--- title: Semrush Reviews meta_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3991 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3991 scale: '5' date_modified: '2026-07-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews **Vendor:** Adobe **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,991 ## About Semrush Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. ## Semrush Pros & Cons **What users like:** - Users appreciate the **variety of customizable tools** in Semrush, enhancing SEO visibility and improving overall experience. (799 reviews) - Users find Semrush's **ease of use** enhances their SEO efforts, making keyword research and management simple and efficient. (781 reviews) - Users value the **keyword insights** in Semrush, enabling effective content optimization and improved SEO performance. (679 reviews) - Users value the **keyword insights** from Semrush, which enhance content optimization and boost SEO performance. (625 reviews) - Users find **position tracking** in Semrush invaluable for monitoring search term performance and strategizing effectively. (618 reviews) - SEO Tools (603 reviews) - Insights (543 reviews) - Competitor Analysis (503 reviews) - Analytics (501 reviews) - Rank Tracking (424 reviews) **What users dislike:** - Users find Semrush to be **expensive** , particularly for small businesses or teams needing budget-friendly options. (507 reviews) - Users find Semrush's pricing to be **excessively high** , particularly affecting small businesses and independent consultants. (437 reviews) - Users find the **high costs** of Semrush burdensome, especially for smaller businesses and those needing advanced features. (414 reviews) - Users express concerns about **pricing issues** , finding Semrush's add-ons and overall costs challenging for tight budgets. (358 reviews) - Users find the **steep learning curve** of Semrush challenging, especially for beginners navigating its complex interface. (292 reviews) - Users note the **limited features** in Semrush's free account, requiring payment for access to essential tools. (271 reviews) - Missing Features (226 reviews) - Expensive Pricing (186 reviews) - Difficult Learning (181 reviews) - Improvement Needed (178 reviews) ## Semrush Reviews ### 1. Semrush Delivers SEO Insights for Daily Workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Semrush is an industry-standard SEO platform that provides comprehensive insights into website performance, keyword rankings, competitor activity, and content opportunities. The SEO recommendations help identify areas of strength and improvement, and it has become an important part of our webmaster's daily workflow. **What do you dislike about Semrush?** The platform could be more intuitive for new users, and additional free training resources or guided learning would help teams maximize its value and adopt advanced features more quickly for various users on the team. **What problems is Semrush solving and how is that benefiting you?** Semrush is helpful for standard SEO ranking and visibility analysis. That said, I’d like to see more AEO/GEO analysis, recommendations, and related capabilities included in the standard plan, since those are essential as well. ### 2. Comprehensive SEO for keyword research, competitive analysis and site audits. **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph S. | SEO-SEM Digital Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Semrush?** Depth of data provided.I value the competitive analysis it measures, as well as many other features important to SEO. It is used daily. Customer support is good. Implementing a campaign is fairly easy. Integrating with GSC did not have an issue. **What do you dislike about Semrush?** UI is a bit awkward. The sales team is less knowledgable about the product than I would like, and focus efforts on upgrades rather than need. Ease of use is a bit confusing. **What problems is Semrush solving and how is that benefiting you?** Keyword research and competitive analysis. ### 3. Essential SEO Tool with Room for Affordable Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Carrie W. | Content & Communication Manager, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Semrush?** I use Semrush to see where we rank organically for keywords and for keyword research. It makes researching quicker and in one place, so I don't have to spend more time looking for information. I like the competitor insights, which let me see what keywords our competitors rank and bid on. This helps me skip any guesswork, focus on what's already working in my market, and spot gaps where I can outperform them. Also, the initial setup of Semrush was very easy. **What do you dislike about Semrush?** I'm not a fan of the limits on lower plans - keyword tracking, reporting, AI etc - as it feels restrictive, and pricing climbs very quickly. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to quickly see keyword rankings and do research in one place, saving time on finding information. ### 4. Simply a must have tool for everyone who owns a website **Rating:** 5.0/5.0 stars **Reviewed by:** Mariam D. | Chief Digital Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Keyword Tool and Topic research are my favorite tools along with competitor research tools. You can easily find the keywords worth ranking for, find the right topic for the content and check it **What do you dislike about Semrush?** In terms of keyword search volumes, they are slightly behind Google keyword tool **What problems is Semrush solving and how is that benefiting you?** I do competitors research, look up keywords to rank for and explore the topics to write content about. I also check the content with content tool ### 5. Comprehensive SEO Analysis Tool with Friendly UI **Rating:** 4.0/5.0 stars **Reviewed by:** Sam R. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2026 **What do you like best about Semrush?** I find Semrush to be a very comprehensive tool, and I like that the UI is very friendly and easily navigatable. It's also visually pleasant for analysis with graphs and charts, which makes it enjoyable to work with. **What do you dislike about Semrush?** I mean, like, very important features are gated behind payments. Right? I mean, if you want to enhance specific content or something that means you need to unlock another module. So that is where I get a bit annoyed. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for SEO analysis, helping us identify keyword gaps and understand our website's standing against competitors. ### 6. From Site Audits to Social Media: Semrush Does It All for Our Roofing Business **Rating:** 5.0/5.0 stars **Reviewed by:** Brandi V. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2025 **What do you like best about Semrush?** Since bringing our marketing in-house for exceptionalroofing.com, Semrush has become our most vital tool. The Site Audit feature is exceptional; it detects technical issues early enough for us to fix them before they negatively impact our rankings. I also love the forward-thinking AI search optimization tools. Additionally, the Social Media Dashboard is a massive time-saver. Being able to manage, create, and schedule multiple posts across all our platforms from one central hub has streamlined our workflow significantly. **What do you dislike about Semrush?