[ Brevo M... Reviews ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ Brevo M... Reviews ](https://www.g2.com/products/brevo-marketing-platform/reviews) # Brevo Marketing Platform Features ##### ## Platform (32) Customization Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Internationalization Enables users to view and transact business with the same content in multiple languages and currencies. Sandbox / Test Environments Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. Document & Content Mgmt. Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Output Document Generation Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Custom Tracking Domain Ability to define a custom domain from which emails are sent. Multiple Domains Able to send emails from multiple domains. Dedicated IP Ability to use a dedicated IP for deliverability. Documentation Availability and quality of documentation for API, code library, implementation, and set up. Sender Reputation Management Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. Tracking & Reporting Tracks emails sent and delivery rates and compiles them into standard reports. Enterprise Scalability Provides features and infrastructure to allow scaling for large organizations. Performance and Reliability Emails are consistently received and software performs reliably. Live chat Provide tools for live chat on one's website. Integrations Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools. Branding Has the ability to customize look and feel of chatbot to match` company branding. Analytics Gives user the ability to analyze conversations with the chatbot and see its performance. A/B testing Allows users to test the efficacy of various responses through A/B testing. Role-based access Allows for varying access to chatbot and admin settings, depending on user, their role, etc. Collection of information Can collect and store information from interlocators, such as email, phone number, etc. Show More ##### ## Sales Force Automation (9) Contact & Account Management Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts. Partner Relationship Mgmt. (PRM) Manage partners by tracking channel partner leads and sales opportunities. Provide a partner portal to collaborate with channels on sales opportunities and to share product, pricing, quoting, ordering, and training information Opportunity & Pipeline Mgmt. Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide. Task / Activity Management Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities. Territory & Quota Management Assign and manage sales quotas and territories. Track progress against quotas. Change as needed. Desktop Integration Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration. Product & Price List Management Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system. Quote & Order Management Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts. Customer Contract Management Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution. Show More ##### ## Marketing Automation (4) Email Marketing Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders. Campaign Management Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time. Lead Management Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification. Marketing ROI Analytics Enables analysis of effectiveness of an organizations various marketing activities Show More ##### ## Customer Support (5) Case Management Tracks issues/help requests reported by customers through the resolution process. Customer Support Portal Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base. Knowledge Base Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions. Call Center Features Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management. Support Analytics Enables analysis of customer support activities to optimize customer support professionals, processes and tools. Show More ##### ## Integration (12) Data Import & Export Tools Ability to input, modify and extract data from the application in bulk through a structured file. Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Breadth of Partner Applications To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. Data Import & Export Tools Tools for importing/exporting data to/from the platform to support campaign setup and reporting. Integration APIs Supports extensibility through APIs to build and manage integrations with third-party tools. Breadth of Partner Applications "Offers a wide range of plug-and-play integrations with third-party applications. " CRM Integration Integrates with CRM software, which can help provide context to your mailing lists. Social Media Integration Integrates with Social Media platforms, which can help expand your reach. E-Commerce Integration Integrates with e-commerce platforms, which can link directly to your online store. Sync Multiple Calendars The ability to automatically sync calendars across different calendar softwares (i.e. ability to sync a Google Calendar with an Outlook calendar) Import Events Ability to import events from an existing account or another calendar Software Integrations Integrates an existing calendar with another software application, such as Microsoft Teams or Slack Show More ##### ## Mobile & Social (3) Social Collaboration Features Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone Social Network Integration Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management. Mobile User Support Allows software to be easily used on multiple mobile devices include phone and tablet devices. Show More ##### ## Reporting & Analytics (5) Reporting Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports. Dashboards An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance Forecasting Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. A/B Testing Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates. Basic