Email and Mobile Preview
Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
(Based on 224 reviews)
Manage Email Lists
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
(Based on 235 reviews)
Ability to send thousands of unique, personalized emails per second.
(Based on 197 reviews)
Building and Personalizing Emails
(Based on 230 reviews)
Sending Outbound Emails
(Based on 223 reviews)
Manage Email Deliverability
(Based on 216 reviews)
Automated Email Responses
(Based on 161 reviews)
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
Able to customize the unsubscribe templates, handler, and tracking.
(Based on 89 reviews)
Able to segment transactional emails based on their purpose.
(Based on 85 reviews)
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
Alerts administrator whenever a pre-set event occurs.
IP address quality analysis.
(Based on 64 reviews)
Sending domain quality analysis.
(Based on 73 reviews)
Email content analysis.
Determing email and domain compliance with policies such as DMARC.
Provides templates for mass text messaging campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
(Based on 14 reviews)
Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Provides automatic text message replies to recipients
Automatic URL Shortening
Provides automatic URL shortening to use less characters via text
Contains an editing form for emails or email codes for test submission
(Based on 27 reviews)
Spam Filter Testing
Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters
Has a dedicated A/B testing feature, which compares multiple email campaigns
Has a dedicated deliverability testing feature, which tests the end result of a sent email
Has a dedicated design testing feature, which tests email code, formatting, and other design aspects
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
(Based on 51 reviews)
Event Tracking API
API used to track the status of emails.
(Based on 58 reviews)
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Measuring of delivery latency/processing time.
(Based on 102 reviews)
Tracking which folder email appears in.
(Based on 84 reviews)
Tracking open rate across recipients.
(Based on 104 reviews)
Time to Open
Tracking time between delivery and open.
Notifications related to placement and opening.
(Based on 87 reviews)
Provides pre-built or customizable performance reports
Automates tasks and features for added convenience
Contains tools to visalize campaign performance
Has a centralized dashboard for users to interact with
Contains a way to visalize campaign analytics
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Able to send emails from multiple domains.
(Based on 49 reviews)
Ability to use a dedicated IP for deliverability.
(Based on 48 reviews)
Availability and quality of documentation for API, code library, implementation, and set up.
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
(Based on 65 reviews)
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 93 reviews)
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
Measuring overall campaign performance across recipients.
Measuring overall reputation related to specific sending domains.
Measuring overall reputation of brand based on all email activity.
(Based on 81 reviews)
Blacklist and Whitelist
Tracking recipient tagging of domains for blacklists and whitelists.
Sends out multimedia via text messages, such as coupons, pictures, and audio
Pushes notifications or text messages to mobile devices
Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
(Based on 213 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 91 reviews)
Performance and Reliability
(Based on 119 reviews)
Data Import & Export Tools
Breadth of Partner Applications
(Based on 59 reviews)