--- title: Semrush Reviews meta\_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4026 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 4026 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews & Product Details Visit Website Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. * * * Product Website Semrush Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Semrush Community](https://www.g2.com/products/semrush/discuss) Languages Supported German, English, French, Italian, Japanese, Portuguese, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Semrush Show More ## Pricing Pricing provided by Semrush. ### Pro $139.94 Per Month [ View More Pricing Information ](https://www.g2.com/products/semrush/pricing) ## Semrush Integrations (58) What do users say about integrations? Verified by Semrush [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyPlatform ](https://www.g2.com/products/agencyplatform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CallRail 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](https://www.g2.com/products/zapier/reviews) Show More ![Devinda D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devinda D.") DD Devinda D. Digital Marketer Small-Business (50 or fewer emp.) 6/11/2026 "Very Disappointing Customer Service and Billing Experience" 0/5 What do you like best about Semrush? The app itself may be useful, but it’s very expensive. Review collected by and hosted on G2.com. What do you dislike about Semrush? I signed up for Semrush's free trial to evaluate whether the platform would be suitable for my business. After testing the service, I determined that it was not the right fit for our requirements and budget. The trial automatically converted into a paid subscription, resulting in a USD 199 charge. Within approximately 30 minutes of the payment being processed, I contacted support, requested a refund, and immediately canceled the subscription. The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund. I submitted multiple requests, including a goodwill appeal, and the matter was escalated internally. After review, Semrush confirmed that they would not refund the payment and would not reopen the case. My disappointment is not that a refund policy exists. It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription. Potential customers should be extremely careful when signing up for a trial. Set multiple reminders and cancel well before the trial expires if you are unsure. Based on my experience, immediate cancellation and an immediate refund request were not sufficient for Semrush to make an exception. This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? It wasn’t really ideal for our business. Review collected by and hosted on G2.com. Show More 6/15/2026 Current UserValidated ReviewerSource: Organic ![Gary M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gary M.") GM Gary M. SumoQuote Engineer Small-Business (50 or fewer emp.) 6/5/2026 "Straightforward SEO Audits, Amazing Map Rank Tracking, and Fantastic Support" 0/5 What do you like best about Semrush? Today alone I use two different features in client facing calls that made it that much easier to sell the engagement. The SEO audits are straight forward and easy to highlight things that are hindering client results. It really shows what needs to be fixed. The Map Rank Tracker is also amazing. I work with clients who get their leads from the map pack or "near me" type searches. Understanding where they are performing well helps us to know where to focus efforts either with building a new location page or optimizing the performance of existing ones. The support available is also fantastic. Our rep has been nothing but helpful and has even welcomed same day meeting booking when we've had quesetions or issues we needed help with. We're starting to experiment with connecting agents to the API to speed up our process, but haven't fully built that out yet. Early results are encouraging. Review collected by and hosted on G2.com. What do you dislike about Semrush? No real downsides yet, though it did take me longer than I would have liked to figure out how to remove pins in the Map Rank Tracker for when you're working with non-square shapes around things like county or state borders. Would be nice if you were able to make things there non-radius based. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? It's giving us real insight into client website issues and helping us drive results for clients. Overall a great tool in helping us be a better agency. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/2/2026 "Charged Without Authorization and Left Without a Resolution" 0/5 What do you like best about Semrush? Absolutely nothing. They have charged us and many other fraudulently. Review collected by and hosted on G2.com. What do you dislike about Semrush? I had a negative experience with Semrush, not because of its SEO features, but because of how an account security issue was handled. Someone gained unauthorized access to our account and added multiple projects that we did not create. Charges were then made using the payment method saved on our account. What confused us most was that these transactions were completed without the additional verification we had encountered during some of our own legitimate subscription payments. As soon as we noticed the activity, we contacted customer support and provided all the relevant details. We expected the incident to be investigated and the unauthorized charges to be reviewed. Instead, our refund request was declined, and we felt the response did not adequately address what had happened. When I followed up with specific questions about how the unauthorized access occurred, what security