** There isn't much to dislike as the feature set is so robust. However, the workflow for moving content from their writing tools to our blog could be smoother. Currently, when I copy content, I have to paste it into a Notepad/plain text editor first to strip the formatting so it aligns correctly with our website’s CSS. A "paste as plain text" or cleaner export option would be a great quality-of-life update. **What problems is Semrush solving and how is that benefiting you?** The primary problem Semrush solved for us was the fragmentation of tools. By bringing our marketing in-house, we needed one "source of truth." Proactive Maintenance: It acts as an early warning system for site health. Efficiency: It reduced the time spent on social media management by allowing bulk scheduling. Future-Proofing: It’s helping us stay ahead of the curve by optimizing our content for the evolving landscape of AI-driven search results. ### 7. Efficient Content Marketing and Intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I find Semrush very useful for managing content marketing. I use the SEO dashboard and features like the position tracker, keyword overview, and magic tool, which I think are great. The social media posting and analytics tools are convenient as they allow me to manage them from one spot. I like the user experience, especially how intuitive it is, which makes it easy to know where to go. I appreciate the icons for SEO and social features, and I really like the dashboard, especially the SEO analytics, as it provides insights into the best strategies for our monthly content plan. It gives me a quicker overview of which blog pages are performing well without having to look through each platform for analytics. **What do you dislike about Semrush?** Nothing **What problems is Semrush solving and how is that benefiting you?** I find Semrush makes managing content marketing very efficient, allowing me to do everything in one place, like tracking keywords and using social analytics. ### 8. Robust Platform for Uncovering Clients’ Marketing Mix Potential **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** It is a very robust platform that really helps you dive into the clients potential marketing mix and helps you sell against whatever ideas they have already for their future marketing plans **What do you dislike about Semrush?** A lot of the data is a range and it is hard to get an exact figure on what a competitor is using. **What problems is Semrush solving and how is that benefiting you?** SEMrush helps businesses identify why they are losing traffic, leads, and sales online by uncovering SEO, PPC, content, and competitor opportunities. It provides actionable insights into keyword rankings, competitor strategies, website performance, and backlink growth. Ultimately, it helps companies increase online visibility, generate more qualified leads, and make smarter marketing decisions based on data. ### 9. Semrush Gives us Deep Insight into our B2B2C Business **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron C. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2025 **What do you like best about Semrush?** We love the SEO Tools, Health Reports and Position Tracking. **What do you dislike about Semrush?** There may be too much noise on the reporting side. A lot of data to comb through and sometimes its hard to focus on what you really are targeting. **What problems is Semrush solving and how is that benefiting you?** We have a complex Shopify Plus organization with over 1500 stores. We need to see insights into SEO, Site Ranking, Site Health and then make business or technical decisions to improve those metrics. ### 10. SEMRush: A Reliable Go-To for SEO Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon W. | Search Engine Optimization Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that SEMRush has proven to be a reliable tool for me throughout my SEO career. Whether I’m pulling insights from a technical SEO audit or checking keyword search volume, it consistently helps me find the information I need. **What do you dislike about Semrush?** I think SEMRush’s UI can be confusing at times. With the recent changes, it’s sometimes hard to find what I’m looking for. **What problems is Semrush solving and how is that benefiting you?** It helps me audit my website while still being cost-effective. ### 11. Effortless SEO Management with Clear Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Rebekah M. | Director of Marketing and Outreach, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** I like how Semrush is easy to use and straightforward, making it accessible for managing SEO and analytics on our website. The clear reporting helps me easily understand where I have weaknesses and strengths on my website. The easy-to-use dashboard is also beneficial in quickly determining what I need to do next. **What do you dislike about Semrush?** I wish there were more AI components included in the base price rather than being added on features. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to manage our SEO and analytics. It's easy to use with a straightforward dashboard, which helps me quickly identify weaknesses and strengths on my website. The clear reporting gives me clues on what to do next. ### 12. Powerful but Pricey for Effective Client Management **Rating:** 4.0/5.0 stars **Reviewed by:** Steve S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Semrush?** I appreciate that AI can do a lot with Semrush. The AI integration is significant because it is baked into the core of our solution. **What do you dislike about Semrush?** It's too expensive right now. I get where it's kinda appropriate for clients, but I would love it if Semrush said, hey, I'm gonna show you the ROI on this. And I want to actually give you the tools that if you do that, we will measure the ROI with you. Which involves a lot of attribution. Probably difficult. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to manage over 10,000 web pages, solving the problem of capturing non-top-ranking keywords and suggesting content around them, helping develop keyword clusters and keeping me updated on progress. ### 13. Essential SEO Tool with Powerful Reports **Rating:** 4.0/5.0 stars **Reviewed by:** Richard D. | Owner and Senior advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I really like Semrush's ability to analyze the SEO of our clients' sites and improve Onsite SEO. There are many different tools, and I particularly appreciate the ability to have reports that we can then pass on to our clients. **What do you dislike about Semrush?** Several functions of Semrush require subscriptions or additional costs. It's sometimes unpleasant. The menu changes often, and since the application is not used frequently, one has to get used to the menu changes. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to improve my agency's SEO. It allows us to analyze the SEO of our clients' websites and improve onsite SEO. I particularly appreciate the reports that we can send to our clients. ### 14. Comprehensive SEO Tool with Room for AI Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Dolly G. | Search Engine Optimization Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Semrush?** I use Semrush for many of my SEO projects, and it's a great all-in-one tool for keyword tracking, site audits, keyword research, backlink analysis, and competitor analysis. I get clear insights into technical issues on my websites that other tools like Google Search Console or Screaming Frog can't recognize. My most liked features are Position Tracking and the SEO Writing Assistant. Position Tracking provides a clear understanding of where my keywords are ranking, with an accurate overview of results and rankings. **What do you dislike about Semrush?