SelectZero is a data observability platform that helps organizations understand, validate, and monitor their data across systems to ensure reliability, consistency, and usability. Being data-driven is a strategic goal for many companies, as it unlocks new business opportunities, improves decision-making, and drives efficiency. But these gains are only achievable when the underlying data is accurate, timely, and trustworthy. Without continuous visibility into how data changes and moves across systems, teams risk delays, poor analytics, and costly mistakes. SelectZero provides a collaborative platform for end-to-end data observability and management. It enables centralized oversight of data quality, automates validation workflows, and offers transparency into data behavior. Key features include data profiling, business rule validation, unit and regression testing, reconciliation, anomaly detection, and ETL pipeline testing. The platform is built for both technical and business users. It is quick to deploy, easy to navigate, and includes prebuilt validation templates to speed up adoption. Data engineers, analysts, and stewards can create and manage validation logic, monitor data trends, and generate insights that improve trust in data assets. SelectZero is trusted by major enterprises in banking, retail, telecommunications, and the public sector across the Nordics and Baltics. Our development is customer-driven, with features shaped by real-world needs and use cases. To learn more, visit SelectZero.io or contact us at info@selectzero.io.