--- title: Semrush Reviews meta\_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4026 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 4026 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Semrush Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. [(799 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768788&qs=pros-and-cons#reviews) Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. [(781 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1763811&qs=pros-and-cons#reviews) Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. [(679 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768823&qs=pros-and-cons#reviews) Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. [(656 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768421&qs=pros-and-cons#reviews) Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. [(618 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1771104&qs=pros-and-cons#reviews) Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. [(507 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768275&qs=pros-and-cons#reviews) Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. [(468 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1764080&qs=pros-and-cons#reviews) Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. [(414 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1773492&qs=pros-and-cons#reviews) Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. [(358 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1767074&qs=pros-and-cons#reviews) Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. [(304 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1775068&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Semrush ##### 1. Features Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. [ See 799 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768788&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you like about Semrush? Love that it's an all-on-one-solution for posting on all channels ##### 2. Ease of Use Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. [ See 781 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1763811&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you like about Semrush? Love that it's an all-on-one-solution for posting on all channels ##### 3. Keyword Research Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. [ See 679 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768823&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Shreyas H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shreyas H.") SH Shreyas H. Enterprise (\> 1000 emp.) 4.0/5 "Useful tool for Market Research and Competitor Analysis" What do you like about Semrush? Keyword research, Website Audit, Competitor Analysis ##### 4. Helpful Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. [ See 656 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768421&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Chris B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris B.") CB Chris B. Mid-Market (51-1000 emp.) 3.5/5 "Simple & Effective to Use" What do you like about Semrush? I appreciate how simple the SEMRush interface is to use. There are only a handful of options needed to plugin in order to get a post published. Their ##### 5. SEO Optimization Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. [ See 618 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1771104&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Strong AEO insights that help optimize content for answer-driven search" What do you like about Semrush? Semrush’s AEO capabilities make it much easier to understand how content performs in answer-driven search experiences. The platform offers clear insig ### 5 Cons or Disadvantages of Semrush ##### 1. Expensive Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. [ See 507 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768275&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "SEO SEMRush" What do you dislike about Semrush? They keep reducing the features and charging fees ##### 2. High Pricing Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. [ See 468 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1764080&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you dislike about Semrush? The add-ons can work out to be expensive ##### 3. High Costs Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. [ See 414 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1773492&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you dislike about Semrush? The add-ons can work out to be expensive ##### 4. Pricing Issues Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. [ See 358 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1767074&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "SEO SEMRush" What do you dislike about Semrush? They keep reducing the features and charging fees MC Mark C. Small-Business (50 or fewer emp.) 4.5/5 "Innovative AI Features and Outstanding UI/UX on Mac" What do you dislike about Semrush? All the added and very expensive extras that could rope you into thou$ands of dollars a month if one wasn't careful. Really irks me that the Social s ##### 5. Learning Curve Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. [ See 304 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1775068&qs=pros-and-cons#reviews) See Related User Reviews ![Amy X.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amy X.") AX Amy X. Mid-Market (51-1000 emp.) 3.5/5 "SEO basics for a human marketer" What do you dislike about Semrush? It would be helpful to have more tutorials or courses to guide users through different segments of the site that haven't been utilized. ![Della V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Della V.") DV Della V. Small-Business (50 or fewer emp.) 4.0/5 "Excellent Position Tracking for Moderate Experience Users" What do you dislike about Semrush? Sometimes it feels a bit too complicated for my skill level, and I find myself struggling to keep up with everything. ![Derrick W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Derrick W.") DW Derrick W. Frontend Web Developer Small-Business (50 or fewer emp.) 6/1/2026 "All-in-One SEO Powerhouse, Though the Pricing Adds Up" 3.5/5 What do you like best about Semrush? What I like best about Semrush is having almost everything I need for SEO in one place. I can research keywords, track rankings, run site audits, analyze competitors, monitor backlinks, and create client reports without jumping between multiple tools. The competitor research is especially useful because it helps me quickly identify opportunities and see what’s working in my clients’ markets. It’s not perfect, but it saves me a ton of time and gives me data I can actually use to make decisions. Review collected by and hosted on G2.com. What do you dislike about Semrush? The biggest thing I dislike is the cost. The platform is excellent, but it can get expensive pretty quickly, especially when managing multiple clients or needing access to additional features. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps Atomic Idea identify SEO opportunities, monitor website performance, and improve search visibility for our clients. We use it to conduct keyword research, track rankings, perform technical SEO audits, analyze competitors, and monitor backlinks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Allegheny Surface Technology - Marketing M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allegheny Surface Technology - Marketing M.") AM Allegheny Surface Technology - Marketing M. Marketing Manager Small-Business (50 or fewer emp.) 6/1/2026 "Position Tracking and Competitor Insights That Keep Us on Top" 4.5/5 What do you like best about Semrush? I use Position Tracking all the time to monitor our keywords rankings. I also find it useful when do my monthly reports. I also use Semrush to keep an eye on our competitors (keywords, organic traffic). It allows me to see how we stand against them and if we're improving or not. Review collected by and hosted on G2.com. What do you dislike about Semrush? I find it difficult to understand the different package options. When I want to export a report, it says that I need to upgrade. Even though I already upgraded, it seems that anything that I want to do needs another upgrade and it's frustrating. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Before I had to manually go into google or bing, type in a keyword and count where that keyword ranked on the page. It was very tedious but I needed it for my monthly reports. Now, I can track hundreds of keywords in Semrush and it automatically gives me their rankings. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![ADnan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ADnan C.") AC ADnan C. SEO Marketing and Advertising Small-Business (50 or fewer emp.) 4/23/2026 "Very Helpful Tool for Everyday SEO Work" 4/5 What do you like best about Semrush? I use SEMrush daily for my personal and clients projects, for keyword research and checking what other competitors are ranking for. One thing I like is that it saves a lot of time because most of the SEO tools I need are already in one place. I integrated this with search console. I also use it when planning blog topics or checking which keywords are worth targeting. The keyword gap tool has been really useful for finding ideas I would have probably missed otherwise. Overall, it just makes SEO work more organized and easier to manage for me. Review collected by and hosted on G2.com. What do you dislike about Semrush? There’s a lot into Semrush, which is useful, but it can feel confusing at first until you spend time learning where everything is. Some tools also take a bit of time to fully understand if you’re new to SEO. Second thing is pricing. It’s a strong platform, but for freelancers or smaller businesses the plans can feel expensive. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps me with keyword research, competitor tracking, and finding content opportunities faster. Before using it, I had to check different tools and sources manually, which took more time. Now I can research keywords, monitor rankings, and get content ideas in one place, which makes planning and SEO work much easier for me. Review collected by and hosted on G2.com. Show More 5/23/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ryan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan B.") RB Ryan B. Director, Growth Marketing Mid-Market (51-1000 emp.) 12/18/2025 "Essential SEO Tools, Poor AI Optimization" 1.5/5 What do you like best about Semrush? I like that the keyword research in Semrush gives me the essentials I need. It's easy to group themes together and understand intent, which helps us determine what content to develop to get in front of our buyers. Review collected by and hosted on G2.com. What do you dislike about Semrush? We trialed the AEO features and they were poor quality, it barely gave us anything relevant to our business. I also dislike the self-serve subscription setup, billing is hard to understand and you can easily remove things from your plan. They make, what should be easy admin tasks, really difficult. For instance, to share the API credits on our account, they force me to contact them monthly to give credits to my team for the MCP. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? I use Semrush for content and technical SEO insights. It helps use understand what needs to be fixed on our website and the keyword research provides essential insights on search behaviour. Review collected by and hosted on G2.com. Show More 6/1/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Toff .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Toff .") T Toff . Director, eCommerce Small-Business (50 or fewer emp.) 7/6/2026 "Actionable Insights and Smarter Recommendations with Every Update" 5/5 What do you like best about Semrush? Actionable insights at your fingertips paired with guided approaches. For example SEMRush continues to ask you to populate new data for different data sets and the more you populate the better the intelligence and recommendations become. Then after the continuous improvement and implementation of those efforts you see the fruits of your labor. Review collected by and hosted on G2.com. What do you dislike about Semrush? Just that the pricing model is all add-ons. There's so many great features out there in the platform that I feel are underutilized because users aren't adding them on. We want to use some of the features but wish it was included in the base price. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Keeping track of our ranking positionings, what our competitors are doing, finding new keywords to rank, optimize for. Keeping tracking of all our business listing on the internet. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Josh C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh C.") JC Josh C. Founder Small-Business (50 or fewer emp.) 6/1/2026 "SEMrush Makes SEO Easy with Powerful Insights, Audits, and Great Value" 5/5 What do you like best about Semrush? SEO can be really confusing. Through SEMRush's UX/UI it makes it easy to understand all of the aspects of SEO. I love the insights on how to improve our SEO that SEMRush provides as well. We also have it integrated with our wordpress sites and that makes it super easy. We often need to run site audits on potential clients, and the performance of SEMrush being able to handle that quickly is amazing. Overall, the pricing is awesome. The support is there when I need it, and I love that they're integrating AI. Review collected by and hosted on G2.com. What do you dislike about Semrush? The only downside that I can think of about SEMrush is it's just packed with so many awesome tools that often I forget what all is there. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? There are a lot of factors and data to consider, and SEMrush does a good job about distilling that for me. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![John G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John G.") JG John G. SEO Strategist Mid-Market (51-1000 emp.) 6/1/2026 "Outstanding Keyword Research and Competitor Gap Analysis with SEMrush" 4.5/5 What do you like best about Semrush? SEMrush Is perhaps the greatest tool for both keyword research and competitor keyword gap analysis. It allows us to succinctly track the keywords our brand ranks for, the terms for which we do not rank, and the quickest path to do so. It also helps us keep tabs on competitor ranking. Review collected by and hosted on G2.com. What do you dislike about Semrush? Their AI toolkit, like most SEO tools, is still in its relative infancy. That's not a knock against SEMrush, just a frustration when we're looking for the same depth of GEO capabilities that SEMrush already offers on the SEO side. Simply doesn't exist yet. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? SEMrush directly helps us solve keyword research and position tracking functions. We can also see if the pages for which our terms rank change. That helps us understand how our web pages are indexed, which content Google favors for certain keywords, and how to optimize appropriately. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Simon D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simon D.") SD Simon D. Founder Small-Business (50 or fewer emp.) 6/1/2026 "Instant Keyword & Competitor Insights That Make Client Pitching Easy" 4/5 What do you like best about Semrush? I like that I can pick it up at any time and get instant information about a specific keyword or website. It helps to create a quick and easy story when we're pitching for a client, or looking at competitors to clients we're currently working on. Review collected by and hosted on G2.com. What do you dislike about Semrush? I feel like it sometimes tries too hard to be too many things at once and the interface can be overwhelming with features. I feel that SEMRush try to push these things too hard too, and often the pricing for the products isn't always necessarily in line with its features. I feel like SEMRush should really focus on its core product and not get too distracted with new AI tools (which are way cheaper elsewhere) Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Instant information about competitors to current brands, or instant info when we're research information about a brand we're pitching for. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/28/2026 "Clear, Actionable Audits and Rank Tracking You Can Hand Straight to a Developer" 4.5/5 What do you like best about Semrush? The thing that sold me was being able to watch fixes land. I ran our agency site through Site Audit at 82% health, worked the issue list over a few months, and hit 98%; every crawl showed me exactly which pages moved and which ones I'd broken further. Clicking into a warning and getting the actual URLs is what makes it usable, because I can turn a crawl into a checklist for my developer in about ten minutes instead of hunting through the site myself. On Page SEO Checker is where I get the most strategic value; it tells me what to change on a specific page for a specific keyword rather than handing me generic best practices. We went from ranking for almost nothing to holding #1 for our main positioning terms, and Position Tracking gave me the receipts to show it. The AI Search Health scoring is the piece I didn't expect to lean on. It confirms which AI crawlers can actually reach the site; I added an llms.txt file and the score jumped 10 points on the next run. Clients are asking about AI search now, and this is the only tool in my stack that reports on it in a way I can put in front of them. I run a boutique agency, so consolidation matters too. Audit, rank tracking, keyword research, and listing management in one subscription means I'm not paying for and reconciling four tools. Review collected by and hosted on G2.com. What do you dislike about Semrush? The false positives are a real time sink. Cloudflare's email obfuscation rewrites mailto links into a CDN URL, and Semrush flagged 85 of them as broken links across our footer; nothing was actually broken. Page speed errors flagged blog posts that scored fine on Google's own Core Web Vitals. You end up using "Exclude check" to hide errors rather than fixing anything, which is a strange workflow for an audit tool. Listing Management also matched our business to a similarly named company in another state, which is a rough miss on a local SEO feature. Pricing is steep for a boutique agency once you add projects and users. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? It turns "the site needs work" into a prioritized punch list with actual page URLs, so technical SEO becomes a clean checklist I can hand to my developer instead of writing one from scratch every month. Position Tracking gives me client-facing proof of movement rather than asking people to trust that work is happening, which matters in an industry where we've inherited clients from agencies whose reports were copy-pasted task lists with no data behind them. The AI search visibility reporting has become a selling point too; clients are asking whether they show up in AI answers, and it's the only tool in my stack that measures it and confirms which AI crawlers can reach the site. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ateendra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ateendra S.") AS Ateendra S. Digital Marketing Manager Marketing and Advertising Small-Business (50 or fewer emp.) 6/3/2026 "Hard to do SEO without it now" 5/5 What do you like best about Semrush? I mostly use it for keyword research and keeping an eye on what competitors are ranking for. Semrush saves me a ton of time figuring out what's actually worth chasing and I've found it to be a bit better than Ahrefs in terms of pure keyword info. Site audit's caught a few things I would've missed too. Review collected by and hosted on G2.com. What do you dislike about Semrush? I feel that the backlink data and recommendations based on backlink data can be improved. Ahrefs does edge out over Semrush in that regard. I also feel they've improved their UI a ton over the years but it still feels a bit overwhelming sometimes. But that's Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Tbh it helps me get started with the low-hanging fruits, technical audits, and keyword research and saves me a ton of time figuring out the best plan of action whenever we're starting a project or campaign. Review collected by and hosted on G2.com. 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