--- title: Sendlane Reviews meta\_title: 'Sendlane Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 79 reviews by the users' company size, role or industry to find out how Sendlane works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 79 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Sendlane Reviews & Product Details

Truly unified email, SMS, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an ever-evolving product designed to help merchants drive revenue. Ready to take a test drive? Get your free 60-day trial of Sendlane today, no credit card required!

* * *

Seller
[Sendlane](https://www.g2.com/sellers/sendlane)
Discussions
[Sendlane Community](https://www.g2.com/products/sendlane/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Jimmy Kim (CEO & Co-Founder @ Sendlane)

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## Pricing

Pricing provided by Sendlane.

### 60-Day Free Trial

Free

### Professional 

Starting at $600.00

500000 Emails Per Month

[
View More Pricing Information
](https://www.g2.com/products/sendlane/pricing)

## Top-Rated Alternatives

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Klaviyo

4.6/5(1,360)

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ActiveCampaign

4.4/5(14,779)

](https://www.g2.com/products/activecampaign/reviews)

[

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Omnisend

4.6/5(1,265)

](https://www.g2.com/products/omnisend/reviews)

[
View All Alternatives
](https://www.g2.com/products/sendlane/competitors/alternatives)

## User Insights

Average based on 79 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

[Sign in to view](/login)

Per Month

[Log in to unlock pricing and user insights](/login)

## Sendlane Integrations
(3)

What do users say about integrations?

Integration information sourced from real user reviews.

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Gleam

](https://www.g2.com/products/gleam/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)

Show More

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

6/15/2022

"Kevin Ablitt was great to work with"

5/5

What do you like best about Sendlane?

Really liked the ease of use of Sendlane. Kevin Ablitt did a great job laying out the value proposition and helping us get started. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

I enjoyed the full product experience. nothing I would change. Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

Email outreach automation. It helps drive top line growth. Review collected by and hosted on G2.com.

Show More

Response from Caitlin Hutchinson of Sendlane

[Editedit](https://www.g2.com/survey_responses/sendlane-review-6741101/official_response/edit)

Thank you so much for this review! We are so happy to hear that you are having a positive experience with not only the platform but with our team as well. Feedback like yours gives us the motivation to continue to provide the best solution and service possible. Should you ever need anything you know where to find us! :)

Caitlin Hutchinson, Sr. Director of Marketing

Validated ReviewerSource: Organic

 ![Anthony D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anthony D.")
AD

Anthony D.

Marketing Director

Mid-Market (51-1000 emp.)

5/13/2021

"I'v used many email senders before, Sendlane far exceeds them all"

5/5

What do you like best about Sendlane?

We've used Sendlane for a little over 2 years at this point and the personalized support is an absolute game-changer! Good luck getting in touch with anyone at Mailchimp.

The drag and drop functionality of the automation builder is very useful for us visual folks. Not only is it aesthetically pleasing and intuitive, but it has some incredibly advanced features that really help to push your open and click rates up.

Sendlane is about as eCommerce friendly as it can get and just makes sense to use. Do yourself a favor and move to Sendlane. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

I dislike nothing. Every time I think there is something buggy it's just me not looking in the right place but as an enterprise client, our account managers always jump on that right away. Review collected by and hosted on G2.com.

Recommendations to others considering Sendlane:

Prevent yourself the headache of trying others and move to Sendlane now :) Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

Better open and click-through rates. Longer and more thought-out automations. More revenue from email! Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Justin F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Justin F.")
JF

Justin F.

Small-Business (50 or fewer emp.)

9/22/2020

"Impeccable service and delivery capability."

5/5

What do you like best about Sendlane?

They are always there when I have a question or need help with my account. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

Nothing I can think of. Deliverability is amazing and cs is great. I’ve been with them since beginning and their improvements are awesome Review collected by and hosted on G2.com.

Recommendations to others considering Sendlane:

Just get it and use it. It’s great Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

Staying in touch and upgrading my customers. Review collected by and hosted on G2.com.

Show More

9/22/2021
Current UserValidated ReviewerSource: Organic

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
AR

Verified User in Retail

Small-Business (50 or fewer emp.)

7/28/2021

"A lot of room for improvement"

1.5/5

What do you like best about Sendlane?

