---
title: Semrush Reviews
meta_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 4016 reviews by the users' company size, role or industry
  to find out how Semrush works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 4016
  scale: '5'
date_modified: '2026-07-15'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Semrush Reviews
**Vendor:** Adobe  
**Category:** [SEO Tools](https://www.g2.com/categories/seo-tools)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 4,016
## About Semrush
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.



## Semrush Pros & Cons
**What users like:**

- Users value the **position tracking** feature of Semrush, which aids in assessing search term performance effectively. (742 reviews)
- Users find Semrush's interface **easy to use** , seamlessly integrating SEO and social media analytics for efficient data gathering. (732 reviews)
- Users value the **insightful keyword research** in Semrush, enhancing SEO strategies and improving overall website performance. (679 reviews)
- Users value the **keyword insights** from Semrush, enhancing their content optimization and boosting SEO performance. (625 reviews)
- Users value the **effective position tracking** in Semrush, enabling insights into search term performance and strategies. (618 reviews)
- SEO Tools (563 reviews)
- Insights (543 reviews)
- Competitor Analysis (503 reviews)
- Analytics (501 reviews)
- Rank Tracking (424 reviews)

**What users dislike:**

- Users find Semrush to be **expensive** , especially for smaller teams and sole proprietors with limited budgets. (507 reviews)
- Users find Semrush's **high pricing** challenging, particularly for small businesses and independent consultants. (437 reviews)
- Users find the **high costs** of Semrush challenging, especially for small businesses and independent consultants. (388 reviews)
- Users find **pricing issues** with Semrush due to complex payment processes and costly add-ons for essential features. (332 reviews)
- Users find the **steep learning curve** of Semrush challenging, as the interface can overwhelm beginners. (292 reviews)
- Users note the **limited features** in Semrush's free account, requiring payment for access to essential tools. (271 reviews)
- Missing Features (208 reviews)
- Steep Learning Curve (177 reviews)
- Expensive Pricing (176 reviews)
- Difficult Learning (173 reviews)

## Semrush Reviews
  ### 1. Comprehensive SEO Tool with Slight Learning Curve

**Rating:** 3.5/5.0 stars

**Reviewed by:** Adil H. | Head of Content, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I find Semrush incredibly useful for keeping an eye on how my websites are performing for SEO purposes and tracking competitors and specific keywords. I like the snapshot feature because it's easy to see at a glance and helps me quickly assess performance. The audit features are really helpful too; they explain what's wrong with the site clearly, which is great when I'm busy and need quick updates. It's also beneficial in showing where I can make the most impact.

**What do you dislike about Semrush?**

Some of the reports are a bit confusing, so giving it a more digestible format would help. I don't feel like I'm getting the most out of it. It's hard to figure out what I'm not currently doing on the summaries and how to maximize it. If you could surface the fact that I'm not using certain sections and then tell me how I should be using them, that would be great.

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush to see how my websites are doing in SEO, track competitors and keywords. It helps me quickly find site issues with the audit feature and make impactful fixes.

  ### 2. Great training and speed, but so many subscriptions and inaccurate metrics/backlink info

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

Useful metrics, gives you suggestions on where to start with content and backlinks

**What do you dislike about Semrush?**

There are so many things that look free and you find out it needs a subscription when you start using it. There are so many different subscriptions that it gets confusing and messy. I wish it was a clean dashboard with only the tools that I have paid for - or if you must have subscription additions I wish they were clearly marked so i dont interrupt my workflow with them.

The metrics are good as indicators ONLY - realistically they are not very accurate. Its a good starting point, but when i first started with the tool i was under the impression they were more accurate than they really are.

Backlink analytics are very inaccurate, many backlinks don't show.

The training support is good, plenty of workshops.

The AI stuff seems a little novelty.
I tried integrating with CHatGPT but doesn't seem to work properly, though to be fair, I haven't really tried that hard.

Performance is good it is pretty fast.

**What problems is Semrush solving and how is that benefiting you?**

Mostly just helping me find keywords and content ideas

  ### 3. Semrush’s Competitive Research Toolkit Drives Smarter SEO Decisions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

One feature I’ve found especially valuable is the competitive research toolkit. It lets me quickly see which keywords competitors are ranking for and uncover new opportunities across product categories that I might otherwise have missed. As a result, it’s helped improve our organic visibility and supported more data-driven decisions when planning content and SEO campaigns.

**What do you dislike about Semrush?**

While Semrush is a powerful platform, there are still a few areas where it could improve. The biggest challenge for me is the pricing structure, especially for growing businesses or smaller e-commerce teams. Many of the most valuable features, along with higher usage limits, are locked behind premium plans, and the cost can add up quickly as your needs expand.

**What problems is Semrush solving and how is that benefiting you?**

Semrush helps us address several key challenges in our e-commerce marketing, especially around SEO visibility, competitor research, and content planning. Before using the platform, identifying high-value keywords, tracking rankings, and analyzing competitors took multiple tools and a lot of manual effort, which made the process more time-consuming than it needed to be.

  ### 4. Strong all-in-one SEO and competitive research platform for marketing teams

**Rating:** 4.0/5.0 stars

**Reviewed by:** Christian H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2026

**What do you like best about Semrush?**

I use Semrush for keyword research, competitive analysis, site audits, position tracking, backlink analysis, and PPC/advertising research. It helps me manage SEO and paid search strategy for a legal services firm. Semrush helps identify keyword opportunities, track visibility, understand competitors, monitor site issues, and support SEO/PPC planning from one place. That saves time during research and makes it easier to decide which content, landing pages, and campaigns deserve attention. It also gives more confidence when communicating recommendations because the data is organized in a way that is easy to turn into action. I like that Semrush gives me a centralized place to research keywords, compare competitors, audit site health, and find opportunities for both SEO and paid search. I especially like being able to move from keyword research to competitive insights and reporting without jumping between a bunch of separate tools. For a marketing/operator role, it is helpful for prioritizing what to work on next and explaining opportunities to the rest of the team. We moved to Semrush from using separate individual tools for keyword research and rank tracking. Having everything consolidated into one platform made the workflow more efficient.

**What do you dislike about Semrush?**

The platform can feel overwhelming at first because there are so many tools, dashboards, and alerts. Some reports take a little time to tune so they show the most useful information instead of too much noise. Pricing can also feel high if you only need a few core features, so clearer packaging or more guided onboarding would make it easier to get value quickly. The initial setup was manageable but took some time to configure properly. The interface is feature-rich which means there's a learning curve.

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush to manage SEO and paid search strategies. It helps by identifying keyword opportunities, tracking site visibility, understanding competitors, and supporting SEO/PPC planning efficiently. It saves time, simplifies decision-making, and enhances confidence when communicating recommendations to my team.