Reporting Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates. Show More ##### ## Email Marketing (8) Email and Mobile Preview Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. Manage Email Lists List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. High-Volume Sending Ability to send thousands of unique, personalized emails per second. Building and Personalizing Emails Tools for designing, editing, and personalizing email content for recipients. Sending Outbound Emails Supports the ability to send outbound email campaigns to external recipients. Manage Email Deliverability Maximizes inbox placement by managing spam compliance and sender reputation. Automated Email Responses Automatically respond to user actions or triggers with predefined email messages. Multi-user Account Enables multiple users to login to the same account to maintain a single account for your entire marketing team. Show More ##### ## Social Functionality (1) Social Functionality Product functionality for social advertising. Show More ##### ## Campaign Management (13) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Targeting (4) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Show More ##### ## Administration (6) Template Creation Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. Preset Template Availability Quantity and quality of preset email templates for administrators to construct their own emails. Custom Unsubscribe Able to customize the unsubscribe templates, handler, and tracking. Email Segmentation Able to segment transactional emails based on their purpose. Detailed Server Logs Detailed logs for tracking and debugging mail server activity. Notifications Alerts administrator whenever a pre-set event occurs. Show More ##### ## Integrations (12) Webhooks Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) Event Tracking API API used to track the status of emails. Mail Send API API used to send emails (e.g. Web API, SMTP API) Spam Filter Testing Testing to ensure emails do not go to recipient's spam folder. E-Commerce Integration Integrates with e-commerce platforms. Email Marketing Integration Integrates with email marketing providers to share captured lead data. Domain Integration Allows companies to connect landing pages to their existing domain. Multi- Calendar Integration Integrates with multiple calendars, such as: Google Calendar, Microsoft Outlook, iCloud Calendar, etc. Website Integration Provides the ability to be embedded into websites Payment Acceptance Integrates with payment processing software to accept payment from customers Video Conferencing Integrates with video conferencing tools to allow for virtual appointments Communication Integrates with SMS providers or instant messaging platforms to communicate directly with customers Show More ##### ## Communication (5) Pop-up Chat Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. Notifications Delivers notifications to both sides of the conversation. Targeted Emails Sends automated emails to further engage clients and potential clients. In-App Messaging Allows for live chat to be enabled within the app for customer help. Co-Browsing Allows agents to join a customer's browser session and navigate through the website with them. Show More ##### ## Internal Use (6) Customization Allows users to customize chat colors, text, logos, and branding. Conversation Archiving Archives conversations in a separate location for later reference. Lead Development Enables employees to denote potential customers. Knowledge Base Establishes a knowledge base for employee reference during conversations. Team Inbox Provides a central location for help requests, helping employees respond sooner. Customer Profiles Allows for the creation of profiles for contacts and customers. Show More ##### ## Analytics (8) Open Rates Records the rate at which emails are opened. Link Activity Records the rate at which links in emails are followed. Attachment Activity Records the rate at which email attachments are opened or downloaded. Campaign Performance Track and report on performance metrics and conversions Audience Insights Report on audience demographics and engagement Trends Analyzes trends in email content and resolution. Performance Tracking Tracks performance and productivity of users inside the application. Email Tracking Tracks email analytics like emails opened, how long the email was opened for, etc. Show More ##### ## Customizations (5) Email Platform Integration Syncs information from other software such as contacts, emails and calls to reduce manual data entry. Email Scheduling Allows administrators to schedule out emails in advance. Notifications Reminds administrators to follow-up on emails based on pre-set reminders. Email Categorization Allows for the categorization of emails. Templates Allows for the creation of templates for frequently-sent emails. Show More ##### ## Diagnosis (4) IP Address IP address quality analysis. Domains Sending domain quality analysis. Content Email content analysis. Policy Compliance Determing email and domain compliance with policies such as DMARC. Show More ##### ## Tracking (5) Processing Time Measuring of delivery latency/processing time. Placement Tracking which folder email appears in. Open Rate Tracking open rate across recipients. Time to Open Tracking time between delivery and open. Alerts Notifications related to placement and opening. Show More ##### ## Reporting (4) Campaign Performance Measuring overall campaign performance across recipients. Domain Reputation Measuring overall reputation related to specific sending domains. Brand Reputation Measuring overall reputation of brand based on all email activity. Blacklist and Whitelist Tracking recipient tagging of domains for blacklists and whitelists. Show More ##### ## Visitor Behavior (3) Monitoring Monitor the behavior of