measures had been reviewed, and why the transactions were processed, those questions went unanswered. Instead, the support ticket was simply closed with a statement that no further assistance would be provided. That response was particularly frustrating because we were looking for transparency and reassurance after a serious security incident. No software platform is completely immune to security issues, and I understand that. What matters most is how a company responds when customers report a problem. In our case, we were left with unexpected charges, the loss of important account data, and no clear explanation of what had happened or how the issue had been investigated. Semrush has a strong reputation for its SEO and marketing tools, but based on our experience with account security and customer support, I cannot recommend the platform. I would encourage other users to regularly monitor their account activity and saved payment methods as a precaution. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Instead of solving problems, it has created a lot of problems for us. And no support was provided too. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Charlotte M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charlotte M.") CM Charlotte M. Marketing coordinator Mid-Market (51-1000 emp.) 6/1/2026 "Semrush" 0.5/5 What do you like best about Semrush? High Barrier to Entry: The base tier (the SEO starter plan) sits at around $139.95/month. For freelancers, solo founders, or small business owners just dipping their toes into SEO, this is a hefty monthly commitment compared to cheaper alternatives like Ubersuggest or Mangools. Review collected by and hosted on G2.com. What do you dislike about Semrush? Aggressive Billing and Cancellation Pain: Across consumer review platforms like Trustpilot, a significant number of low ratings stem from customer service and billing complaints. Users frequently report being hit with unexpected auto-renewal charges and experiencing friction when attempting to cancel their subscriptions. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? The elimination of ghost keywords and the WordPress & Google Docs integration (The native integrations for content creators (like the SEO Writing Assistant plugin) are solid, grading your optimization, tone, and readability in real time right where you write.) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Suzanne C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suzanne C.") SC Suzanne C. Small Business Owner Small-Business (50 or fewer emp.) 1/29/2026 "Not suitable for solo small business owners + inflexible refund policy" 0/5 What do you like best about Semrush? Semrush is clearly a very powerful and comprehensive SEO platform. It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily. The depth of features and analytics suggests it’s well-built for advanced use cases. Review collected by and hosted on G2.com. What do you dislike about Semrush? I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively. I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription, even though my previous use had been with help and this was my first attempt to use it independently. Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible. While I understand companies have policies, this experience felt particularly rigid given: • The extremely short timeframe (2 days) • The lack of actual product use • The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit. I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush is designed to solve complex SEO and digital marketing problems, such as keyword research, competitive analysis, and performance tracking at a very advanced level. While these capabilities may strongly benefit SEO professionals and agencies, they did not meaningfully benefit me as a solo small business owner. The platform requires a significant investment of time, technical knowledge, and ongoing use to translate the data into actionable outcomes, which I realized very quickly was not realistic for my situation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Shem S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shem S.") SS Shem S. COO Mid-Market (51-1000 emp.) 6/3/2026 "SemRush: Comprehensive SEO/SEM Insights with Fresh, Rich Data" 1/5 What do you like best about Semrush? Good Tool, but the way they obtain reviews on G2 is not a good process. Review collected by and hosted on G2.com. What do you dislike about Semrush? Good Tool, but the way they obtain reviews on G2 is not a good process. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush is a solid tool for tracking overall site performance and benchmarking against competitors. From a benchmarking standpoint, it’s especially useful because you can directly compare your site’s performance with competitors using a common set of metrics. Review collected by and hosted on G2.com. Show More 6/5/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alp A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alp A.") AA Alp A. Director Small-Business (50 or fewer emp.) 12/16/2025 "Semrush are now just a bunch of scammers." 0/5 What do you like best about Semrush? nothing at all. terrible product and customer service. Review collected by and hosted on G2.com. What do you dislike about Semrush? We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing. eg. Position Tracking tool - our most importantly used tool. volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in semrush its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming. I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund. I did the right thing - they want to scam me. Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? none. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Mid-Market (51-1000 emp.) 2/10/2026 "SEMrush buried a $725 charge in fine print with no live support to resolve it." 0/5 What do you like best about Semrush? Backlink setup and domain analysis are solid features. That's about where the positives end for what you're paying. Review collected by and hosted on G2.com. What do you dislike about Semrush? Predatory dark-pattern billing. I was led through a routine SEMrush Local onboarding flow, adding logos, selecting categories, and buried in size-10 font was a $725.38 charge I never knowingly agreed to. The platform emails daily about non-issues to drive engagement with upsells disguised as helpful actions. When I needed support, live chat routes to a ticket system with no live humans available. For a platform charging $299/month before add-ons, that's unacceptable. The real cost of SEMrush is never the sticker price. Local SEO, AI Visibility, Content, and Advertising toolkits each add $30 to $220/month on top of already steep plans. Competitors offer comparable core functionality at half the price with AI search tracking included. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Keyword research and competitive analysis are functional, but the same capabilities are available from tools like SE Ranking at a fraction of the cost. The platform has become more focused on upselling add-ons than solving problems. I'm actively migrating off the platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/1/2026 "More Expensive, Less Accurate, and Constant Upselling" 1/5 What do you like best about Semrush? I used to like it. I don't like it a whole lot anymore. I used to rely on it for accurate data. Now I feel like the data is a guess and I'm being nickle and dimed for everything. Review collected by and hosted on G2.com. What do you dislike about Semrush? The fact that it's way more expensive now, not as accurate, and they're constantly trying to sell my team and me something else. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Not many right now. The technical SEO piece, but there are other tools we're looking at to solve this because the price is more than it should be. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Corey N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Corey N.") CN Corey N. Managing Partner Mid-Market (51-1000 emp.) 11/11/2025 "A slow death by post-IPO overreach" 0/5 What do you like best about Semrush? Their scraped keyword data is among the best in the industry, and it's managed well within their interface. Review collected by and hosted on G2.com. What do you dislike about Semrush? Since acquiring the free SEO Digger tool in the early 2000s and making it a paid subscription, Semrush carved out a permanent role in SEO. As years went on, they continued to bolt-on endless features that nobody asked for, often confusingly misaligned with their brand (ie. a cheap link building service, a Fiverr clone, etc.). All had better alternatives, and some were worse than many free tools. That confused a high percentage of clients, but the hoarding of mostly junk features was at least navigable. The difficulty really set in post-IPO. The company's being looted to dust. Annual renewals skyrocket every year now, but that's just where it begins. As the year progresses, the important data is constantly vanishing to be replaced by dozens of independently metered "buy more" buttons. API access was cut from all legacy plans without warning. They just started selling an "Semrush Enterprise" for thousands more, while offering less than they once did with regular Semrush. Support is aggressive and sales takes weeks to even quote the next round of mid-year extortion, completely apathetic to these long stretches where our services are sitting unusable and offering no compensation to us or our clients. In essence, the experience has shifted from the dependable professional's tool to that of a scammy gacha mobile game. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Scraped keyword data Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Semrush? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Semrush ](https://www.g2.com/products/semrush/discussions/new) ![Farrukh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farrukh A.") FA Farrukh Abdullah • Last activity 10 days ago How are you using Semrush for entity clustering and semantic SEO (and GEO planning)? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-semrush-for-entity-clustering-and-semantic-seo-and-geo-planning) GU Guest User • Last activity 28 days ago How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities? 3 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) [ View all Discussions ](https://www.g2.com/products/semrush/discuss) ## Pricing Options Pricing provided by Semrush. ### Pro $139.94 Per Month ### Guru $249.95 Per Month ### Business $499.95 Per Month [ View More Pricing Information ](https://www.g2.com/products/semrush/pricing) Semrush Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/moz-pro-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image") Ahrefs 4.5/5(712) [ Compare Now ](https://www.g2.com/compare/ahrefs-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0ef7453792832342217306cb3b193569/spyfu.jpg "Product Avatar Image") SpyFu 4.6/5(518) [ Compare Now ](https://www.g2.com/compare/semrush-vs-spyfu) ##### ##### Semrush Features Metrics Search Rank Tools Audience Insights SEO Auditing & Monitoring SEO Alerting SEO Auditing SEO Change Tracking SEO Content & Rankings Link Building Keyword Research SERP Rank Tracking [ View More Features ](https://www.g2.com/products/semrush/features) ## 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