  ### 5. Centralized SEO Powerhouse with a Learning Curve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mathis C. | Assistant Stratège SEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I mainly use Semrush for search engine optimization by conducting deep keyword research and comprehensive site audits. It is also an indispensable tool for analyzing competitor strategies and tracking keyword ranking. It centralizes all the data needed to boost a website's visibility on search engines, solving the massive headache of tool fatigue by consolidating keyword research, competitor analysis, backlink tracking, and site audits into a single dashboard. Its unparalleled all-in-one efficiency is fantastic for having keyword research, competitor insight, and site audits under one roof, eliminating the hassle of using multiple platforms. I really enjoy the Competitor Intelligence tool for demystifying competitors by revealing their top traffic-driving pages and backlink profiles, and the Magic Keyword tool for uncovering high-volume, low-competition keywords with precise search intent. These tools together allow me to outmaneuver competitors and build data-driven SEO strategies that rank faster. The initial setup of Semrush was incredibly fast and easy because it is a cloud-based platform requiring zero installation. You simply create an account, plug in your domain, and start gathering data immediately.

**What do you dislike about Semrush?**

While powerful, Semrush has a steep learning curve and an overwhelming interface that can be intimidating for beginners. Additionally, its premium pricing and restrictive user seat limitations make it quite expensive for smaller teams or independent freelancers.

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush to streamline SEO tasks like keyword research and competitor analysis, which centralizes my data and boosts site visibility. It solves the headache of tool fatigue by consolidating various tools into one platform, saving time and ensuring seamless data integration.

  ### 6. Essential SEO Tool with Robust Features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan C. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I think the Keyword Magic Tool is one of the most important tools for me in Semrush. It helps find not only the keywords I want to rank for, but also similar keywords that might be easier to rank for, whether they're available with a lower difficulty or with a different intention, like informative or commercial. Additionally, the Site Health Tool is really important for me to ensure our website isn't full of redirects or 404 errors and is classified as healthy by Google. I also appreciate how straightforward the initial setup was, thanks to the thorough academy courses. They make it easy to set up even without much SEO experience and teach you everything you need to know to use it effectively. I also have Semrush integrated with Claude, which automatically compiles all my monthly reports, saving me from manual data entry.

**What do you dislike about Semrush?**

Nothing I particularly dislike, but I'm interested to learn more about the AI search options that are available and the writing assistant and other AI features that are now available through Semrush, but I haven't had a chance to dig into these yet. I would maybe suggest having the option to remove some of the tabs from the side, so if you have certain members of your team focussing on certain areas within Semrush, they don't need to be intimidated or distracted by the countless features available.

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush to track multiple websites' health and SEO metrics. It helps find optimal keywords with Keyword Magic, and ensures site health. Integration with Claude automates report generation, saving manual input.

  ### 7. All-in-One SEO Platform That Saves Hours and Uncovers Ranking Opportunities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

Semrush stands out because it combines keyword research, competitor analysis, site audits, backlink tracking, and content optimization in one platform. The keyword gap and organic research tools help identify new ranking opportunities quickly, while the position tracking feature makes it easy to monitor SEO performance over time. It has improved our workflow by saving hours on manual research and providing actionable insights for both SEO and content strategy.

**What do you dislike about Semrush?**

One downside of Semrush is that the pricing can be expensive for small businesses or freelancers, especially when additional users or advanced features are needed. Some reports and tools also have usage limits, and the interface can feel overwhelming for new users because of the large number of features and data points available.

**What problems is Semrush solving and how is that benefiting you?**

Semrush is helping us solve challenges related to keyword research, competitor analysis, technical SEO issues, and content optimization. Before using it, tracking rankings and identifying SEO opportunities across multiple projects was time-consuming and manual. Now we can monitor keyword performance, audit websites, analyze competitors, and discover content gaps from one dashboard, which has improved decision-making and saved significant research time each week.

  ### 8. All-in-One Platform with Strong Performance and Helpful SEO Topic Research

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I appreciate that it houses so many tools in one place, allowing each member of my team to view the same information across all our clients. 

I'd consider platform performance strong. 

I have no complaints about Kent, my support representative. 

The AI powered keyword visibility predictors I find not incredibly helpful or accurate so I leave those toggled off. Many of the powerful AI tools are paywalled, understandably so, but it does limit the functionality. I adore the SEO topic research tool, which I imagine uses some AI within it. Incredibly helpful.

**What do you dislike about Semrush?**

Overall, the pricing can feel a bit steep. Because of the cost, it can also be hard to get buy-in from leadership to adopt new tools that would better support overall operations.

My team doesn’t take full advantage of integrations since they often come at an additional cost (ie. callrail). The integrations built into the SEO tools work fine, but we do run into issues connecting GA4 and GSC when they’re tied to different email addresses. As an agency, we can’t manage all of our GA4 properties under a single email account because we hit the maximum.

While the user experience has improved over the last year—especially with the sidebar reconfiguration—I still don’t find the client folders on the projects page very easy to navigate.

I also wish we could use Domain Overview for select, narrow regions of the US (ie. Columbus, Ohio only). Many of the clients I work with are strictly local, so it can be somewhat useless to evaluate how my clients and their local competitors perform when the view is at a national scale.

**What problems is Semrush solving and how is that benefiting you?**

Semrush solves the problem of not knowing how client's websites are performing. We primarily use it for position tracking, competitive analysis, and SEO topic research. Our business may transition to using it for Local as well (this is still in the decision process by leadership)

  ### 9. Powerful features, steep learning curve

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cagatay K. | CRM and Marketing Automation Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

To be honest, the best part is having everything in one dashboard. The Keyword Magic Tool is my daily go-to for content ideas, and the Site Audit makes it super easy to spot technical errors without needing to be an expert developer. It just saves me a lot of time instead of jumping between 3-4 different tools

**What do you dislike about Semrush?**

It can be pretty overwhelming when you first log in because there are just so many features. There's definitely a learning curve. Also, the pricing is a bit steep for freelancers or very small agencies. Sometimes the traffic estimations for really small niche websites feel a bit off compared to my actual Google Analytics data, but that's common with most SEO tools.

**What problems is Semrush solving and how is that benefiting you?**

I mainly use it for tracking my keyword rankings and keeping an eye on what competitors are doing. It helps me figure out the gaps in my own content strategy. The biggest benefit for me is having reliable SEO and backlink data in one place so I can report to clients easily.

  ### 10. Great Social Scheduling and SEO Tools, but Keyword Research Saving Needs Improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I use the social poster the most to schedule out content for my clients. I also have used the SEO keyword research and the SEO local for Google My Business profiles.

**What do you dislike about Semrush?**

When I go through the process of doing keyword research for clients, it never saves, so when I go to do it again the next week, I have to resubmit all of the clients info, competitor info, etc. which takes so much time that it often deters me from just using another platform. I build blogs for a variety of clients and the keyword research is great, but sometimes I just don't know if it's actually working. I also then have to take the blogs and run them though another platform because Semrush won't discuss the client itself throughout the blog or promote their services, it just focuses on the keywords at hand.

**What problems is Semrush solving and how is that benefiting you?**

It's helping me schedule social posts effectively for my clients.

  ### 11. Hub for Smarter SEO Decisions and Ranking Gains

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

What SEMrush covers is what keeps us coming back. Our team uses it for pretty much everything: keyword research, checking in on competitors, running site audits, digging into backlinks, and tracking where we're ranking week over week. It's become the default starting point for most of our SEO decisions.

The biggest win for us has been organic search rankings. We've been able to tie real movement in rankings back to decisions we made using SEMrush data, which makes it a lot easier to justify the investment internally.

