SendinBlue is able to give a satisfactory answer to the challenge of automating email marketing through extensive functionalities such as automated marketing, transactional emails and landing pages. In the test that I have done with the free plan I could observe that the functionalities are quite complete and their automations are advanced in a well designed web page and with a control panel that will make you buy the program.
I think it is the marketing tool with the most refined administration and best design. We can notice this in the register, one of the simplest that exist, the same happens within the platform, everything is made easy and comfortable. Another difference is that you don't have to limit your contacts, this is the first thing that restricts the email marketing tools.
The campaigns in SendinBlue are easy to carry out thanks to the excellent design of the main board, it is very simple and pleasant. With regard to the creation of Newsletters as most tools has a drag-and-drop editor that while very basic, can get you out of trouble when it comes to modifying things at the last minute. In this editor I have experienced slowness in the browser Chrome but I have managed to solve it by changing browser or closing tabs.
The customization has conditional content similar to those found in Excel, for this you must know how to program a little this type of logic in conditional attributes. The concept is well applied and allows the realization of a dynamic content that can discern between what kind of emails to send to each client based on their behavior and tastes. This is also found in the automation of emails where we can define certain parameters such as contact details, interaction with emails and ecommerce activity. In this it is remarkable that only SendinBlue allows to send confirmations and receipts of purchase through SMTP.
The forms are advanced and you can customize them a lot, for example it is good to add Captcha verifications and pre-fill fields with the data of your customers when you send them forms through email with SendinBlue. Available in 5 languages and with a section of Reports and Analysis that does not need improvement at the moment because you can integrate it with Google Analytics. You can not ask for more features that you can get for free.
Finally it is important to note that Premium plans have a landing page editor very complete, stylish and robust. For this you must pay, the templates are nice and there are many to choose. I recommend to create them from scratch as well.
The big problem with SendinBlue is deliverability. The rates are bad and many emails end up in the spam folder of the big mail providers. But despite this it is a good option for how cheap it is.
And the customer service is deficient, I have heard of account deactivations for no reason, beyond these problems do not find that improve SendinBlue for its low price and great features, in any case you should try the free version and if it works you can buy premium versions.
With respect to the built-in editor this should be debugged because sometimes it gets stuck in the Chrome browser.
SendinBlue is a tool easy to use, recommended for those who do not know design, the platform will facilitate the work, ideal for email campaigns and self response to help you save time. Before buying a paid version you should try the free version and try an example campaign.