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Semrush Reviews & Product Details

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Semrush?

A great competitive analysis tool for SEO to evaluate the performance of keywords and traffic for unowned websites Review collected by and hosted on G2.com.

What do you dislike about Semrush?

SEMRush has a lot of tools and can feel cumbersome to use Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

SEO analysis of website to drive reporting and content creation as well as a competitive and market intelligence tool for new business pitches Review collected by and hosted on G2.com.

Response from Semrush of Semrush

Hi there! Thank you for your review. We're happy to hear you believe we set up the industry standard! About our tools—please get in touch with us via Facebook or Twitter DMs if you ever need our help or feel overwhelmed. We also have a blog that contains many valuable materials that might help you out when using our tools. Let us know if we can help with anything else!

Semrush Overview

What is Semrush?

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 87,000 paying customers. Semrush in numbers: - 808M desktop domain profiles and 32.1M mobile domain profiles - Over 43 trillion backlinks and over 25 billion URLs crawled per day on average - Over 24.3 billion keywords and 20M ideas for a single keyword - 30% of Fortune 500 companies use Semrush as their go-to marketing tool

Semrush Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Online Visibility and Content Marketing SaaS Platform

How do you position yourself against your competitors?

Our software helps marketers in companies of all sizes and industries to optimize their online visibility across key channels (from Search to Social Media and PR) and create engaging content for their users. Our reach data allows to discover great opportunities for growth, while workflow and tracking solutions help users to constantly run experiments and accurately measure results.


Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
284,224 Twitter followers
LinkedIn® Page
www.linkedin.com
2,099 employees on LinkedIn®
Ownership
NYSE: SEMR
Phone
1-855-814-4510
Description

Semrush is a leading online visibility management SaaS platform that has been used by 7,000,000 digital marketers worldwide.
Back in 2008, Semrush started as a small group of SEO and IT specialists united by one mission—to make online competition fair and transparent with equal opportunities for everyone.
In 13 years, we've grown into an all-in-one marketing suite consisting of more than 50 products, tools and add-ons that help companies market better online. Our vision is to create the only tool a digital marketing team would ever need to improve their online marketing results, ensure a smooth workflow between team members and save time on routine tasks.
Semrush is a trusted data provider. Our information on online behavior is used by the largest media outlets around the world such as Bloomberg, The Washington Post, Reuters and others.


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Recent Semrush Reviews

Bob B.
BB
Bob B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Semrush is Very Helpful in Gaining New Business"
The navigation of the site is very easy. In fact, its been so easy that I can pass off some of the work I need to non-SEOs to handle. Moreover, whe...
Travis D.
TD
Travis D.Small-Business (50 or fewer emp.)
3.5 out of 5
"I have found value using it... but i do feel it is hard to use so i wouldnt recommend it to everyone"
Tracking ranks is the only thing i have found helpful. I have found value in it, but it isnt for everyone.
Scott W.
SW
Scott W.Small-Business (50 or fewer emp.)
5.0 out of 5
"Comprehensive Integrated Suite"
I've been an SEO and Paid Search guy for years, and I've used Semrush tools throughout. A few months ago, I started using the Social Poster for a p...
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Semrush Media

