--- title: Semrush Reviews meta\_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4026 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 4026 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews & Product Details Visit Website Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. * * * Product Website Semrush Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Semrush Community](https://www.g2.com/products/semrush/discuss) Languages Supported German, English, French, Italian, Japanese, Portuguese, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Semrush Show More ## Pricing Pricing provided by Semrush. ### Pro $139.94 Per Month [ View More Pricing Information ](https://www.g2.com/products/semrush/pricing) ## Semrush Integrations (58) What do users say about integrations? Verified by Semrush [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyPlatform ](https://www.g2.com/products/agencyplatform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CallRail 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") H&L POS ](https://www.g2.com/products/h-l-pos/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkBoss 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Majestic ](https://www.g2.com/products/majestic/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Copilot ](https://www.g2.com/products/microsoft-microsoft-copilot/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Excel ](https://www.g2.com/products/microsoft-excel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Teams 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](https://www.g2.com/products/zapier/reviews) Show More PM Pedro M. AEO Coordinator Small-Business (50 or fewer emp.) 8/9/2026 "Semrush Enables Fast, AI-Powered SEO and AEO Workflows" 5/5 What do you like best about Semrush? The best part about Semrush is its UX – I work with Semrush's engine primarily outside of its interface. I use chat screen, Claude Skills, scheduled workers triggering Semrush's API to do all the tasks I used to do from the interface manually. It's much faster, more convenient, and more AI-native. So yeah, it's good modern product managers don't think that much about DAU and MAU that they used to. Review collected by and hosted on G2.com. What do you dislike about Semrush? The pricing fill a bit too expensive for all the monitoring parts. I truly hope the competition that has been intensifying recently will force Semrush or Adobe to include more tracking prompts into their current plans. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush speed up the process of content creation and overall SEO and AEO for our agency's clients. We use AI agents made in Claude and Codex and Semrush's MCP/API capabilities to to prompt and keyword research, ideas generation, ranking monitoring. Apart from that it helps us keep our own content and our client sites perform well in terms of technical SEO aspects: 404s, redirects, tags, etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite PL Pasha L. AI Solution Architect Small-Business (50 or fewer emp.) 7/24/2026 "Reliable, Modern Marketing Suite with Powerful API/MCP Improvements" 5/5 What do you like best about Semrush? There are many things I like in Semrush – reliable infrastructure behind their data; proved by years of usage; modern look – it's a pleasure to work with Semrush interface; they cover all aspects of marketing analytics and content production. I really like they improvements on API/MCP side of things so that we can resolve tons of aspects on the Claude/Codex side without manually (or semi-automatically) going to Semrush interface and wasting time on data extraction there. I also do like their AI section and capabilities – hopefully they will put more effort into this. Review collected by and hosted on G2.com. What do you dislike about Semrush? The platform is huge covering so many aspects of the modern marketing; so we are happy there is this constructor type pricing – still I have a feeling that we're overpaying for the features we don't use. Still the value is definitely bigger, otherwise we would switch for something else. Some things they publish feel raw enough to be charged for (i.e creatives for paid ads) Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? The platform help us grow our organic traffic + Answer engine generated traffic. It provides us with the solution to research on keywords + prompts; do a competitive analysis and see what keyword/prompt the winners in our category are relying on, then plan content and track visibility/rankings. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Digital Marketing Strategiest Small-Business (50 or fewer emp.) 12/4/2024 "Outstanding Digital Marketing & SEO Toolkit" 3/5 What do you like best about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what your competitors are doing. The reports are clear, and the tools are easy to use, even if you’re not an expert. Review collected by and hosted on G2.com. What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also, the billing cancellation system is a big drawback. Every time I want to cancel an add-on or extra service, like extra projects, keywords or local listings, I have to manually contact support. There’s no automatic system for cancelling subscriptions, which is frustrating. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps solve the challenge of managing multiple aspects of SEO and digital marketing in one place. The biggest benefit is the ability to make data-driven decisions. I can easily identify opportunities to improve website performance, target the right keywords and monitor competitors, which helps me to increase website traffic and improve search rankings. Review collected by and hosted on G2.com. Show More 7/24/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite PK Pavel K. Marketing Manager Small-Business (50 or fewer emp.) 7/20/2026 "SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions" 5/5 What do you like best about Semrush? I think that for the years we've been using SEMrush, the tool became the go-to one and the power-plant one for anything related to content production in our team. Whether it's the written content – regardless whether it is blog post publications, press releases, so-called money pages on our website, or the audiovisual type of content that we are working on, both on our website and on third-party platforms, podcasts or videos, SEMrush provides the right infrastructure, the monitoring, the picking of different prompts and key phrases that actually allow us to create content that is not only SEO / GEO optimized, but also actually give value to users so they keep reading, watching, consuming the content as it solves their problems. As a result, it helps our conversions grow and us to be happy. Review collected by and hosted on G2.com. What do you dislike about Semrush? What I dislike is that constructor monetization, where you're actually paying for basically every additional thing that you need. And sometimes for me it's not really clear how this monetization works because it doesn't depend on any third-party infrastructure or something, and just being a part of SEMrush product. So hopefully what I'm expecting for is that since Adobe acquired SEMrush, they will apply some similar model they've been using for their cloud solutions, where everything that is built internally, you're paying for. And yes, we are ready to pay for some extra bells and whistles where it makes sense for paying for. For instance, the usage of third-party API requests for all things related to AI, for creative generations, etc. Like the usage of the apply of credits is making a lot of sense, of course. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? The problem SEMrush help us to solve the most is everything related to content production – from the initial research, competitive analysis to see what they are having on the topic so we do it better, the actual planning for the content, both long-term and more tactical aspects, then monitoring and tweaking, and everything in return. Overall make us keep using SEMrush for years now and getting lots of value to be competitive in our landscape. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite IR Issam R. SEO & AEO Manager Small-Business (50 or fewer emp.) 7/29/2026 "Fast, Intuitive Interface with Market-Leading Search/AEs Analytics" 5/5 What do you like best about Semrush? – Well-thought interface – all things are logically located; it's easy to find stuff, and everything loads super fast. – Infrastructure that collect statistics on search/AI quarries is ahead of anything out there available on the market. – Tons of built-in instruments + integrations for enabling third party tools with Semrush's data – AI capabilities driving our AEO Review collected by and hosted on G2.com. What do you dislike about Semrush? I like Semrush academy much, though – when it comes to 3rd party platforms like LinkedIn, I'd like to see more thought leadership on X or LinkedIn from Semrush's C-levels with their expert opinions on where everything is heading. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? We track search / LLM queries We check on competitors We create content calendar and see how content is performing We monitor our visibility rankings agains competitors We cut costs of content pieces by leveraging AI – and increase ROI of our marketing campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![George G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George G.") GG George G. AI GTM Engineer @ Overview AI Small-Business (50 or fewer emp.) 6/29/2026 "Unmatched Data Speed" 4.5/5 What do you like best about Semrush? The biggest thing I like about Semrush is its ability to generate data so fast. Doing it by hand would take so many hours, but now I just rely on this technology to find new things. So far it's been unmatched, no other software can synthesize so much data. There are so many places to look like Google Analytics and Google Search Console, and you'd have to do analysis with your own hands one by one, so Semrush is a big thing for me. I use it as my third analytical tool that kind of closes the loop. I use Claude with MCP and Semrush, which lets me monitor things much easier. Semrush is that little cap I need to fill to make sure things are connecting. Its reputation played a big part in our decision since so many companies use it, and it has the ability to cater to enterprise level companies, which we were looking for. We wanted something holistic that could analyze our whole web and make sure we're in line with other industry websites where we operate. The initial setup was quite straightforward, I just used any of their products, typed in my domain, and it got all the data. It was quite simple, and I can also do competitor analysis. The UI is pretty classic, not some new white coat look, so it's kind of easy to navigate because you've seen things like that before. Review collected by and hosted on G2.com. What do you dislike about Semrush? I find the Semrush apps marketplace a bit underwhelming. There are many tools, but they are spread across different subscriptions., It's hard to keep track of everything., If you wanna get AI rankings, you have to buy different subscription. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? I use Semrush to track our rankings, authority score, and see how our pages are performing. The biggest thing is it generates data so fast, instead of doing analysis by hand one by one across Google Analytics and Search Console. It's my third tool that closes the loop. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Udaya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Udaya S.") US Udaya S. Search Engine Marketing Specialist Mid-Market (51-1000 emp.) 6/27/2026 "All-in-One SEO Powerhouse" 5/5 What do you like best about Semrush? What I value most about Semrush is that it brings keyword research, competitor analysis, and site health checks together in one place, so I’m not constantly juggling separate tools. The Keyword Magic Tool makes it quick to uncover low-competition terms that still have real search volume, and Position Tracking lets me monitor ranking changes day by day without having to check everything manually. The Site Audit has flagged technical issues I likely would have missed otherwise, and being able to pull a competitor’s top pages and backlink profile in just a couple of clicks has influenced a lot of my content strategy. One unexpected upside is how much time it saves on client reporting, since the data is straightforward to export and easy to explain. Review collected by and hosted on G2.com. What do you dislike about Semrush? Honestly there's very little to dislike. Pricing is the one thing to be aware of the entry plan is built for a single user, so as our needs grew we moved up a tier, but the added capabilities made it well worth it. There's a bit of a learning curve at first simply because the platform is so feature-rich, though once you get oriented everything is right where you'd expect. I treat the keyword volume and difficulty figures as strong directional guidance and cross-check against Search Console, which works great for my workflow. Even exporting large reports is manageable. If I had one small wish it'd be a mid-tier plan option and clearer in-app limit indicators, but these are minor next to how much value the tool delivers. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Before Semrush, our SEO work was scattered across multiple tools and relied on a lot of guesswork. We struggled to understand why competitors outranked us, and we spent hours manually pulling data together. Now we handle keyword research, rank tracking, site audits, and competitor analysis all in one place. That has significantly reduced our reporting time and made it easier to prioritize the changes that actually move rankings. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Devinda D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devinda D.") DD Devinda D. Digital Marketer Small-Business (50 or fewer emp.) 6/11/2026 "Very Disappointing Customer Service and Billing Experience" 0/5 What do you like best about Semrush? The app itself may be useful, but it’s very expensive. Review collected by and hosted on G2.com. What do you dislike about Semrush? I signed up for Semrush's free trial to evaluate whether the platform would be suitable for my business. After testing the service, I determined that it was not the right fit for our requirements and budget. The trial automatically converted into a paid subscription, resulting in a USD 199 charge. Within approximately 30 minutes of the payment being processed, I contacted support, requested a refund, and immediately canceled the subscription. The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund. I submitted multiple requests, including a goodwill appeal, and the matter was escalated internally. After review, Semrush confirmed that they would not refund the payment and would not reopen the case. My disappointment is not that a refund policy exists. It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription. Potential customers should be extremely careful when signing up for a trial. Set multiple reminders and cancel well before the trial expires if you are unsure. Based on my experience, immediate cancellation and an immediate refund request were not sufficient for Semrush to make an exception. This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? It wasn’t really ideal for our business. Review collected by and hosted on G2.com. Show More 6/15/2026 Current UserValidated ReviewerSource: Organic ![Fuad Al A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fuad Al A.") FA Fuad Al A. Content Editor Mid-Market (51-1000 emp.) 6/8/2026 "One Stop Solution for SEO, Website Audit, and Competitor Analysis" 5/5 What do you like best about Semrush? What I like most about Semrush is that it brings almost everything I need for SEO and content marketing into one place. I can do keyword research, check competitor websites, track rankings, run site audits, and find content ideas without switching between different tools. The keyword research features are especially helpful because they give me a clear idea of what people are searching for and how difficult it may be to rank for those keywords. I also like the site audit tool because it helps me quickly find technical SEO issues that could affect website performance. Review collected by and hosted on G2.com. What do you dislike about Semrush? The pricing is good for big agencies. But for small businesses and freelance users, it is a bit expensive. Some advanced features are only available in higher-tier plans, which everyone can't afford. I think Semrush could improve its pricing model by making all features available across all plans and limiting usage through credits or tokens instead. This would allow all types of users to access the same tools while choosing a plan based on their usage needs. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Instead of using multiple tools for keyword research, competitor analysis, rank tracking, and website audits, I can manage everything from a single dashboard using Semrush. One of the biggest benefits for me is finding the right keywords to target. I can also use it to analyze competitors and see which keywords and pages are performing well for them. The site audit feature helps me quickly point out technical issues that could affect search rankings. This allows me to fix problems before they have a bigger impact on website performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Marie-Pier H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marie-Pier H.") MH Marie-Pier H. Marketing director Mid-Market (51-1000 emp.) 6/8/2026 "Comprehensive SEO Insights in One Platform" 5/5 What do you like best about Semrush? What I like most about Semrush is how comprehensive the platform is. It gives us everything we need in one place, from keyword research and competitor analysis to site audits and content optimization. The insights are easy to understand and help us make more informed marketing decisions. It's also a great tool for identifying new opportunities to improve our SEO performance and online visibility. Review collected by and hosted on G2.com. What do you dislike about Semrush? There isn't much to dislike about Semrush. If I had to mention one thing, it would be that some of the advanced features require time to learn and fully leverage. However, the depth of insights and capabilities more than make up for the initial learning curve. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps us improve our online visibility by identifying SEO opportunities, monitoring keyword performance, and analyzing competitor strategies. It enables us to make more data-driven marketing decisions, optimize our content for search engines, and uncover new opportunities to attract qualified traffic. As a result, we can better measure the impact of our efforts and continuously improve our digital marketing performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Semrush? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Semrush ](https://www.g2.com/products/semrush/discussions/new) GU Guest User • Last activity 30 days ago How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities? 3 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) ![Farrukh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farrukh A.") FA Farrukh Abdullah • Last activity 11 days ago How are you using Semrush for entity clustering and semantic SEO (and GEO planning)? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-semrush-for-entity-clustering-and-semantic-seo-and-geo-planning) [ View all Discussions ](https://www.g2.com/products/semrush/discuss) ## Pricing Options Pricing provided by Semrush. ### Pro $139.94 Per Month ### Guru $249.95 Per Month ### Business $499.95 Per Month [ View More Pricing Information ](https://www.g2.com/products/semrush/pricing) Semrush Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/moz-pro-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image") Ahrefs 4.5/5(712) [ Compare Now ](https://www.g2.com/compare/ahrefs-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0ef7453792832342217306cb3b193569/spyfu.jpg "Product Avatar Image") SpyFu 4.6/5(518) [ Compare Now ](https://www.g2.com/compare/semrush-vs-spyfu) ##### ##### Semrush Features Metrics Search Rank Tools Audience Insights SEO Auditing & Monitoring SEO Alerting SEO Auditing SEO Change Tracking SEO Content & Rankings Link Building Keyword Research SERP Rank Tracking [ View More Features ](https://www.g2.com/products/semrush/features) ## 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