1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) 4. [Sellforte Solutions Oy Discussions](https://www.g2.com/products/sellforte-solutions-oy/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_98cdf307a81584e5182c7a96e2a61217/sellforte-solutions-oy.png "Product Avatar Image") ](/products/sellforte-solutions-oy/reviews) [ Sellforte Solutions Oy ](/products/sellforte-solutions-oy/reviews) (1)4.5/5 Sellforte is the measurement and optimization operating system for enterprise ecommerce, DTC, and retail brands. It unifies Marketing Mix Modeling, incrementality testing, and attribution into one always-on system, then turns the output into campaign- and ad-set-level decisions teams act on every day. Most enterprise teams run those three methods as separate workstreams, with different tools, different owners, and numbers that contradict each other. Your attribution says a campaign's ROAS is 9.0. Your geo test says it's 5.0. Sellforte resolves which one is right and corrects the other, so performance and analytics teams finally work from the same number. How the three layers work together: - Incrementality testing (the causal layer): Geo lift, conversion lift, and A/B tests in one Experiments Hub. Results feed the MMM as Bayesian priors, so accuracy sharpens with every test you run. - Causal Bayesian MMM (the integration layer): Always-on modeling that fills the gaps experiments can't cover, across every channel and market, refreshed continuously, calculating marginal return on the next dollar (miROAS). - Attribution correction (the execution layer): Calibration multipliers from MMM and experiments correct your existing attribution, delivering true incremental ROAS at campaign and ad-set level, with a separate multiplier for every channel. Unlike tools that ask you to rip out and replace your attribution stack, Sellforte works alongside the MTA and attribution infrastructure you've already invested in. The result is an incrementality-corrected attribution layer inside your existing stack: auditability for analytics, accuracy for performance marketing. Where Sellforte is built differently: - Campaign and ad-set granularity. Most MMM stops at the channel. Sellforte delivers recommendations precise enough to drive bids and budgets inside Meta, Google, and TikTok. - Online and offline in one model. Unlike attribution dashboards that go blind on TV, catalog, and in-store, Sellforte measures how media drives revenue across ecommerce, marketplaces, and physical stores, including TV, radio, OOH, and print catalog. Peek & Cloppenburg used it to quantify how online ads drove in-store sales their attribution couldn't see. - Promotions modeled as a first-class driver. Sellforte separates promotion-driven lift from media-driven lift by depth, mechanic, and timing, so neither steals credit from the other. - Closed-loop execution. Approve a recommendation and it pushes directly to the ad platform by API. Every outcome is measured against a modeled counterfactual and fed back into the model. - Built for enterprise scale. Separate models per market with consistent methodology, 500+ data connectors, role-based access, GDPR compliance, and a dedicated Customer Success Manager and Data Scientist for every account. Sellforte AI adds an intelligence layer across the system: a Media Planner Agent that builds miROAS-powered budget recommendations, a Media Buyer Agent that executes approved changes in-platform, and an Experiments Agent that designs and reads tests. Marketers ask which campaigns to scale or where to shift budget and get explainable, model-backed answers in seconds, with a human confirming every change before it goes live. Leading commerce brands across North America, EMEA, and APAC trust Sellforte with their most important marketing investments, including Bonprix, Azzas Group, Represent, C&A, Lidl, Intersport, and Douglas. Sellforte optimizes more than $1 billion in annual media spend across 22 live markets and every major ad channel, and is trusted by 10+ brands operating at $1B+ scale. Brands that switch typically see +6.5% more sales on the same media budget, with Represent driving +44% incremental Black Friday revenue and FCP Euro growing US media-driven sales +26.6%. Sellforte's enterprise ecommerce NPS reached 83 in 2026, among the top-rated platforms in MMM. Where should your next marketing dollar go? Sellforte answers that question every day, at the level where the decision actually gets made. Show More * * * ### 100.0 Nps Score Already have Sellforte Solutions Oy? ### All Sellforte Solutions Oy Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Sellforte Solutions Oy used for? ](/discussions/sellforte-solutions-oy-what-is-sellforte-solutions-oy-used-for) What is Sellforte Solutions Oy used for? 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