**What do you dislike about Semrush?**

The learning curve is real. SEMrush packs in a ton of features, but navigating between them doesn't always feel intuitive, especially for newer team members. It can take a while to figure out where things live and which report actually gives you what you're looking for. Once you know the tool it's fine, but getting there takes more time than it probably should.

**What problems is Semrush solving and how is that benefiting you?**

Before SEMrush, we had pretty limited visibility into what competitors were doing from an SEO standpoint, and identifying keyword and content gaps was mostly guesswork. Measuring the actual impact of our SEO work was also a challenge.

SEMrush brought all of that into one place. We can now see where competitors are winning, spot gaps in our own content strategy, and actually track whether our efforts are moving the needle. The biggest day-to-day benefit has been time saved on research. What used to take hours of piecing things together across different tools now takes a fraction of the time.

  ### 12. Comprehensive SEO Oversight with Seamless Setup

**Rating:** 4.5/5.0 stars

**Reviewed by:** Melanie P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I really like that Semrush allows me to monitor site health and backlinks efficiently. It gives me a good overview of how our website and content are performing online. The site health feature helps me correct any technical issues with our website promptly, as these are shown, and I can log in and address them straight away rather than leaving them unchecked for long periods. The backlink analysis tool is also really useful as it allows us to see where we can improve external traffic links, enabling us to compete better. Additionally, the initial setup was very easy; I could input my details and information, and everything populated smoothly. The overview audit for SEO reviews is also beneficial as it allows me to manage and deal with everything SEO related in one place without requiring multiple programs.

**What do you dislike about Semrush?**

I feel like the Keyword section, although good, could be linked in more with the rest of the audit. As in showing where you could improve content areas which are lacking keywords or perhaps ranking for keywords which are not relevant so you can amend and correct when required.

**What problems is Semrush solving and how is that benefiting you?**

Semrush provides an all-in-one SEO overview audit, showing site health to correct issues quickly. It tracks backlinks and competitor traffic sources to help us compete effectively.

  ### 13. Everything I need for keyword and competitor analysis

**Rating:** 4.5/5.0 stars

**Reviewed by:** Burak G. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

What I like best about Semrush is its keyword research and competitor analysis. The keyword data is comprehensive and reliable, and being able to see exactly which keywords my competitors rank for makes it easy to spot opportunities I would have otherwise missed. Having both in one platform saves me a lot of time.

**What do you dislike about Semrush?**

Honestly there isn't much I dislike, but if I had to pick something it would be the pricing. For smaller teams or individual users it can feel expensive, especially when you factor in the cost of higher-tier plans and additional user seats. The value is there, but the price can be a barrier.

**What problems is Semrush solving and how is that benefiting you?**

Semrush helps me solve the problem of not knowing where to focus my SEO efforts. Before, I was guessing which keywords to target and had little visibility into what my competitors were doing. Now I can quickly find keywords worth pursuing and see exactly where competitors rank, which helps me spot gaps and opportunities. The benefit is that I spend less time guessing and more time on strategies that actually drive traffic.

  ### 14. SEO Insights Made Easy but Costly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Siraj U. | Marketing and Product Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I like the way Semrush structures and lays out information. All the sections and modules are named clearly, which gives a clear sense of navigation. Whether I'm working on keyword optimization, backlinking, or site audits, everything is pretty sorted and laid out right in front of me, which I find very helpful.

**What do you dislike about Semrush?**

At times, you get lost in terms of the amount of information that is currently there on Semrush. Even on the plan that we are currently using, which is probably the base plan, there are a lot of things that they have still limited in terms of accessibility, and then they want us to upgrade. Like, every new feature that these people come up with, they want us to pay something for, which is pointless, right, when you are already paying, like, a good 100 plus dollars every month.

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush for SEO analysis, giving insights into our keyword rankings and revealing technical website issues, which is crucial for our custom site.

  ### 15. Intuitive, Robust SEO Tool with Minor Collaboration Hurdles

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daniel M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I use Semrush for technical SEO and keyword research mostly. Semrush has helped me keep my website technically sound and optimized for growing and evolving search algorithms. Features such as the site audit have kept my website constantly mapped and have helped me find technical issues I would've otherwise not seen. Semrush has also helped me find gaps on my priority keywords that competitors haven't been ranking for. I like Semrush's ease of use most, it's simple and intuitive while also being a very robust platform. The initial setup was simple enough, with no formal or technical hurdles. Setup was made in just a few days.

**What do you dislike about Semrush?**

I believe user sharing should be improved. I feel like collaborating between other departments in my organization is a hassle and I generally just take it offline via email. For example: I had to move admin-level of the account to another email a few months ago and I had to rely on the support for that. And while that was done, I lost access to all my previous reports since they all got moved at the same time. Finally I learned that reports can only be edited by the owned account, edit access can't be shared across multiple emails (a hassle when we have multiple SEO experts working on the same account).

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush for keeping my website technically sound and optimized. It helps me identify unseen technical issues through features like site audit and find keyword gaps that competitors haven’t targeted.

  ### 16. Powerful SEO Tools and Data That Elevate Strategy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Renato P. | Especialista em SEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

The sheer amount of tools and data available in the world of SEO allows me to develop my strategies and manage my projects in the best possible way.

**What do you dislike about Semrush?**

The most critical point for me is the price, mainly due to the currency conversion from US Dollars to Brazilian Reais. In many cases, it's unfeasible for me to pass the cost on to the customer, whereas a geolocated price would be perfect.

**What problems is Semrush solving and how is that benefiting you?**

Semrush handles keyword research (which is my favorite feature), in addition to SEO performance data. When I show clients the graphs based on performance data, they are usually delighted and can see that the project is on the right track.

  ### 17. Invaluable SEO Ally for Solo Practitioners

**Rating:** 5.0/5.0 stars

**Reviewed by:** James G. | Department Chair, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I use Semrush to improve my SEO and website stability, and I find it to be a one-stop shop for everything I need. It's pretty easy to use—maybe not the most intuitive, but definitely not intimidating. Once I spend some time with it, I can easily understand the information and know how to apply it. As an architect, not a web designer, it helps me make sense of the information needed for SEO and keeps my website systems in check, checking links and finding errors effectively. The initial setup was pretty easy too.

**What do you dislike about Semrush?**

I do a lot better understanding visually, so more graphics and visual expectation will help me

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush to improve my SEO and website stability. It acts as a one-stop shop that helps me make sense of SEO information and website systems, check links, and find errors, even though I'm not a web designer.

  ### 18. Powerful SEO platform that continues to grow in its offerings.

**Rating:** 4.5/5.0 stars

**Reviewed by:** David K. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2021

**What do you like best about Semrush?**

I like the dashboard layout of all the different components and offerings that the platform has. From website audits and competitor analysis, to social media tracking and more.

**What do you dislike about Semrush?**

Some of the automation are a bit glitchy. The automated reporting is nice, but the report builder is not the greatest and often is glitchy. I would like to see this improve ASAP!

**Recommendations to others considering Semrush:**

SEMRush is a great product if your agency "buys-in" and utilize all the features!

**What problems is Semrush solving and how is that benefiting you?**

We are solving the issue of handling many SEO clients and delivering excellent work to each client. SEMRush keeps us organized and at the top of the game. This has allowed our business to grow.