website and online store visitors Targeting Ability to target website visitors based on behavioral patterns Guided Selling Adapt the selling process to each visitor, including content and pricing Show More ##### ## Templates (7) Library Provide a library of templates for various purposes such as website engagement or e-commerce Customization Allows users to customize templates and use them on multiple channels easily Optimization Track the performance of different versions of templates and suggest optimizations Text and Themes Allow users to edit text and themes on email templates Stock Images Provide a library of stock images to use for emails Proofing Offer email proofing capabilities Mobile Responsive Provide mobile responsive email templates Show More ##### ## Personalization (10) Recommendation Recommend products based on order history and online behavior Content Provide custom content to website visitors based on their online behavior Cart Abandonment Deliver messages targeted at buyers who are about to leave an online store Search Optimize search based on the role of the user or inventory availability Personalization Engine Machine learning or artificial intelligence that powers the personalization features of the platform. Product Recommendations Tools to automatically recommend products to a customer based on their viewing or purchasing history. A/B Testing The ability to test various configurations and recommendations to determine which are most successful with customers. Personalized Messaging Tools to create personalized messaging based on customer data collected from purchases or viewing history. Branding Personalize booking page with custom logos and colors to match branding Links Personalize a booking link to share with customers Show More ##### ## Multichannel (3) Web Integrate personalized content and recommendations on websites Email Define customized email templates which are sent automatically Mobile Include personalization features that are mobile-friendly and responsive Show More ##### ## Campaigns (5) Customize Allow users to customize their messages. Scheduling Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages Retarget Retarget your messages based on previous user engagement. Segmentation Segment audience based on device type, location, demographics, customer behavior, etc. Triggered Notifications Automate notifications based on user behavior Show More ##### ## Edit (3) Pre-Made Offer pre-made email templates Build Allow users to create their own email templates HTML Use drag-and-drop HTML editing to create email templates Show More ##### ## Logistics (4) Analytics Provide analytics reporting so that users can see how their campaigns perform Issues Allow for users to identify potential issues that would stop their emails from sending Integrations Integrate with email software or email marketing and marketing automation platforms Shareable Link Ability to share email templates via a link to collect feedback on the created emails easily Show More ##### ## Text Messaging (8) Bulk SMS Enables users to send mass text message campaigns Two-Way Text Messaging Facilitates two-way text messaging to encourage consumer engagement and loyalty Text Scheduler Provides the ability to schedule single or bulk text messages to recipients on a specific date and time Automatic Replies Provides automatic text message replies to recipients Automatic URL Shortening Provides automatic URL shortening to use less characters via text MMS Marketing Sends out multimedia via text messages, such as coupons, pictures, and audio Personalization Offers features for personalizing text messages based on customer information or past behavior Transactional SMS Allows users to establish automated workflows and triggers to deliver transactional text messages Show More ##### ## Platform Basics (5) Editing Platform Contains an editing form for emails or email codes for test submission Spam Filter Testing Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters A/B Testing Has a dedicated A/B testing feature, which compares multiple email campaigns Deliverability Testing Has a dedicated deliverability testing feature, which tests the end result of a sent email Design Testing Has a dedicated design testing feature, which tests email code, formatting, and other design aspects Show More ##### ## Platform Data (3) Performance Contains tools to visalize campaign performance Dashboard Has a centralized dashboard for users to interact with Analytics Contains a way to visualize campaign analytics Show More ##### ## Productivity Tools (7) Notes Allows users to leave notes or comments on emails or relevant cases. Internal Discussion Provides a dedicated space or a thread feature that allows for long-form discussion. Assignments and Tasks Offer in-application assignment and task tracking functionality. Workflows Allows users to create and follow predetermined workflows attached to actions. Templates Allows users to create canned answers or templates for email responses. Integrations Integrates without outside software to provide additional functionality or pull information. Tagging System Provides a tagging system to allow users to sort emails by relevant subject. Show More ##### ## Optimization (4) A/B Testing Test variations of a push notification on a portion of users and track conversions Personalization Personalize messages with contextual data such as customer names or product recommendations Rich Notifications Enhance messages with images, emojis, animated gifs, or videos Integrations Integrate with third-party marketing or e-commerce software Show More ##### ## Administration (4) Marketing Campaigns The ability to create and customize marketing campaigns based on user data. Reports & Analytics Easily digestible visual representations of data collected by the platform. User Data