# Top 10 Lob Alternatives & Competitors

(279)4.4 out of 5

Many buyers researching Lob on G2 ultimately choose a competing solution from this list of highly rated tools. Direct Mail Automation Software is used by teams seeking productive, reliable platforms with features like crm & marketing automation integration, custom batch sizes, and international verification, according to G2 reviews. When comparing Lob with other tools, reviewers most often evaluate integration and response time as key differentiators.   
 The best overall alternative to Lob is [Sendoso](https://www.g2.com/products/sendoso/reviews), rated ~4.5 stars on G2 from 1379+ reviewers. It is frequently praised for gift giving and gifting. Other well-known alternatives to Lob are: 
- [PostGrid Print & Mail](https://www.g2.com/products/postgrid-print-mail/reviews) – known for automation and customization (G2 star rating ~4.9)
- [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) – highly rated for experience and gift cards (G2 star rating ~4.7)
- [PFL Direct Mail Platform](https://www.g2.com/products/pfl-direct-mail-platform/reviews) – offers functionality and integrations (G2 star rating ~4.2)
- [Postal by Sendoso](https://www.g2.com/products/postal-by-sendoso/reviews) – best suited for teams that need gifting and gifting options (G2 star rating ~4.5)

 Browse top options below. Based on G2 review data, Lob is most commonly used in industries like [Direct Mail Automation Software](https://www.g2.com/categories/direct-mail-automation), [Account-Based Direct Mail Software](https://www.g2.com/categories/account-based-direct-mail), [Address Verification Tools](https://www.g2.com/categories/address-verification). Compare user ratings by vertical to find the best fit.

[Get Price](/products/lob/software_advice_form_fill/new)

## Top 10 Alternatives to Lob Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Lob stacks up to the competition, check reviews from current & previous users in industries like Financial Services, Computer Software, and Health, Wellness and Fitness, and find the best product for your business.

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

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[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/06d24869f7bc0b6646467a3283865f7c/sendoso.png "Product Avatar Image")
](https://www.g2.com/products/sendoso/reviews)

[
Sendoso
](https://www.g2.com/products/sendoso/reviews)

By [Sendoso](https://www.g2.com/sellers/sendoso)

[

4.5/5(1,404)

](https://www.g2.com/products/sendoso/reviews#reviews)

Product Description

Sendoso helps companies engage, acquire, and retain customers by integrating digital and physical sending strategies into mission-critical revenue programs.

Reviewers say compared to Lob, Sendoso is:

More expensive

Better at support

Easier to do business with

Categories in common with Lob:

[
Direct Mail Automation
](/categories/direct-mail-automation)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/71e72e903ce2b163b005a6a329718281/postgrid-print-mail.png "Product Avatar Image")
](https://www.g2.com/products/postgrid-print-mail/reviews)

[
PostGrid Print & Mail
](https://www.g2.com/products/postgrid-print-mail/reviews)

By [PostGrid](https://www.g2.com/sellers/postgrid)

[

4.9/5(232)

](https://www.g2.com/products/postgrid-print-mail/reviews#reviews)

Product Description

PostGrid is a powerful and easy-to-use platform to automate the entire process of designing, printing, processing, stuffing and mailing of letters, postcards and checks/cheques. With our platform we make sending physical mails as easy as email.

Reviewers say compared to Lob, PostGrid Print & Mail is:

More expensive

Better at support

Easier to set up

Categories in common with Lob:

[
Direct Mail Automation
](/categories/direct-mail-automation)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e988939443d4dba4c7c261912ae3421d/alyce-by-sendoso.jpg "Product Avatar Image")
](https://www.g2.com/products/alyce-by-sendoso/reviews)

[
Alyce by Sendoso
](https://www.g2.com/products/alyce-by-sendoso/reviews)

By [Sendoso](https://www.g2.com/sellers/sendoso)

[

4.7/5(550)

](https://www.g2.com/products/alyce-by-sendoso/reviews#reviews)

Product Description

Alyce chooses personalized gifts for prospects, customers, and employees & tells you when to send them to drive ROI.