**Official Response from Semrush:**

> Hello David! Thank you so much for sharing your feedback - this is honestly the first time we got issue report from My reports tool. Could you please share more details with our team at mail@semrush.com? Thanks!

  ### 19. Easy Keyword & Competitor Research with Powerful AI Prompt Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aditee k. | Sr. Digital Marketer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 05, 2026

**What do you like best about Semrush?**

I like how easily I can do keyword research, and the new AI prompt research tool helps a lot in this AI era for search engines.

Competitor analysis is also very straightforward. I can quickly find backlink gaps, keyword gaps, or even keywords for any specific page. The content tool helps a lot with optimization as well.

**What do you dislike about Semrush?**

It’s a little expensive for an individual user, and it would be more helpful if add-ons were included in the plan itself.

**What problems is Semrush solving and how is that benefiting you?**

The main problem it solves for me is competitor analysis, helping me find gaps in backlinks, referring domains, and keywords. Another area where it’s useful is content optimization, including a blog topic analyzer and topic finder. Overall, it helps us save a lot of time.

  ### 20. Quick Keyword Insights That Strengthen SEO Strategy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jeff S. | Copywriter, Ecommerce & Mobile Apps, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

What is most helpful is the ability to quickly zero in on the value of keywords of interest, and from that generate allied keywords that I may not have thought of. I have used this for many years to generate and refine our SEO strategy and to improve our rankings and SEO performance.

**What do you dislike about Semrush?**

The main thing I dislike is the generalization of metrics. Many metrics are estimated, which results in months where the data do not seem to change. I also dislike the move of key features to more premium accounts.

**What problems is Semrush solving and how is that benefiting you?**

1. Keyword differentiation with competitors
2. Keyword opportunities
3. Refinement of long-tail keywords
4. Competitor insight
5. Non-GA4 insight

  ### 21. Intuitive UI and High ROI, with Powerful AEO Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tori J. | Manager, Digital Content and SEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

It always feels like there's more features my team could be using — and the return on value is high! The user interface is intuitive and the new AEO features are helping my organization keep up with evolving trends.

**What do you dislike about Semrush?**

I'm always a little unsure about how my organization could be best utilizing the platform. There's so many features that it can be easy to get overwhelmed — tailored recommendations based on my organization's data could help.

**What problems is Semrush solving and how is that benefiting you?**

Semrush is giving us better insight into our AI visibility, as well as on-page SEO optimizations. Our customer support representative has been really helpful in giving us ideas where to look for our questions.

  ### 22. SEMRush Keeps My Site Healthy with Powerful Organic Traffic Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 08, 2026

**What do you like best about Semrush?**

I regularly use SEMRush to spot issues that need attention and to make sure my site is running smoothly overall. Organic Traffic Insights is another strong reason I keep SEMRush in my toolkit, since it pulls in data from Analytics and Search Console in one place. I also find SEMRush’s search engine ranking reports for my website very helpful.

**What do you dislike about Semrush?**

There’s a lot to learn with SEMRush, and trying to understand everything at once feels overwhelming to me. I think clearer, more in-depth tutorials would help, and even some one-on-one training could make a difference, although I’m not sure that would be cost-effective.

**What problems is Semrush solving and how is that benefiting you?**

SEMRush reports keep business owners up to date each week through an automated report. It saves a great amount of time while still being comprehensive. Overall, SEMRush helps keep my site performing well, and it works better for me than competitor programs.

  ### 23. Real-Time SEO Insights, Easy to Use, and Great Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Emilie B. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

Real time data on keyword and seo performance as well as competitive information.  Ease of use and addordability. They also provide great support when needed.

**What do you dislike about Semrush?**

Sometimes it can be tricky to decipher some performance issues and how to fix website problems when notified, but the chat tool and resources are helpful to assist in these situations.

**What problems is Semrush solving and how is that benefiting you?**

Semrush is helping us optimize our keyword performance and enhacne our website performance by monitoring our pages and letting us know when there are issues such as bad links, slow load time, negative backlinks, etc.  this is very helpful to keep our website high up in rankings and outperform our competitors for targeted keywords.

  ### 24. All in One Platform for SEO

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I like there are many options in one place. I'm a small business (one person) and I don't like switching between companies or platforms. I use Semrush mainly for keyword tracking and the local options. I like that I can log in and see everything in one place on the dashboard. Overall, it's easy to use. The AI tracking seems to be the best out there right now too.

**What do you dislike about Semrush?**

Mainly, the cost. I also don't like how each feature is a new add-on. I can do around $500 per month, but the add-ons would be too much in time. I also don't like that you have to reach out to support every time to cancel one if you did a trial.

**What problems is Semrush solving and how is that benefiting you?**

For me, it solves having everythign in one spot and not having to purchase multiple subscription platforms like Moz or others. The reporting is nice too.

  ### 25. Semrush One: Daily Ranking Alerts and Powerful Keyword Tools

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adarsh A. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

Semrush One, Daily notification about change in keyword ranking, PAAs and keyword magic tool

**What do you dislike about Semrush?**

Semrush is a powerful tool for SEO research, but the pricing feels steep for what you actually get. For SMEs like us, it can feel like we’re paying for an oversized suite of features we rarely use, beyond the core SEO tools.

**What problems is Semrush solving and how is that benefiting you?**

Semrush helps me track keyword rankings and monitor my website’s SEO performance all in one place. Rather than manually checking positions or stitching together data from multiple tools, I get a clear, consolidated view of where I stand against competitors. That overview directly supports faster, more informed decisions around content and ongoing optimization.

  ### 26. My Go-To Tool for SEO and Digital Growth

**Rating:** 5.0/5.0 stars

**Reviewed by:** Olya K. | Digital marketing manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

What I like best about Semrush is that it brings SEO, keyword research, competitor analysis, content planning, and site audits into one platform. It saves time, provides actionable insights, and makes it easy to identify growth opportunities and track performance.

**What do you dislike about Semrush?**

The main downside is the cost, especially for smaller businesses. Some of the tools can also feel overwhelming at first due to the amount of data and features available.

**What problems is Semrush solving and how is that benefiting you?**

Semrush helps me identify SEO opportunities, monitor website performance, research competitors, and plan content more effectively. It saves time by bringing multiple marketing tools into one platform and helps me make data-driven decisions that improve traffic, visibility, and lead generation.

  ### 27. Helpful AI Assistant and Strong Local Ranking Features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tracy C. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 02, 2026

**What do you like best about Semrush?**

I really like the local ranking feature, as well as the AI discovery feature. The AI assistant on this platform is actually very helpful as well.

**What do you dislike about Semrush?**

It is a bit expensive, and the organization is not exactly what I would like. I'd rather it be organized into a client folder, then all the avaiable features for that client are all listed under the client. Instead it is organized by feature on the left hand side, the youy have to select or search for the client to see the onfo.

**What problems is Semrush solving and how is that benefiting you?**

The AI overview has allowed me to sell AI packages to my clients to track and improve their performance.

  ### 28. Comprehensive SEO Toolkit with Insightful Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nariman H. | Growth Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 01, 2026

**What do you like best about Semrush?**

What I like most about Semrush is honestly the amount of data it gives you. The keyword tools like Keyword Magic and Keyword Overview are really helpful when you are trying to find question-type searches, long tail stuff, or just gaps in content you can target.