** Sometimes AI overview results are not so accurate, especially when it comes to rankings. Keywords that are ranking in top positions manually sometimes don't get reflected accurately in the AI overview. The AI overview algorithm needs improvement. Also, the initial setup was a little tricky, particularly when tagging keywords based on their category and intent. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for SEO projects, including keyword tracking, site audits, and competitor analysis. It provides insights into technical issues that other tools miss and serves as an all-in-one tool for research and audits. ### 15. A Reliable, Everyday Tool for SEO and Content Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Shelly S. | Content & SEO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Semrush?** What I like best about Semrush is how much I can do in one place. I use it constantly for keyword research, competitor analysis, SEO performance monitoring, content optimization and strategy, and it makes it easy to move from research to action without jumping between tools. Now that there's also a connector within ChatGPT, working with Semrush data becomes even more accessible and easier, allowing me to leverage more data more strategically, and provide more value and better insights to my clients **What do you dislike about Semrush?** Funny eoungh, the "comprehensiveness" of Semrush can sometimes feel confusing and overwhelming. There are so many tools and reports that it takes time to figure out which ones are actually relevant for my goals, and I sometimes think I don't even fully utilize everything the software has to offer. **What problems is Semrush solving and how is that benefiting you?** Once I know which Semrush tools I need, the work is easy and convenient, saving me time and simplifying my overall workflow. It allows me to quickly gather the insights I need, validate ideas with data, and move forward with confidence instead of getting stuck in research. Having everything in one platform makes it easier to stay organized, prioritize tasks, and focus on work that actually drives results. ### 16. Decent Local Listings Management, But Could Be Better for Companies with Lots of Locations **Rating:** 3.5/5.0 stars **Reviewed by:** Nate S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Semrush?** Currently, our company uses SEMRush primarily for local listings management—a feature that represents just a fraction of SEMRush’s full capabilities. As a listings management tool, SEMRush is a decent option, albeit on the more expensive side for comparable tools. It excels at centralizing control, ensuring consistency across multiple listing providers, identifying and suppressing duplicates, and delivering valuable insights. That said, the tool isn’t without its shortcomings, in my opinion. While it performs well in core areas, there are aspects that could be improved to make it truly stand out among competitors. **What do you dislike about Semrush?** As a client using SEMRush exclusively for local listings management, my concerns are focused on that experience. The main challenges include multi-location management, holiday hours, and review notifications. Multi-Location Management - The tool works well for a single location or even a small handful, but when managing 40+ locations like we do, efficiency becomes an issue. There’s no option for bulk edits—most changes require updating each location individually, which is time-consuming. Holiday Hours - This is a prime example of the limitations in multi-location management. If we need to mark all locations closed for a holiday, there’s no one-click solution; every location must be updated manually. Additionally, we’ve encountered errors where holiday hours post incorrectly—e.g., marking us closed on 12/24 instead of 12/25 for Christmas. These discrepancies create unnecessary frustration and require extra oversight. Review Notifications - In our business, responding to every review is a priority. Unfortunately, SEMRush only sends email alerts for reviews rated 3 stars or below. Positive reviews (4 or 5 stars) appear in the dashboard but generate no notification, which feels like a missed opportunity for engagement and seems like a simple feature to implement. **What problems is Semrush solving and how is that benefiting you?** Today, SEMRush helps us by automating some types of updates, reducing the number of errors or inconsistencies amongst local directories, and strengthening local search rankings. In addition, their insights, analytics, and metrics give us valuable data (map rank tracker, GMB optimizations) into how we are performing and ways in which we may be able to improve. ### 17. Semrush has changed the game for our business! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex Z. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2024 **What do you like best about Semrush?** SEMrush has completely transformed the way we approach digital marketing and SEO! 🚀 The depth of tools available is astounding, from keyword research to competitor analysis, and the intuitive interface makes it easy to navigate, even for beginners like myself. The insights we’ve gained have been invaluable in improving our website’s search visibility and performance. What sets SEMrush apart is the constant innovation — the platform keeps evolving, adding features that help us stay ahead of the competition. The backlink auditing tool and site health analysis have especially been game changers for us, enabling us to fine-tune every detail of our digital strategy. 📈 The customer support is stellar too — quick, knowledgeable, and always eager to help. SEMrush is hands down the best tool for any business serious about SEO, content marketing, and PPC! We’ve seen our rankings soar and can confidently say that SEMrush is worth every penny! 💯 Highly recommend for anyone looking to dominate the digital landscape! #SEMrushLove #SEOExcellence #DigitalMarketing **What do you dislike about Semrush?** I wish there was easier step-by-step training that did not require course like training. (That is great option but time consuming) **What problems is Semrush solving and how is that benefiting you?** SEMrush has been a game-changer for my digital marketing efforts! It solves multiple challenges seamlessly, providing comprehensive SEO analysis that includes keyword research and competitor insights to help me stay ahead in my niche. Its content analytics and optimization tools offer actionable recommendations to improve performance and drive organic traffic. The platform’s site health and audit features are invaluable for quickly identifying and resolving technical SEO issues. Additionally, SEMrush’s social media analytics provide insights that help me refine my strategy and enhance engagement across platforms. Its intuitive interface and insightful reports make it an indispensable tool, saving me time and delivering measurable results. Highly recommend it for anyone looking to strengthen their online presence! ### 18. Essential Tool for SEO's **Rating:** 4.5/5.0 stars **Reviewed by:** Nelson S. | Search Engine Optimization Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2025 **What do you like best about Semrush?** I love the fact that it gives you a lot of data what you can take action with. I like the variety of tools, and their new focus on AI makes it really up to date **What do you dislike about Semrush?