What I like best about Semrush is having almost everything I need for SEO in one place. I can research keywords, track rankings, run site audits, analyze competitors, monitor backlinks, and create client reports without jumping between multiple tools. The competitor research is especially useful because it helps me quickly identify opportunities and see what’s working in my clients’ markets. It’s not perfect, but it saves me a ton of time and gives me data I can actually use to make decisions. Review collected by and hosted on G2.com.

The biggest thing I dislike is the cost. The platform is excellent, but it can get expensive pretty quickly, especially when managing multiple clients or needing access to additional features. Review collected by and hosted on G2.com.

I use Position Tracking all the time to monitor our keywords rankings. I also find it useful when do my monthly reports. I also use Semrush to keep an eye on our competitors (keywords, organic traffic). It allows me to see how we stand against them and if we're improving or not. Review collected by and hosted on G2.com.

I find it difficult to understand the different package options. When I want to export a report, it says that I need to upgrade. Even though I already upgraded, it seems that anything that I want to do needs another upgrade and it's frustrating. Review collected by and hosted on G2.com.

I use SEMrush daily for my personal and clients projects, for keyword research and checking what other competitors are ranking for. One thing I like is that it saves a lot of time because most of the SEO tools I need are already in one place.

I integrated this with search console. I also use it when planning blog topics or checking which keywords are worth targeting. The keyword gap tool has been really useful for finding ideas I would have probably missed otherwise. Overall, it just makes SEO work more organized and easier to manage for me. Review collected by and hosted on G2.com.

There’s a lot into Semrush, which is useful, but it can feel confusing at first until you spend time learning where everything is. Some tools also take a bit of time to fully understand if you’re new to SEO.

Second thing is pricing. It’s a strong platform, but for freelancers or smaller businesses the plans can feel expensive. Review collected by and hosted on G2.com.

I like that the keyword research in Semrush gives me the essentials I need. It's easy to group themes together and understand intent, which helps us determine what content to develop to get in front of our buyers. Review collected by and hosted on G2.com.

We trialed the AEO features and they were poor quality, it barely gave us anything relevant to our business. I also dislike the self-serve subscription setup, billing is hard to understand and you can easily remove things from your plan. They make, what should be easy admin tasks, really difficult. For instance, to share the API credits on our account, they force me to contact them monthly to give credits to my team for the MCP. Review collected by and hosted on G2.com.

Actionable insights at your fingertips paired with guided approaches. For example SEMRush continues to ask you to populate new data for different data sets and the more you populate the better the intelligence and recommendations become. Then after the continuous improvement and implementation of those efforts you see the fruits of your labor. Review collected by and hosted on G2.com.

Just that the pricing model is all add-ons. There's so many great features out there in the platform that I feel are underutilized because users aren't adding them on. We want to use some of the features but wish it was included in the base price. Review collected by and hosted on G2.com.

SEO can be really confusing. Through SEMRush's UX/UI it makes it easy to understand all of the aspects of SEO.

I love the insights on how to improve our SEO that SEMRush provides as well. We also have it integrated with our wordpress sites and that makes it super easy.

We often need to run site audits on potential clients, and the performance of SEMrush being able to handle that quickly is amazing.

Overall, the pricing is awesome. The support is there when I need it, and I love that they're integrating AI. Review collected by and hosted on G2.com.

The only downside that I can think of about SEMrush is it's just packed with so many awesome tools that often I forget what all is there. Review collected by and hosted on G2.com.

SEMrush Is perhaps the greatest tool for both keyword research and competitor keyword gap analysis. It allows us to succinctly track the keywords our brand ranks for, the terms for which we do not rank, and the quickest path to do so. It also helps us keep tabs on competitor ranking. Review collected by and hosted on G2.com.

Their AI toolkit, like most SEO tools, is still in its relative infancy. That's not a knock against SEMrush, just a frustration when we're looking for the same depth of GEO capabilities that SEMrush already offers on the SEO side. Simply doesn't exist yet. Review collected by and hosted on G2.com.

I like that I can pick it up at any time and get instant information about a specific keyword or website. It helps to create a quick and easy story when we're pitching for a client, or looking at competitors to clients we're currently working on. Review collected by and hosted on G2.com.

I feel like it sometimes tries too hard to be too many things at once and the interface can be overwhelming with features. I feel that SEMRush try to push these things too hard too, and often the pricing for the products isn't always necessarily in line with its features. I feel like SEMRush should really focus on its core product and not get too distracted with new AI tools (which are way cheaper elsewhere) Review collected by and hosted on G2.com.

The thing that sold me was being able to watch fixes land. I ran our agency site through Site Audit at 82% health, worked the issue list over a few months, and hit 98%; every crawl showed me exactly which pages moved and which ones I'd broken further. Clicking into a warning and getting the actual URLs is what makes it usable, because I can turn a crawl into a checklist for my developer in about ten minutes instead of hunting through the site myself.

On Page SEO Checker is where I get the most strategic value; it tells me what to change on a specific page for a specific keyword rather than handing me generic best practices. We went from ranking for almost nothing to holding #1 for our main positioning terms, and Position Tracking gave me the receipts to show it.

The AI Search Health scoring is the piece I didn't expect to lean on. It confirms which AI crawlers can actually reach the site; I added an llms.txt file and the score jumped 10 points on the next run. Clients are asking about AI search now, and this is the only tool in my stack that reports on it in a way I can put in front of them.

I run a boutique agency, so consolidation matters too. Audit, rank tracking, keyword research, and listing management in one subscription means I'm not paying for and reconciling four tools. Review collected by and hosted on G2.com.

The false positives are a real time sink. Cloudflare's email obfuscation rewrites mailto links into a CDN URL, and Semrush flagged 85 of them as broken links across our footer; nothing was actually broken. Page speed errors flagged blog posts that scored fine on Google's own Core Web Vitals. You end up using "Exclude check" to hide errors rather than fixing anything, which is a strange workflow for an audit tool. Listing Management also matched our business to a similarly named company in another state, which is a rough miss on a local SEO feature.

Pricing is steep for a boutique agency once you add projects and users. Review collected by and hosted on G2.com.

I mostly use it for keyword research and keeping an eye on what competitors are ranking for. Semrush saves me a ton of time figuring out what's actually worth chasing and I've found it to be a bit better than Ahrefs in terms of pure keyword info. Site audit's caught a few things I would've missed too. Review collected by and hosted on G2.com.

I feel that the backlink data and recommendations based on backlink data can be improved. Ahrefs does edge out over Semrush in that regard. I also feel they've improved their UI a ton over the years but it still feels a bit overwhelming sometimes. But that's Review collected by and hosted on G2.com.