Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
(Based on 49 reviews)
Able to customize the unsubscribe templates, handler, and tracking.
Able to segment transactional emails based on their purpose.
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
Alerts administrator whenever a pre-set event occurs.
IP address quality analysis.
(Based on 44 reviews)
Sending domain quality analysis.
Email content analysis.
(Based on 40 reviews)
Determing email and domain compliance with policies such as DMARC.
(Based on 41 reviews)
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
Event Tracking API
API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 82 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Tracking open rate across recipients.
(Based on 55 reviews)
Time to Open
Tracking time between delivery and open.
Notifications related to placement and opening.
Measuring of delivery latency/processing time.
Tracking which folder email appears in.
(Based on 45 reviews)
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Able to send emails from multiple domains.
(Based on 43 reviews)
Ability to use a dedicated IP for deliverability.
Availability and quality of documentation for API, code library, implementation, and set up.
(Based on 80 reviews)
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
(Based on 78 reviews)
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 85 reviews)
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
(Based on 89 reviews)
Measuring overall campaign performance across recipients.
Measuring overall reputation related to specific sending domains.
Measuring overall reputation of brand based on all email activity.
(Based on 38 reviews)
Blacklist and Whitelist
Tracking recipient tagging of domains for blacklists and whitelists.