Data collected from customers to be analyzed by analytics tools or other e-commerce software. Integrations The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. Show More ##### ## Features (6) Standalone Booking Application is its own calendar, booking, and reminder system. Integrated App The software uses data from CRM, calendar, or another application to generate reminders. SMS Reminders are sent via text message to a mobile device. Email Reminders are sent via email. Voice Reminders are sent via automated phone call. Confirmation and Cancellation Recipient is prompted to confirm, cancel, or reschedule the appointment Show More ##### ## Platform Interoperability (1) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## SMS Platform (3) Reporting Provides pre-built or customizable performance reports Automation Automates tasks and features for added convenience API Integration Facilitates the integration of text messaging into existing business applications through an SMS gateway API Show More ##### ## Responses (5) Customization Customize your chat workflows with rules and automations. Control Control who the chatbot converses with (and when). Route To Human Has the ability to connect interlocator with a human agent when the need arises. Menu bars Can provide interlocators with menus, through which they can choose a relevant response. Drip sequences Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. Show More ##### ## Page Customization (4) Drag and Drop Allows users to drag and drop items and content to customize their site's look. Templates Provides ready-made templates for simplified landing page creation. Advanced Customization Allows users to edit a page's HTML or CSS code, or add custom code. Content Library Allows users to upload and manage content such as photos, videos, and audio. Show More ##### ## Page Optimization (4) A/B Testing Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. Mobile Responsive Creates mobile responsive pages for optimized viewing on mobile devices. Web Analytics Gives users insight into unique pageviews, conversions, visitor location and device type, etc. SEO Optimizes content to increase search engine result rankings. Show More ##### ## Calendar View (2) Multi-Calendar View Ability to view multiple calendars at once from within a single window Customizable Viewing Provides customizable viewing options (e.g., day, week, month, year) Show More ##### ## Shared Calendar (2) Calendar Collaboration Ability to subscribe to other calendars for collaboration purposes or personal needs (work, family, school, etc.) Multiple Calendar Management Ability to manage multiple calendars at a time Show More ##### ## Accessibility (2) Screen Reader Compatibility Calendar integrates with a screen reader to read and respond to calendar invites as well as schedule appointments and meetings Keyboard Shortcuts Calendar functions can be carried out with the use of keyboard shortcuts Show More ##### ## Notifications (5) Customized Calendar Notifications Ability to customize calendar notifications including event reminders, how far in advance the notification should be received, and methods in which the notification is received (desktop notification vs. email) Location-Based Alerts Offers location-based alerts to assist with commuting to and from one location to another Confirmations & Reminders Ability to send confirmation and reminder emails & texts Appointment Follow-Up Ability to send automated follow-up emails/texts upon conclusion of appointment Scheduling Notifications Receive a notification whenever a customer schedules an appointment Show More ##### ## Settings (3) Time Zone Detection Automatically detects the time zone of both parties to avoid booking mistakes Availability Settings Ability to set preferred availability to ensure appointments are only booked during approved times Blocked Time Settings Ability to block off additional time between appointments for travel or preparation Show More ##### ## Generative AI (20) AI Text Generation Allows users to generate text based on a text prompt. AI Text-to-Image Provides the ability to generate images from a text prompt. AI Text-to-Speech Simulates human-like speech from text inputs. AI Image-to-Text Converts images into a textual description, identifying key elements. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text-to-Image Provides the ability to generate images from a text prompt. AI Text-to-Speech Simulates human-like speech from text inputs. AI Image-to-Text Converts images into a textual description, identifying key elements. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text-to-Speech Simulates human-like speech from text inputs. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## WhatsApp Messaging - WhatsApp Marketing (6) Transactional Messages Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications Bulk WhatsApp Messaging Enables users to send mass WhatsApp marketing campaigns Conversational Messaging Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty Personalization Offers features for personalizing WhatsApp messages based on customer information or past behavior Promotional Messages Allow users to share promotions with subscribers via WhatsApp Automated Replies Provides automated WhatsApp message replies to recipients Show More ##### ## WhatsApp Business Platform - WhatsApp Marketing (4) Segmentation Deliver tailored promotions to specific audience segments API Integration Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API WhatsApp Commerce Allow customers to browse, discover, research, purchase, and complete payment in real-time Analytics Provides analytics on opt-ins, open and delivery rates, and click-throughs Show More ##### ## Agentic AI - Landing Page Builders (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Push Notification (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Personalization (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - SMS Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - E-Commerce Personalization (2) Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - CRM (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Email Tracking (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Email Marketing (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Social Media Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Email Deliverability (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Email Template Builder (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Email Testing (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Calendar (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Online Appointment Scheduling (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Natural Language Interaction Engages in human-like conversation for task delegation Show More ##### ## Agentic AI - Shared Inbox (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![SendPulse](https://images.g2crowd.com/uploads/product/hd_favicon/1487566635/sendpulse.svg "SendPulse") SendPulse 4.6/5 (683) ](https://www.g2.com/products/sendpulse/reviews) [ ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/fa64090a79b0dbe361cb5e7ad73b2f97/dotdigital.svg "Dotdigital") Dotdigital 4.4/5 (1,182) ](https://www.g2.com/products/dotdigital/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5 (14,165) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/brevo-marketing-platform/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Webhooks](/glossary/webhooks-definition) What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases. [Case Management](/glossary/case-management) Case management refers to the processing of data and procedures for resolving cases. Learn more about case management, its benefits, and its applications. [Email Segmentation](/glossary/email-segmentation-definition) Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation. [Calendar View](/glossary/calendar-view-definition) What is calendar view and why is it important as a software feature? Read further to learn more about calendar view and how calendar software implements this feature. [Dedicated IP](/glossary/dedicated-ip-definition) What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers. Brevo Marketing Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5 (12,974) [ Compare Now ](https://www.g2.com/compare/brevo-marketing-platform-vs-intuit-mailchimp-email-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5 (14,701) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-brevo-marketing-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f674b882a9f26544d804c2c8badd73f/mailerlite.png "Product Avatar Image") MailerLite 4.6/5 (1,110) [ Compare Now ](https://www.g2.com/compare/brevo-marketing-platform-vs-mailerlite) ##### Categories on G2 [ Calendar ](https://www.g2.com/categories/calendar-software)[ CRM ](https://www.g2.com/categories/crm)[ Email Tracking ](https://www.g2.com/categories/email-tracking) [ Live Chat ](https://www.g2.com/categories/live-chat)[ SMS Marketing ](https://www.g2.com/categories/sms-marketing)[ Social Media Advertising ](https://www.g2.com/categories/social-media-advertising)[ Chatbots ](https://www.g2.com/categories/chatbots)[ Email Deliverability ](https://www.g2.com/categories/email-deliverability)[ Landing Page Builders ](https://www.g2.com/categories/landing-page-builders)[ Email Marketing ](https://www.g2.com/categories/email-marketing)[ Email Template Builder ](https://www.g2.com/categories/email-template-builder)[ Personalization ](https://www.g2.com/categories/personalization)[ Online Appointment Scheduling ](https://www.g2.com/categories/online-appointment-scheduling)[ E-Commerce Personalization ](https://www.g2.com/categories/e-commerce-personalization)[ Shared Inbox ](https://www.g2.com/categories/shared-inbox)[ WhatsApp Marketing ](https://www.g2.com/categories/whatsapp-marketing)[ Transactional Email ](https://www.g2.com/categories/transactional-email)[ Push Notification ](https://www.g2.com/categories/push-notification)[ Email Testing ](https://www.g2.com/categories/email-testing)[ Appointment Reminder ](https://www.g2.com/categories/appointment-reminder) Show More ##### Explore More [ Best restaurant management software ](https://www.g2.com/discussions/best-restaurant-management-software)[ Best biometric solutions for facial recognition login ](https://www.g2.com/discussions/best-biometric-solutions-for-facial-recognition-login)[ CLM platforms ](https://www.g2.com/discussions/help-me-learn-more-about-clm-platforms) [ Best customer loyalty software for service businesses ](https://www.g2.com/discussions/best-customer-loyalty-software-for-service-businesses)[ What is the top-rated property management solution for enterprises? ](https://www.g2.com/discussions/what-is-the-top-rated-property-management-solution-for-enterprises)[ Pros and Cons Details ](https://www.g2.com/products/brevo-marketing-platform/reviews?qs=pros-and-cons) Show More [ Best restaurant management software ](https://www.g2.com/discussions/best-restaurant-management-software)[ Best biometric solutions for facial recognition login ](https://www.g2.com/discussions/best-biometric-solutions-for-facial-recognition-login)[ CLM platforms ](https://www.g2.com/discussions/help-me-learn-more-about-clm-platforms) [ Best customer loyalty software for service businesses ](https://www.g2.com/discussions/best-customer-loyalty-software-for-service-businesses)[ What is the top-rated property management solution for enterprises? ](https://www.g2.com/discussions/what-is-the-top-rated-property-management-solution-for-enterprises)[ Pros and Cons Details ](https://www.g2.com/products/brevo-marketing-platform/reviews?qs=pros-and-cons)