--- title: Semrush Reviews meta\_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4026 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 4026 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews & Product Details Visit Website Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. * * * Product Website Semrush Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Semrush Community](https://www.g2.com/products/semrush/discuss) Languages Supported German, English, French, Italian, Japanese, Portuguese, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Semrush Show More ## Pricing Pricing provided by Semrush. ### Pro $139.94 Per Month [ View More Pricing Information ](https://www.g2.com/products/semrush/pricing) ## Semrush Integrations (58) What do users say about integrations? Verified by Semrush [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyPlatform ](https://www.g2.com/products/agencyplatform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CallRail 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](https://www.g2.com/products/claude-code/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CodeRabbit ](https://www.g2.com/products/coderabbit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Codex ](https://www.g2.com/products/openai-codex/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cursor ](https://www.g2.com/products/cursor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Gamma AI ](https://www.g2.com/products/gamma-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Gauge ](https://www.g2.com/products/gauge-gauge/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google My Business ](https://www.g2.com/products/google-my-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Search Console ](https://www.g2.com/products/google-search-console/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") H&L POS ](https://www.g2.com/products/h-l-pos/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkBoss 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Majestic ](https://www.g2.com/products/majestic/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Copilot ](https://www.g2.com/products/microsoft-microsoft-copilot/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Excel ](https://www.g2.com/products/microsoft-excel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Teams ](https://www.g2.com/products/microsoft-teams/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Semrush ](https://www.g2.com/products/semrush/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SEO PowerSuite ](https://www.g2.com/products/seo-powersuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SEO Spider ](https://www.g2.com/products/seo-spider/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SEO WRITING ](https://www.g2.com/products/seo-writing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify 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](https://www.g2.com/products/wix-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WooCommerce ](https://www.g2.com/products/woocommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Yoast ](https://www.g2.com/products/yoast-yoast/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Sofia B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sofia B.") SB Sofia B. Content Writer Small-Business (50 or fewer emp.) 6/8/2026 "All-in-One SEO Dashboard with Seamless GA4 & Search Console Integration" 5/5 What do you like best about Semrush? I like that it integrates with Google Analytics 4 and Google Search Console, giving me a comprehensive dashboard based on real data. I also connected Claude.ai with Semrush so I can work with the data more easily. As an SEO manager, I really appreciate being able to track my website’s performance in one place, without having to rely on clunky, DIY integrations across different tools and platforms. The UI for some modules is very intuitive and you can quickly download robust reports. Overall, there are lots of modules I want to explore, as they keep adding ways to visualize your information and track new metrics. As for pricing, the Guru plan gives you plenty of space to track multiple locations and devices for one website. Review collected by and hosted on G2.com. What do you dislike about Semrush? My least favorite thing about Semrush is how confusing the pricing is. I never feel sure which capabilities I actually have access to, because there always seems to be another tool I need to pay extra to use. I’m on the Semrush One plan and, somehow, I still don’t have access to some AI analytics tools. I also wish the onboarding were better and more thorough. There are hundreds of tools and capabilities, and many of them are buried behind several clicks. Once you finally figure out where they are and how to use them, they really do make your life easier. I just wish they were easier to find and simpler to integrate into my daily workflow. Finally, I wish there were a built-in AI tool that I could ask questions to, so I could find my way around the platform more easily and get instant access to specific metrics. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? As an SEO/Growth Marketing Manager, I use Semrush every day to track my site’s performance across content, technical, on-page, and off-page SEO. I also recommend it to employers and clients because it’s much easier than trying to track your site’s and content’s performance across a handful of different online tools. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Lance B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lance B.") LB Lance B. Founder & CEO Small-Business (50 or fewer emp.) 6/8/2026 "Reliable Features That Just Work Year After Year" 4.5/5 What do you like best about Semrush? It just works and my favorite features haven't changed in years, in a good way. They are reliable. I know them well and they help me get jobs done. Review collected by and hosted on G2.com. What do you dislike about Semrush? It's a great tool, but I know for most people getting started on doing SEO for themselves or a single site it's quite expensive and overwhelming to learn. Not applicable for our agency, of course. I also think they have some missed feature parity with other solutions. Our team relies on Keyword Insights AI for example, to group keywords in a list based on SERP results. I know Semrush kind of has that feature, but it's not as strong. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? For me, it helps position our agency in the sales process. We look at client websites during qualification and we can use available organic data for any domain to tell a story. Without Semrush, we would not be as confident in picking clients that we can help and wouldn't be able to communicate our confidence as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Chris B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris B.") CB Chris B. Front-end Developer Mid-Market (51-1000 emp.) 11/18/2024 "Simple & Effective to Use" 3.5/5 What do you like best about Semrush? I appreciate how simple the SEMRush interface is to use. There are only a handful of options needed to plugin in order to get a post published. Their support team has helped me with a few minor bugs in the past too. I've used this tool on a 3 posts/week cadance for over a year and only had 1-2 hiccups with posting, probably due to a momentary API glitch. Review collected by and hosted on G2.com. What do you dislike about Semrush? - Posting longer tweets for a verified profile isn't possible. Perhaps that's an API limitation. - No video options for CC or cover video when posting those through the social tool Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? The SEO tools with SEMRush are great. I've used them for many years now and have been happy. The Social tools are simple and powerful and enable me to have 2 core digital marketing pieces in 1 place versus multiple. The reporting platform is easy to use with powerful datapoints too. Review collected by and hosted on G2.com. Show More 6/8/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Shannon C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shannon C.") SC Shannon C. Founder & CEO | Lead Strategist Small-Business (50 or fewer emp.) 4/20/2026 "Powerful SEO Tool with Room for Pricing Improvements" 4.5/5 What do you like best about Semrush? I use Semrush for keyword research, position tracking, GBP management, and monitoring. It helps me understand what people are searching for and create content based on those keywords. I find it very well organized and clean, easy to use in my opinion, and I like the layout. I also appreciate the automated content suggestion emails and the updates on tracked keywords. The way it ensures citations are streamlined across platforms is a godsend, saving me hours and ensuring accuracy I likely wouldn't achieve manually. The initial setup was very easy for me. Review collected by and hosted on G2.com. What do you dislike about Semrush? The only qualm I have is price. It's incredibly nickel and dimey. It's by far my favorite tool for SEO, but I think price could be a bit more accessible. I want more features, but it seems like when I want to expand my scope, it's another cost. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps me understand search intent and create content with accurate keywords. It tracks client performance and citation consistency, saving me hours and ensuring precision I couldn't achieve manually with its automated content suggestions. Review collected by and hosted on G2.com. Show More 6/8/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Navanita D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Navanita D.") ND Navanita D. Head of Marketing Small-Business (50 or fewer emp.) 6/8/2026 "Semrush Makes Content Strategy and AEO Tracking Simple" 4.5/5 What do you like best about Semrush? Semrush is my go-to for content strategy. The Competitor Gap and Keyword Research tools help me find missing and weak keywords so I know exactly what content to create. Domain Overview gives a quick snapshot of any site's performance. What's stood out recently is the AI Overview tracking. It shows where my site is being cited in AI search results. Helps me build my AEO strategy. The UI is clean and intuitive. You can start getting productive quickly without needing any training. Performance-wise, the platform is fast and reliable. Reports load quickly even when pulling large datasets, which keeps the workflow smooth. Support has been solid too. Their knowledge base and tutorials cover most use cases, so you rarely need to raise a ticket. Review collected by and hosted on G2.com. What do you dislike about Semrush? The biggest drawback is the lack of real-time data. On the Pro plan, keyword ranking updates are weekly, so if my rankings shift after a content update or algorithm change, I won't see it until the next snapshot. For less popular keywords, updates can be as infrequent as once a month. This gets a little frustrating at times. On the pricing side, Semrush isn't cheap, but the ROI justifies it. The insights I get from competitor research and keyword targeting alone have saved me from wasting budget on content that wouldn't rank. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush levels the playing field. My competitors have years of head start, but by knowing exactly which keywords they rank for, where they've built backlinks, and where their content gaps are, I've been competing strategically without guessing.  I'm showing up in SERP, AI Overviews, and AI citations by targeting the right keywords rather than wasting effort on the wrong ones. No shooting in the dark. The integrations make it even smoother. I get a fuller picture without jumping between tools. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Gary M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gary M.") GM Gary M. SumoQuote Engineer Small-Business (50 or fewer emp.) 6/5/2026 "Straightforward SEO Audits, Amazing Map Rank Tracking, and Fantastic Support" 0/5 What do you like best about Semrush? Today alone I use two different features in client facing calls that made it that much easier to sell the engagement. The SEO audits are straight forward and easy to highlight things that are hindering client results. It really shows what needs to be fixed. The Map Rank Tracker is also amazing. I work with clients who get their leads from the map pack or "near me" type searches. Understanding where they are performing well helps us to know where to focus efforts either with building a new location page or optimizing the performance of existing ones. The support available is also fantastic. Our rep has been nothing but helpful and has even welcomed same day meeting booking when we've had quesetions or issues we needed help with. We're starting to experiment with connecting agents to the API to speed up our process, but haven't fully built that out yet. Early results are encouraging. Review collected by and hosted on G2.com. What do you dislike about Semrush? No real downsides yet, though it did take me longer than I would have liked to figure out how to remove pins in the Map Rank Tracker for when you're working with non-square shapes around things like county or state borders. Would be nice if you were able to make things there non-radius based. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? It's giving us real insight into client website issues and helping us drive results for clients. Overall a great tool in helping us be a better agency. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tyler H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler H.") TH Tyler H. VP of Marketing Mid-Market (51-1000 emp.) 12/14/2021 "Powerful SEO Insights, Minor AI Integration Hiccups" 4.5/5 What do you like best about Semrush? I love how clearly the information is laid out in Semrush, making it easy to make data-driven decisions for the highest impact. I really appreciate its AI tracking tools and the ability to track keyword ranking performance, run competitive analysis reports, and monitor competitor rankings. The setup process is very easy, taking less than 30 minutes, and I find it seamlessly connects with Claude, helping me build better content marketing strategies. These features have made my long history with Semrush very favorable. Review collected by and hosted on G2.com. What do you dislike about Semrush? The AI MCP credits have been giving me issues when I try to use them to link Claude and pull Semrush data into Claude Cowork. Things are not explained very well when it comes to the AI MCP credits and how those are used or how to renew them. It's very difficult to use them unless you are the account owner. Review collected by and hosted on G2.com. Recommendations to others considering Semrush: Semrush is a great tool for many aspects. We primarily used this for PPC research and competitor research. Set up as many projects as you can which makes sense you can you have historical data. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? I use Semrush to track keyword performance, analyze competitors, and enhance our content strategy. It provides clear data for decision-making and helps identify content gaps, optimizing our marketing efforts. Review collected by and hosted on G2.com. Show More Response from Semrush of Semrush [Editedit](https://www.g2.com/survey_responses/semrush-review-5201564/official_response/edit) Hi Tyler, thank you for the 5-star review. Wow, 8+ years is a lot—you're a Semrush veteran! We're so happy to hear you're with us and use our tools for many areas of your work. We also thank you for the feedback about the team/agency support—we'll see what we can do in the future. For the new users, we recommend our Blog and Academy—both provide a lot of information for newcomers if they ever feel lost. Plus, if any help is needed, we're always available over DMs on Facebook and Twitter. I hope you'll have a fantastic day! 6/5/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kelly M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly M.") KM Kelly M. Content & Social Media Manager Small-Business (50 or fewer emp.) 6/5/2026 "Semrush Makes Keyword Research and Client Performance Tracking Effortless" 5/5 What do you like best about Semrush? As a Content Manager, Semrush makes it easy to find relevant keywords to focus on and look at metrics like search volume and how easy it is to rank for those keywords. It's also helpful when digging into our clients' performance and figuring out what's working and what's not. We also use it daily to see what pages on our clients' sites are ranking, what position they're in, and what keywords they're ranking for. It's easy to understand, easy to navigate, and the added descriptions of what each thing means for those who aren't as familiar make training and explaining to other team members easier. Review collected by and hosted on G2.com. What do you dislike about Semrush? Overall, there aren't too many complaints about Semrush and how it functions. With a team, we wish it were easier and less costly to add team members to our organization. It would also be nice if Semrush provided a monthly report of suggested pages to optimize for SEO and AI visibility that would benefit a specific website the most. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? For me specifically, Semrush is making it easy for our content team to be strategic in selecting keywords and topics for blog posts for our clients. Rather than more generalizations of what works and what doesn't, we're able to look at each client specifically to determine the best keywords and internal links to use, ultimately improving SEO performance for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Aaron P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron P.") AP Aaron P. Paid Social & SEO specialist Small-Business (50 or fewer emp.) 6/5/2026 "Semrush: An All-in-One SEO Hub I Rely on Every Day" 4.5/5 What do you like best about Semrush? I’ve been using Semrush for about two years, and it’s become one of the tools I rely on every day. I use it for keyword research, AI citation audits, backlink audits, and for identifying toxic links that should be disavowed. The features I use most are Position Tracking and Position Changes. I check them multiple times a day to keep an eye on ranking movement and to quickly spot new opportunities or potential issues. The UI/UX is clean and easy to navigate. The recent branding and color scheme updates took a bit of time to get used to and can still be confusing at times, but overall the platform feels stable, reliable, and well organized. What I appreciate most is having so many SEO functions in one place. Rather than jumping between several tools, I can manage research, monitoring, technical checks, and reporting within a single platform, which saves me a lot of time. Review collected by and hosted on G2.com. What do you dislike about Semrush? One area that could be improved is pricing. Semrush is a powerful platform, but the cost can be difficult for freelancers, small businesses, and newer agencies to justify. Some of the limits on lower-tier plans can also feel restrictive, especially when working across multiple clients and projects. It would be great to have a bit more flexibility without needing to upgrade immediately. The recent branding and color scheme updates also took some time to adjust to. While not a major issue, certain reports and dashboards felt more intuitive before the redesign. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps me solve several challenges that come with managing SEO for multiple clients. Instead of using separate tools for keyword research, rank tracking, backlink analysis, competitor research, and site audits, I can manage everything from one platform. The biggest benefit for me is visibility. I can quickly identify ranking opportunities, track keyword movements, monitor competitors, and find technical issues before they become bigger problems. The Position Tracking tool helps me measure the impact of SEO work and communicate results clearly to clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Organic Marketing Consultant Small-Business (50 or fewer emp.) 6/4/2026 "All-in-One SEO Platform with Intuitive UX and Robust Keyword & Backlink Insights" 5/5 What do you like best about Semrush? Semrush offers an all-in-one platform for SEO and content marketing professionals. Specifically, I like the mostly intuitive UX, organization of features based on key activities (e.g., keyword research, content development, social listening, reputation management), and use of AI to discern insights faster. Additionally, even on a less expensive plan, the robust keyword and backlink data provide enough information to make SEO strategy decisions. Based on these strengths, I use Semrush almost daily to evaluate my company's website's organic marketing performance, monitor keyword rankings, understand how the SERP is changing in light of AIOs, and what type of third-party backlinks we're earning. Additionally, I've been enjoying Semrush's integrations with outside software, notably the Google marketing suite (GA4 and GSC). These features allow me to make smarter decisions and recommendations for my wider organization than if I weren't using the platform. Fortunately, because the platform was easy to use and set up initially, I have not had to contact customer support over the past six months. Review collected by and hosted on G2.com. What do you dislike about Semrush? - Gating of features that are increasingly becoming key to effective SEO, e.g., social listening and reputation management, behind specific plan tiers - Emphasis on Semrush-created SEO vanity metrics that Google and other search engines have debunked as not contributing to SERP performance, i.e., domain authority, spam scores for sites and links - Cost of Semrush One versus legacy plans Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? My team and I needed a robust, all-in-one SEO analysis platform to service our clients. Specifically, we needed to see how keywords were performing, as well as how many backlinks we earned. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Semrush? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Semrush ](https://www.g2.com/products/semrush/discussions/new) ![Farrukh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farrukh A.") FA Farrukh Abdullah • Last activity 11 days ago How are you using Semrush for entity clustering and semantic SEO (and GEO planning)? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-semrush-for-entity-clustering-and-semantic-seo-and-geo-planning) GU Guest User • Last activity 30 days ago How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities? 3 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) [ View all Discussions ](https://www.g2.com/products/semrush/discuss) ## Pricing Options Pricing provided by Semrush. ### Pro $139.94 Per Month ### Guru $249.95 Per Month ### Business $499.95 Per Month [ View More Pricing Information ](https://www.g2.com/products/semrush/pricing) Semrush Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/moz-pro-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image") Ahrefs 4.5/5(712) [ Compare Now ](https://www.g2.com/compare/ahrefs-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0ef7453792832342217306cb3b193569/spyfu.jpg "Product Avatar Image") SpyFu 4.6/5(518) [ Compare Now ](https://www.g2.com/compare/semrush-vs-spyfu) ##### ##### Semrush Features Metrics Search Rank Tools Audience Insights SEO Auditing & Monitoring SEO Alerting SEO Auditing SEO Change Tracking SEO Content & Rankings Link Building Keyword Research SERP Rank Tracking [ View More Features ](https://www.g2.com/products/semrush/features) ## 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