** The reporting tool is a little lackluster, and a little pricey for extra tools **What problems is Semrush solving and how is that benefiting you?** SEMrush is solving the problem of what to rank and how are our competitors ranking and what we are competing against ### 19. Robust SEO tool evolving to include AEO capabilties **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Semrush?** Over the years, Semrush has provides a comprehensive understanding of SEO and how we perform. It has been quick to adapt to the new landscape and challenges presented with AI and AEO. **What do you dislike about Semrush?** Many functions are gated at higher plans, but you don't know it until you click into a feature/ function, thinking you can use it. The UI can be a bit busy as well since there's so much you can click into and analyze. The learning curve is on the higher end. **What problems is Semrush solving and how is that benefiting you?** Having a clear line of sight of SEO and AEO. Helps us develop a strategy and tactics for increasing our organic performance and content creation. **Official Response from Semrush:** > Thanks for your review, Ken! As we have over 55 tools, we understand that it's a lot to take in. We have a knowledge base full of how-to articles so you can visualize workflows, and we have user manuals in the top right of our tools. We're thrilled that you've leveraged our SEO, Content Marketing, and Advertising toolkits to take your marketing strategies to the next level—keep up the great work! ### 20. Great Organic Keyword & Competitor Traffic Insights for GTM and Launches **Rating:** 4.5/5.0 stars **Reviewed by:** Siddharth B. | Growth Marketing Manager, Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Semrush?** Good organic keywords and competitor traffic data available. Especially useful for GTM and product launches. **What do you dislike about Semrush?** Many features are locked behind paid add-ons, which adds up quickly. I'd also like to see stronger paid-advertising tools, particularly for conversion analysis **What problems is Semrush solving and how is that benefiting you?** Semrush solves three problems for us: growing organic search traffic, identifying high-value keywords, and informing our go-to-market strategy. The benefit is clearer targeting and better-informed decisions backed by real search data. ### 21. Fast, User-Friendly Analytics, Great Tool- with some challenges **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Semrush?** Customer Service after escalating, supported my request and made good on a charge that should not have happened. I'm grateful that this was resolved but wish it didn't require that escalation. **What do you dislike about Semrush?** I was very angry about the initial experience- after receiving the refund- I can confirm they have a great platform but shouldn't need to have this sort of entrapment or difficulty for customers to cancel- and allow for flexibility based on customer needs. At the very least I will consider the technology for upcoming business use cases going forward. **What problems is Semrush solving and how is that benefiting you?** Finding affiliate traffic , podcasts, influencers for the programs I'm managing as well as traffic sources to major competitors for clients that I'm working with ### 22. Easy tool for automating all aspects of SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Ellen D. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Semrush?** The tools are very applicable to business needs. The local listing management allows for centralized updates so all information is consistent. Other SEO discovery tools provide relevant information about user behavior, keywords, site traffic and more. I also value the level of customizability. You can select which metrics to include in reports, set up custom domains to monitor, and schdule recurring report send outs. **What do you dislike about Semrush?** I sometimes find that keyword data is sparse, particulary for local markets and queries. When I tried to find keyword data for a search term in one city, there was a lot of metrics listed as N/A. **What problems is Semrush solving and how is that benefiting you?** We want to gain a better understanding of what customers are searching and competitors are doing in certain areas. Semrush helps us gain insights into how we can stay competitve in our niche. The data allows us to make more informed decisions. ### 23. Great SEO Tracking, but Social Media Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Gui P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Semrush?** I like the map with the grid for SEO and keywords. I appreciate how I can list the companies, my customers, and many websites at once. It helps me keep track of SEO and keywords effectively. I enjoy the integration with the Google business profile. Setting up Semrush was pretty easy. **What do you dislike about Semrush?** I think the social media part is something that I didn't like at all. I've tried many products in the market like Semrush, and it seems all of them have some flaws. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to check Google business profiles, select keywords, and track SEO performance in different areas compared to competitors. It helps me list companies and clients across many websites and keep track of keywords. ### 24. Robust Toolkit with Competitive Insights, Needs UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew H. | Search Engine Optimization Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush for SEO, and I really appreciate its robust set of tools. The marketing data it offers is quite valuable, and I find the competitive intelligence to be the most valuable feature. It helps me by allowing me to reverse engineer some top keywords others get traffic for. I switched from Ahrefs because Semrush has a better data set, as Ahrefs never updates anything. **What do you dislike about Semrush?** Too much UI clutter. I think splitting the tool UI into more digestible sections would help. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research, competitor research, and tracking rankings. Its competitive intelligence feature helps me reverse engineer top keywords that drive traffic for others. ### 25. Empowers SEO Strategies Despite Minor Data Accuracy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I love that we can organize projects in Semrush, especially since we have several different websites. Each website is covered under a big 'umbrella', but with specific settings, specifications, and nuances for each. The initial setup was pretty easy, and the team at Semrush was very helpful in setting up the initial project. I also appreciate that Semrush helps us track if our strategies are working and come up with new ones, which is crucial for tracking rankings and exploring new keywords. **What do you dislike about Semrush?** We don't think the volumes are exactly accurate, based on our own research, but the ratios are pretty accurate, so they are still helpful. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to track website rankings and discover new keywords. It helps us check if our strategies are working and create new ones. We love that we can organize projects for our various websites under a unified tool. ### 26. Strong all-in-one SEO toolkit **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Semrush is useful because it brings keyword research, competitor analysis, site audits, and performance tracking into one place. I like that it gives a clear view of search opportunities and helps prioritize SEO and content work without needing to jump between several different tools. **What do you dislike about Semrush?