--- title: Semrush Reviews meta_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3973 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3973 scale: '5' date_modified: '2026-06-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews **Vendor:** Adobe **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,973 ## About Semrush Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. ## Semrush Pros & Cons **What users like:** - Users find the **position tracking** feature invaluable for analyzing SEO performance and ensuring strategic direction. (799 reviews) - Users find Semrush's **ease of use** exceptional, simplifying SEO analytics and reporting effortlessly. (781 reviews) - Users value the **ease of keyword research** with Semrush, simplifying tracking and enhancing overall SEO efforts. (719 reviews) - Users value the **keyword insights** from Semrush, enhancing content optimization and boosting SEO performance effectively. (656 reviews) - Users commend the **easy keyword research and tracking** capabilities of Semrush, enhancing their SEO strategies effectively. (650 reviews) - SEO Tools (603 reviews) - Insights (587 reviews) - Analytics (542 reviews) - Competitor Analysis (503 reviews) - Rank Tracking (445 reviews) **What users dislike:** - Users find Semrush **expensive** , as many features are add-ons, making it hard to access essential tools. (540 reviews) - Users find the **high pricing** of Semrush challenging, especially for small businesses and independent consultants. (468 reviews) - Users find the **high costs** of Semrush challenging, especially small businesses and independent consultants with limited budgets. (414 reviews) - Users find **pricing issues** with Semrush, noting complex payments and high costs for small businesses. (358 reviews) - Users note the **steep learning curve** of Semrush, making it challenging for beginners to navigate its comprehensive features. (304 reviews) - Users note the **limited features** in Semrush's free account, requiring payment for access to essential tools. (290 reviews) - Missing Features (226 reviews) - Expensive Pricing (186 reviews) - Difficult Learning (181 reviews) - Improvement Needed (178 reviews) ## Semrush Reviews ### 1. Very Disappointing Customer Service and Billing Experience **Rating:** 0.0/5.0 stars **Reviewed by:** Devinda D. | Digital Marketing Consultant , Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Semrush?** The app itself may be useful, but it’s very expensive. **What do you dislike about Semrush?** I signed up for Semrush's free trial to evaluate whether the platform would be suitable for my business. After testing the service, I determined that it was not the right fit for our requirements and budget. The trial automatically converted into a paid subscription, resulting in a USD 199 charge. Within approximately 30 minutes of the payment being processed, I contacted support, requested a refund, and immediately canceled the subscription. The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund. I submitted multiple requests, including a goodwill appeal, and the matter was escalated internally. After review, Semrush confirmed that they would not refund the payment and would not reopen the case. My disappointment is not that a refund policy exists. It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription. Potential customers should be extremely careful when signing up for a trial. Set multiple reminders and cancel well before the trial expires if you are unsure. Based on my experience, immediate cancellation and an immediate refund request were not sufficient for Semrush to make an exception. This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes. **What problems is Semrush solving and how is that benefiting you?** It wasn’t really ideal for our business. ### 2. One Stop Solution for SEO, Website Audit, and Competitor Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Fuad Al A. | Content Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Semrush?** What I like most about Semrush is that it brings almost everything I need for SEO and content marketing into one place. I can do keyword research, check competitor websites, track rankings, run site audits, and find content ideas without switching between different tools. The keyword research features are especially helpful because they give me a clear idea of what people are searching for and how difficult it may be to rank for those keywords. I also like the site audit tool because it helps me quickly find technical SEO issues that could affect website performance. **What do you dislike about Semrush?** The pricing is good for big agencies. But for small businesses and freelance users, it is a bit expensive. Some advanced features are only available in higher-tier plans, which everyone can't afford. I think Semrush could improve its pricing model by making all features available across all plans and limiting usage through credits or tokens instead. This would allow all types of users to access the same tools while choosing a plan based on their usage needs. **What problems is Semrush solving and how is that benefiting you?** Instead of using multiple tools for keyword research, competitor analysis, rank tracking, and website audits, I can manage everything from a single dashboard using Semrush. One of the biggest benefits for me is finding the right keywords to target. I can also use it to analyze competitors and see which keywords and pages are performing well for them. The site audit feature helps me quickly point out technical issues that could affect search rankings. This allows me to fix problems before they have a bigger impact on website performance. ### 3. Comprehensive SEO Insights in One Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Marie-Pier H. | Marketing director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Semrush?** What I like most about Semrush is how comprehensive the platform is. It gives us everything we need in one place, from keyword research and competitor analysis to site audits and content optimization. The insights are easy to understand and help us make more informed marketing decisions. It's also a great tool for identifying new opportunities to improve our SEO performance and online visibility. **What do you dislike about Semrush?** There isn't much to dislike about Semrush. If I had to mention one thing, it would be that some of the advanced features require time to learn and fully leverage. However, the depth of insights and capabilities more than make up for the initial learning curve. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us improve our online visibility by identifying SEO opportunities, monitoring keyword performance, and analyzing competitor strategies. It enables us to make more data-driven marketing decisions, optimize our content for search engines, and uncover new opportunities to attract qualified traffic. As a result, we can better measure the impact of our efforts and continuously improve our digital marketing performance. ### 4. All-in-One SEO Dashboard with Seamless GA4 & Search Console Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Sofia B. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Semrush?** I like that it integrates with Google Analytics 4 and Google Search Console, giving me a comprehensive dashboard based on real data. I also connected Claude.ai with Semrush so I can work with the data more easily. As an SEO manager, I really appreciate being able to track my website’s performance in one place, without having to rely on clunky, DIY integrations across different tools and platforms. The UI for some modules is very intuitive and you can quickly download robust reports. Overall, there are lots of modules I want to explore, as they keep adding ways to visualize your information and track new metrics. As for pricing, the Guru plan gives you plenty of space to track multiple locations and devices for one website. **What do you dislike about Semrush?** My least favorite thing about Semrush is how confusing the pricing is. I never feel sure which capabilities I actually have access to, because there always seems to be another tool I need to pay extra to use. I’m on the Semrush One plan and, somehow, I still don’t have access to some AI analytics tools. I also wish the onboarding were better and more thorough. There are hundreds of tools and capabilities, and many of them are buried behind several clicks. Once you finally figure out where they are and how to use them, they really do make your life easier. I just wish they were easier to find and simpler to integrate into my daily workflow. Finally, I wish there were a built-in AI tool that I could ask questions to, so I could find my way around the platform more easily and get instant access to specific metrics. **What problems is Semrush solving and how is that benefiting you?** As an SEO/Growth Marketing Manager, I use Semrush every day to track my site’s performance across content, technical, on-page, and off-page SEO. I also recommend it to employers and clients because it’s much easier than trying to track your site’s and content’s performance across a handful of different online tools. ### 5. Reliable Features That Just Work Year After Year **Rating:** 4.5/5.0 stars **Reviewed by:** Lance B. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Semrush?** It just works and my favorite features haven't changed in years, in a good way. They are reliable. I know them well and they help me get jobs done. **What do you dislike about Semrush?** It's a great tool, but I know for most people getting started on doing SEO for themselves or a single site it's quite expensive and overwhelming to learn. Not applicable for our agency, of course. I also think they have some missed feature parity with other solutions. Our team relies on Keyword Insights AI for example, to group keywords in a list based on SERP results. I know Semrush kind of has that feature, but it's not as strong. **What problems is Semrush solving and how is that benefiting you?** For me, it helps position our agency in the sales process. We look at client websites during qualification and we can use available organic data for any domain to tell a story. Without Semrush, we would not be as confident in picking clients that we can help and wouldn't be able to communicate our confidence as well. ### 6. Simple & Effective to Use **Rating:** 3.5/5.0 stars **Reviewed by:** Chris B. | Front-end Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Semrush?** I appreciate how simple the SEMRush interface is to use. There are only a handful of options needed to plugin in order to get a post published. Their support team has helped me with a few minor bugs in the past too. I've used this tool on a 3 posts/week cadance for over a year and only had 1-2 hiccups with posting, probably due to a momentary API glitch. **What do you dislike about Semrush?** - Posting longer tweets for a verified profile isn't possible. Perhaps that's an API limitation. - No video options for CC or cover video when posting those through the social tool **What problems is Semrush solving and how is that benefiting you?** The SEO tools with SEMRush are great. I've used them for many years now and have been happy. The Social tools are simple and powerful and enable me to have 2 core digital marketing pieces in 1 place versus multiple. The reporting platform is easy to use with powerful datapoints too. ### 7. Powerful SEO Tool with Room for Pricing Improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Shannon C. | Founder & CEO | Lead Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Semrush?