I also use it a lot for competitor research. It makes it pretty easy to see what other sites are doing and how they structure their content to show up in search results. Looking at things like featured snippets, PAA questions, and search intent changes has been really useful for planning content.

The site audit and on-page SEO tools are also solid. They help catch issues pretty quickly and make sure pages are actually ready to rank. Overall it just saves a lot of time compared to trying to piece all this together from different tools.

**What do you dislike about Semrush?**

The biggest downside is probably the price. It is a really powerful tool but it can get expensive, especially for small teams or solo people. Once you start adding more users or projects the cost can go up pretty fast.

Another thing is the learning curve. There are so many features that it can take a while to figure out what you actually need and where everything is. When you first start using it the interface can feel a bit overwhelming tbh.

Once you get used to it though it becomes easier, but the beginning can be a bit confusing.

**What problems is Semrush solving and how is that benefiting you?**

Honestly Semrush helps me figure out what people are actually searching for instead of guessing. I use it a lot to find high-intent and question type queries, especially ones related to AEO.

It is also really useful for checking competitors and seeing why their content ranks for certain queries. Sometimes you notice things about how they structure their pages or answer questions that you would not have thought about otherwise.

  ### 29. Comprehensive Tool with Room for AI Enhancements

**Rating:** 4.5/5.0 stars

**Reviewed by:** Faiz A. | Organic Growth Expert, Construction, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I find Semrush to be one of the most comprehensive digital marketing platforms. I really like the AI visibility feature, which is beneficial for analyzing my domain and understanding where my website stands within AI visibility. The ability to generate optimization and deeply analyze keywords is very important to me. I appreciate how I can analyze competitor data and find content pillars and clusters. Semrush's easy setup makes it simple for me to handle technical errors, fix issues, and perform keyword research.

**What do you dislike about Semrush?**

Semrush can be expensive, especially for freelancers and small businesses. The pricing is a bit high, and it could be more affordable so that more people can purchase it.

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush to deeply analyze keywords, perform competitive analysis, and create content pillars and clusters. It's crucial for me to fix technical errors, ensuring AI visibility for my domain, which significantly improves my projects.

  ### 30. Powerful SEO Tools and AI Features, but Semrush Pricing May Limit Seats

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

There are a lot of tools and resources available from a simple summary, but there's also a lot of technical info and recommendations to take next steps. I also like the AI tools that's in the tool. The user interface is straightforward to me. Because of my role, the pricing isn't a concern for me.

**What do you dislike about Semrush?**

The biggest thing discussed in my team is the pricing of Semrush. We definitely get what we need from an SEO/AEO, help with copy and keywords. There are a lot of nice tools, but we're now thinking about the possibility of downsizing on who gets Semrush seats in our team.

**What problems is Semrush solving and how is that benefiting you?**

Semrush is making copy and SEO/AEO easier for us. Since I work on websites a lot, it's very relevant to my role in making sure the pages I build have the right performance and engagement to reach the people we need

  ### 31. Semrush’s Keyword Magic Tool Makes Search Intent Crystal Clear

**Rating:** 4.0/5.0 stars

**Reviewed by:** Adarsh G. | Analyst, Financial Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2026

**What do you like best about Semrush?**

If I have to pick the absolute best thing about Semrush, it’s the Keyword Magic Tool, specifically how it handles search intent classification alongside keyword difficulty.

In simple words, the best thing about Semrush is that it stops you from wasting time on the wrong things.

Instead of just giving you a massive list of words people search for, it tells you why they are searching.

Semrush is excellent at visual data design. It uses clear color-coding (like red for critical website errors and green for healthy metrics) and generates beautiful, clean charts.

**What do you dislike about Semrush?**

It is quite expensive for a single person or a small team. Many times, it feels that the premium, which covers a lot of services is too much as in general not all the services are required by the team or person.

**What problems is Semrush solving and how is that benefiting you?**

Is it great as it helps from wasting money on marketing by showing exactly how competitors get customers, which keywords drive sales, and what website errors are hurting revenue.

It connects effortlessly with Google Analytics and Search Console to sync your data, while plugging directly into Google Docs and WordPress to grade your writing as you type.

  ### 32. SEO Powerhouse with Room for Accuracy Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** gowtham r. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I use Semrush for a variety of digital marketing activities, and what I love most is how it helps with competitor and marketing gap analysis, as well as understanding their website's current performance. I really appreciate its SEO capabilities, particularly when you're new to the business and need to understand how your competitors are working. The tools I find particularly valuable are the Keywords Magic Tool, Competitor Analysis, Domain Overview, and Keyword Position Tracking. Plus, the initial setup of Semrush was completely easy.

**What do you dislike about Semrush?**

I find the accuracy of Semrush around 70% based on my experience using it for over 6 years. Also, I think it's lacking in providing individual URL-wise data such as keywords performing for specific pages and page visits.

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush for digital marketing, especially competitor analysis and identifying marketing gaps. It helps with keyword research, intents, CPC, and analyzing website performance.

  ### 33. Semrush Makes Client Insights and Competitor Research Easy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Andres G. | Sales manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

Semrush gives me the chance to better understand my clients by researching their visitors, seeing where those visitors come from, and getting a clearer view of their competitors.

**What do you dislike about Semrush?**

Even though it’s useful for this kind of information, I sometimes doubt the accuracy of the numbers. That said, I have to admit I don’t use the full scope of Semrush.

**What problems is Semrush solving and how is that benefiting you?**

It helps me better target the companies that can use the software I sell and gives me a clearer ICP picture. Understanding their incoming visitors provides very insightful information about how I can help them. It also gives me more companies to target by using the competitor information.

  ### 34. Essential for SEO Monitoring and Optimization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Satya V. | Partnership & Community Manager , Writing and Editing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Semrush?**

I use Semrush for my EYNZone Infoblog! website mainly for SEO purposes. I appreciate how it helps me keep track of the rankings, SEO opportunities, and issues that need fixing. I like its in-depth analysis of my backlink profile, identifying spammy links, exploring keyword opportunities, site links, and overall site health to ensure my site is SEO ready for better rankings on Google. My favorite features are the site auditing and On-page SEO checker, which are incredibly valuable for me. The site auditing feature allows me to audit my entire site, including its health, backlinks, and keywords, and identify issues, while the On-page SEO checker offers ideas for keywords, backlinks, content, and technical SEO, helping me stay competitive.

**What do you dislike about Semrush?**

I'm a free user as of now and the only thing is I'm missing right now is some features could be made free for all website owners such as, domain compare.

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush for SEO purposes on my blog, tracking rankings, identifying spam links, exploring keyword opportunities, and checking site health. The site auditing and On-page SEO checker features help me improve my SEO strategy and compete better.

  ### 35. Semrush supports us being visible in AI answers rather than being left out of the conversation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Zsofia S. | Inside Sales Team Leader - EMEA, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** December 19, 2025

**What do you like best about Semrush?**

Semrush is our 360-degree market radar, helping us analyze brand visibility and search trends.The platform is easy to use and offers plenty of integration to ensure we can work smoothly together with non-users

**What do you dislike about Semrush?**

I am not a fan of the complete change of the user interface. I believe they can do a better job to communicate the change and navigate the users thought the new surface. (But I appreciate the constant change) The pricing is also modular what makes the yearly budget calculation a little challenging, but the Account Managers are ready to help.