** The main downside is that Semrush can feel a bit overwhelming at first because there are many tools, reports, and metrics to understand. Some workflows take time to learn, and pricing may be a consideration for smaller teams or users who only need a few specific features. **What problems is Semrush solving and how is that benefiting you?** Semrush helps solve the problem of having SEO data spread across too many places. It makes it easier to research keywords, understand competitor activity, review site health, and track search visibility from one platform. The main benefit is being able to prioritize content and SEO work with clearer data instead of relying on guesswork. ### 27. Clear, Technical SEO Insights with a Strong Backlink Audit Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Justin W. | Game Guru, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2026 **What do you like best about Semrush?** I like the backlink audit tool and the technical SEO page because I come from a technical background, and they clearly define what my workload is. **What do you dislike about Semrush?** It is a little expensive for my taste compared to the other offerings but it is feature complete **What problems is Semrush solving and how is that benefiting you?** I have a handful of marketing clients and SEMrush helps me maintain their digital presence and provide reports ### 28. All-in-One SEO Toolkit, but a bit of a Bloated System **Rating:** 3.5/5.0 stars **Reviewed by:** Evan P. | SEO Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2026 **What do you like best about Semrush?** I like the fact that it has everything in one system. Keyword research, AI tracking, Site Audit. **What do you dislike about Semrush?** There's a lot of bloat to the system. For example, the Site Audit marks certain things as errors that SEOs have known to not be real errors for a long time. **What problems is Semrush solving and how is that benefiting you?** Semrush is helping me find topics for my blog, find keywords, track keyword performance and run technical SEO audits. ### 29. Essential Tool for Competitor Analysis, Minor Glitches **Rating:** 5.0/5.0 stars **Reviewed by:** Ritwik Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Semrush?** I appreciate using Semrush for finding competitor gaps with keywords, which helps me assess my business's current position on SERP. I like the AI overview that provides an idea of how LLMs are watching and reading my brand. The Position tracking feature is beneficial as it tells me my position based on my selected competitor, and I enjoy using the Keyword Builder tool because it helps me build long-tail keywords for new topics, increasing my topical authority. Additionally, I find the initial setup very easy with the help of the directory and online videos. **What do you dislike about Semrush?** The glitches that happen and cost is high. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for finding competitor keyword gaps, assessing my SERP position, and its tools like AI overview, Position tracking, and Keyword Builder aid in brand visibility and building topical authority effectively. ### 30. Comprehensive Analytics, Seamless Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Semrush?** I like using Semrush for monitoring our web presence across search engines. Its valuable to track important keywords where we want our website to show up. I'm particularly a fan of their data and insights. The keyword traffic, competitor analysis, and page analysis features are especially helpful as they allow us to run tests and verify the impact effectively. **What do you dislike about Semrush?** I didn't find many issues, but maybe adding more AI insights could be a good improvement. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to monitor our web presence and track important keywords. It provides valuable data like keyword traffic, competitor analysis, and page analysis, helping us run tests and verify their impact. ### 31. Empowers SEO Strategy with AI Precision **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin S. | Communications Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Semrush?** I like that Semrush optimizes our organization's brand reach using AI, making it easier to know how our communication efforts align with creating AI authority. It helps me identify the next best moves to ensure our social media and digital content follow the latest AI recommendations. I also appreciate that Semrush's AI optimization platform provides valuable, practical recommendations such as creating state-specific landing pages, allowing us to showcase our work's impact more effectively. This tool's ability to offer deep insights into our website from both a broad and detailed perspective has been incredibly valuable. Additionally, the setup process was pretty easy, and I could figure out the platform mostly on my own. **What do you dislike about Semrush?** I have to click through a wide variety of sections to get the full picture of guidance recommendations. It's really not that big of a deal, but I wonder if a lot of the different pages and locations of information could be condensed and brought into one particular space, maybe with multiple tabs. **What problems is Semrush solving and how is that benefiting you?** Semrush takes the mystery out of how our communications align with AI authority and guides us on optimizing digital content. It provides valuable AI-driven recommendations, like creating state-specific landing pages, enhancing our understanding and reach. ### 32. Versatile SEO Solution with Proactive AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin B. | Head Of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Semrush?** I'm a huge Semrush fan and have been using it for many years. I love its ease of use and the ability to create projects, assign keywords, and track them against competitors. The way it flows projects into weekly reports is great for senior stakeholder management. It puts in place the SEO framework for teams or projects, allowing us to constantly improve by adding new keywords and monitoring competitors. I also really like how they evolve, especially launching AI functionality, which is key to staying ahead. Their proactiveness is commendable, like assessing how AI-friendly a site is. Additionally, I've attended their spotlight conference and appreciate how they bring the SEO community together, which is advantageous for everyone. As a tool, it's a standout in the SEO world for informing content strategy, competitive analysis, and site audits. It's the first protocol. **What do you dislike about Semrush?** I'm not sure if there's anything that stands out hugely. I think potentially the connector with some reporting tools or data lakes, like Supermetrics, can be difficult. Using the API credits could be more seamless. Some of the integrations, like with CMS environments for on-page SEO optimization, are on the roadmap but would be really useful. The complexity and breadth of the tool can be overwhelming, especially for first-time users. Teaching them to use certain areas step by step could improve their experience. **What problems is Semrush solving and how is that benefiting you?