SendinBlue Features

Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

Building and Personalizing Emails

Sending Outbound Emails

Manage Email Deliverability

Automated Email Responses

Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

Email Segmentation

Able to segment transactional emails based on their purpose.

Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

Notifications

Alerts administrator whenever a pre-set event occurs.

IP Address

IP address quality analysis.

Domains

Sending domain quality analysis.

Content

Email content analysis.

Policy Compliance

Determing email and domain compliance with policies such as DMARC.

Bulk SMS

Provides templates for mass text messaging campaigns

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Text Scheduler

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Automatic Replies

Provides automatic text message replies to recipients

Automatic URL Shortening

Provides automatic URL shortening to use less characters via text

Editing Platform

Contains an editing form for emails or email codes for test submission

Spam Filter Testing

Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters

A/B Testing

Has a dedicated A/B testing feature, which compares multiple email campaigns

Deliverability Testing

Has a dedicated deliverability testing feature, which tests the end result of a sent email

Design Testing

Has a dedicated design testing feature, which tests email code, formatting, and other design aspects

Webhooks

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

Event Tracking API

API used to track the status of emails.

Mail Send API

API used to send emails (e.g. Web API, SMTP API)

Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

Processing Time

Measuring of delivery latency/processing time.

Placement

Tracking which folder email appears in.

Open Rate

Tracking open rate across recipients.

Time to Open

Tracking time between delivery and open.

Alerts

Notifications related to placement and opening.

Reporting

Provides pre-built or customizable performance reports

Automation

Automates tasks and features for added convenience

Performance

Contains tools to visalize campaign performance

Dashboard

Has a centralized dashboard for users to interact with

Analytics

Contains a way to visalize campaign analytics

Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

Multiple Domains

Able to send emails from multiple domains.

Dedicated IP

Ability to use a dedicated IP for deliverability.

Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

Performance and Reliability

Emails are consistently received and software performs reliably.

Campaign Performance

Measuring overall campaign performance across recipients.

Domain Reputation

Measuring overall reputation related to specific sending domains.

Brand Reputation

Measuring overall reputation of brand based on all email activity.

Blacklist and Whitelist

Tracking recipient tagging of domains for blacklists and whitelists.

MMS Marketing

Sends out multimedia via text messages, such as coupons, pictures, and audio

Push Notifications

Pushes notifications or text messages to mobile devices

A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

Basic Reporting

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Internationalization

Performance and Reliability

Data Import & Export Tools

Integration APIs

Breadth of Partner Applications