Reviewers say compared to Lob, Alyce by Sendoso is:

More expensive

Easier to do business with

Better at support

Categories in common with Lob:

[
Direct Mail Automation
](/categories/direct-mail-automation)

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Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0beb1c5a5b1a574e563561ec35c6dd9a/pfl-direct-mail-platform.jpg "Product Avatar Image")
](https://www.g2.com/products/pfl-direct-mail-platform/reviews)

[
PFL Direct Mail Platform
](https://www.g2.com/products/pfl-direct-mail-platform/reviews)

By [PFL](https://www.g2.com/sellers/pfl)

[

4.2/5(174)

](https://www.g2.com/products/pfl-direct-mail-platform/reviews#reviews)

Product Description

PFL is the only end-to-end provider of personalized, automated high-volume flat mail, dimensional mail, and printing. It is a one-stop shop for strategy, technology, and on-site printing and fulfillment. More than 12,000 marketing, sales, and customer-success leaders have partnered with PFL to create, personalize, send, and measure their direct mail programs. The PFL automated direct mail platform integrates with a customer's MAP/CRM, most notably Salesforce, Adobe Marketo Engage, Eloqua, Iterable, and Braze. This integration allows marketers to automatically trigger a mailer to be sent to the right person, at the right time, with the right personalized message. PFL also offers a 1:1 on-demand sending and print-on-demand storefront technology. For customers in the early stages of their direct mail journey who aren't quite ready or equipped for automation, Printing for Less, PFL’s commercial printing company, can be engaged to send direct mail offline, without any technology integration. What’s more, Printingforless.com also offers a wide variety of print solutions through its e-commerce site.

Reviewers say compared to Lob, PFL Direct Mail Platform is:

More expensive

Better at support

Easier to do business with

Categories in common with Lob:

[
Direct Mail Automation
](/categories/direct-mail-automation)[
Print Fulfillment Services
](/categories/print-fulfillment-services)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/8059b559e8e30a907285bd44d06b8ff5/postal-by-sendoso.jpg "Product Avatar Image")
](https://www.g2.com/products/postal-by-sendoso/reviews)

[
Postal by Sendoso
](https://www.g2.com/products/postal-by-sendoso/reviews)

By [Sendoso](https://www.g2.com/sellers/sendoso)

[

4.5/5(408)

](https://www.g2.com/products/postal-by-sendoso/reviews#reviews)

Product Description

Postal is the intelligent gifting platform that helps thousands of businesses increase their pipeline, retain customers, and reward employees. The platform and its global marketplace enable customers to automate direct mail, manage branded company swag, and send personalized gifts, all while centralizing cost and reducing waste. Postal is the everything app for gifting, integrating seamlessly with your favorite workplace tools including Salesforce, Microsoft, Google, Hubspot, and Workday. This allows you to automate and track sends and spending effortlessly. At Postal, we believe in maintaining a strong work/life/spiritual balance, which is fostered by a robust company culture focused on making the world a better place. We embrace people for who they are and believe that diversity, inclusion, and belonging are our greatest strengths. Postal has raised over $30 million in two funding rounds from top-tier investors such as Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase).

Reviewers say compared to Lob, Postal by Sendoso is:

More expensive

Better at support

Easier to do business with

Categories in common with Lob:

[
Direct Mail Automation
](/categories/direct-mail-automation)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/a2e71e2246a30e34b3351abb7e852157/smarty-smarty.png "Product Avatar Image")
](https://www.g2.com/products/smarty-smarty/reviews)

[
Smarty
](https://www.g2.com/products/smarty-smarty/reviews)

By [Smarty](https://www.g2.com/sellers/smarty-c6665f3b-76d8-4c3a-9f89-f3467aaf2dbe)

[

4.6/5(316)

](https://www.g2.com/products/smarty-smarty/reviews#reviews)

Product Description

The world's fastest (and easiest) way to standardize and validate addresses.

Reviewers say compared to Lob, Smarty is:

Easier to do business with

More expensive

More usable

Categories in common with Lob:

[
Address Verification
](/categories/address-verification)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/a928d6f21b420e251247e7e3b6f5747d/printfection.png "Product Avatar Image")
](https://www.g2.com/products/swag-pro-by-swag-com/reviews)

[
Swag Pro (by Swag.com)
](https://www.g2.com/products/swag-pro-by-swag-com/reviews)

By [Custom Ink](https://www.g2.com/sellers/custom-ink)

[

4.4/5(360)

](https://www.g2.com/products/swag-pro-by-swag-com/reviews#reviews)

Product Description

Promotional products, made easy. Centralized printing, inventory, and fulfillment of marketing swag.