** I use Semrush as an internal SEO agency, deep diving into SEO and AI, aiding in web content strategy, competitive analysis, and SEO equity evaluation for acquisitions. ### 33. SemRush: Comprehensive SEO/SEM Insights with Fresh, Rich Data **Rating:** 1.0/5.0 stars **Reviewed by:** Shem S. | COO, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Good Tool, but the way they obtain reviews on G2 is not a good process. **What do you dislike about Semrush?** Good Tool, but the way they obtain reviews on G2 is not a good process. **What problems is Semrush solving and how is that benefiting you?** Semrush is a solid tool for tracking overall site performance and benchmarking against competitors. From a benchmarking standpoint, it’s especially useful because you can directly compare your site’s performance with competitors using a common set of metrics. ### 34. Great suites of feature - on the pricey side **Rating:** 3.0/5.0 stars **Reviewed by:** Sam P. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The range of features is genuinely impressive, the integrations are solid, and the AI is quite powerful as well. I also found the support team helpful whenever I needed assistance. **What do you dislike about Semrush?** I find the pricing high for the service, and the UI/UX isn’t my favorite at all. Overall, I’d say it delivers average performance for the industry—nothing extremely impressive. **What problems is Semrush solving and how is that benefiting you?** Client reporting, deep data both internally and externally to our agency. ### 35. Easy, Versatile Research at Domain, Competitor, and Keyword Level **Rating:** 4.5/5.0 stars **Reviewed by:** Reilly P. | SEO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I enjoy how easy it is to conduct research, whether it is on domain level, competitor level, or keyword level. **What do you dislike about Semrush?** The biggest downside to using Semrush is that many features are treated as add-ons and require an extra investment. I just wish it were easier to add what I need without having to jump through a million extra hoops. **What problems is Semrush solving and how is that benefiting you?** It provides data to back my SEO recommendations for clients. ### 36. Insightful Keyword Reports and Competitive Analysis Drive Our Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Keri H. | SEO Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** I find the visual reports on keyword performance very useful when preparing QBRs for my marketing team. The ability to track performance by pages and folders helps me tailor my reporting to different product teams. The competitive research and gap analyses are useful when mining for new content ideas. And the ability to track our growth in AEO has become increasingly valuable for our organic content strategy. I love the ease of use and how quickly I can generate reports. I'm in the tool daily and consider it my go-to platform for almost all of my SEO and AEO activities. **What do you dislike about Semrush?** Having to upgrade when we run out of keywords. The cost from plan to plan increases quite a bit. **What problems is Semrush solving and how is that benefiting you?** Semrush is helping us understand how the drastic changes in SERPs is impacting our brand. We are paying close attention to our AIO performance as well as the decline in other SERP features and overall organic traffic. The reports are tailored to show those changes and pinpoint the areas of the site that are benefitting and those that are not. ### 37. SEMRush: Essential, Evolving, and Effortless for SEO & Answer Engine Optimization (AEO) **Rating:** 4.5/5.0 stars **Reviewed by:** Greg M. | eCommerce Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** SEMRush is our go-to platform for managing all things AEO and SEO. It's easy use, easy to setup, provides powerful research tools, fantastic reporting that actually helps you make decisions and excellent competitive analysis. As SEO is changing, they continue to evolve the platform to help us stay at the forefront of AI's impact on SEO and AEO. It's seldom we have support needs but their customer support is very helpful! It was super easy to integrate SEMRush to all of our Google, Bing, and other tools. **What do you dislike about Semrush?** I can't think of anything I don't like about it. **What problems is Semrush solving and how is that benefiting you?** SEMRush put the data and tools we need at our fingertips so we can make sound analysis and research to quickly implement the solutions for our digital marketing and get on to the next tasks to drive even more business. As SEO is changing and quickly, we are using SEMRush to guide us with Answer Engine Optimization (AEO). ### 38. Enhances SEO with Cutting-Edge Features, But Pricey Add-Ons **Rating:** 4.0/5.0 stars **Reviewed by:** Sean H. | Head Of SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Semrush?** I like that Semrush is easy to use and is always developing new features. The keywords tracking feature is especially helpful and has been a staple for years, efficiently keeping clients updated on their search result positions. The Answer Engine Optimization (AEO) tool is a new development that shows Semrush is ahead of the curve, enabling me to provide reliable client information. It's great to have answers within Semrush on how often clients appear as sources in results and the themes and search terms being used. The initial setup was very easy, with a smooth transfer of data from MOZ, resulting in minimal data loss for us and our clients. **What do you dislike about Semrush?** Lots of newer features are locked behind paywalls which isn't always clear. Brief generators and content optimization are currently locked behind a paywall. I have accidentally added this to my subscription after accepting a trial once and had to go through several customer service agents to try and get a refund, which was frustrating. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me understand AI-based searches and client appearances in results. The AEO tool provides insights on client usage in searches, and keyword tracking keeps clients updated on their search positioning. ### 39. One platform, full-picture visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Carly M. | Digital Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** It gives you actionable clarity, not just data. It's one platform that gives full-picture visibility from SEO, paid search, competitor research, content, backlinks, and site health. It helps you know what's happening and what to do next. My account rep is usually quick to respond, and they have a built-in customer support chat feature that is helpful when you need quick answers. I use SemRush daily for all of my SEO initiatives. **What do you dislike about Semrush?** The built-in reporting, but most times the C-level doesn't need a data dump they need a high-level overview of what's working, and what's not working and what to do moving forward. **What problems is Semrush solving and how is that benefiting you?** It provides me all of the data I need from keywords and what exactly competitors are ranking for and where the opportunites live. It helps me fix technical SEO issues. It takes the guessing game out of so much when it comes to digital marketing and SEO. ### 40. Semrush is a powerful and user-friendly platform, but has room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Semrush?