Semrush Demo - Topic Research
Topic Research gives SEOs and content writers and strategists a helping hand in content brainstorming efforts. Enter a topic in the search bar and the tool will generate cards of related subtopics and ideas to include in your content. Use it to generate ideas for new articles, headlines, and topi...
Semrush Demo - Position Tracking
Position Tracking lets you track a website’s daily rankings for a custom set of target keywords. You can set your targeting to watch any specific geographic location and any device type (mobile phone, tablet or desktop). The tool comes with tons of features like tagging, sorting, filtering and ex...
Semrush Demo - Projects
The Projects section allows you to gather marketing data from outside of the Semrush database. By launching a project, you can set up a number of different tools (like Site Audit and Position Tracking) that each focus on different aspects of online marketing. A single project contains several ana...
Semrush Demo - Site Audit
The Semrush Site Audit tool is a tool that can crawl websites to detect technical SEO issues and provide useful data for analysis. There are many factors that influence the state of health on any website, so the Site Audit tools provides users with plenty of checks that focus on the website's cra...
Semrush Demo - Keyword Magic Tool
The Keyword Magic Tool gives you a powerful resource to analyze an entire search market, study niche subtopics and groups, and save your research as you go. You will be able to find niche topics, explore semantically related phrases, and generate ideas to fuel your search marketing campaign or co...
Semrush Demo - Semrush Toolkits
The software tools available on Semrush are categorized into six different toolkits: SEO Toolkit, Advertising Toolkit, Content Marketing Toolkit, Competitive Research Toolkit, Social Media Toolkit, and Management Toolkit
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Video Reviews

2,342 out of 2,343 Total Reviews for Semrush

4.5 out of 5
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2,342 out of 2,343 Total Reviews for Semrush
4.5 out of 5
2,342 out of 2,343 Total Reviews for Semrush
4.5 out of 5

Semrush Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SemrushQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Scott W.
SW
Head of Organic Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Semrush?

I've been an SEO and Paid Search guy for years, and I've used Semrush tools throughout. A few months ago, I started using the Social Poster for a private client, and it's been a breeze. Connecting accounts is simple, and switching between them is easy. Everything feels seamless, and it saves me time managing social posts across platforms. I’m impressed with how well it all works together. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The price of Semrush has crept up over the years, which makes it harder to recommend for small businesses. It’s a premium tool, no doubt, and the integration with SEO and marketing tools saves time. For me, the streamlined workflow and consolidated reporting still justify the cost, but for SMB clients with tight budgets, it’s a tougher sell. The value is there, but the rising price tag can be a hurdle. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush solves a few big headaches in my digital marketing workflow. It lets me manage social accounts and track performance all in one place, so I’m not bouncing between platforms. I can quickly see how social efforts tie into broader marketing metrics, giving clients a clearer picture of what’s working. The time saved is huge—one dashboard, easy account switching, and consistent reports. It helps me show real ROI and make better decisions for both agency work and freelance projects. Review collected by and hosted on G2.com.

Chantel G.
CG
Volunteer | Digital Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Semrush?

From SEO insights to website health management, Semrush has made my daily research and tasks more manageable and enjoyable.

Integrating Semrush with various other tools has been both a breeze, but also a simple process (platforms such as GSC, GA4 and Lookerstudio).

The support received from the customer services team has been top tier. No issue is ever too big or small!

I use Semrush every day - minute - second! Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The only downside I've found, is that some of the apps are not quite ready and could do with some improvements (ContentShake / AI Social Generator) Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

The AI writing assistant helps me to support our content managers on a daily basis with SEO edits and keyword insights. The digital analytics and technical SEO insights have been a great tool for improving our website(s). I manage multiple sites across several countries and Semrush helps to manage all of these in one place. Review collected by and hosted on G2.com.

Open Discussions in Semrush
Verified User
G2
KG
Content Creator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Semrush?

Semrush has helped me to increase my website traffic by identifying SEO opportunities in keywords, in my content ideation and in backlinks. The Dashboard is straightforward and easy to understand, even for a novice!The analytics show me what's working well so I can create additional similar content with good potential for high conversion.

Semrush also identifies SEO problems and has a great knowledge base to help me find and implement solutions. Like many bloggers I am not a website developer or SEO expert. Semrush makes it possible for me to maintain my own site's SEO and stay on top of any issues that come up. Broken links, technical issues and user experience are just a few of the things that would be invisible to me if I didn't have Semrush on the job. I now know that if there is a problem, Semrush will spot it and flag it for me.

