What I like most about Semrush is that it brings multiple digital marketing functions together in one platform. The UI/UX feels intuitive and well organized, so it’s easy to move between keyword research, site audits, competitor analysis, and the reporting tools without getting lost. It also offers solid integrations with Google Analytics, Google Search Console, and other marketing tools, which helps centralize data and makes day-to-day workflows smoother.

From a performance standpoint, reports are usually generated quickly, and the platform stays reliable even when I’m managing multiple projects at once. When it comes to pricing and ROI, it’s definitely a significant investment, but the range of features can replace several separate tools, which makes it cost-effective for businesses focused on growth. The support and onboarding resources—tutorials, webinars, and documentation—also make it easier to get up to speed. Finally, I appreciate the expanding AI and intelligence capabilities, which help with content ideas, keyword analysis, and overall workflow optimization. Review collected by and hosted on G2.com.

What I dislike most about Semrush is that it can feel overwhelming at first because there are so many tools and reports. Even though the UI/UX is generally well designed, new users may need some time to figure out where specific features live and how to get the most value from the data.

Semrush offers useful integrations, but I’d like to see broader options—especially with more CRM, project management, and marketing automation platforms—so workflows can be even more seamless.

In terms of performance, most reports load quickly, but larger analyses and exports can sometimes take longer to generate when I’m working with extensive datasets. On pricing, the platform can deliver strong ROI for businesses that actively use its features, but the subscription cost may be tough for freelancers, startups, and smaller organizations.

Support and onboarding resources are thorough, yet a more personalized onboarding experience could help new users become productive faster. Lastly, while the AI and intelligence features are helpful, I’d like to see more advanced predictive recommendations and automated action plans that go beyond insights and make it easier to prioritize the most impactful opportunities. Review collected by and hosted on G2.com.

The Site Audit tool is a standout. It quickly flags technical SEO issues and actually prioritizes them, which is huge when you’re dealing with large sites. It’s helped me catch things like crawl errors and duplicate content that I probably would’ve missed otherwise.

I also rely heavily on the competitor analysis tools. Being able to see what keywords competitors rank for, where their backlinks come from, and even their paid search strategy is incredibly valuable. It takes a lot of the guesswork out of planning. Review collected by and hosted on G2.com.

Semrush can feel a bit overwhelming at times. A slightly simpler or more customizable interface would help, especially for newer users. Better integration between tools would make everything feel more connected instead of jumping between separate sections.

Also, the upgrade prompts for paid features can get a little excessive. I get why they do that, but they interrupt the workflow and create a lot of minor disappointments! Review collected by and hosted on G2.com.

The platform itself is super easy to use, its different functions/uses are clear and the tool works as expected.

I like that I can see rankings of competitors' pages/sites to do research for my own clients for landing page optimizations. The organic overview tools are amazing for competitor analysis.

The content KW gap tool is one of my favorites to use, to specifically to find long form content opportunties for my clients.

The site audit tool is also really useful for easily monitoring clients site health on a regular basis. Review collected by and hosted on G2.com.

The rank tracking tool is frustrating to use at times because it notifies me that ranking are really volatile, constantly moving up and down, but when I check the SERP, rankings actually remain the same.

For example - it would say that I lost all my clients kw rankings at the end of the week and then report they all went back up to normal at the beginning of the following week. Whenever I'm notified of a big drop, I'll look into it and compare the data with other rank tracking tools we use and see that everything is acutally normal and any volatility was 2/3 position changes not completly losing the ranking like what semrush will report. Review collected by and hosted on G2.com.

really like how Semrush gives me fast, visual overviews of any domain, so I can quickly see the main SEO metrics and traffic situation without digging through multiple reports. The Keyword Overview report is also very helpful, because in a few seconds I can understand search volume, competition, and potential of a keyword and decide whether it is worth targeting. In addition, I enjoy using the Semrush SEO Writing Assistant add-on in Google Docs, which helps me improve my articles for SEO by giving real-time suggestions on readability, keyword usage, and overall optimization directly while I write. Review collected by and hosted on G2.com.

I find the technical SEO side of Semrush quite confusing, especially when it comes to interpreting all the Site Audit issues and knowing which fixes are really important for my site in practice. The link-building suggestions are also not very clear to me, because I still do not fully understand how exactly I am supposed to get or implement the recommended backlinks based on those reports and tools. Review collected by and hosted on G2.com.

We have been using Semrush for years now at our agency without even trying out too many of other solutions. Especially now that we have to map extended search platforms owing to AI. We're able to go deeper into the keywords, prompts and topics so much that it has helped us create strategies that show results in 45 days for most of our projects. Attribution is solved too! Review collected by and hosted on G2.com.

As an avid Semrush user, there's actually nothing that I don't like right now. Even their most recent roll-outs, including the dashboard update just support everything we were already liking about them. Some of our clients are often looking for day to day prompt tracking; which isn't a direct feature and not something we recommend doing either. But could be an addition in the future! Review collected by and hosted on G2.com.

The side-by-side comparison of each website authority score integration is helpful and provides a helpful overview of our ranking. We enjoy the key words insights, and the website audit. The user interface is useful on the social poster.