Reviewers say compared to Lob, Swag Pro (by Swag.com) is:

Slower to reach roi

More expensive

Better at support

Categories in common with Lob:

[
Direct Mail Automation
](/categories/direct-mail-automation)[
Print Fulfillment Services
](/categories/print-fulfillment-services)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0c496e7fa75413171a1f5eb6fbdedbce/reachdesk.png "Product Avatar Image")
](https://www.g2.com/products/reachdesk/reviews)

[
Reachdesk
](https://www.g2.com/products/reachdesk/reviews)

By [Reachdesk](https://www.g2.com/sellers/reachdesk)

[

4.5/5(1,161)

](https://www.g2.com/products/reachdesk/reviews#reviews)

Product Description

Reachdesk automates personalized direct mail and e-gifting. We help B2B sales and marketing professionals to break through the digital noise by creating moments that matter for prospects, customers and employees alike. Unlock and scale the highest performing channel to increase reply rates, build pipeline, accelerate deals and drive loyalty - fully integrated and measurable.

Reviewers say compared to Lob, Reachdesk is:

More expensive

Easier to do business with

Better at support

Categories in common with Lob:

[
Direct Mail Automation
](/categories/direct-mail-automation)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6a9fe03d6ab2a6936e938ab9f368c467/stadium-i-snackmagic-i-swagmagic.png "Product Avatar Image")
](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews)

[
Stadium I Snackmagic I Swagmagic
](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews)

By [Stadium](https://www.g2.com/sellers/stadium-5f3e5e8b-7b5a-4aac-af46-a515653c1387)

[

4.8/5(2,282)

](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews#reviews)

Product Description

Stadium offers limitless engagement under one platform. Celebrate your team globally with ease using our customizable shops, recognition programs, swag, and automations that enable you to gift on autopilot. We’re truly built for collaboration—consolidate your company initiatives with Shared Wallets, brand assets, and shops.

Reviewers say compared to Lob, Stadium I Snackmagic I Swagmagic is:

More expensive

Easier to do business with

Better at support

Categories in common with Lob:

[
Direct Mail Automation
](/categories/direct-mail-automation)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/dc4da41f869b78aa0f213fbf5625fc6c/vistaprint.png "Product Avatar Image")
](https://www.g2.com/products/vistaprint/reviews)

[
Vistaprint
](https://www.g2.com/products/vistaprint/reviews)

By [Cimpress N.V.](https://www.g2.com/sellers/cimpress-n-v)

[

4.2/5(428)

](https://www.g2.com/products/vistaprint/reviews#reviews)

Product Description

Vistaprint is focused on giving the 50 million micro businesses around the world a chance to make an impression and stand out with professional marketing products and services at an affordable price.

Reviewers say compared to Lob, Vistaprint is:

Easier to do business with

Easier to set up

More usable

Categories in common with Lob:

[
Print Fulfillment Services
](/categories/print-fulfillment-services)

## Lob Alternatives FAQs

Generated using AI

### How does Lob compare to Sendoso?

According to G2 data, [Lob](https://www.g2.com/products/lob/reviews) and [Sendoso](https://www.g2.com/products/sendoso/reviews) have comparable overall user satisfaction with average ratings of 4.4/5 from 258 reviews and 4.5/5 from 1,264 reviews respectively. Dimension scores reveal that Sendoso leads Lob by 0.1 points in Meeting Requirements (9.0 vs 8.9) and by 0.3 points in Support (9.0 vs 8.7), while Lob holds a 0.4-point advantage in Ease of Admin (9.0 vs 8.6) and a 0.2-point advantage in Ease of Setup (8.8 vs 8.6). Both products score equally on Usability (8.8). Users praise Lob for its ease of use (24 mentions), efficiency improvements (12 mentions), automation (8 mentions), and strong integrations (7 mentions). Lob is noted for reliable APIs, clear documentation, and post-pay billing flexibility. Sendoso is highly regarded for ease of use (73 mentions), gifting capabilities (56 mentions), personalization (35 mentions), and extensive integrations (31 mentions). Sendoso uniquely offers A/B testing features, which Lob does not. Lob users highlight challenges with search functionality, UI bugs, and pricing, while Sendoso users report limited gifting options, slow shipping, and geographic limitations. Overall, Sendoso excels in gifting variety and support responsiveness, whereas Lob is favored for administrative ease and automation capabilities.