**What problems is Semrush solving and how is that benefiting you?**

Delivering LLM-optimized copy to boost our ranking is a key performance driver.

  ### 36. Pricey for smaller SEOs, but data is solid

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 02, 2026

**What do you like best about Semrush?**

the features are very well thought out and pretty intuitive to use once you know where to find everything. i like that they're always looking to add functionalities that improve the quality-of-life of SEOs.

**What do you dislike about Semrush?**

very expensive for SEOs that work on smaller sites, which can make it hard to justify the price. also a bummer to only get access to a single project without paying more. this is already a pricy tool, we should at least get access to more projects/project kws included in the cost.

it would also be nice to include a pipe-separated regex string in the filtering options, allowing users to filter out batches of kws without needing to add them line-by-line.

**What problems is Semrush solving and how is that benefiting you?**

pretty solid kw data that seems to be reliable over long periods of time. their filtering options make it easy to pull specific views for different use cases.

  ### 37. Versatile Features and Stellar Support Boost Our Efficiency

**Rating:** 4.0/5.0 stars

**Reviewed by:** Craig P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about Semrush?**

I find Semrush for Enterprise relatively easy to use with tons of different features and tools that I'm constantly discovering. The ongoing customer support is fantastic, helping me upskill and train on the platform. It's easy to collect data, and the API connection makes it uncomplicated to integrate with other systems and automations. The setup was really easy, and the onboarding process was supportive by teaching me how to use the system effectively. It allows me to automate tasks that would otherwise be time-consuming, improving efficiency and saving a lot of time. The platform enhances the quality and efficiency of my analysis by integrating AI with my own observations, making it easier to communicate insights to my C-suite.

**What do you dislike about Semrush?**

Something that I don't really use too much is the Semrush audits for the technical side of things. I've set them up, and they run weekly, but I don't ever take actions off the back of it. Historically, I used Semrush audits to learn the technical side, but nowadays, it's not quite to that level as other tools. It doesn't let you necessarily dive into the data as detailed and analytical as other tools that are available. I would maybe look to improve that area and integrate better with SEO in that regard. In addition being able to provide context here, so that the tool (and integrations) can better understand maybe why we have certain "errors" would help with automations long-term.

**What problems is Semrush solving and how is that benefiting you?**

I use Semrush for Enterprise to track and monitor performance, which otherwise we'd struggle to do. It automates many tasks, saving time and increasing efficiency, and integrates seamlessly with other systems through the API, helping me analyze data better and communicate with my C-suite.

  ### 38. Powerful Data Insights and a Standout Position Tracking Dashboard

**Rating:** 4.5/5.0 stars

**Reviewed by:** EveryDay P. | Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

There are lots of ways to interpret data or approach problems from a variety of angles. The position tracking tool is probably my favorite dashboard to check.

**What do you dislike about Semrush?**

It can be somewhat intimidating. There is a lot going on and a lot to understand. Sometimes, metrics seem unclear about what they are actually measuring. Semrush just has a large learning curve because it is very sophisticated.

**What problems is Semrush solving and how is that benefiting you?**

Knowing where we rank on Google and what we need to fix or change to continue climbing the ranks was why our company chose to subscribe. Thus far, it's proven to be much more useful than competitor softwares we have tried.

  ### 39. Game-Changer for Tracking SEO Growth Against Competitors

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

Being able to monitor our SEO growth compared to our key competitors has been a game changer for us. It gives us the ability to quickly analyze what keywords and search terms we take lead on and which ones we have yet to establish.

**What do you dislike about Semrush?**

It's cool that they have SO many features, but sometimes it can be a bit hard to navigate and leaves me feeling like I am not using the platform to it's full potential and I am not sure where to start. I also felt that the onboarding felt a bit surface level and the onboarding person was just giving me homework instead of actually walking me through how I can personally use the platform for my needs.

**What problems is Semrush solving and how is that benefiting you?**

SEO performance visibility. Just being able to see what we are doing well and where we have room to grow is great.

  ### 40. Fast-Paced Updates and an Intuitive, Actionable Benchmarking View

**Rating:** 4.0/5.0 stars

**Reviewed by:** Yuet Tan L. | Shop Assistant and social media manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2026

**What do you like best about Semrush?**

The product update is impressively fast-paced, keeping up well with the latest LLM developments. The UX/UI is notably well-executed — and the competitive benchmarking view is more intuitive and actionable than other tools I've been using for the same purpose.

**What do you dislike about Semrush?**

Multilingual prompt tracking is an area that needs improvement — particularly for Chinese. We operate our website across multiple languages, and understanding our visibility in Chinese-speaking markets is a priority for us. Traditional Chinese is especially important given our focus on Taiwan and Hong Kong. Currently, the tracking only allows for a single Chinese-related market selection (Singapore), which doesn't reflect the search behaviour or performance in our target markets at all. Expanding the location options to include Taiwan and Hong Kong specifically would be a significant and very welcome improvement.

One area with strong potential for improvement is proactive monitoring. Similar to how core SEO tools alert you to significant ranking shifts, it would be extremely valuable if the platform could automatically flag when a competitor experiences a notable spike in LLM mentions — rather than requiring manual checks. Taking this a step further, an integrated AI agent (think a customised GEO monitoring assistant) that has a deep understanding of your brand, competitive landscape, and known weaknesses would be a game-changer. That kind of proactive, context-aware intelligence would elevate this from a reporting tool to a genuine strategic asset.

**What problems is Semrush solving and how is that benefiting you?**

It's a solid tool for gaining a high-level understanding of where we stand in terms of LLM search visibility and for benchmarking competitor performance in that space. The content gap identification is also useful — being able to see which areas have the highest potential for improvement helps prioritise our optimisation efforts. The support team has also been notably responsive in addressing issues, which is always appreciated.

  ### 41. Streamlines Competitor Analysis with Ease

**Rating:** 5.0/5.0 stars

**Reviewed by:** David W. | Business Development Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I like the ease and access that Semrush provides, along with the data it delivers. It's great how I can highlight keywords that companies are ranked for and see their AI visibility, whether they are indexed properly, and if they're relevant in their online space. The ability to see who they are competing against for keywords and the positions they hold is really valuable. It also shows how difficult it is to write for those keywords and what can be done to build authority. The initial setup was easy too.

**What do you dislike about Semrush?**

I'd like to be able to see who all is advertising for a specific keyword.

**What problems is Semrush solving and how is that benefiting you?**

Semrush saves me time by identifying who advertises on Google Ads and on which devices, helping compare competitive footprints. It offers keyword tools and reporting for tracking SEO performance, even when agencies aren't fully transparent.

  ### 42. Clear Website Health Insights with Helpful Weekly Summaries

**Rating:** 4.0/5.0 stars

**Reviewed by:** Heather I. | Director of Operations, Enterprise (> 1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

It gives me a clear overall view of our website’s health. I can monitor it myself without needing support from my marketing and SEO teams. This allows me to see our metrics without meetings and emails.  The weekly summary email about our site health helps me tremendously.

**What do you dislike about Semrush?**

The downside is also a plus: there’s a LOT of information on the site, and it can sometimes feel overwhelming. It can also be a little slow at times.