The Customer Support is A+. It was fast and has given me the answers I was looking for. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I haven't really explored any of their free courses because I didn't know they had them. I discovered their Knowledge Base through an email response from Customer Support. I think they should make it a more prominent feature so that people who don't take the time to email a question could still easily find answers within Semrush instead of trying to 'Google' it.👍 Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

SEO for my website and blog. Semrush Dashboard informs me of issues such as broken links, technical issues and on page SEO opportunities. It also helps me discover content ideas , backlink opportunities and SERP features. I'm an SEO novice. For example I had over 300 blog posts with no meta description at all. I'm slowly fixing those issues and have seem my website traffic increase about 900% in 5 months. Review collected by and hosted on G2.com.

Jared S.
JS
Marketing and Media Director
Non-Profit Organization Management
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Semrush?

I've only been using Semrush for the last 3 months, but what I've discovered so far in this software suite has been incredibly valuable. The amount of features and tools that are offered are well above what I even expected.

Right now I'm finding the keyword research and on-page SEO and tech SEO tools to be very helpful for finding weak spots in my SEO strategy, improving website user experience, and planning more effective and relevant web content for our audiences.

Besides the planning and research tools, I also use Semrush for social media planning and scheduling. Though I'm not currently using the full suite of social media tools, the social planner and accompanying social tracker and analytics have been a major time-saver for me as I'm strategizing and creating social media content for multiple channels.

The user interface/user experience on Semrush, is in my opinion, probably one of the cleanest I've seen considering how many features there are. While there are a lot of different tools to sort through, the layout of everything is fairly straightforward and easy to navigate.

If you're marketer who wears multiple hats (like me), and you have little time to spend using different tools for SEO, social media marketing, or content marketing, Semrush is a solid, all-around platform to get the job done. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

There's only a few things I've found so far that I dislike about Semrush. First is the price of feature add-ons. While in some ways I expect a tool of this caliber to come at a cost, I feel like some of the included add-ons were a bit pricey. The last is more of a personal dislike as someone new to SEO/marketing software suites, and that's the learning curve to using the platform effectively and understanding what each feature does. While a big part of this is probably normal and has to do with how many features are being offered, I do feel like the interface can be daunting for a first time user. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush has been really helpful for creating a solid strategy for SEO and website experience. The benefit has impacted my ability as a marketer to be more efficient and effective in my work, while also helping improve visibility and awareness for the non-profit org I work for. The keyword and competitive research tools are really helping me strategize and plan more relevant and helpful content for our audiences, which is a major benefit when you're working in a non-profit with limited resources. Review collected by and hosted on G2.com.

TW
SEO Consulatant
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Semrush?

What I like most about Semrush is its comprehensive suite of tools that make digital marketing and SEO efficient and effective. Its keyword research capabilities are exceptional, providing detailed insights into search volumes, competition, and trends. I also appreciate the site audit feature, which helps identify and fix technical SEO issues quickly. The competitor analysis tool is another standout, offering valuable data to refine strategies and stay ahead in the market. Additionally, the user-friendly interface and regular updates ensure a seamless experience, making Semrush an indispensable tool for marketers and businesses aiming to improve online visibility. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

its pricing is high for other services addons. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush solves several critical problems in digital marketing and SEO by providing comprehensive tools for keyword research, competitor analysis, and site auditing. It helps identify the right keywords to target, optimize content for better rankings, and analyze competitors' strategies to gain an edge in the market. The site audit feature resolves technical SEO issues, ensuring a healthy website performance. Additionally, Semrush’s backlink analysis and tracking tools enhance link-building efforts. For me, it saves time, streamlines campaign planning, and provides actionable insights, making it easier to improve website traffic, visibility, and overall online performance effectively. Review collected by and hosted on G2.com.

Open Discussions in Semrush
Verified User
G2
Mark J. C.
MC
Business Development Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
Incentivized Review
What do you like best about Semrush?