### What are the best alternatives to Lob?

Top alternatives to Lob include [Sendoso](https://www.g2.com/products/sendoso/reviews) (4.5/5 stars, 1264 reviews), [PostGrid Print & Mail](https://www.g2.com/products/postgrid-print-mail/reviews) (4.9/5 stars, 232 reviews), [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) (4.7/5 stars, 550 reviews), [Postal by Sendoso](https://www.g2.com/products/postal-by-sendoso/reviews) (4.5/5 stars, 408 reviews), and [PFL Direct Mail Platform](https://www.g2.com/products/pfl-direct-mail-platform/reviews) (4.2/5 stars, 174 reviews). These platforms excel in ease of use, integration capabilities, and offer extensive gifting options including physical and digital gifts, experiences, and personalized campaigns. PostGrid Print & Mail stands out for its powerful automation and developer-friendly API, while Sendoso and Postal provide robust gifting marketplaces and seamless CRM integrations. PFL is notable for its end-to-end personalized direct mail and printing services with strong MAP/CRM integrations.

### What features do alternatives offer that Lob does not?

Lob lacks native A/B testing capabilities, which several alternatives like Sendoso, PostGrid Print & Mail, Postal by Sendoso, PFL Direct Mail Platform, and Reachdesk offer. Additionally, Lob does not provide autonomous task execution, cross-system integration, or multi-step planning features that PostGrid Print & Mail supports. Lob's platform also has limited international mailing support compared to alternatives with broader global gifting and shipping options.

### Which Direct Mail Automation tools do reviewers recommend instead of Lob?

Reviewers recommend [Sendoso](https://www.g2.com/products/sendoso/reviews) for its ease of use, extensive gift variety, and strong integration with Salesforce and HubSpot, making it ideal for sales and marketing teams. [PostGrid Print & Mail](https://www.g2.com/products/postgrid-print-mail/reviews) is favored for its reliable API, automation features, and suitability for high-volume, compliance-sensitive mailings. [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) is praised for personalized gifting with recipient choice and robust reporting. [Postal by Sendoso](https://www.g2.com/products/postal-by-sendoso/reviews) is recommended for its intuitive platform and global gifting options. [PFL Direct Mail Platform](https://www.g2.com/products/pfl-direct-mail-platform/reviews) is highlighted for seamless Salesforce and Marketo integration and high-quality direct mail execution. [Reachdesk](https://www.g2.com/products/reachdesk/reviews) is noted for ease of use, campaign management, and effective gifting at scale. These tools are preferred over Lob for their broader feature sets, better support, and enhanced usability according to G2 user reviews.

### Why do users choose Sendoso over Lob?

Users choose [Sendoso](https://www.g2.com/products/sendoso/reviews) over Lob primarily for its superior gifting capabilities and customer support. With 56 mentions of gifting and 73 mentions of ease of use, Sendoso offers a broad marketplace of physical and digital gifts, including integration with Amazon, enabling personalized and scalable gifting campaigns. Its onboarding experience and customer success teams receive high praise for responsiveness and helpfulness. Sendoso's platform supports international gifting with warehouses in multiple regions, although some users note limitations in international options. The platform's integration with CRMs like Salesforce and HubSpot facilitates seamless campaign automation and tracking, enhancing sales and marketing workflows. Additionally, Sendoso provides unique features such as A/B testing and a variety of sending options (e.g., party links, event sends), which users find valuable for engagement and ROI. Despite some critiques on UI complexity and shipping delays, the overall user sentiment favors Sendoso for building strong customer relationships through personalized gifting and excellent support, making it the preferred choice for organizations prioritizing these aspects.

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