The integrations of the website audit and traffic/market and key words are useful to our strategic planning. Review collected by and hosted on G2.com.

The various categories and overall appearance of the dashboard is clunky and over run. Each category could use a landing page. Dashboard insights about our social performance is clunky and often broken.

Our onboarding process seems to have been lackluster because our two separate brands are set up under the same profile, mixing the data and insights that we get. Additionally, the instagram insights are consistnently broken, and LinkedIn insights are out of date - which makes me uncomfortable with the pricing, as the roi is going down, as the quality of product is diminishing. The social poster also does not have all platform integrations - like location tags - and those integrations that are there - like link in bio, or tagging other users, does not work consistently. This is again a mark against the Return On Investment as I am utilising this to set it and forget it, schedule ahead of time, but I am having to double check posts that go out, then lacking the insights from them. Inconsistent performance of what the tools promise is disappointing.

We do not feel the AI/Intelligence options are extensive, nor any better than the accessible features on the web for no additional costs, which makes the pricing structure for SEMrush's AI features baffling. Review collected by and hosted on G2.com.

I like using Semrush for keyword research and competitor analysis because it's really easy to use and the interface is amazing. I appreciate that the basics have stayed the same over the years, which means I can find my way around easily, with no hassle. The position tracking report is another feature I value, along with keyword research. Its initial setup was pretty straightforward too. Review collected by and hosted on G2.com.

SEMRush offers access to a number of databases, including major markets such as US, UK, AUS, etc. In addition to those, the plan allows users to select 2 extra additional databases at no cost, while the third addition is charged separately. Well, we are an agency based in Greece meaning that we need the GR database. Since the GR database is not included in the standard starting pack, we are effectively forced to use 1/2 available extra databases just to access our home market. Review collected by and hosted on G2.com.

Semrush is easy to use and its core features remain reliable and effective. The keyword research, competitive analysis and reporting tools are still the foundation of the platform, and they integrate well with the rest of our marketing stack, which makes day‑to‑day SEO work much smoother. I also like that Semrush is now adding AI and more advanced capabilities on top of those core tools, rather than replacing them, so it feels like a modern, evolving solution. Pricing across SEO tools keeps rising and Semrush is no exception, but by paying annually I can usually secure a reasonable deal each year, even if the overall trend is that these platforms are becoming more expensive. Semrush’s site audits and crawls are dependable and handle larger sites well, flagging a wide range of technical and on‑page issues that match what other SEOs expect to see from a serious audit tool. The keyword and traffic data are still estimates, like any third‑party tool, but they’re good enough to compare competitors, spot trends and find opportunities, especially when you sanity‑check important terms against Google Search Console or Ads data. Review collected by and hosted on G2.com.

I’d like to see pricing become more sustainable. Like many users, I feel Semrush has become quite expensive and there are a lot of add‑ons and upsells on top of an already high base subscription. I pay annually and can usually negotiate a decent deal, but the overall trend across SEO tools is that costs keep rising, which makes it harder for smaller teams and freelancers to justify staying on long term. Review collected by and hosted on G2.com.

I have been using SEMrush for almost 7 years now, across agencies and in-house resources. It is intimidating at first, but SEMrush has detailed courses and videos and explainers walking you through the UX/UI of the product. Once you learn it, it never goes away.

Its performance is second to none, and there are 100+ metrics I use it to track performance. Furthermore, it integrates so well with tools like Trello and Looker Studio for reporting and task management. Review collected by and hosted on G2.com.

The few things I dislike are that there are a lot of useful add-ons I would like to use that are always gated behind additional pricing. As an in-house resource, it can be a bit problematic.

Plus, I do feel that while it is a GREAT tool for SEO, SEMrush might have missed the bus on AEO and AI intelligence at the moment. Review collected by and hosted on G2.com.

I see Semrush as a sales partner. Working in the online marketing industry, SEO can be a veritable minefield. If you want to sell your service, you need hard facts and solid numbers, and that’s exactly what Semrush does for me. I can compare a customer’s SEO against their competitors, which gives me a huge advantage, strengthens my pitch, and ultimately improves conversion.

It’s easy to use, and the graphs it provides leave no room for doubt. As an agency, it’s well worth what we pay for Semrush, as it has paid for itself hundreds of times over. I love the AI insights it provides, and its performance is smooth and fast (who’s got time to wait for number crunching to happen?).

It’s so intuitive and straightforward that I’ve never had to contact support for assistance, so I can’t review that side of their performance. That said, I’m sure I’d be impressed if I ever needed it. Review collected by and hosted on G2.com.

I probably use only about 1% of what Semrush can do, and I really wish there were a super-easy way to learn my way around its features. As someone with ADHD, a gamified learning tool would be awesome. Even something like a “Daily Deep Dive” pop-up that highlights one specific function each day would help a lot. It would be even better if I could click “next” when I have spare time and go through a couple in one sitting. Right now, it just feels like a lot to take on when trying to learn everything Semrush can do.

There isn’t anything I truly dislike—more that there are areas I simply need to learn better. For example, I’d love to integrate it with our Podio, since that’s where we keep client information. Having a section in Podio that pulls in data from Semrush would be really helpful. Review collected by and hosted on G2.com.