Position Tracking is fantastic per domain. Top Keywords positioning would be a Go-To every single day for me personally. I love the UI with th green up arrows for position difference. and also the labelling feature (which I use for Google Review Stars, AI Overviews, and Google Snippets labelling). Then a simple single click on the position number takes me to an historical graphic of positions, PLUS where our main 4 competitors are. Just love it. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I **HATE** the dact that it splits Advertising / Social Media / Trends into separate, paid-for entities (where they dig the arm in too, especially with Social), that you only find out are separate when you sign up, quickly inflating the monthly bill for the software. It's then hard to Cancel those extras (Adobe-style hoop jumping!) where you've got to manually contact Support@ to kill the feature on the account. Just irks me so much. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Position tracking and where our Competitors are would be my main one. Review collected by and hosted on G2.com.

Phil M.
PM
Owner / Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Semrush?

We know we don't use half of what the tool can do, however the site audit, keyword research tools, keyword tracking are all essential to us. It's easy to set up and implement and we're using the tool on a daily basis. Any issues are quickly resolved, and the SEMrush team have been really good over the years in their support and also more recently being proactive in seeking feedback for new evolutions and features which we're happy to help with and provide. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The cost is the only real limitation and as we've grown we are now often maxed out on the projects we can set up. Adding in an ability to add bundles of say 5 projects for a small fee would be much more beneficial as doubling the cost to get to the top level is just not financially viable. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

It helps with our site audits, identifying keywords to target and then reporting on both these and the site improvements we make. Review collected by and hosted on G2.com.

Vance W.
VW
Client Success Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Semrush?

SEO-centric functionality, especially keyword research, trends, ranking tracker, project management in terms of looking at growth of specific web properties, and all these across any specific country. Semrush is the leader in the space, and with practitioners at the helm steering Semrush, I'm confident that they can walk the talk and get Semrush into higher heights.

I use Semrush every single day in my daily work as a marketer, and it does way more than just SEM and SEO, but also trends, competitor research, market research and many more.

It was easy to implement and members of the team who are not savvy can quickly pick it up as well. Integrating with GA4 and GSC is just a matter of clicks, so it's definitely usable by non-tech savvy users. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

There's nothing to dislike about Semrush, except that it's quite pricey and definitely considered an enterprise martech tool. Smaller businesses won't be able to afford Semrush, so probably it's worth exploring offering the features in Guru plan to just one website for small businesses. Semrush can definitely help businesses grow, but the price barrier is often the worry. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Tracking of keywords, quick keyword research, market research, and overall just giving a lot of insights that otherwise would take a long time and a lot of technical know-how to execute. Review collected by and hosted on G2.com.

Bob B.
BB
President &amp; CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Semrush?

The navigation of the site is very easy. In fact, its been so easy that I can pass off some of the work I need to non-SEOs to handle. Moreover, when you see something that you don't totally understand, there is a "?" there to easily and quickly gain further explanation.

Semrush is always trying out new features as well so they continue to improve an already outstanding product. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The only thing that I wish were made easier is to localize the reports. Most SEO is local SEO and the reporting automatically defers to the national level which is not what most organizations desire. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

When you are pitching a new SEO prospect, if you provide reporting from Semrush, you will have a leg up on the others. It has been most valuable to us in securing new business. Review collected by and hosted on G2.com.

Sahil K.
SK
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Semrush?

The best features i personally like

- The keyword tracking helps you see how the traffic and marketing funnel is distributed.

- The backlink analysis tool is one of the best out there making it easy to disavow toxic links.

- the technical SEO analysis also helps you fix almost all the issues. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Some complains i have with semrush is their keyword research tool could be more detailed and deep when compared.

It often feels like that their is not enough data for seed keywords.

Also the AI features feel very raw and need a lot of tweaking and updates. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

The main problem of tracking keywords and website traffic is really solved by using Semrush, since you can integrate Google search console seamlessly and do website traffic reporting from the dashboard itself.

The competitive analysis tools are also useful for content creation. Review collected by and hosted on G2.com.

Open Discussions in Semrush
Verified User
G2