** I use Semrush for keyword research, position tracking, GBP management, and monitoring. It helps me understand what people are searching for and create content based on those keywords. I find it very well organized and clean, easy to use in my opinion, and I like the layout. I also appreciate the automated content suggestion emails and the updates on tracked keywords. The way it ensures citations are streamlined across platforms is a godsend, saving me hours and ensuring accuracy I likely wouldn't achieve manually. The initial setup was very easy for me. **What do you dislike about Semrush?** The only qualm I have is price. It's incredibly nickel and dimey. It's by far my favorite tool for SEO, but I think price could be a bit more accessible. I want more features, but it seems like when I want to expand my scope, it's another cost. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me understand search intent and create content with accurate keywords. It tracks client performance and citation consistency, saving me hours and ensuring precision I couldn't achieve manually with its automated content suggestions. ### 8. Semrush Makes Content Strategy and AEO Tracking Simple **Rating:** 4.5/5.0 stars **Reviewed by:** Navanita D. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Semrush?** Semrush is my go-to for content strategy. The Competitor Gap and Keyword Research tools help me find missing and weak keywords so I know exactly what content to create. Domain Overview gives a quick snapshot of any site's performance. What's stood out recently is the AI Overview tracking. It shows where my site is being cited in AI search results. Helps me build my AEO strategy. The UI is clean and intuitive. You can start getting productive quickly without needing any training. Performance-wise, the platform is fast and reliable. Reports load quickly even when pulling large datasets, which keeps the workflow smooth. Support has been solid too. Their knowledge base and tutorials cover most use cases, so you rarely need to raise a ticket. **What do you dislike about Semrush?** The biggest drawback is the lack of real-time data. On the Pro plan, keyword ranking updates are weekly, so if my rankings shift after a content update or algorithm change, I won't see it until the next snapshot. For less popular keywords, updates can be as infrequent as once a month. This gets a little frustrating at times. On the pricing side, Semrush isn't cheap, but the ROI justifies it. The insights I get from competitor research and keyword targeting alone have saved me from wasting budget on content that wouldn't rank. **What problems is Semrush solving and how is that benefiting you?** Semrush levels the playing field. My competitors have years of head start, but by knowing exactly which keywords they rank for, where they've built backlinks, and where their content gaps are, I've been competing strategically without guessing.  I'm showing up in SERP, AI Overviews, and AI citations by targeting the right keywords rather than wasting effort on the wrong ones. No shooting in the dark. The integrations make it even smoother. I get a fuller picture without jumping between tools. ### 9. Straightforward SEO Audits, Amazing Map Rank Tracking, and Fantastic Support **Rating:** 0.0/5.0 stars **Reviewed by:** Gary M. | SumoQuote Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Semrush?** Today alone I use two different features in client facing calls that made it that much easier to sell the engagement. The SEO audits are straight forward and easy to highlight things that are hindering client results. It really shows what needs to be fixed. The Map Rank Tracker is also amazing. I work with clients who get their leads from the map pack or "near me" type searches. Understanding where they are performing well helps us to know where to focus efforts either with building a new location page or optimizing the performance of existing ones. The support available is also fantastic. Our rep has been nothing but helpful and has even welcomed same day meeting booking when we've had quesetions or issues we needed help with. We're starting to experiment with connecting agents to the API to speed up our process, but haven't fully built that out yet. Early results are encouraging. **What do you dislike about Semrush?** No real downsides yet, though it did take me longer than I would have liked to figure out how to remove pins in the Map Rank Tracker for when you're working with non-square shapes around things like county or state borders. Would be nice if you were able to make things there non-radius based. **What problems is Semrush solving and how is that benefiting you?** It's giving us real insight into client website issues and helping us drive results for clients. Overall a great tool in helping us be a better agency. ### 10. Powerful SEO Insights, Minor AI Integration Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler H. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Semrush?** I love how clearly the information is laid out in Semrush, making it easy to make data-driven decisions for the highest impact. I really appreciate its AI tracking tools and the ability to track keyword ranking performance, run competitive analysis reports, and monitor competitor rankings. The setup process is very easy, taking less than 30 minutes, and I find it seamlessly connects with Claude, helping me build better content marketing strategies. These features have made my long history with Semrush very favorable. **What do you dislike about Semrush?** The AI MCP credits have been giving me issues when I try to use them to link Claude and pull Semrush data into Claude Cowork. Things are not explained very well when it comes to the AI MCP credits and how those are used or how to renew them. It's very difficult to use them unless you are the account owner. **Recommendations to others considering Semrush:** Semrush is a great tool for many aspects. We primarily used this for PPC research and competitor research. Set up as many projects as you can which makes sense you can you have historical data. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to track keyword performance, analyze competitors, and enhance our content strategy. It provides clear data for decision-making and helps identify content gaps, optimizing our marketing efforts. **Official Response from Semrush:** > Hi Tyler, thank you for the 5-star review. Wow, 8+ years is a lot—you're a Semrush veteran! We're so happy to hear you're with us and use our tools for many areas of your work. We also thank you for the feedback about the team/agency support—we'll see what we can do in the future. For the new users, we recommend our Blog and Academy—both provide a lot of information for newcomers if they ever feel lost. Plus, if any help is needed, we're always available over DMs on Facebook and Twitter. I hope you'll have a fantastic day! ### 11. Semrush Makes Keyword Research and Client Performance Tracking Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly M. | Content & Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Semrush?** As a Content Manager, Semrush makes it easy to find relevant keywords to focus on and look at metrics like search volume and how easy it is to rank for those keywords. It's also helpful when digging into our clients' performance and figuring out what's working and what's not. We also use it daily to see what pages on our clients' sites are ranking, what position they're in, and what keywords they're ranking for. It's easy to understand, easy to navigate, and the added descriptions of what each thing means for those who aren't as familiar make training and explaining to other team members easier. **What do you dislike about Semrush?** Overall, there aren't too many complaints about Semrush and how it functions. With a team, we wish it were easier and less costly to add team members to our organization. It would also be nice if Semrush provided a monthly report of suggested pages to optimize for SEO and AI visibility that would benefit a specific website the most. **What problems is Semrush solving and how is that benefiting you?** For me specifically, Semrush is making it easy for our content team to be strategic in selecting keywords and topics for blog posts for our clients. Rather than more generalizations of what works and what doesn't, we're able to look at each client specifically to determine the best keywords and internal links to use, ultimately improving SEO performance for our clients. ### 12. Semrush: An All-in-One SEO Hub I Rely on Every Day **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron P. | Paid Social & SEO specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Semrush?** I’ve been using Semrush for about two years, and it’s become one of the tools I rely on every day. I use it for keyword research, AI citation audits, backlink audits, and for identifying toxic links that should be disavowed. The features I use most are Position Tracking and Position Changes. I check them multiple times a day to keep an eye on ranking movement and to quickly spot new opportunities or potential issues. The UI/UX is clean and easy to navigate. The recent branding and color scheme updates took a bit of time to get used to and can still be confusing at times, but overall the platform feels stable, reliable, and well organized. What I appreciate most is having so many SEO functions in one place. Rather than jumping between several tools, I can manage research, monitoring, technical checks, and reporting within a single platform, which saves me a lot of time. **What do you dislike about Semrush?** One area that could be improved is pricing. Semrush is a powerful platform, but the cost can be difficult for freelancers, small businesses, and newer agencies to justify. Some of the limits on lower-tier plans can also feel restrictive, especially when working across multiple clients and projects. It would be great to have a bit more flexibility without needing to upgrade immediately. The recent branding and color scheme updates also took some time to adjust to. While not a major issue, certain reports and dashboards felt more intuitive before the redesign. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me solve several challenges that come with managing SEO for multiple clients. Instead of using separate tools for keyword research, rank tracking, backlink analysis, competitor research, and site audits, I can manage everything from one platform. The biggest benefit for me is visibility. I can quickly identify ranking opportunities, track keyword movements, monitor competitors, and find technical issues before they become bigger problems. The Position Tracking tool helps me measure the impact of SEO work and communicate results clearly to clients. ### 13. All-in-One SEO Platform with Intuitive UX and Robust Keyword & Backlink Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew C. | Organic Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Semrush?** Semrush offers an all-in-one platform for SEO and content marketing professionals. Specifically, I like the mostly intuitive UX, organization of features based on key activities (e.g., keyword research, content development, social listening, reputation management), and use of AI to discern insights faster. Additionally, even on a less expensive plan, the robust keyword and backlink data provide enough information to make SEO strategy decisions. Based on these strengths, I use Semrush almost daily to evaluate my company's website's organic marketing performance, monitor keyword rankings, understand how the SERP is changing in light of AIOs, and what type of third-party backlinks we're earning. Additionally, I've been enjoying Semrush's integrations with outside software, notably the Google marketing suite (GA4 and GSC). These features allow me to make smarter decisions and recommendations for my wider organization than if I weren't using the platform. Fortunately, because the platform was easy to use and set up initially, I have not had to contact customer support over the past six months. **What do you dislike about Semrush?** - Gating of features that are increasingly becoming key to effective SEO, e.g., social listening and reputation management, behind specific plan tiers - Emphasis on Semrush-created SEO vanity metrics that Google and other search engines have debunked as not contributing to SERP performance, i.e., domain authority, spam scores for sites and links - Cost of Semrush One versus legacy plans **What problems is Semrush solving and how is that benefiting you?** My team and I needed a robust, all-in-one SEO analysis platform to service our clients. Specifically, we needed to see how keywords were performing, as well as how many backlinks we earned. ### 14. Semrush Unifies SEO & PPC Insights for Smarter Keyword and Competitor Research **Rating:** 5.0/5.0 stars **Reviewed by:** Chase H. | Digital Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Semrush?** Semrush is one of our go-to tools because it helps us connect SEO and PPC strategy in one place. I like that we can quickly research keywords, monitor competitors, and turn search data into practical next steps without jumping between multiple platforms. For SEO, we use it to identify keyword opportunities and content gaps that can help inform new page or blog topics. For PPC, it is helpful when we want to compare paid keyword opportunities, understand competitor visibility, and find areas where we may be able to improve campaign efficiency. The UI is feature-rich but still manageable once you know where to look, and the reporting makes it easy to bring insights back to the team. Overall, Semrush gives us a clearer picture of where we stand in search and where we should focus next. **What do you dislike about Semrush?** Because Semrush has so many features, there can be a learning curve for newer users. Some areas of the platform can feel a little dense at first, and it takes time to understand which reports are most useful for your specific goals. Pricing can also be a consideration depending on team size and usage needs, but the value is there when the platform is used regularly. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us make better decisions and achieve better performance across SEO and SEM/PPC. It gives us visibility into keyword opportunities, competitor activity, site health, content gaps, and paid search trends. Instead of relying on guesswork, we can use data to prioritize the work that is most likely to drive impact. It also helps our team save time by centralizing research, tracking, and reporting in one platform. ### 15. Easy-to-Use Semrush with Powerful Data and Smooth GA4 Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Juls Z. | Digital marketing Coordinator, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Semrush?** Our company loves how much information Semrush makes available to us. It’s been extremely easy to use, and it genuinely feels like there’s something new to discover on the platform each day. It also integrates well with GA4, so we feel confident our data is accurate, and we’ve had almost no issues with the product’s performance letting us down. We’ve rarely needed to reach out to support, but when we have, they’ve made the process very easy. **What do you dislike about Semrush?** The pricing is a bit frustrating for us, because there aren’t really good ways to bundle only what we actually need for our account. As a result, we end up paying for some products we don’t ever use. On the plus side, at least we know they’re available in the future if we end up needing them. It's also been hard with the development of AEO/GEO that they have their AEO abilities and AI searches separate from their main platform, but it goes back to pricing. **What problems is Semrush solving and how is that benefiting you?** It’s been great for solving some of our visibility issues. We saw a 212% internal increase in keyword positioning visibility, mainly because it lets us see where we were lagging against our competitors and what we really need to do to move the needle in organic and direct traffic. ### 16. All-in-One SEO Powerhouse That Saves Time and Delivers Results **Rating:** 5.0/5.0 stars **Reviewed by:** Shelby W. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** What I like most about SEMRush is that it puts keyword research, site audits, competitor insights, and ranking data all in one place. I use SEMRush almost daily for SEO and marketing, and it saves me a ton of time while helping me make better marketing decisions. The platform is very user-friendly, and if I ever need help, I can simply reach out to support. I also love that I can make changes to my business profiles and have them pushed seamlessly to other directories. Overall, you get the best bang for your buck with SEMRush, and the results are hard to beat. **What do you dislike about Semrush?** As technology continues to evolve, I’d like to see more AI search and AEO reporting as search keeps changing. Better local SEO support and improved Google Business Profile insights would be great, too. **What problems is Semrush solving and how is that benefiting you?** I’m a department of one, so SEMRush helps me get the job done easily and effectively while still delivering data-driven results. There are so many tools that it can feel a bit overwhelming at first. A few reports could be easier to understand for newer users, but overall it’s a very powerful platform. In terms of performance, it’s reliable, and the changes are almost immediate. It lets me streamline my process and turns hours of work into minutes. ### 17. Innovative AI Features and Outstanding UI/UX on Mac **Rating:** 4.5/5.0 stars **Reviewed by:** Mark C. | BDM, Printing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** Great UI / UX. Love the new AI Visibility, especially the Perception and Narrative Drivers as it has allowed me to created really useful new FAQs and content that LLMs can pick up on with pre-training and inference. I've connected it with Google Analytics and it makes it a joy to use. The Performance is terrific and snappy between sections; and I've dealt with the SEMrush team directly earlier on in the year to give them my views on AI integration and expansion. AHRefs of course is the competition, but I still feel SEMrush has the day-to-day edge and I'm not jumping ship. **What do you dislike about Semrush?** All the added and very expensive extras that could rope you into thou$ands of dollars a month if one wasn't careful. Really irks me that the Social side of Semrush is locked away into a VERY, expensive Extra. All the extras then just clog up the interface, leaving only the bare essentials on Guru product. **What problems is Semrush solving and how is that benefiting you?** Seeing clearly how we had to enhance our website for the AI LLM era to get it picked up in many more results than just Google Search. Becoming more and more important and by end of 2026, far more important than olde school Google Search. ### 18. All-in-One SEO Powerhouse: Comprehensive Insights and Time-Saving Workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Safiya L. | Head of SEO/AEO for Editorial, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** What I like most about Semrush is how comprehensive it is. Rather than switching between multiple tools, I can handle keyword research, competitor analysis, site audits, backlink monitoring, and content planning all in one platform. The Keyword Magic Tool and Organic Research features are especially valuable because they help me quickly spot content opportunities, understand search trends, and benchmark performance against competitors. Despite the platform’s depth, the user interface feels intuitive, and the dashboards make it easy to pull up both high-level insights and more granular data when I need it. The site audit tool has been particularly useful for uncovering technical SEO issues that might otherwise go unnoticed, so I can prioritize fixes and improve site performance more efficiently. I also appreciate how Semrush brings together AI-powered recommendations and competitive intelligence to surface opportunities I might not have found manually. Having SEO, content strategy, and performance tracking integrated into a single workflow saves me significant time and delivers strong value, which makes it easier to justify the investment and demonstrate ROI. **What do you dislike about Semrush?** While Semrush is extremely powerful, the sheer breadth of features can feel overwhelming, especially for new users. There’s a real learning curve in figuring out where specific tools are located and how to use them effectively to get the most value from the platform. More guided onboarding, along with role-specific learning paths, would help users ramp up faster and feel confident sooner. The interface is generally well designed, but certain reports and dashboards can come across as cluttered, which makes it harder to quickly surface the insights that matter most. Customization options do help, but I’d still like to see more streamlined workflows for common tasks so it takes fewer steps to get to the key takeaways. From a pricing standpoint, Semrush is a significant investment. It delivers a lot of value, but smaller businesses and solo marketers may struggle to justify the cost, particularly when access to some features is locked behind higher-tier plans. I’ve also noticed that some traffic estimates and competitive intelligence metrics don’t always align with actual performance data. Because of that, I treat them more as directional indicators than precise figures. Improvements to data accuracy, along with stronger AI-driven recommendations, would make the platform even more useful for strategic decision-making. Finally, while Semrush integrates with many popular marketing tools, there’s still room to expand integrations and create a more seamless experience across a broader marketing and analytics ecosystem. **What problems is Semrush solving and how is that benefiting you?** Before using Semrush, we relied on a patchwork of tools and manual processes for keyword research, competitor analysis, technical SEO audits, and content planning. Pulling data from multiple sources was time-consuming, and it was hard to get a clear, complete view of our overall search performance. With Semrush, we’re able to handle all of those activities in one platform. The site audit tools help us quickly spot technical SEO issues, while the keyword research and content tools make it easier to uncover new opportunities. The competitor analysis features also provide useful insight into what’s working across our industry. On top of that, the intuitive dashboard makes data easy to access without spending hours building reports. As a result, we’ve significantly reduced the time we spend on SEO research and reporting, which lets us focus more on strategy and execution. Keeping everything centralized has improved efficiency, streamlined collaboration, and helped us make faster, better-informed decisions. The insights we get through Semrush have also supported stronger organic search performance and a better return on our marketing efforts, making the investment well worth the cost. ### 19. Great Keyword Gap Insights, But Missing SERP Visualization and Stronger AI **Rating:** 3.0/5.0 stars **Reviewed by:** Florie-Laure Z. | Lead technique SEO & Site web, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Keyword gap with competitors feature for competitive positionning. **What do you dislike about Semrush?** No SERP visualization for keywords. AI feautures very restricted, considering the current SEO ecosystem. **What problems is Semrush solving and how is that benefiting you?** We struggled to clearly understand how our clients and prospects were positioned within the organic search ecosystem compared to their competitors. Before using Semrush, competitive analysis was more fragmented and time-consuming. We had to manually compare keywords, rankings, content topics, and visibility signals across multiple sources, which made it harder to identify where competitors were gaining traction and where we had opportunities to improve. Since implementing Semrush, we can quickly evaluate competitor positioning, understand which keywords and content areas are driving organic visibility, and identify gaps in our own SEO strategies. This has helped us make more informed recommendations, prioritize content opportunities, and support our strategic decisions with clearer data. The main benefit has been better competitive intelligence. We now have a stronger understanding of how brands compare in their market, which has improved our ability to build SEO strategies, explain opportunities to clients, and focus our efforts on areas with the highest potential impact. It has also saved time during research and reporting by centralizing key organic performance insights in one platform. ### 20. Beginner-Friendly SEO Insights That Improved Our Rankings with Semrush **Rating:** 4.0/5.0 stars **Reviewed by:** Jeroen M. | Content Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Semrush has helped us improve our SEO across the board. It provides weekly insights into our website’s technical performance through Semrush’s Site Audit, and it also supports our keyword research while helping us analyze our articles. Semrush's new AI Visibility Overview has also been a welcome addition to the platform. Before switching to Semrush, we had to review articles manually, figure out which keywords mattered most, and check how our content compared with our competitors. For users with less of a technical background, Semrush is a very beginner-friendly way to get clear, actionable insight into potential improvements for your website. It's fast, legible and overall very user-friendly. **What do you dislike about Semrush?** I don’t really see any downsides, but I do think there’s still some room for improvement when using an international version of Semrush, especially the SEO Writing Assistant. We’re a Dutch platform, and while Dutch is supported, the assistant sometimes flags words and sentences as being too difficult for our audience when, in reality, they’re terms that every Dutch person would understand. For example, the word “American” gets flagged quite often. It’s a minor detail and it doesn’t affect my article, so I usually just ignore the suggestion. Still, looking ahead, I’d love to see a model that understands our language a bit better. **What problems is Semrush solving and how is that benefiting you?** Before Semrush, I had to rely heavily on our developer to make changes that would improve our website’s technical performance. More importantly, I depended on him just to spot potential issues in the first place, because I didn’t really have visibility into what was going on. Semrush—especially the Site Audit—has made it possible for me to identify the technical problems we’re dealing with and come away with helpful suggestions for improving parts of the website that need attention. The SEO Writing Assistant has also been very useful for identifying relevant keywords and for comparing our work with that of our competitors. In the past, we had to do that ourselves, and it took a lot more time and effort. ### 21. A Perfect tool for digital marketers if looking for all in one dashboard for Website, seo & content **Rating:** 4.5/5.0 stars **Reviewed by:** Nitish K. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Semrush?** Site audit, a one-stop solution for starting the seo optimization, With all Excel breakdowns of issues, notices and normal warnings. As compared to Ahrefs, it is simpler and has better crawlers. Now it gives AI Citations, & score as well, which helps in benchmarking & accelerating efforts towards GEO as well. **What do you dislike about Semrush?** The backlink spam score, could have been better so that normal links don't come under its radar. A rehaul of the spam algorithm would be an improvement I would like to see. The rank tracker is also always a little off in its approximations; for e.g., if my rank is 7 in a real-world scenario, it will show as 10-11. a +-10% variation is fine & workable, but not more. Also, why I should pay extra to unlock certain features like AI, one price should contain all features, it only when I need detailed reports or insights, then you may ask me to upgrade. **What problems is Semrush solving and how is that benefiting you?** Even if we are an agency, or a standalone business, Semrush works on all aspects. The all-in-one dashboard is super intuitive to use, and we can set weekly crawls to keep us updated on the progress. I don't need to ask my team every time for reports, a sweet little email comes in every week reporting all the details. **Official Response from Semrush:** > Hi Nitish, thank you for leaving your review! We have recently rebuilt our backlink tools. You can click on the toxic score to see the toxic markers based on which we decided the link was toxic. We're always basing off of Google's guidelines. If you have any suggestions or concerns, you are very welcome to share with us at mail@semrush.com! ### 22. Outstanding Value: Intuitive, Powerful SEO Tools Without Breaking the Bank **Rating:** 4.0/5.0 stars **Reviewed by:** Brian J. | Freelance Graphic Designer / Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** Value for the price. I've used SEO software that cost over 40 thousand a year and I feel like I'm 90% equal with Semrush without breaking the bank. The UI is intuitive and offers a lot of options. I love that you can monitor different domains without any added cost. When it comes to performance, there hasn't been anything I've wanted to do that it wasn't able to handle. Overall Semrush is a wonderful product to use and has helped me be better at my job. **What do you dislike about Semrush?** The only downsides are when you are working on a project and you reach a point where some of the add-on features would be helpful. I have a fixed budget, so add-ons are when I hit a wall and have to find alternatives. **What problems is Semrush solving and how is that benefiting you?** I'm really trying to keep track of how our site is doing with Googles core vital stats and how we rank with site and page authority. It is very easy to track all this in Semrush. It's easy for me to highlight our SEO wins and show ROI to my bosses. ### 23. Semrush Makes SEO & AEO Research Faster with Powerful Audits, Tracking, and Content Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Ben R. | Senior Manager, Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** Semrush saves me significant time on SEO and AEO research and benchmarking - I can quickly see where my site stands against competitors, and the specific opportunities I have to improve. I especially appreciate the regularly updated technical site audit to flag potential issues, the ongoing keyword and prompt tracking, and the content tools. **What do you dislike about Semrush?** My main issue is the limit on the number of downloads per day - this is a limiting factor when I want to synthesize reporting in other tools. If the Semrush MCP included AEO data, this would be a non-issue - but it doesn't at this point. Otherwise, the only thing I'd say is that there is a lot of data to comb through and sometimes it can be difficult to pull together into a cohesive report for others. **What problems is Semrush solving and how is that benefiting you?** Semrush is helping us to understand how our site and brand are appearing in search engines and LLMs, and providing actionable details to help us improve those positions - this is a major part of my role in digital marketing so it gives me the data I need to set our strategy and report to stakeholders. ### 24. Deep Keyword Research and a Time-Saving API That Streamlines Content Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel T. | Growth Hacker, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** What I rely on most is the keyword research depth for a narrow niche. I work in Brazilian telemedicine, and the Keyword Magic + Questions reports surface the exact phrasing patients actually search, which I turn straight into content briefs. The Keyword Gap tool is the other half of that workflow: pointing it at our direct competitors instantly shows which terms they rank for and we don't, so I prioritize articles by real opportunity instead of guessing. Position Tracking and Site Audit keep us honest after publishing. The biggest unlock, though, has been the Standard plan's API. Instead of exporting CSVs by hand, I pull domain overview and keyword data programmatically into our own weekly reporting, which cut the research-to-brief time on each new article from a couple of hours to about 30 minutes. **What do you dislike about Semrush?** My main friction is with the API surface. The data access is split and inconsistent: keyword and domain reports are available through the Standard API, but Position Tracking and Site Audit aren't - those only come through a separate path (panel/MCP). For a team that automates its reporting, having two different access methods for one tool means extra plumbing and some data you simply can't pull programmatically. The API unit limits on lower tiers are also restrictive for batch research - I had to upgrade specifically to run keyword work at the volume I needed. One smaller thing: for the Brazilian market, keyword difficulty and volume estimates sometimes diverge from what we see in real Search Console data, so I treat them as directional rather than exact. None of these are dealbreakers, but unifying the API and loosening the entry-tier limits would make a strong tool noticeably better. **What problems is Semrush solving and how is that benefiting you?** I struggled to decide what content to produce. As a telemedicine company in Brazil, I was picking blog and SEO topics largely on intuition, with no reliable way to know what our patients actually searched for or where competitors were beating us. With Semrush I now build every content brief from real data: the Questions and Keyword Magic reports show the exact patient phrasing, and Keyword Gap against our direct competitors tells us which high-opportunity terms we're missing, so I prioritize by demand instead of guessing. On top of that, pulling domain and keyword data through the API into our own weekly reporting replaced a lot of manual exporting. The measurable benefit: research-to-brief time per article dropped from a couple of hours to around 30 minutes, and our editorial pipeline is now driven by opportunity size rather than opinion, which makes the SEO spend much easier to justify internally. ### 25. Semrush: All-in-One Marketing Platform with Intuitive UI and Powerful Integrations **Rating:** 3.5/5.0 stars **Reviewed by:** Jaissel N. P. | Full Stack Engineer & Líder de Proyecto , Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** What I like most about Semrush is that it brings multiple digital marketing functions together in one platform. The UI/UX feels intuitive and well organized, so it’s easy to move between keyword research, site audits, competitor analysis, and the reporting tools without getting lost. It also offers solid integrations with Google Analytics, Google Search Console, and other marketing tools, which helps centralize data and makes day-to-day workflows smoother. From a performance standpoint, reports are usually generated quickly, and the platform stays reliable even when I’m managing multiple projects at once. When it comes to pricing and ROI, it’s definitely a significant investment, but the range of features can replace several separate tools, which makes it cost-effective for businesses focused on growth. The support and onboarding resources—tutorials, webinars, and documentation—also make it easier to get up to speed. Finally, I appreciate the expanding AI and intelligence capabilities, which help with content ideas, keyword analysis, and overall workflow optimization. **What do you dislike about Semrush?** What I dislike most about Semrush is that it can feel overwhelming at first because there are so many tools and reports. Even though the UI/UX is generally well designed, new users may need some time to figure out where specific features live and how to get the most value from the data. Semrush offers useful integrations, but I’d like to see broader options—especially with more CRM, project management, and marketing automation platforms—so workflows can be even more seamless. In terms of performance, most reports load quickly, but larger analyses and exports can sometimes take longer to generate when I’m working with extensive datasets. On pricing, the platform can deliver strong ROI for businesses that actively use its features, but the subscription cost may be tough for freelancers, startups, and smaller organizations. Support and onboarding resources are thorough, yet a more personalized onboarding experience could help new users become productive faster. Lastly, while the AI and intelligence features are helpful, I’d like to see more advanced predictive recommendations and automated action plans that go beyond insights and make it easier to prioritize the most impactful opportunities. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me tackle several challenges across SEO, content marketing, competitive research, and website performance management by bringing these capabilities together in a single platform. Rather than relying on multiple tools, I can do keyword research, track rankings, run technical audits, analyze competitors, and monitor content performance all in one place. The platform’s UI/UX makes complex marketing data easier to interpret and act on. Its integrations with tools like Google Analytics and Google Search Console also help centralize information and cut down on manual reporting. Overall, the performance makes it easier to spot opportunities and issues quickly, so I can make faster, data-driven decisions. From a pricing and ROI standpoint, consolidating multiple marketing functions into one platform saves time and reduces software costs. The onboarding resources, training materials, and support documentation have helped me adopt new features efficiently and improve team workflows. The AI and intelligence capabilities further speed up research, content planning, and optimization by surfacing insights that would otherwise take significant manual analysis. As a result, I’m able to improve organic visibility, identify growth opportunities sooner, streamline marketing operations, and achieve better results with greater efficiency. ### 26. Powerful Site Audits and Competitor Insights That Make SEO Planning Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Sean H. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** The Site Audit tool is a standout. It quickly flags technical SEO issues and actually prioritizes them, which is huge when you’re dealing with large sites. It’s helped me catch things like crawl errors and duplicate content that I probably would’ve missed otherwise. I also rely heavily on the competitor analysis tools. Being able to see what keywords competitors rank for, where their backlinks come from, and even their paid search strategy is incredibly valuable. It takes a lot of the guesswork out of planning. **What do you dislike about Semrush?** Semrush can feel a bit overwhelming at times. A slightly simpler or more customizable interface would help, especially for newer users. Better integration between tools would make everything feel more connected instead of jumping between separate sections. Also, the upgrade prompts for paid features can get a little excessive. I get why they do that, but they interrupt the workflow and create a lot of minor disappointments! **What problems is Semrush solving and how is that benefiting you?** Semrush is a seriously powerful platform that delivers real results. It’s helped improve rankings, find new opportunities, and make smarter marketing decisions. It’s not perfect, but it’s still one of the best tools out there if you’re serious about growing your traffic. ### 27. Easy-to-Use SEO Suite, But Rank Tracking Volatility Feels Inaccurate **Rating:** 3.0/5.0 stars **Reviewed by:** Emma F. | Manager, SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** The platform itself is super easy to use, its different functions/uses are clear and the tool works as expected. I like that I can see rankings of competitors' pages/sites to do research for my own clients for landing page optimizations. The organic overview tools are amazing for competitor analysis. The content KW gap tool is one of my favorites to use, to specifically to find long form content opportunties for my clients. The site audit tool is also really useful for easily monitoring clients site health on a regular basis. **What do you dislike about Semrush?** The rank tracking tool is frustrating to use at times because it notifies me that ranking are really volatile, constantly moving up and down, but when I check the SERP, rankings actually remain the same. For example - it would say that I lost all my clients kw rankings at the end of the week and then report they all went back up to normal at the beginning of the following week. Whenever I'm notified of a big drop, I'll look into it and compare the data with other rank tracking tools we use and see that everything is acutally normal and any volatility was 2/3 position changes not completly losing the ranking like what semrush will report. **What problems is Semrush solving and how is that benefiting you?** Various problems my clients might face such as having a change in the robots.txt file that may impact crawling of their site. SEMrush benefits me because they notify me of this change so i know to look into it and fix any errors before it can have a large scaled negative impact. I think keeping up with site health is a difficult task, because it's hard to constanlty run crawls and noitice changes in such a large amount of data given by tools like Screaming Frog. Semrush makes it easy by running crawls on a schedule, comparing to the previous crawls and then summarizing changes in a really digestible format. ### 28. Instant SEO Insights and Effortless Content Optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Piret I. | Trainer & Speaker – Shopping Science & Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** really like how Semrush gives me fast, visual overviews of any domain, so I can quickly see the main SEO metrics and traffic situation without digging through multiple reports. The Keyword Overview report is also very helpful, because in a few seconds I can understand search volume, competition, and potential of a keyword and decide whether it is worth targeting. In addition, I enjoy using the Semrush SEO Writing Assistant add-on in Google Docs, which helps me improve my articles for SEO by giving real-time suggestions on readability, keyword usage, and overall optimization directly while I write. **What do you dislike about Semrush?** I find the technical SEO side of Semrush quite confusing, especially when it comes to interpreting all the Site Audit issues and knowing which fixes are really important for my site in practice. The link-building suggestions are also not very clear to me, because I still do not fully understand how exactly I am supposed to get or implement the recommended backlinks based on those reports and tools. **What problems is Semrush solving and how is that benefiting you?** Understanding what people are truly searching for, as well as how competitive those keywords are, allows you to select topics and phrases that have the potential to attract traffic, rather than creating content without direction. ### 29. The only tool you need as a marketer or a marketing agency! **Rating:** 5.0/5.0 stars **Reviewed by:** Vanhishikha B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Semrush?** We have been using Semrush for years now at our agency without even trying out too many of other solutions. Especially now that we have to map extended search platforms owing to AI. We're able to go deeper into the keywords, prompts and topics so much that it has helped us create strategies that show results in 45 days for most of our projects. Attribution is solved too! **What do you dislike about Semrush?** As an avid Semrush user, there's actually nothing that I don't like right now. Even their most recent roll-outs, including the dashboard update just support everything we were already liking about them. Some of our clients are often looking for day to day prompt tracking; which isn't a direct feature and not something we recommend doing either. But could be an addition in the future! **What problems is Semrush solving and how is that benefiting you?** Semrush definitely makes it a lot easier to deep dive into search data; especially now that the landscape has increased to AI platforms. It's the all in one tool that enables us to research, create and execute data-driven strategies for our clients. ### 30. Clunky Dashboard, Broken Social Insights, and Weak ROI Despite Strong SEO Tools **Rating:** 2.5/5.0 stars **Reviewed by:** Cara H. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** The side-by-side comparison of each website authority score integration is helpful and provides a helpful overview of our ranking. We enjoy the key words insights, and the website audit. The user interface is useful on the social poster. The integrations of the website audit and traffic/market and key words are useful to our strategic planning. **What do you dislike about Semrush?