** Being able to easily analyse such a large set of traffic information across multiple categories is extremely helpful. **What do you dislike about Semrush?** Cancelling a subscription or downgrading users/features is a completely different story than adding them. There are extra steps and barriers in the way that really need to be removed. AI Intelligence is pushed quite a bit, but it usually lacks actual insights. **What problems is Semrush solving and how is that benefiting you?** It gives us a solid foundation for understanding the competitive landscape. We use it to track competitors, monitor traffic changes, and identify keyword gaps. It’s especially helpful for comparison analysis, and the results are usually very close to what we see in our internal data. ### 41. User-Friendly UI/UX, Cool AI Search, and Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya B. | Digital Media Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Semrush?** The UI/UX of the platform is super user friendly and the recent AI in Search feature is pretty cool. The support team is easy to reach and pretty responsive. Some of the integrations with web development platforms are useful. **What do you dislike about Semrush?** The pricing is something I'd like to change and make it more affordable. **What problems is Semrush solving and how is that benefiting you?** Monitoring of the website health and reporting on techincal issues and fixes for my clients. ### 42. Comprehensive SEO Suite with Powerful Data and Research Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Konrad S. | Freelance Audio/Video/Lighting Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Semrush?** Great tools and great data that helps you know where your business website stands online and what steps to take to make it better. Full suit of SEO and GEO tools and location management to fully manage and succeed online. Competitor and keyword research is very in depth and has great filters and sorting features to help you compare and find the most important keywords and article topics to target. **What do you dislike about Semrush?** Every new feature or advanced feature requires you to pay more. So if you want the advertising tools or Location/maps tools, then you will have to pay more instead of just having it all under one subscription level. That is a plus if you only want the SEO tools, but at some point you will want the more advanced tools to take your business further. **What problems is Semrush solving and how is that benefiting you?** SEMRush gives me a full suit of tools and analytics to monitor where our business and competitors businesses are being found online and help me find the errors or bad links that are hurting our site. ### 43. Your All-in-One Digital Marketing Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Samer T. | Lead Product Designer & Developer, Fine Art, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Semrush?** Semrush is a must-have tool for digital marketers, SEO professionals, and businesses looking to stay ahead of the competition. More than just a keyword research tool, it provides deep insights into competitor strategies, site audits, content marketing, and PPC analysis. Its SEO toolkit is one of its strongest features, offering precise keyword tracking, backlink analysis, and on-page optimization recommendations to boost search rankings. The competitive analysis tools help businesses track industry trends, study competitor traffic, and refine their marketing strategies. For content creators, tools like the SEO Writing Assistant and Topic Research Tool help craft optimized, audience-friendly content. Meanwhile, the Social Media Toolkit simplifies campaign management and performance tracking across platforms. With an intuitive interface and data-driven insights, Semrush is a powerful platform for businesses of all sizes, from startups to enterprises. If digital growth is your priority, this tool delivers measurable results. Highly recommended for those who want to stay competitive in an ever-changing digital world. **What do you dislike about Semrush?** I find Semrush to be a bit overwhelming for beginners, as its vast features can sometimes be hard to navigate without a steep learning curve. **What problems is Semrush solving and how is that benefiting you?** Semrush helps solve the challenges of SEO, competitive analysis, and content optimization by providing insights into keyword performance, backlink strategies, and traffic trends. It benefits me by streamlining SEO efforts, improving content strategies, and helping track competitors’ moves, ultimately enhancing visibility and performance in search engines. ### 44. Fast, Reliable Data That Supercharges SEO Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Avinash B. | Search Engine Optimization Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2025 **What do you like best about Semrush?** I appreciate how Srmrush provides fast and reliable data, which helps me strategize my marketing SEO campaigns and Answer Engine optimization. It allows me to analyze competitors and SERP positions, enabling me to create more accurate, data-driven content. **What do you dislike about Semrush?** At the moment, I am unable to remove the 'answer my engine' prompts from the prompt tracking tool, even though these prompts or keywords are not relevant to my services. The tool should provide more flexibility, allowing me to better optimize and track only the prompts and keywords that are actually relevant to my users in AEO. **What problems is Semrush solving and how is that benefiting you?** This tool has been instrumental in helping us tackle our challenges with keyword tracking and competitor analysis. It also supports us in building structures that enhance our visibility and enable us to capture a larger share of the market on LLM tools and SERP. ### 45. Stellar Performance, Intuitive UI, and Powerful Competitor Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Klint B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the variety of features, competitor insights, all the data aggregation integrations, the UI is intuitive and easy, and overall, the performance of the software is stellar. **What do you dislike about Semrush?** Honestly, not much aside from the pricing tiers. And now that it was acquired by Adobe, I'm sure it'll increase. **What problems is Semrush solving and how is that benefiting you?** It's helping me give deeper insights for my clients and improving the quality of my recommendations to them as well. ### 46. Semrush’s All-in-One SEO Suite Makes Campaign Planning Truly Actionable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2026 **What do you like best about Semrush?** What I like most about Semrush is how comprehensive the platform is. It pulls SEO, keyword research, competitor analysis, content optimization, and even paid advertising insights into one place. Instead of juggling multiple tools, I can review organic rankings, backlink data, and competitive positioning from a single dashboard. The keyword research and competitor analysis tools are especially valuable to me. Being able to quickly spot keyword gaps, monitor ranking changes, and see what competitors are ranking for makes campaign planning far more strategic. Overall, it helps me turn data into clear, actionable next steps rather than leaving me with reports that don’t translate into decisions. **What do you dislike about Semrush?