Excellent testing capabilities (subject line, content testing), very reliable application (up-time, application speed, import speed etc.), excellent support model (great RM, technical/strategic resources, deliverability services), easy to use/powerful reporting, customize roles and permissions, good amount of flexibility with how you set up/use data within the application Review collected by and hosted on G2.com.

Dynamic content is very time consuming to build, not as scalable/easy to use as other platforms I've used. Some of the terminology used within the tool can be difficult to grasp. Takes a bit to learn, but in the end it all makes sense. Review collected by and hosted on G2.com.

Selligent's platform provides an impressive variety of functions that allow us to manage our email campaigns with great flexibility and the technical support is excellent. Our Relationship Manager is not only supportive of our initiatives, but she seems to see our needs before we have them! Between the platform and our Relationship Manager, it's tough not to be successful with this ESP. Review collected by and hosted on G2.com.

We experience occasional technical hiccups that, because of our reliance on the ESP, can cause quite a headache. Support is always quick to help, though! Review collected by and hosted on G2.com.

Life-cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.

Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.

Open Time Personalization with LiveContent allows for very cool functionality within email templates. Review collected by and hosted on G2.com.

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding. Review collected by and hosted on G2.com.

Selligent is a very robust platform. Great for batch mailings, AB testing and database management.

Reporting is great but still missing certain layers (like drilldown user reports and history). Missing a time graph of mailing engagement from when the campaigns are sent.

I think the platform's strength is in the Lifecycle program. Lots of features and mapping capabilities. Review collected by and hosted on G2.com.

Can be buggy at times and slow when layering in multiple targets and exclusions at once.

Dynamic content blocks with WYSIWYG capabilities would be helpful.

A lot of the personalization and dynamic capabilities has to use complicated XML,JSON development that is an extra cost. Review collected by and hosted on G2.com.

Message Studio has a lot of potential to turn a regular program into an extensive one. It offers a variety of lifecycle marketing solutions for automation. Review collected by and hosted on G2.com.

Some of the features are not easy to figure out and not intuitive without referring to the manual. Review collected by and hosted on G2.com.

I enjoy the autonomy to manage my own campaigns and make changes when I need, as well as the flexability to have work done by myself or by team when it makes sense. Review collected by and hosted on G2.com.

As with any full featured tool, you have to learn the tool to get all the use from it. This isn't really a complaint, just something to be aware of. Review collected by and hosted on G2.com.

Easy to use and versatile token syntax which allows for dynamic content and personalization Review collected by and hosted on G2.com.

General loading time is slow. I've experience this at previous companies as well. Review collected by and hosted on G2.com.

The tool is very user-friendly and easy to use. It offers many functionalities that could be additionally utilized. Good customer service - the onboarding also worked smoothly, our contacts were very helpful and always available for questions. Review collected by and hosted on G2.com.

The creation of templates in the editor is relatively complex and definitely requires practice - therefore, we mostly use the option of sending with the express template. This is very simple, but also offers less flexibility in design. Review collected by and hosted on G2.com.

I like the service rep that we have. He's awesome! Review collected by and hosted on G2.com.

I dislike that Selligent is not updating our platform any longer. I also dislike that their back end doesn't play well with our back end. That isn't entirely their fault. Review collected by and hosted on G2.com.

Selligent has proven very reliable as well as extremely collaborative in problem solving when there have been issues on our end. Review collected by and hosted on G2.com.

nothing to add here, our experience with selligent has been very positive Review collected by and hosted on G2.com.