** The various categories and overall appearance of the dashboard is clunky and over run. Each category could use a landing page. Dashboard insights about our social performance is clunky and often broken. Our onboarding process seems to have been lackluster because our two separate brands are set up under the same profile, mixing the data and insights that we get. Additionally, the instagram insights are consistnently broken, and LinkedIn insights are out of date - which makes me uncomfortable with the pricing, as the roi is going down, as the quality of product is diminishing. The social poster also does not have all platform integrations - like location tags - and those integrations that are there - like link in bio, or tagging other users, does not work consistently. This is again a mark against the Return On Investment as I am utilising this to set it and forget it, schedule ahead of time, but I am having to double check posts that go out, then lacking the insights from them. Inconsistent performance of what the tools promise is disappointing. We do not feel the AI/Intelligence options are extensive, nor any better than the accessible features on the web for no additional costs, which makes the pricing structure for SEMrush's AI features baffling. **What problems is Semrush solving and how is that benefiting you?** Social scheduling and insights, website audits and competitor analysis insights, keyword tracking, backlink monitoring and cleansing. ### 31. Intuitive and Efficient, But Geographical Limitations Exist **Rating:** 4.0/5.0 stars **Reviewed by:** Nikos T. | SEO Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Semrush?** I like using Semrush for keyword research and competitor analysis because it's really easy to use and the interface is amazing. I appreciate that the basics have stayed the same over the years, which means I can find my way around easily, with no hassle. The position tracking report is another feature I value, along with keyword research. Its initial setup was pretty straightforward too. **What do you dislike about Semrush?** SEMRush offers access to a number of databases, including major markets such as US, UK, AUS, etc. In addition to those, the plan allows users to select 2 extra additional databases at no cost, while the third addition is charged separately. Well, we are an agency based in Greece meaning that we need the GR database. Since the GR database is not included in the standard starting pack, we are effectively forced to use 1/2 available extra databases just to access our home market. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research and competitor analysis, which allows me to spy on the competition and deliver data-driven suggestions to my clients. It's easy to use, and the interface is amazing, staying consistent so I can find my way around easily. ### 32. Excellent Keyword Research Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Ciaran C. | Founder ProfileTree Web Design and Digital Marketing Agency, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2014 **What do you like best about Semrush?** Semrush is easy to use and its core features remain reliable and effective. The keyword research, competitive analysis and reporting tools are still the foundation of the platform, and they integrate well with the rest of our marketing stack, which makes day‑to‑day SEO work much smoother. I also like that Semrush is now adding AI and more advanced capabilities on top of those core tools, rather than replacing them, so it feels like a modern, evolving solution. Pricing across SEO tools keeps rising and Semrush is no exception, but by paying annually I can usually secure a reasonable deal each year, even if the overall trend is that these platforms are becoming more expensive. Semrush’s site audits and crawls are dependable and handle larger sites well, flagging a wide range of technical and on‑page issues that match what other SEOs expect to see from a serious audit tool. The keyword and traffic data are still estimates, like any third‑party tool, but they’re good enough to compare competitors, spot trends and find opportunities, especially when you sanity‑check important terms against Google Search Console or Ads data. **What do you dislike about Semrush?** I’d like to see pricing become more sustainable. Like many users, I feel Semrush has become quite expensive and there are a lot of add‑ons and upsells on top of an already high base subscription. I pay annually and can usually negotiate a decent deal, but the overall trend across SEO tools is that costs keep rising, which makes it harder for smaller teams and freelancers to justify staying on long term. **Recommendations to others considering Semrush:** Excellent keyword research and competition checker. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us solve two big problems: choosing the right keywords and understanding what competitors are doing. It gives clear data on the terms our audience actually searches for and shows which pages currently rank, so we can prioritise topics that are realistic to win and likely to drive business leads. On the competitive side, the Organic Research and traffic tools make it easy to see where rival sites are getting visibility, which keywords they rely on, and where there are gaps we can target instead. That means our SEO and content plans are based on evidence rather than guesswork, and we can track whether we are closing the gap on key competitors over time. ### 33. SEMrush Delivers Top Performance with Deep Metrics and Smooth Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Adhiraj S. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I have been using SEMrush for almost 7 years now, across agencies and in-house resources. It is intimidating at first, but SEMrush has detailed courses and videos and explainers walking you through the UX/UI of the product. Once you learn it, it never goes away. Its performance is second to none, and there are 100+ metrics I use it to track performance. Furthermore, it integrates so well with tools like Trello and Looker Studio for reporting and task management. **What do you dislike about Semrush?** The few things I dislike are that there are a lot of useful add-ons I would like to use that are always gated behind additional pricing. As an in-house resource, it can be a bit problematic. Plus, I do feel that while it is a GREAT tool for SEO, SEMrush might have missed the bus on AEO and AI intelligence at the moment. **What problems is Semrush solving and how is that benefiting you?** Tracking rankings, SEO Audit, topical research, reporting for SEO, a little bit of paid ads, and even a bit of Artificial Intelligence or Answer engine mentionsare all in a single comprehensive tool. ### 34. Semrush: Intuitive, Fast SEO Insights That Strengthen Our Pitch **Rating:** 5.0/5.0 stars **Reviewed by:** Mark P. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I see Semrush as a sales partner. Working in the online marketing industry, SEO can be a veritable minefield. If you want to sell your service, you need hard facts and solid numbers, and that’s exactly what Semrush does for me. I can compare a customer’s SEO against their competitors, which gives me a huge advantage, strengthens my pitch, and ultimately improves conversion. It’s easy to use, and the graphs it provides leave no room for doubt. As an agency, it’s well worth what we pay for Semrush, as it has paid for itself hundreds of times over. I love the AI insights it provides, and its performance is smooth and fast (who’s got time to wait for number crunching to happen?). It’s so intuitive and straightforward that I’ve never had to contact support for assistance, so I can’t review that side of their performance. That said, I’m sure I’d be impressed if I ever needed it. **What do you dislike about Semrush?** I probably use only about 1% of what Semrush can do, and I really wish there were a super-easy way to learn my way around its features. As someone with ADHD, a gamified learning tool would be awesome. Even something like a “Daily Deep Dive” pop-up that highlights one specific function each day would help a lot. It would be even better if I could click “next” when I have spare time and go through a couple in one sitting. Right now, it just feels like a lot to take on when trying to learn everything Semrush can do. There isn’t anything I truly dislike—more that there are areas I simply need to learn better. For example, I’d love to integrate it with our Podio, since that’s where we keep client information. Having a section in Podio that pulls in data from Semrush would be really helpful. **What problems is Semrush solving and how is that benefiting you?** Currently semrush is giving we site performance and keyword data, including data of competitors and finding keyword gaps ### 35. SEMRush is the goat for SEO Audits, Keywords, and Competitive Research and Content Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** SEMRush is the goat of SEO software that I've been using for 15 years. It's easy to use, and has robust features to help me manage most aspects of client deliverables including audits, keyword research, competitive research, content optimization and AI insights. **What do you dislike about Semrush?** One place I can see room for improvement is the SEMRush One offering - for a higher price point I expect more actionable recommendations - the features/insights that have to do with AI don't have great structure, there are irrelevant suggestions, and it's not easy to export or view high level info on prompts/topics by brand. Also sometimes the content tools are lagging/really slow or don't really work but usually not an issue for more than a few hours. **What problems is Semrush solving and how is that benefiting you?** All-in-one tool for all aspects of SEO - I've tried many other tools and none compare to SEMRush! It's just so easy to run client deliverables with all the different features. I cannot imagine being able to get the actionable info I need without it. ### 36. Powerful SEO Tool with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff H. | SEO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** I use Semrush for SEO, specifically for finding and keeping track of relevant high volume keywords in our industry. I really like the overview of the SEO dashboard. I value position tracking the most, followed closely by the keyword magic tool. Both features help me dial in my SEO strategy by tracking the movement of keywords based on the success of my initiatives and conducting research to find new opportunities. **What do you dislike about Semrush?** Domain overview. It would be amazing if it was easier to scrape keywords from competitor websites, and put them directly into your product, or run a comparison within the domain overview for what you rank vs them only. I would have liked some outside help from a Semrush associate but my request was not fulfilled. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for finding and keeping track of relevant high volume keywords in our industry. Position tracking and the keyword magic tool are really helpful for refining my SEO strategy. ### 37. Versatile One-Stop Platform for SEO and Marketing Research **Rating:** 4.5/5.0 stars **Reviewed by:** Purviikaa S. | DIGITAL MERCHANDISING AND CONTENT ASSISTANT, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** It’s a versatile platform for SEO and marketing, which makes it ideal as a one-stop place to research and understand what more can be done. **What do you dislike about Semrush?** It definitely takes a while to get the hang of it. **What problems is Semrush solving and how is that benefiting you?** Semrush solves the core problem of marketing in the dark by translating chaotic web data into clear, actionable strategies, ensuring you no longer have to rely on guesswork to get noticed online. It eliminates competitor blind spots, stops you from wasting time on content no one is searching for, and automatically uncovers hidden technical flaws that sink your search engine rankings. By consolidating everything—from keyword research and site audits to tracking your visibility inside AI answer engines—into a single platform, it saves you hours of manual labor. Ultimately, this benefits you by replacing guesswork with a data-driven blueprint, allowing you to intercept your competitors' traffic, fix technical issues without a developer, and confidently invest your time and money into marketing efforts that reliably drive real traffic and revenue. ### 38. All-in-One SEO Tool That Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** haylie C. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Semrush?** Honestly, the biggest thing is how much time it saves. Being able to handle SEO, listings, and competitor research all in one platform just makes everything way more efficient. **What do you dislike about Semrush?** Pricing can be a bit steep, especially for smaller teams or businesses that may not use every feature. It would be nice to have more flexible pricing based on actual usage. **What problems is Semrush solving and how is that benefiting you?** Before using Semrush, we struggled with keeping our business listings consistent across different platforms and tracking our local SEO performance in one place. A lot of the work was manual, updating directories one by one, double-checking information, and not always knowing where we stood against competitors. Since implementing Semrush, we’re able to manage listings, track keyword rankings, and monitor visibility all in one platform. This has streamlined a lot of our processes and made it much easier to identify issues and opportunities quickly. As a result, we’ve saved several hours each week on manual updates, reduced inconsistencies across listings, and improved our local search visibility by staying more proactive with updates and optimization. ### 39. Seamless Lead Generation with Intuitive Features **Rating:** 4.5/5.0 stars **Reviewed by:** Bob B. | PRESIDENT -- GeoTargeting Expert | Mobile Marketing Influencer | SEO Guru | Best Selling Author, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Semrush?** I really like the ease of operation that Semrush offers. It's just really easy and very intuitive to use. They're always coming up with new features, and it's up to me whether I want to use them or not. I also appreciate how using Semrush allows us to get proposals out to prospects sooner, which cuts down on the time the sales and marketing teams spend on getting those proposals out so they can start working on the next deal. **What do you dislike about Semrush?** I don't know that there's a whole lot of things that could be improved. One of the things that our clients are asking for more is getting into the AI that's atop of the Google search. So more features, in terms of AI, listing would be helpful. **What problems is Semrush solving and how is that benefiting you?** Semrush helps with lead generation by making us stand out in early client interactions, providing great site audits and SEO improvement ideas. It also saves time for sales and marketing teams by speeding up proposal processes, allowing them to focus on new deals. **Official Response from Semrush:** > Hi Bob, thank you for sharing your review! Your feedback is much appreciated. Let us know if you face any problems with our Listing Management tool - we'll assist. We're happy to know you enjoy our tools! ### 40. Semrush: Essential SEO & PPC Toolkit **Rating:** 4.5/5.0 stars **Reviewed by:** Evin H. | Senior Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Many of the tools provided by Semrush are essential for SEO and PPC work, especially keyword traffic analysis, and although there are other platforms that do this, Semrush is the best-organized place to access those tools. **What do you dislike about Semrush?** The proprietary names they use for their tools can be counter-intuitive, and the way they organize those tools in the menu doesn't necessarily align with what I'm trying to do. For example, I'm the PPC specialist at my company, but all the tools I use regularly are in the "SEO" section, and I usually click the wrong menu item multiple times before I actually find the tool I'm looking for. Like I can't for the life of me remember what "Keyword Magic" is - just call the thing "Find Similar Keywords" **What problems is Semrush solving and how is that benefiting you?** I am a digital marketer, and I use Semrush primarily to find data about keyword traffic and intent to help me target search ads more effectively. ### 41. Comprehensive Website Visibility Tool with High Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Will F. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The site audits are very helpful, and I can run them as often as I need. They provide clear details on site performance issues during technical SEO audits, so I can drill down into the specific problems instead of guessing. I also like the integrations with Google Search Console and Google Analytics, which make it easier to connect the audit findings with my existing data. **What do you dislike about Semrush?** The pricing feels high for small consultants and agencies. On top of that, trying to land on a reasonable cost using à la carte options ends up pushing the annual spend far beyond what you’d expect for similar products. I also think the UI could be designed more with marketers in mind, rather than feeling like it was built primarily for engineers. **What problems is Semrush solving and how is that benefiting you?** It solves a couple problems: 1. It's solving a business visibility problem. 2. It helps me track the correct opportunities. 3. It provides intelligence when comparing business competitors. 4. It helps me measure performance against business strategies. ### 42. Great for organic traffic reporting and strategy, mediocre for AI search visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Leon B. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Website health checker gives a detailed report, and finding keywords is made very easy. The UI is easy to understand for the most part. Pricing is good, compared to many other SEO generalist platforms. **What do you dislike about Semrush?** AI portions of the platform still need a big work. Developer-focused LLM engines like Claude Code or Claw are missing from citation/mention report. Adding sub-domains for LLM health review are too hard, making documentatin or developer SDK pages not a part of the process. AI writing assistant is mostly bare-bones, compared to other AI-first SEO platforms. You only get a brief, not a full draft that you can edit and publish. **What problems is Semrush solving and how is that benefiting you?** We usually use SEMrush for keyword and topic research, as well as generating organic traffic reports. It is way easier to generate and format report than to do so in Google Search Console, and it bypasses the 1,000 line report limitations (great for site health or no-index checks) ### 43. Intuitive Interface and Actionable Insights with Standout CSM Support **Rating:** 5.0/5.0 stars **Reviewed by:** Maya J. | Vice President Growth Initiatives, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** SEMrush has one of the most intuitive interfaces I've come across in a marketing tool — the data is cleanly presented and easy to interpret without feeling overwhelming. Navigating between features feels natural, and taking action on insights is straightforward. Their CSM team has also been a standout — the trainings are well-structured and genuinely useful. **What do you dislike about Semrush?** The only downside is that when you first log on, you’re presented with a lot of data, so it can be hard to know where to begin and what to tackle first. **What problems is Semrush solving and how is that benefiting you?** Semrush is helping us get our brand-new website SEO-ready, and it’s also helping us prioritize the steps we need to take. Our competitors have an established web presence and years of accumulated domain authority — as a brand new website, closing that gap quickly is a real challenge. SEMrush has been instrumental in accelerating that process, giving us clear visibility into what's working in our space and helping us build content that positions us as an authority — both in Google's eyes and increasingly in AI-driven search results. ### 44. Easy SEO Visualizations, Competitor Insights, and Strong Keyword & Audit Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Daisy M. | Founder | Helping B2B Software Companies, Tech Startups, and Business Consultants Nail Their Message, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I love the easy graphs and visualizations that help my clients understand how they are winning at SEO. It's also helpful that I can show them what their competitors are doing and how we can do an end run around them. I routinely use the keyword research tools and the site audits to show improvements over time. **What do you dislike about Semrush?** Many similar graphs are stored in different places. For example, the keyword rankings are in at least 3 different places in slightly different formats. This can be confusing. Also, I wish there were more tools included in my base price instead of having to upgrade to access what I think should be foundational features (such as local SEO). The pricing is very confusing. **What problems is Semrush solving and how is that benefiting you?** SEMrush solves the problem of being able to see what's happening with rankings, spot opportunities, build & execute online visibility/traffic strategies, and communicate with my clients about their progress and successes. ### 45. Comprehensive SEO Tool with Great Keyword Research **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron T. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that Semrush is super comprehensive and fairly easy to use for an SEO tool. It has great built-in reporting that automatically updates you on a set schedule rather than needing to check in all of the time. The keyword research tools are great and have been super helpful in identifying and sizing SEO opportunities for our different products. I'd say the simplicity of use is a major plus for me. The ability to track the performance of competitors is invaluable. **What do you dislike about Semrush?** In order to separate performance tracking for multiple subsets of keywords on the same domain, you have to create multiple projects under the same domain which feels a bit redundant and clutters the dashboards a bit. Feels like you should be able to do this under a single project/domain. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword tracking and performance monitoring. It's comprehensive and easy to use, with great reporting and keyword research tools aiding in identifying SEO opportunities across our products. ### 46. Invaluable Tool for SEO and Keyword Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Brittany N. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Semrush?** I use Semrush for research and AI LLM information related to my websites and SEO, and this tool is incredibly valuable. I haven't found a better bang for my buck. Semrush helps me with keyword research and finding drops and increases on my pages and websites. I like seeing the trends and finding opportunities for improvement. My favorite pieces of Semrush are the keyword tracking tools and being able to look up different URLs. I also appreciate being able to review the backlinks for my sites. Semrush really helps me in my day-to-day work and helps improve the overall success of our website. We really wanna make sure that we show up well in search engines, and this definitely helps us. The initial setup was very easy. **What do you dislike about Semrush?** I've chatted with some of their team about report builder tool issues I do pull different reports each month, but I still think there is some improvements. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research, tracking trends, and finding opportunities for improvement, helping my websites perform better in search engines. ### 47. A One-Stop SEO Shop with Smart AI Features **Rating:** 4.0/5.0 stars **Reviewed by:** Kes L. | Digital Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that it’s a one-stop shop. The AI/intelligence features have been a nice touch lately, and they make the overall experience feel more complete. **What do you dislike about Semrush?** I think the UI/UX could be improved. A lot of the different tools have similar names and similar overview pages, which makes it difficult for me to tell whether I’m in the right tool or not. In my opinion, the tabbed organization is the right approach, but the naming conventions need to be clearer and more explicit so it’s easier to distinguish between tools at a glance. I also understand why there can be data gaps between semrush and GA4, and as a marketer that makes sense to me. However, it’s hard to convince a client to pay for semrush when they notice discrepancies and there isn’t a stronger explanation to help them understand what they’re seeing. **What problems is Semrush solving and how is that benefiting you?** AI SEO visibility. The performance tracking here is key to monitoring client success. ### 48. My Favorite SEO Software Out There **Rating:** 3.5/5.0 stars **Reviewed by:** Kaitlin H. | Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Semrush?** I've used SEMrush for years at both small and mid-size companies and it indeed provides the best tools for the best values in terms of SEO tools. I have used others such as Moz, Ahrefs, and more and SEMrush always seems to beat them in features and pricing. I love they are constantly adding new features and for any issues I've had the customer support team has always gotten back to me promptly and with very detailed answers specific to my problems. **What do you dislike about Semrush?** All of the add-ons. It would be nice for existing subscribers to be able to fully try new features when they are rolled out, without having to pay to upgrade just to see if it's something we would actually use. It would be nice for the API to be more inclusive and also built into existing plans. **What problems is Semrush solving and how is that benefiting you?** They are always adding more features to keep up with the latest trends in SEO. I do enjoy their AI features, but it would be nice to not have to pay extra for that when the landscape is shifting in that direction. ### 49. All-in-One SEO Insights with GSC and Analytics Integration **Rating:** 4.5/5.0 stars **Reviewed by:** TDM S. | Search Strategy, Ecommerce SEO, Content, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The breadth of data available in one place allows me to monitor website health, evaluate ranking trends, identify technical issues, and provide meaningful strategic guidance to ecommerce clients without jumping between multiple platforms. I appreciate having data integration from GSC and Analytics. The interface and navigation is easy to use. **What do you dislike about Semrush?** One feature I would like to see is more intelligent cross-report analysis. If a page could be flagged as a top-performing or priority/pillar page it would be nice to receive notifications on performance like technical issues, backlink changes, competitor movements, or anything else (even Google Core Updates) that may have contributed to the change. It would be good for users to understand more than simply being able to identify a problem, and know the root cause. I would also like to see more sophisticated content lifecycle recommendations, particularly for sites that have accumulated years of content. With integrations from GSC and Analytics it would be helpful to determine data thresholds for what content should be refreshed, consolidated, redirected, or removed/retired. **What problems is Semrush solving and how is that benefiting you?** As a consultant managing multiple ecommerce websites, I need to quickly understand how a site is performing, identify opportunities, and prioritize technical issues for greatest impact. The Site Audit is efficient for this. Position Tracking helps me identify declines for priority terms before they become a problem with some added historical context, as long as we have been tracking the keyword long enough to compare performance over time. Being able to compare crawls and review long-term trends helps me separate normal fluctuations from meaningful changes for more strategic consulting. ### 50. Semrush: Fast, Easy SEO Insights That Power Our Content Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Dennis M. | Lead Marketing Manager, B2B, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Semrush is an indispensable tool for our SEO and content marketing strategy. It is incredibly easy to use - the learning curve to start using its core tools is virtually non-existent. Semrush is extremely quick in giving us actionable insights into our keyword strategy and helps us identify areas for opportunity allowing us to execute an effective content marketing strategy. Its new AI visibility tools are also very useful in helping us develop our AEO strategy to capture AI search volume. The pricing is quite fair and is well worth it for the value it provides. **What do you dislike about Semrush?** Honestly, there isn’t much to dislike. The only thing is that the AI-generated reporting tool hasn’t quite worked for us yet. Also, there are a few specific features we’d consider using, but they don’t seem to be available on their own—we’d have to upgrade to an advanced plan. We’re just not 100% sure we need everything that comes with the higher-priced plan. **What problems is Semrush solving and how is that benefiting you?** Semrush is indispensable to our organic/SEO strategy. It helps us identify which keywords to target, where the biggest opportunities are, what our competitors are ranking for, and how we can improve our SEO overall. It’s also an integral part of our content marketing strategy. ## Semrush Discussions - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) - 3 comments, 2 upvotes - [how do i make schemma marup on with stars review on israrely prep result?](https://www.g2.com/discussions/how-do-i-make-schemma-marup-on-with-stars-review-on-israrely-prep-result) - 1 comment, 2 upvotes - [? INTO](https://www.g2.com/discussions/into) - 1 comment, 1 upvote - [Best way to do Backlink Analysis](https://www.g2.com/discussions/best-way-to-do-backlink-analysis) - 2 comments, 1 upvote - [View Semrush pricing details and edition comparison](https://www.g2.com/products/semrush/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-22+18%3A11%3A01+-0500&secure%5Bsession_id%5D=8253d662-f3a0-48ac-9699-21ceb410cc05&secure%5Btoken%5D=c33fd7554af24b8253cf4ff9bae2e84a70b0e4a4b05ab33e2d5b77eeb510aff2&format=llm_user) ## Semrush Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [AgencyPlatform](https://www.g2.com/products/agencyplatform/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Claude Code](https://www.g2.com/products/claude-code/reviews) - [CodeRabbit](https://www.g2.com/products/coderabbit/reviews) - [Codex](https://www.g2.com/products/openai-codex/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Gamma AI](https://www.g2.com/products/gamma-ai/reviews) - [Gauge](https://www.g2.com/products/gauge-gauge/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Drive & Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [H&L POS](https://www.g2.com/products/h-l-pos/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkBoss](https://www.g2.com/products/linkboss/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Magento 2 Google Analytics 4 (GA4) With GTM](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/reviews) - [Majestic](https://www.g2.com/products/majestic/reviews) - [Microsoft Copilot](https://www.g2.com/products/microsoft-microsoft-copilot/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [SEO WRITING](https://www.g2.com/products/seo-writing/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sitebulb](https://www.g2.com/products/sitebulb/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - [Swydo](https://www.g2.com/products/swydo/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yext](https://www.g2.com/products/yext/reviews) - [Yoast](https://www.g2.com/products/yoast-yoast/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Semrush Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content Creation** - Content Creation Tools - Content Curation - Content Management **Listing Management** - Network Directory - Data Aggregators - Duplicate Monitoring - Optimization **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Team Member Roles - Automated Alerts and Notficiations **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Content & Collaboration** - Content Calendar - Approval Workflows - Content Creation **Media Channels** - Online Media **Platform Interoperability** - Close Ecosystem API **Grammar Tools** - Vocabulary Recommendations - Sentence Rephrasing - Dictionary **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Performance** - Real-Time Updates - Analytics **Platform Data** - Channel Acquisition **Content Planning** - Task Assignment - Content Scheduling **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - National Media - International Media **Writing Support** - Text Reader - Machine Translation - Custom Style Guides - Reporting **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Reporting** - Keyword Targeting - Custom Reports - Dashboards **Software Availability** - Word Processor - Integrations - Browser Plug-In **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text-to-Speech - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Other Features** - Integrations - Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Semrush Alternatives - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,492 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,151 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (664 reviews)