SendinBlue Features

Email Marketing

Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

89%
(Based on 224 reviews)

Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

85%
(Based on 235 reviews)

High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

85%
(Based on 197 reviews)

Building and Personalizing Emails

86%
(Based on 230 reviews)

Sending Outbound Emails

88%
(Based on 223 reviews)

Manage Email Deliverability

87%
(Based on 216 reviews)

Automated Email Responses

85%
(Based on 161 reviews)

Administration

Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

84%
(Based on 97 reviews)

Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

79%
(Based on 92 reviews)

Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

84%
(Based on 89 reviews)

Email Segmentation

Able to segment transactional emails based on their purpose.

85%
(Based on 85 reviews)

Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

86%
(Based on 60 reviews)

Notifications

Alerts administrator whenever a pre-set event occurs.

87%
(Based on 83 reviews)

Diagnosis

IP Address

IP address quality analysis.

87%
(Based on 64 reviews)

Domains

Sending domain quality analysis.

89%
(Based on 73 reviews)

Content

Email content analysis.

89%
(Based on 75 reviews)

Policy Compliance

Determing email and domain compliance with policies such as DMARC.

89%
(Based on 75 reviews)

Text Messaging

Bulk SMS

Provides templates for mass text messaging campaigns

79%
(Based on 15 reviews)

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

82%
(Based on 14 reviews)

Text Scheduler

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

86%
(Based on 15 reviews)

Automatic Replies

Provides automatic text message replies to recipients

82%
(Based on 15 reviews)

Automatic URL Shortening

Provides automatic URL shortening to use less characters via text

83%
(Based on 15 reviews)

Platform Basics

Editing Platform

Contains an editing form for emails or email codes for test submission

85%
(Based on 27 reviews)

Spam Filter Testing

Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters

85%
(Based on 25 reviews)

A/B Testing

Has a dedicated A/B testing feature, which compares multiple email campaigns

84%
(Based on 25 reviews)

Deliverability Testing

Has a dedicated deliverability testing feature, which tests the end result of a sent email

85%
(Based on 26 reviews)

Design Testing

Has a dedicated design testing feature, which tests email code, formatting, and other design aspects

87%
(Based on 26 reviews)

Integrations

Webhooks

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

87%
(Based on 51 reviews)

Event Tracking API

API used to track the status of emails.

88%
(Based on 58 reviews)

Mail Send API

API used to send emails (e.g. Web API, SMTP API)

89%
(Based on 68 reviews)

Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

88%
(Based on 61 reviews)

Tracking

Processing Time

Measuring of delivery latency/processing time.

88%
(Based on 102 reviews)

Placement

Tracking which folder email appears in.

88%
(Based on 84 reviews)

Open Rate

Tracking open rate across recipients.

92%
(Based on 104 reviews)

Time to Open

Tracking time between delivery and open.

90%
(Based on 97 reviews)

Alerts

Notifications related to placement and opening.

87%
(Based on 87 reviews)

Platform Performance

Reporting

Provides pre-built or customizable performance reports

85%
(Based on 16 reviews)

Automation

Automates tasks and features for added convenience

88%
(Based on 16 reviews)

Platform Data

Performance

Contains tools to visalize campaign performance

85%
(Based on 28 reviews)

Dashboard

Has a centralized dashboard for users to interact with

89%
(Based on 28 reviews)

Analytics

Contains a way to visalize campaign analytics

89%
(Based on 28 reviews)

Platform

Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

89%
(Based on 61 reviews)

Multiple Domains

Able to send emails from multiple domains.

88%
(Based on 49 reviews)

Dedicated IP

Ability to use a dedicated IP for deliverability.

85%
(Based on 48 reviews)

Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

86%
(Based on 75 reviews)

Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

85%
(Based on 65 reviews)

Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

91%
(Based on 93 reviews)

Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

88%
(Based on 60 reviews)

Performance and Reliability

Emails are consistently received and software performs reliably.

90%
(Based on 92 reviews)

Reporting

Campaign Performance

Measuring overall campaign performance across recipients.

91%
(Based on 108 reviews)

Domain Reputation

Measuring overall reputation related to specific sending domains.

88%
(Based on 83 reviews)

Brand Reputation

Measuring overall reputation of brand based on all email activity.

88%
(Based on 81 reviews)

Blacklist and Whitelist

Tracking recipient tagging of domains for blacklists and whitelists.

87%
(Based on 94 reviews)

Engagement

MMS Marketing

Sends out multimedia via text messages, such as coupons, pictures, and audio

89%
(Based on 15 reviews)

Push Notifications

Pushes notifications or text messages to mobile devices

82%
(Based on 15 reviews)

Reporting & Analytics

A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

86%
(Based on 94 reviews)

Basic Reporting

87%
(Based on 213 reviews)

Platform

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

86%
(Based on 91 reviews)

Internationalization

85%
(Based on 75 reviews)

Performance and Reliability

87%
(Based on 119 reviews)

Integration

Data Import & Export Tools

86%
(Based on 108 reviews)

Integration APIs

82%
(Based on 68 reviews)

Breadth of Partner Applications

79%
(Based on 59 reviews)

SendinBlue Features

  • Email and Mobile Preview
  • Manage Email Lists
  • High-Volume Sending
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability

SendinBlue User Ratings

8.7
Ease of Use
Average: 8.3*
8.4
Quality of Support
Average: 8.3*
8.4
Ease of Setup
Average: 8.1*
* Email Marketing Category
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