**What problems is Semrush solving and how is that benefiting you?**

It’s helping us ensure our site is being seen. The new AI visibility is also very important to us, especially with the changing flow of information on the internet.

  ### 43. Intuitive and Accurate SEO Solution with Competitive Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Destiny F. | Head of SEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

I use Semrush for keyword research, competitor analysis, and position tracking. I really appreciate that it gives me accurate keyword position rankings over time, which is essential for understanding if my SEO tactics are effective. The intuitiveness of Semrush makes it simple to train new team members, and its competitor analysis helps us uncover new keywords and stay current with search terms. I find it accurate, and it really enhances our ability to understand what keywords to target and how our SEO efforts impact overall positioning. The initial setup was very easy too.

**What do you dislike about Semrush?**

Too many features are behind an additional paywall and foundational elements are only on higher-tier subscriptions. For example, growth reports are only on the Guru plan.

**What problems is Semrush solving and how is that benefiting you?**

Semrush gives me accurate keyword position rankings and helps me understand which keywords to target, showing how my SEO efforts affect overall positioning.

  ### 44. Extremely Helpful MCP Support and Efficient, High-ROI Integrations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 02, 2026

**What do you like best about Semrush?**

MCP support has been extremely helpful for our existing integrations and for optimising our website with Claude. We no longer need to spend huge amounts of time analysing the data ourselves, which has made the whole process much more efficient. No performance or inaccurate data from the MCP. Good pricing for api very good return on investment. Although we dont use the UI that much anymore it was clean minimalistic and smooth. The Find the top-cited media in your field AI is a lovely feature.

**What do you dislike about Semrush?**

I feel like the pricing is misleading about MCP access. We’re on the cheapest tier, which says it includes MCP access, but when we tried to use it, we were told we needed to load API credits.

**What problems is Semrush solving and how is that benefiting you?**

It helps me minimise the time I spend on marketing, especially the small, tedious tasks like research and SEO.

  ### 45. Comprehensive Data and Easy Setup, But Pricey API Usage

**Rating:** 4.0/5.0 stars

**Reviewed by:** John C. | Head of Voice & Product, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 06, 2026

**What do you like best about Semrush?**

I'm usign Semrush for its breadth and length of data, which is really beneficial for benchmarking our performance against the competition and conducting keyword research and rank tracking. It's especially helpful for new business as it allows us to get an overall assessment of a site's performance quickly. I also appreciate the ability to split data between desktop and mobile, as well as at the country level, which is crucial for us as we often work with international clients and need to judge performance by country. The initial setup was very easy.

**What do you dislike about Semrush?**

API usage is expensive when pulling data for the larger sites at the folder and URL level, and to pull keyword data at that level.

**What problems is Semrush solving and how is that benefiting you?**

Semrush helps us benchmark against competition even without tracking specific clients and gives us an overall site performance assessment for new business.

  ### 46. Easy Keyword Research and Backlink Analysis with Smooth Navigation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shefali P. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2026

**What do you like best about Semrush?**

Keyword research and backlink analysis have become really easy, and the overall navigation of the software is also very good.

**What do you dislike about Semrush?**

A lot of its AI features and toolkits are behind a paywall. It would have been better if the content toolkit were included with SEO, rather than being locked behind an extra payment.

**What problems is Semrush solving and how is that benefiting you?**

Keyword research used to take me a lot of time, especially when I relied on Google Keyword Planner to find the right keywords. Semrush has helped a lot by making the keyword research task much easier and faster. Backlink analysis is another area where it’s been really helpful as well.

  ### 47. Good tool for monthly dashboards and general tracking

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

Easy to reproduce monthly dashboards and reports for leadership. 

Good KW tracking capability. 

Great for domain level view.

Site audit tool helpful to flag drift.

**What do you dislike about Semrush?**

Expensive for AI tools.

Hard to create sufficient filters for exports such as Organic Rankings > Position. Ability to add more layered filters in the UI which I can then save and then export would improve work velocity for end-users. 

Backlinks output needs a flag to not scare users. So much wasted time over my career explaining that score.

**What problems is Semrush solving and how is that benefiting you?**

Semrush helps with monthly tracking, KW and competitor research, and building great reports for different stakeholders. In my experience, Semrush is great for small and medium sized businesses. However, larger enterprises may require significantly more expensive accounts to reap benefits. I have never been in a position for one of Semrush's most expensive plans so cannot comment.

  ### 48. Actionable AI Insights with an Intuitive UI and Fast Performance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anthony P. | Growth Support Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

For me, the actionable insights are the key. Having access to this much data is amazing, and the AI output that turns it into something I can actually act on makes it genuinely profitable. The UI is highly intuitive and support so far has been solid. These factors are backed with a high-performance engine to get the data into our hands quickly.

**What do you dislike about Semrush?**

There's nothing to dislike about this platform unless you don't want the immense, emersive data provided to drive engagement and revenue.

**What problems is Semrush solving and how is that benefiting you?**

A major benefit is understanding how our ICPs search for solutions, so we can position ourselves as the right solution.

  ### 49. Semrush: A Complete SEO Toolkit for Keyword, Competitor, and Site Audit Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** karishma R. | Digital Marketing Excutive, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 13, 2026

**What do you like best about Semrush?**

What I like most about Semrush is that it provides a complete SEO toolkit, including keyword research, competitor analysis, backlink insights, ranking insights, and site audits etc.

**What do you dislike about Semrush?**

What I dislike about Semrush is that it feels expensive for small businesses and freelancers, and the UI can be quite tricky for new users.

**What problems is Semrush solving and how is that benefiting you?**

Semrush solves many problems for marketers, such as the challenge of improving search visibility and understanding SEO issues. It helps identify content gaps and keyword gaps, and it also highlights new opportunities for backlinks. On top of that, I can get a complete site audit.

  ### 50. Semrush: Easy to Learn, Powerful for Deep SEO and GEO Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kyle C. | Associate, Content Engine, Enterprise (> 1000 emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Semrush?**

Semrush offers a great mix of accessible, easy-to-learn features alongside more advanced tools that let you take a deeper dive into SEO and GEO work.

**What do you dislike about Semrush?**

In my experience, the content tools in Semrush don’t necessarily give me a competitive edge compared with stock LLM tools like Claude. I’ve had better results manually pulling SEO data into my chatbots than relying on Semrush’s built-in tools.

**What problems is Semrush solving and how is that benefiting you?**

Semrush is a great tool for identifying topics in our content marketing workstream. With Semrush, we can validate the topics we want to promote internally using real-world search data, which helps us see what users are actually looking for.