** One thing I dislike about Semrush is that it can feel overwhelming at times. With so many features and data points, it takes a while to understand where everything is and how to use the platform efficiently. It’s also on the pricier side, especially if you need access for multiple users or want more advanced features. Some of the deeper, more in-depth tools are locked behind higher-tier plans, and the costs can add up quickly. Lastly, while the data is generally robust, I’ve noticed occasional discrepancies in keyword volume or traffic estimates, which means I sometimes have to cross-check with other sources. **What problems is Semrush solving and how is that benefiting you?** Semrush addresses the problem of fragmented marketing data by combining keyword research, competitor insights, rank tracking, and site audits in a single platform. For me, this makes my strategy more data-driven and efficient. I can quickly spot opportunities, resolve SEO issues, monitor performance, and fine-tune campaigns without having to juggle multiple tools—saving time and helping me achieve better results. ### 47. Semrush are now just a bunch of scammers. **Rating:** 0.0/5.0 stars **Reviewed by:** Alp A. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Semrush?** nothing at all. terrible product and customer service. **What do you dislike about Semrush?** We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing. eg. Position Tracking tool - our most importantly used tool. volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in semrush its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming. I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund. I did the right thing - they want to scam me. Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here. **What problems is Semrush solving and how is that benefiting you?** none. ### 48. All-in-One SEO Powerhouse with Accurate Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sunil K. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Semrush?** Semrush brings all the essential SEO tools together—keyword research, competitor analysis, site audits, and backlink tracking. It gives clear insights into what our competitors are ranking for and where we can improve. I really like the data accuracy and how easy it is to spot new growth opportunities for search visibility and traffic. **What do you dislike about Semrush?** Semrush can get expensive, especially if you need multiple features or projects. Some reports feel overwhelming at first because of the sheer amount of data. Also, the learning curve is a bit steep for beginners, and certain insights require careful interpretation rather than being immediately actionable. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us identify SEO opportunities and track website performance without guessing. It solves problems like finding the right keywords, analyzing competitors, and spotting technical SEO issues. This allows us to optimize content, improve search rankings, and drive more targeted traffic. Overall, it saves time, helps make data-driven decisions, and boosts our online visibility. ### 49. Quick Bulk Keyword Research, But Key Features Are Locked Behind Top Plans **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the Keyword Strategy Builder because it's quick and easy to find bulk keywords I can use to inform my work for my clients. **What do you dislike about Semrush?** I think it's a bit annoying that there are so many features you can't use unless you're paying for the top packages. I'm a copywriter, so I don't necessarily need all the bells and whistles, but I do need certain features that help me create keyword strategies for websites that I'm writing for my clients. **What problems is Semrush solving and how is that benefiting you?** I definitely like the keyword tools and the competitor comparisons so I can see where my strategy is lacking and what others are doing instead. ### 50. Elevates SEO Monitoring with Ease (Even if you're not a website designer or IT person) **Rating:** 5.0/5.0 stars **Reviewed by:** Ginger H. | Clinical Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Semrush?** I absolutely love SEM Rush. It’s been a real game changer for updating our website with SEO and AIO in mind. The platform is easy to use, and it’s genuinely helped our team stay accountable while also being adaptable as we make changes. Overall, it’s a really useful product :) **What do you dislike about Semrush?** I think Semrush could be a bit easier to get started with and more user-friendly overall. It takes a little time to get acclimated to the interface. **What problems is Semrush solving and how is that benefiting you?** Our SEO has improved significantly, and our customer experience has gotten better as well. I care about both, and I find Semrush to be a great tool for strengthening them. I tired several other programs prior to Semrush and honestly cancelled them because I am not technically savvy enough. They were too hard to set up. Semrush is a good balance between a product that most people can use and at an affordable price. ## Semrush Discussions - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) - 3 comments, 2 upvotes - [how do i make schemma marup on with stars review on israrely prep result?](https://www.g2.com/discussions/how-do-i-make-schemma-marup-on-with-stars-review-on-israrely-prep-result) - 1 comment, 2 upvotes - [? 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[Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [SEO WRITING](https://www.g2.com/products/seo-writing/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [SISTRIX](https://www.g2.com/products/sistrix/reviews) - [Sitebulb](https://www.g2.com/products/sitebulb/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - [Swydo](https://www.g2.com/products/swydo/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yoast](https://www.g2.com/products/yoast-yoast/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Semrush Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content Creation** - Content Creation Tools - Content Curation - Content Management **Listing Management** - Network Directory - Data Aggregators - Duplicate Monitoring - Optimization **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Team Member Roles - Automated Alerts and Notficiations **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Content & Collaboration** - Content Calendar - Approval Workflows - Content Creation **Media Channels** - Online Media **Platform Interoperability** - Close Ecosystem API **Grammar Tools** - Vocabulary Recommendations - Sentence Rephrasing - Dictionary **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Performance** - Real-Time Updates - Analytics **Platform Data** - Channel Acquisition **Content Planning** - Task Assignment - Content Scheduling **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - National Media - International Media **Writing Support** - Text Reader - Machine Translation - Custom Style Guides - Reporting **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Reporting** - Keyword Targeting - Custom Reports - Dashboards **Software Availability** - Word Processor - Integrations - Browser Plug-In **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text-to-Speech - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Other Features** - Integrations - Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Semrush Alternatives - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,490 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,158 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (665 reviews)