SEMRush is the goat of SEO software that I've been using for 15 years. It's easy to use, and has robust features to help me manage most aspects of client deliverables including audits, keyword research, competitive research, content optimization and AI insights. Review collected by and hosted on G2.com.

One place I can see room for improvement is the SEMRush One offering - for a higher price point I expect more actionable recommendations - the features/insights that have to do with AI don't have great structure, there are irrelevant suggestions, and it's not easy to export or view high level info on prompts/topics by brand.

Also sometimes the content tools are lagging/really slow or don't really work but usually not an issue for more than a few hours. Review collected by and hosted on G2.com.

I use Semrush for SEO, specifically for finding and keeping track of relevant high volume keywords in our industry. I really like the overview of the SEO dashboard. I value position tracking the most, followed closely by the keyword magic tool. Both features help me dial in my SEO strategy by tracking the movement of keywords based on the success of my initiatives and conducting research to find new opportunities. Review collected by and hosted on G2.com.

Domain overview. It would be amazing if it was easier to scrape keywords from competitor websites, and put them directly into your product, or run a comparison within the domain overview for what you rank vs them only. I would have liked some outside help from a Semrush associate but my request was not fulfilled. Review collected by and hosted on G2.com.

It’s a versatile platform for SEO and marketing, which makes it ideal as a one-stop place to research and understand what more can be done. Review collected by and hosted on G2.com.

It definitely takes a while to get the hang of it. Review collected by and hosted on G2.com.

Honestly, the biggest thing is how much time it saves. Being able to handle SEO, listings, and competitor research all in one platform just makes everything way more efficient. Review collected by and hosted on G2.com.

Pricing can be a bit steep, especially for smaller teams or businesses that may not use every feature. It would be nice to have more flexible pricing based on actual usage. Review collected by and hosted on G2.com.

I really like the ease of operation that Semrush offers. It's just really easy and very intuitive to use. They're always coming up with new features, and it's up to me whether I want to use them or not. I also appreciate how using Semrush allows us to get proposals out to prospects sooner, which cuts down on the time the sales and marketing teams spend on getting those proposals out so they can start working on the next deal. Review collected by and hosted on G2.com.

I don't know that there's a whole lot of things that could be improved. One of the things that our clients are asking for more is getting into the AI that's atop of the Google search. So more features, in terms of AI, listing would be helpful. Review collected by and hosted on G2.com.

Many of the tools provided by Semrush are essential for SEO and PPC work, especially keyword traffic analysis, and although there are other platforms that do this, Semrush is the best-organized place to access those tools. Review collected by and hosted on G2.com.

The proprietary names they use for their tools can be counter-intuitive, and the way they organize those tools in the menu doesn't necessarily align with what I'm trying to do. For example, I'm the PPC specialist at my company, but all the tools I use regularly are in the "SEO" section, and I usually click the wrong menu item multiple times before I actually find the tool I'm looking for. Like I can't for the life of me remember what "Keyword Magic" is - just call the thing "Find Similar Keywords" Review collected by and hosted on G2.com.

The site audits are very helpful, and I can run them as often as I need. They provide clear details on site performance issues during technical SEO audits, so I can drill down into the specific problems instead of guessing. I also like the integrations with Google Search Console and Google Analytics, which make it easier to connect the audit findings with my existing data. Review collected by and hosted on G2.com.

The pricing feels high for small consultants and agencies. On top of that, trying to land on a reasonable cost using à la carte options ends up pushing the annual spend far beyond what you’d expect for similar products.

I also think the UI could be designed more with marketers in mind, rather than feeling like it was built primarily for engineers. Review collected by and hosted on G2.com.

Website health checker gives a detailed report, and finding keywords is made very easy. The UI is easy to understand for the most part. Pricing is good, compared to many other SEO generalist platforms. Review collected by and hosted on G2.com.

AI portions of the platform still need a big work. Developer-focused LLM engines like Claude Code or Claw are missing from citation/mention report. Adding sub-domains for LLM health review are too hard, making documentatin or developer SDK pages not a part of the process. AI writing assistant is mostly bare-bones, compared to other AI-first SEO platforms. You only get a brief, not a full draft that you can edit and publish. Review collected by and hosted on G2.com.

SEMrush has one of the most intuitive interfaces I've come across in a marketing tool — the data is cleanly presented and easy to interpret without feeling overwhelming. Navigating between features feels natural, and taking action on insights is straightforward. Their CSM team has also been a standout — the trainings are well-structured and genuinely useful. Review collected by and hosted on G2.com.

The only downside is that when you first log on, you’re presented with a lot of data, so it can be hard to know where to begin and what to tackle first. Review collected by and hosted on G2.com.

I love the easy graphs and visualizations that help my clients understand how they are winning at SEO. It's also helpful that I can show them what their competitors are doing and how we can do an end run around them. I routinely use the keyword research tools and the site audits to show improvements over time. Review collected by and hosted on G2.com.

Many similar graphs are stored in different places. For example, the keyword rankings are in at least 3 different places in slightly different formats. This can be confusing. Also, I wish there were more tools included in my base price instead of having to upgrade to access what I think should be foundational features (such as local SEO). The pricing is very confusing. Review collected by and hosted on G2.com.