Sendlane offers above-average deliverability, as well as custom event triggers that are remarkably easy to set up. Their predictive sending times of campaigns improves campaign performance a bit compared to the competition. Also, their support guides are incredibly well-written and contain substantial amounts of information. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

Support for major e-commerce platforms not named Shopify, like BigCommerce, is dilapidated to the point that you cannot trust the accuracy of essential KPIs like attributable revenue. Additionally, contact imports are subject to human review–which itself is not an issue, but you may find yourself suddenly and inexplicably subject to being unable to continue manual imports even if your spam and unsubscribe rates are low. After switching email service providers to one of their competitors–who has no issue with manual contact imports–we experienced a noticeable improvement to deliverability. Review collected by and hosted on G2.com.

Recommendations to others considering Sendlane:

If you are a Shopify user and bring your contacts in solely through that CRM, Sendlane might be a perfect solution. Outside of that, look elsewhere. Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

Sendlane showed us what features we needed to have when switching to our next solution. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![David H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David H.")
DH

David H.

Chief Operations Officer

Small-Business (50 or fewer emp.)

1/26/2021

"The support is top notch."

5/5

What do you like best about Sendlane?

The support was a pleasant surprise. So many products out there look great, but offer little-to-no support, beyond a slow responding help desk. Not the case with Sendlane. From the beginning we were assigned a Sendlane rep and I was pleasantly surprised at the level of help she provided in getting us setup. What a relief to have someone from Sendlane take the time to really look into how we were setup in our CRM and help us import data into our Sendlane account. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

Nothing really so far. All of our contact with Sendlane has been nothing but positive thus far.

Note: I am new to the Internet Marketing space, so it would be good for Sendlane to have Sendlane have more information on their home pages that explains to someone with my profile (an IM newbie) why their service is good and why it's important to have in place, beyond the services that are already available to me through my current CRM. Maybe a section on their site that really spells out, in layman's terms, why the Sendlane service is important. My biggest question mark is how will Sendlane ultimately improve our bottom line, compared to marketing through our CRM.

I have yet to dive deep into the offerings of Sendlane, so there may be some things that come up later down the line. But for now, it's all systems go. The dashboard seems intuitive and complete. Review collected by and hosted on G2.com.

Recommendations to others considering Sendlane:

I would recommend Sendlane. Especially for someone who may not be tech-savvy. The support we received from our rep has been much appreciated. Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

Nothing too ground breaking to note here. We needed help with our email marketing and Sendlane delivered. I believe Sendlane will also offer us certain benefits in terms of reputation and deliverability. Review collected by and hosted on G2.com.

Show More

Response from Caitlin Hutchinson of Sendlane

[Editedit](https://www.g2.com/survey_responses/sendlane-review-4571947/official_response/edit)

Hi David, Thank you so much for the 5-star review! I am so glad to hear you've been receiving white-glove support from your Implementation Manager since day 1. We know that platform migration is never easy and our goal is to ensure it is as seamless and successful as possible.

We also recognize there is a wealth of knowledge to learn in the marketing automation and email marketing space and appreciate that our users come to us with varying degrees of experience. That is why, for our new users like you, we offer a number of resources at your fingertips to aid in enablement. I recommend checking out our resources section, which is chock-full of content such as eBooks, our podcast, customer stories, and my personal favorite, eCom Email Academy - which is an interactive learning playbook led by our CEO himself, Jimmy Kim! You can find all our resources within our library here:

https://www.sendlane.com/resources

We appreciate your partnership, David, thanks again!

Caitlin Hutchinson, Sr. Director of Marketing

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

KM

Kieren M.

Company Director

Small-Business (50 or fewer emp.)

1/23/2021

"The best Auto Responder I have come across"

5/5

What do you like best about Sendlane?

After trying many many autoresponders on the market I finally found Sendlane. Their platform is intuitive and constantly evolving and their support is 2nd to none, super friendly and always there to help with anything you might need from setting something up to looking at stats and helping explain them. Deliverability is excellent. I also find the automations an excellent feature especially the ability to split the audience based on their responses, really neat. I did have a challenge integrating with ThriveCart not a few months back and Sendlane were happy to get their development team talking with ThriveCart's team to find a resolution, a level of service I haven't come across. I am also impressed with the innovation and evolution of the platform which has seen several feature updates and releases since I have been using it. As I say I have tried many of the mainstream autoresponders and and Sendlane is the best I have used. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

I haven't come across anything I dislike about the the Sendlane platform, as I say it is a very well thought out environment which is intuitive to use and has top notch support if you ever get stuck. Review collected by and hosted on G2.com.

