formely-kumulos/reviews)
  With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)
- **Keyword Tools:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Optimove](https://www.g2.com/sellers/optimove)
- **Year Founded:** 2012
- **HQ Location:** New York
- **Twitter:** @Optimove (5,481 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/227901/ (583 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 60% Small-Business, 30% Mid-Market


  ### 21. [TheTool](https://www.g2.com/products/thetool/reviews)
  App Store Optimization tool for everyone!


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 6

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.4/10)
- **Keyword Tools:** 5.8/10 (Category avg: 8.7/10)
- **Keyword Localization:** 5.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [TheTool](https://www.g2.com/sellers/thetool)
- **Year Founded:** 2015
- **HQ Location:** Austria, AT
- **Twitter:** @TheASOTool (2,248 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/appradar/ (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


  ### 22. [AppStance](https://www.g2.com/products/appstance/reviews)
  AppStance delivers two complementary products for iOS app growth: AppStance Optimize for Apple Ads automation and AppStance Rank for App Store Optimization intelligence. AppStance Optimize is the core product that automates Apple Ads campaign and keyword bid management with advanced AI algorithms. The platform helps iOS apps scale user acquisition, revenue, and installs while reducing cost per acquisition through intelligent bid optimization, full-funnel performance tracking, and real-time ROAS optimization. Key features include automated bid management that continuously optimizes bids based on your performance goals, post-install attribution integration with major MMPs (AppsFlyer, RevenueCat, Adjust, and more), impression share intelligence to identify growth opportunities, keyword builder tools for discovery and expansion, and bulk campaign management to save time. Setup takes under 5 minutes with free trial available. Customers report significant cost reductions while maintaining or improving install volume and revenue results. The platform is designed for iOS app developers and marketers who want to automate their Apple Ads while scaling growth profitably. AppStance Rank is a next-generation, AI-first App Store Intelligence (ASO) tool that complements Optimize by providing comprehensive organic growth insights. The platform offers keyword research and ranking tracking, top charts monitoring, custom product page intelligence, and AI-powered ASO insights across all Apple Ads countries to help iOS app developers improve organic visibility and drive growth.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 7

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Store Performance:** 5.8/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.6/10 (Category avg: 8.7/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [AppStance](https://www.g2.com/sellers/appstance)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/apple-search-ads-optimization/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 86% Small-Business, 14% Mid-Market


#### Pros & Cons

**Pros:**

- Efficiency (4 reviews)
- Automation (2 reviews)
- Benchmarking (2 reviews)
- Marketing Strategy (2 reviews)
- Results (2 reviews)

**Cons:**

- Expensive (2 reviews)
- Budget Management (1 reviews)
- Dashboard Issues (1 reviews)
- Ineffective Advertising (1 reviews)
- Time-consuming (1 reviews)

  ### 23. [Asolytics](https://www.g2.com/products/asolytics-asolytics/reviews)
  Asolytics is an ASO service for boosting app performance and increasing app’s organic downloads. With Asolytics tools, app owners can bolster app visibility and maximize revenue.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 8.9/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.4/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.9/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Asolytics](https://www.g2.com/sellers/asolytics)
- **Year Founded:** 2021
- **HQ Location:** Odessa, UA
- **LinkedIn® Page:** https://www.linkedin.com/company/asolytics/ (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 24. [AppCodes](https://www.g2.com/products/appcodes/reviews)
  Perform App Store SEO, track your competitors, check out popular keywords, dispense your promo codes effectively.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.8/10)
- **Store Performance:** 3.3/10 (Category avg: 8.4/10)
- **Keyword Tools:** 6.7/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [AppCodes](https://www.g2.com/sellers/appcodes)
- **Year Founded:** 1980
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 25. [Apptopia](https://www.g2.com/products/apptopia/reviews)
  Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just give you data, we give you answers. Our affordable competitive intelligence tools are used by mobile publishers and developers, service providers, and investors on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Apptopia is unique in its ability to also offer SDK recognition and analysis, category level analysis, and customizable industry reports. We also offer a full suite of user acquisition tools. Performance data (available for 50+ countries) includes downloads, DAU, MAU, Sessions, Ranks, User Retention, Cross App Usage, SDK Analysis, IAP Revenue, Advertising Revenue, Advertising Impressions and more.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 17


**Seller Details:**

- **Seller:** [Apptopia](https://www.g2.com/sellers/apptopia)
- **Year Founded:** 2011
- **HQ Location:** Boston, MA
- **Twitter:** @Apptopia (7,247 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2568079/ (72 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 44% Mid-Market


#### Pros & Cons

**Pros:**

- Comprehensive Data (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Filtering Issues (1 reviews)
- Inaccuracy (1 reviews)
- Inaccurate Data (1 reviews)
- Inefficient Search Functionality (1 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)
- [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)
- [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence)