The user-friendly interface helps my team's day-to-day go smoothly. The smart technology allows us to make next-level decisions for audience segmenting and personalization. Review collected by and hosted on G2.com.

One thing that can be challenging is the limitation with dynamic reporting. When an email is truly dynamic and has several content blocks to support different audience types, we are limited on how much we can drill down into the engagement of each unique send. On the other hand, we have fantastic support from our client relationship manager and technical project managers who always take our feedback to the product team to continue enhancing the capabilities for their users. Review collected by and hosted on G2.com.

User interface - Login process is easy. setting up user profiles is very simple on the UI.

Sub organization set up process is simple and well maintained security between organizations.

Email marketing features : Awesome A/B features, dynamic content features

Builk emails - Support large volume emails.

Transaction emails - Support real time trigger emails

Data Integration - Support file imports and direct database connection.

Reports - I like heat map and domain based campaign performance reports

Email editor - Easy to set up simple templates in Selligent for users who dont know HTML coding.

Log files - In case you want to import data back to your in house system then team provides all the logs in details.

Support process - Very experienced and knowledgeable support team and always available for help.

Never had any issues with support team.

Account manager - Always available to help with our account.

LCM - For creating life cycle marketing features based on the customer transactions.

Training - Your marketing agency do not require extensive training. The UI is very simple and easy to learn for any user. Review collected by and hosted on G2.com.

Segmentation - Limited features for creating complex segment. Examples - If I want to exclude domains that are marked as Invalid in my previous campaign then new records with that domains should be excluded from future campaigns.

Marketing Features - You have to purchase additional license not integrated with enterprise license.

Email preview - It does show email preview and easy to send test emails. But does not have features to see preview based on the devices and browsers. You need to get additional tool.

Ad-hoc reporting - User should have some knowledge on the SQL to build ad-hoc reports. Review collected by and hosted on G2.com.

Selligent's user interface for data import and segmentation make it extremely easy for a marketer or technical person to interact with the system. Also - it's consistent across all modules in the Marketing Cloud. A lot of their competitors' feel like a patchwork of different software pieces.

The implementation team and support have are head and shoulders above what we were used to with our old vendor. If we have an issue, they are quick to address it and clearly communicate to us. Specifically, during implementation, their data team worked closely with us to ensure that we were following best practices. They pushed back when they saw issues which was helpful. A really great partner. Review collected by and hosted on G2.com.

There is some confusion around their legacy product, Campaigns, and their new web-based one, Selligent Marketing Cloud. The documentation for both is housed in the same help center. Sometimes I was reading an article for Campaigns when it should have been SMC. Easy fix. We only have experience with SMC and couldn't be happier. Review collected by and hosted on G2.com.

Ability to execute customized marketing journeys in an omni channel platform. The ability to segment audiences and target them with infinite precision. Review collected by and hosted on G2.com.

The self service aspect is a bit off putting as it takes time to master the intricacies of the entire platform. Review collected by and hosted on G2.com.

Some of the staff is very knowledgeable and helpful. Journey flows give a visual experience to scheduling. Currently building out a reporting dashboard. Review collected by and hosted on G2.com.

The functionalities we were sold were not delivered after over a year of services. It’s as if they have no knowledge of how e-mail marketing should work or how it should be built and setup. Very disappointing. Review collected by and hosted on G2.com.

Easy to use and very intuitive. Perfect for mass email campaigns. Review collected by and hosted on G2.com.

Its complicated to integrate GIFs in the email. Except this, it is one of the best tools for mailing. Review collected by and hosted on G2.com.

The ultimate flexibilty of the platform. Integration possibilities with other systems, user friendlyness and the local partnerships available. Reporting insights are phenomenal! Review collected by and hosted on G2.com.

About the platform? None. What I dislike is to explain that the platform is no MailChimplike solution... Review collected by and hosted on G2.com.

We found Selligent to be an incredibly flexible solution with a depth of functionality and capabilities. Now we’re able to leverage data such as product category, purchase history, purchase affinity and interest levels within our content strategy to dynamically personalize all our communication. The platform allowed us to completely revolutionize our email programs and reach our goal to execute 1:1 marketing – and the investment is already paying off with a significant revenue uptick.

We also consider Selligent’s service team to be a true partner for us. I love our account manager. She is always available for our team and supportive of our initiatives and ideas. They not only provide strategic guidance on our campaigns and the use of the platform, but they also go above and beyond to make sure we are successful. Review collected by and hosted on G2.com.

As with any platform or service, executing a custom, never-before-done, project can take quite a bit of upfront time investment. The tech service team could ‘ve used some work on translating concepts for non-technical audiences. Review collected by and hosted on G2.com.

Selligent provides very capable and user-friendly functionalities as an industry leading ESP. Creating a lifecycle email is very easy with their drag and drop interface. Batch and AB test emails are launched without failure. Their platform connects to our EDS very easily and syncing with an IDS is almost painless (just one minor complaint). Email personalization is very easy to set-up with their Content Block feature (need training to understand at first, but very flexible and useful once understood). Their reporting is straight forward, easy to navigate, and flexible. You have the ability to break your mailing down by device, browser, by day, by week, by month, and by year. Additionally, they provide you with overlay reporting, detailed failure reporting, and you can download the raw data so you can do the analytics yourself in excel or SQL. Lastly, they have an awesome support staff. They are very friendly, responsive, and go above and beyond with helping you trouble-shoot any problems. Review collected by and hosted on G2.com.

The email template editor can use some work. Doing edits on the fly in the editor can take a lot of time. I suggest using third party websites/software to code your emails and importing the code to the editor.

Dynamic content can be improved with an addition of an IF ELSE statement. Nesting dynamic content logic solves this issue. Review collected by and hosted on G2.com.

It's a rare combination of cloud solution with flexible data setup. It basically allowed us to migrate from previous campaign management platform within weeks. We simply replicated the same data model we used to have for on-premise installation of other vendor. Even having moved to the cloud, we still have an access to SQL console to understand what happens under the bonnet. Very much appreciated by IT guys. On marketing side: friendly GUI, powerful A/B testing and remarkable delivery speed. Review collected by and hosted on G2.com.

Not 100% HTML5 ready. For agencies like ours, who run their business on Apple computers, there is a small challenge while Selligent requires tiny *.exe component to be installed. Review collected by and hosted on G2.com.