Recommendations to others considering Sendlane:

Try it out, I am almost certainly you'll love the experience, features and support. Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

My deliverability went up as soon as I started using Sendlane which ultimately converted into improved audience engagement and sales. Review collected by and hosted on G2.com.

Show More

Response from Caitlin Hutchinson of Sendlane

[Editedit](https://www.g2.com/survey_responses/sendlane-review-4568598/official_response/edit)

Hi Kieren,

Thank you so much for the 5-star, glowing review! We are so thrilled that your experience so far has been as extraordinary as you describe - from the platform to support to deliverability - it certainly sounds like you have been reaping a ton of positive benefits, which we know also leads to value and growth for your business as well. Music to our ears. :)

As you mention, our platform is constantly evolving. We strive to constantly innovate our core features and functionality to ensure the marketers of today can solve their biggest problems easily on Sendlane. You have our commitment that we will continue to push the needle for customers like you to enjoy cool, new features.

Thank you again for your advocacy, Kieren, we appreciate it very much!

Caitlin Hutchinson, Sr. Director of Marketing

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Mike S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike S.")
MS

Mike S.

CEO

Small-Business (50 or fewer emp.)

1/23/2021

"Extremely easy to use + Great Support"

5/5

What do you like best about Sendlane?

Ease of use, quick and easy process to create new campaigns, send to mailing lists, import of contacts, great integration options to various third parties like clickbank to grab your new customers from.

Powerful automation features with and/or/if statements to then send those contacts email blasts and track conversions from within. Able to resend emails to people who missed your first emails, to segment by email, name, location, other variables, etc.

They also allow marketing emails while many other email platforms do not. This is a very major selling point and makes it stand out from the rest. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

if there was an easier "one click" type of way to cleanup bounced/unsubbed/inactive emails so they don't clog up the account. Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

Best part is the set it and forget it nature. Create a massive automation once, then have it sent to all your new customers without having to do anything else. Review collected by and hosted on G2.com.

Show More

Response from Mariesa Portmann of Sendlane

[Editedit](https://www.g2.com/survey_responses/sendlane-review-4568430/official_response/edit)

Hi Mike,

Thank you for providing Sendlane with a 5-star review! The problems the Sendlane platform are solving for you and your business sound like it has made a significant improvement to your program. Its marketing automation and targeted segmentation capabilities are definitely differentiated, giving business owners like you precious time back.

In case you are not familiar with this feature, Sendlane does offer a List Hygiene feature, which allows you the ability to maintain a clean and healthy list, removing contacts who are stale/unengaged. The great thing is, you can automate List Hygiene, too! Check out our help doc to learn more about it below - I think that you may find it a helpful practice to adopt. :)

https://help.sendlane.com/article/132-list-hygiene

Thanks again for the stellar review, Mike! We look forward to continued partnership together.

Cheers,

Mariesa, Director of Customer Success

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

RC

Ryan C.

Small-Business (50 or fewer emp.)

12/7/2020

"You don't know what your email marketing is missing until you see all that Sendlance has to offer!"

5/5

What do you like best about Sendlane?

The automations that you can easily custom build to help manage your lists. List hygiene is important, and Sendlane helped us setup automatic emails to retarget unengaged contacts and filter out the uninterested ones. The Sendlane staff has been super helpful in educating us on better practices and helping us improve our capabilities. Our engagement rates have skyrocketed since using Sendlane! Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

There's not much we dislike. We have two brands on one account that we switch back and forth between, but revenue and metrics/data collection can only be integrated to one store at a time. It would be nice to connect to both storefronts this way. I wish there was a mobile app with some campaign building capabilities for managing our email marketing when on the road, but I'm told their dev team has been looking at it. More tutorials on specific automations would be helpful so I don't have to bug my Sendlane rep too often, but they are always willing to help anyway they can. Review collected by and hosted on G2.com.

Recommendations to others considering Sendlane:

I would heavily recommend Sendlane to any mid to large size business that needs powerful email marketing tools without the hassles from other email platform providers. Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

We have two brands that share some contact lists, but also have specific dedicated lists that don't cross over. Sendlane allows us to easily send from each brand and select the appropriate lists and segments for the message. We have seen a consistently higher engagement with both brands since switching to Sendlane. Review collected by and hosted on G2.com.