## Semrush Discussions
  - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes
  - [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) - 3 comments, 2 upvotes
  - [how do i make schemma marup on with stars review on israrely prep result?](https://www.g2.com/discussions/how-do-i-make-schemma-marup-on-with-stars-review-on-israrely-prep-result) - 1 comment, 2 upvotes
  - [? INTO](https://www.g2.com/discussions/into) - 1 comment, 1 upvote
  - [Best way to do Backlink Analysis](https://www.g2.com/discussions/best-way-to-do-backlink-analysis) - 2 comments, 1 upvote

- [View Semrush pricing details and edition comparison](https://www.g2.com/products/semrush/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-15+03%3A19%3A46+-0500&secure%5Bsession_id%5D=5edf2fa6-cc71-454d-85d2-9d019dc37062&secure%5Btoken%5D=32da7868df57197b7261a440842555a39857cbd8ce01a86d60a398093e9c73d1&format=llm_user)
## Semrush Integrations
  - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews)
  - [AgencyPlatform](https://www.g2.com/products/agencyplatform/reviews)
  - [Ahrefs](https://www.g2.com/products/ahrefs/reviews)
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  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Claude Code](https://www.g2.com/products/claude-code/reviews)
  - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews)
  - [CodeRabbit](https://www.g2.com/products/coderabbit/reviews)
  - [Codex](https://www.g2.com/products/openai-codex/reviews)
  - [Cursor](https://www.g2.com/products/cursor/reviews)
  - [DashThis](https://www.g2.com/products/dashthis/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
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  - [Gamma AI](https://www.g2.com/products/gamma-ai/reviews)
  - [Gauge](https://www.g2.com/products/gauge-gauge/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Drive & Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews)
  - [Google My Business](https://www.g2.com/products/google-my-business/reviews)
  - [Google Search Console](https://www.g2.com/products/google-search-console/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
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  - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews)
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  - [Magento 2 Google Analytics 4 (GA4) With GTM](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/reviews)
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  - [Semrush](https://www.g2.com/products/semrush/reviews)
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  - [Slack](https://www.g2.com/products/slack/reviews)
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  - [Supermetrics](https://www.g2.com/products/supermetrics/reviews)
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  - [Swydo](https://www.g2.com/products/swydo/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [Wix](https://www.g2.com/products/wix/reviews)
  - [Wix Studio](https://www.g2.com/products/wix-studio/reviews)
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  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
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  - [Yoast](https://www.g2.com/products/yoast-yoast/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Semrush Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Hashtag Analytics
- Sentiment Analysis

**Content Creation**
- Content Creation Tools
- Content Curation
- Content Management

**Listing Management**
- Network Directory
- Data Aggregators
- Duplicate Monitoring
- Optimization

**Local Search Optimization**
- Rank Tracking
- Online Listings
- Google My Business
- Reputation Management
- Social Media
- Dashboards and Reporting

**Platform Basics**
- Centralized Platform
- Web Tracking

**Platform Basics**
- Drag & Drop Scheduling
- Project and Task Lists Organization
- Team Member Roles
- Automated Alerts and Notficiations

**SEO Auditing & Monitoring**
- SEO Alerting
- SEO Auditing
- SEO Change Tracking
- Technical SEO

**Content & Collaboration**
- Content Calendar
- Approval Workflows
- Content Creation

**Media Channels**
- Online Media

**Platform Interoperability**
- Close Ecosystem API

**Grammar Tools**
- Vocabulary Recommendations
- Sentence Rephrasing
- Dictionary

**Data collection**
- Natural Language Processing (NLP)
- Data Sources
- Custom Research Sources
- Lead Enrichment
- Advanced Data Collection

**Platform Basics**
- Benchmarking
- Ad Creatives
- Paid Search Data

**Planning**
- Scheduling Integration

**AI Visibility & Tracking**
- AI Mention Tracking
- AI Search Ranking Insights

**Agentic AI - SEO Tools**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Competitive Intelligence**
- Autonomous Task Execution

**AI Content Structuring - AI Search Visibility Optimization tools **
- AI-Optimized Content Structuring
- Schema & Structured Data Optimization
- AI-Readable Content Formatting
- LLM-Ready Content Preparation

**Social Management**
- Social Analytics
- Social Publishing
- Social Engagement
- Social Ads
- Campaign Planning
- Hashtag Capabilites

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Optimization**
- SEO
- Dashboards & Reporting
- ROI Reporting

**Tools**
- Audience Insights

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access

**Performance**
- Real-Time Updates
- Analytics

**Platform Data**
- Channel Acquisition

**Content Planning**
- Task Assignment
- Content Scheduling

**SEO Content & Rankings**
- Link Building
- Keyword Research
- SERP Rank Tracking
- Localization
- Content Insights

**Geographic Coverage**
- National Media
- International Media

**Writing Support**
- Text Reader
- Machine Translation
- Custom Style Guides
- Reporting

**Segment Trending**
- Web
- Social
- Benchmarks
- Finance 

**Platform Data**
- Alerts
- Data Access
- Web Traffic
- Subdomains

**Publishing**
- Execute Content Publication

**Sentiment & Brand Analysis**
- AI Sentiment Monitoring
- AI Hallucination Detection

**Agentic AI - Social Media Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools **
- Entity Recognition & Mapping
- Knowledge Graph & Entity Linking
- Semantic Content Analysis
- Topic Authority Optimization

**Platform**
- Internationalization
- User, Role, and Access Management
- Performance and Reliability
- Reporting and Dashboards

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Social Functionality**
- Social Functionality

**Logistics**
- Customizable Templated Workflows
- Internal Communication
- Editing and Approval Tools
- Distribution Features
- Integrations & APIs
- User, Role, and Access Management

**Metrics**
- Sessions
- Engagement
- Return
- Conversions
- Search Rank

**Platform Content **
- Battlecards

**SEO Reporting**
- Competitor Analysis
- Data Visualization
- Custom Reports
- White Label

**Reporting**
- Keyword Targeting
- Custom Reports
- Dashboards

**Software Availability**
- Word Processor
- Integrations
- Browser Plug-In

**Analysis**
- Custom Dashboards
- Reports
- Integrations

**Social Media**
- Social Media Integration

**Competitive Benchmarking**
- Industry AI Sentiment Benchmarking
- Competitor AI Presence Comparison

**Agentic AI - Media Monitoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**AI Retrieval Optimization - AI Search Visibility Optimization tools **
- Passage & Chunk Optimization
- AI Citation Optimization
- Retrieval Readiness Analysis
- AI Query Matching Analysis

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Platform Reporting**
- Customizable Dashboard
- Benchmark Reporting

**Planning**
- Collaborative Editorial Calendars / Scheduling Content

**Platform**
- Search
- User, Role, And Access Management
- Mobile User Support
- Alerts
- Collaboration
- Compliance

**Marketing Campaign Performance**
- Performance and ROI Tracking
- Activity Tracking

**Generative AI**
- AI Text Generation
- AI Text-to-Speech
- AI Text Summarization

**Generative AI**
- AI Text Generation
- AI Text Generation
- AI Text Summarization
- AI Text-to-Image
- AI Text-to-Video

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation
- AI Text Summarization

**AI Content Optimization**
- Semantic Optimization for AI Models
- AI-Driven Content Recommendations

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - Content Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools **
- AI Citation Monitoring
- AI Answer Visibility Tracking
- Generative Search Performance Analytics

**Reporting & Alerts**
- Real-Time AI Mention Alerts
- AI Visibility Reporting

**Agentic AI - Market Intelligence**
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Content Creation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Marketing Calendar**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Proactive Assistance

**Workflow & Platform Integrations - AI Search Visibility Optimization tools **
- CMS & Publishing Workflow Integrations

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

**Other Features**
- Integrations
- Reporting

**Agentic AI - Operational Risk Management**
- Proactive Assistance

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

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