1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) 4. [Sellforte Discussions](https://www.g2.com/products/sellforte/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_98cdf307a81584e5182c7a96e2a61217/sellforte.png "Product Avatar Image") ](/products/sellforte/reviews) [ Sellforte ](/products/sellforte/reviews) (2)4.8/5 Sellforte is the marketing measurement and optimization operating system for enterprise ecommerce, DTC, and retail brands. It unifies Marketing Mix Modeling, incrementality testing, and attribution into one always-on system, then turns model results into campaign- and ad-set-level budget and bidding decisions teams act on every day. The world's most demanding brands across fashion, grocery, and QSR, including Subway, Bonprix, Lidl, Azzas 2154, and Represent, trust Sellforte with optimizing over $1 billion in annual media spend across 22 markets. The platform is built for large-spending brands running a complex mix of channels, where a single budget decision impacts real revenue and profit. Brands use Sellforte to find their true incremental ROAS across every channel, online and offline, and move budget to what drives growth, including the digital spend that drives in-store sales their attribution can't see. Unlike attribution and traditional MMM, Sellforte delivers marginal incremental ROAS, the return on your next dollar, at campaign and ad-set granularity, calibrated by live experiments and pushed to the platforms where the decision gets made. It works alongside your existing attribution stack rather than replacing it. What teams do with Sellforte: - Measure every channel, online and offline. Media ROI across digital, TV, radio, OOH, and print catalog, and across ecommerce, marketplaces, and physical stores, in one model. - Optimize daily, at campaign and ad-set level. Recommendations precise enough to reset bids and budgets, pushed straight to Meta, Google, and TikTok by API. - Plan the next quarter with confidence. Budget scenarios down to the weekly level, with constraints and projected sales and margin impact before you commit. - Model promotions as their own sales driver. Most tools fold discounts into the baseline, while Sellforte measures them separately, so you see true media ROI and the discount level that protects margin. - Validate with experiments. Geo lift, conversion lift, and A/B tests in one hub, each result calibrating the model. - Ask your measurement directly. Sellforte AI answers which campaigns to scale or where to shift budget in seconds, grounded in the model, with a human confirming every change. Show More * * * ### 100.0 Nps Score Already have Sellforte? ### All Sellforte Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Sellforte Solutions Oy used for? ](/discussions/sellforte-solutions-oy-what-is-sellforte-solutions-oy-used-for) What is Sellforte Solutions Oy used for? 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