Show More

Response from Mariesa Portmann of Sendlane

[Editedit](https://www.g2.com/survey_responses/sendlane-review-4509522/official_response/edit)

Hi Ryan,

Thank you so much for taking the time to leave us a review! We are thrilled to hear all the value you are getting from Sendlane and that your engagement rates have also benefited as well. We appreciate your product feedback and hear you loud and clear; we are constantly striving to enhance our offerings to ensure our customers (like you!) are getting the best experience possible. We appreciate your advocacy, Ryan, and look forward to continued collaboration and success!

Cheers,

Mariesa, Director of Customer Success

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

JK

James K.

CEO

Small-Business (50 or fewer emp.)

1/23/2021

"SendLane feedback"

4.5/5

What do you like best about Sendlane?

Ease of use. Interface is very intuitive.

Sendlane support team is second to none. Whenever there's an issue, they're incredibly help full and responsive. Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

None really. Experience has been very positive.

Having come from aWeber, I can absolutely say that I have zero regrets. The ease of use and functionality make me wish aI had changed 6 months earlier. Review collected by and hosted on G2.com.

Recommendations to others considering Sendlane:

I frequently recommend SendLane to others in the Direct Response world. Once you make the move, there's no looking back.

I can't wait to see what new features will be rolling out in 2021. Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

Simple and easy communication with customers.

Open rates are good. Very easy to create new campaigns. Third party integrations are wonderful. No need for Zapier. Review collected by and hosted on G2.com.

Show More

Response from Caitlin Hutchinson of Sendlane

[Editedit](https://www.g2.com/survey_responses/sendlane-review-4568295/official_response/edit)

Hi James, Thank you for taking the time to leave this review, we really appreciate it. It always makes us happy to hear that our customer success team is second to none! We do have a comprehensive roadmap for the product based on customer feedback and we are sure you will find it even more useful for your business. Should you ever need anything, you know where to find us! :)

Caitlin Hutchinson, Sr. Director of Marketing

1/27/2021
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

PD

Peter d.

p

Small-Business (50 or fewer emp.)

1/20/2021

"So far so good"

4.5/5

What do you like best about Sendlane?

The way that I can categorize customers and develop focused emails for them Review collected by and hosted on G2.com.

What do you dislike about Sendlane?

I'm still fairly new to the platform so I haven't run into a problem yet. Review collected by and hosted on G2.com.

Recommendations to others considering Sendlane:

I was surprised with the amount of automations and how user friendly sendlane is. the payback with email conversions was immediate. I anticipate the emails and newsletters we send out with sendlane with increase our monthly sales 5-10% upon initial review. Im hopeful that they will exceed my expectations. Review collected by and hosted on G2.com.

What problems is Sendlane solving and how is that benefiting you?

After one email, we have paid for several months of the subscription to Sendlane. The conversions just from one email were surprising. I look forward to sending more emails with more automations and analyzing the what can be one to maximize customer engagement. Review collected by and hosted on G2.com.

Show More

Response from Mariesa Portmann of Sendlane

[Editedit](https://www.g2.com/survey_responses/sendlane-review-4562910/official_response/edit)

Hi Peter - thank you so much for taking the time to give us such an awesome review! The incremental lift in conversions from using Sendlane is music to our ears; that is the kind of success and value we strive to provide to our customers. It's great to hear you are able to access more targeted, focused cohorts of customers through Segmentation as well. We appreciate your partnership, Peter, and look forward to continuing to exceed your expectations!

Cheers,

Mariesa, Director of Customer Success

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Sendlane? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Sendlane
](https://www.g2.com/products/sendlane/discussions/new)

 ![Viktor G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viktor G.")
VG

Viktor Grant
•
Last activity over 5 years ago

What performance increase have you see with respect to your open rates after switching to sendlane?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/36444-what-performance-increase-have-you-see-with-respect-to-your-open-rates-after-switching-to-sendlane)

[
View all Discussions
](https://www.g2.com/products/sendlane/discuss)

## Pricing Options

Pricing provided by Sendlane.

### 60-Day Free Trial

Free

### Professional 

Starting at $600.00

500000 Emails Per Month

### Enterprise 

Starting at $1,550.00

1500000 Emails Per Month

[
View More Pricing Information
](https://www.g2.com/products/sendlane/pricing)

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##### 
##### Sendlane Features

Email Marketing

Building and Personalizing Emails

Sending Outbound Emails

Manage Email Deliverability

Online Marketing

A/B Testing

Mobile Optimized

Lead Management

Marketing Lead Database

Data Quality Management

Segmentation

Campaign Management

Program Management

[
View More Features
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