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SegmentStream Reviews & Product Details

SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Reporting: - Centralize cross-channel marketing data analysis - Automatically track key metrics like ROAS and CPA across all sources. 2. Incremental AI-driven Attribution: - Identify the true ROAS of your marketing campaigns using unique AI-driven technology. - Overcomes the limits of traditional cookie-based analytics tools. 3. AI-Driven Optimization: - Maximise your advertising ROI through intelligent, AI-powered budget reallocation across all your digital channels and campaigns. 4. GEO Incrementality Tests - Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests. - Get trustworthy insights about your digital media performance and gain confidence in your future budget allocation decisions

Seller

SegmentStream

Discussions

SegmentStream Community

Languages Supported

English

Overview by

Pavel Petrinich

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SegmentStream Media

SegmentStream's proprietary post-click+post-view ML attribution to fairly evaluate top-funnel campaigns beyond just clicks.

AI-driven budget recommendations to optimize your Marketing Mix.

SegmentStream Demo - GEO Incrementality Testing

Understand the true incrementality of your paid media.

Review your key marketing indicators on a single screen

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RC

Riccardo C.

Head of digital marketing

Mid-Market (51-1000 emp.)

11/8/2022

"Super useful digital marketing insight"

4.5/5

What do you like best about SegmentStream?

SegmentStream is a handy tool to obtain essential data to make decisions on the performance of our digital marketing campaigns and how to allocate our budget in the most efficient way possible. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

There is still some data related to specific campaign types (video), but I trust they will be available in the future. It would also be interesting to have the data available in real-time. Review collected by and hosted on G2.com.

DF

Dominika F.

Performance Marketing Lead

Mid-Market (51-1000 emp.)

5/18/2022

"SegmentStream has helped us to understand the value of our digital channels."

5/5

What do you like best about SegmentStream?

SegmentStream has allowed us to get a better understanding of the ROI on our digital channels. The onboarding process was straightforward and the team is very responsive when support is requried. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

Only a minor dislike and I have been advised that this is on SegmentStream's road map - comparing different dates. The way around it is to open two separate windows and choose dates to compare on each. The dashboard currently compares different intervals - for example, last 7 days will be compared to the previous seven days and so on. Review collected by and hosted on G2.com.

MK

Michael K.

Paid Social Manager

4/25/2022

"Segment Stream Helps Us Understand our Digital Marketing Mix"

4.5/5

What do you like best about SegmentStream?

I like having the ability to see how our campaigns, channels, and ads are performing and how we can predict they'll continue to perform with additional investment or optimizations. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

The dashboard can have some difficulties at times. For example, if you want to pick a specific timeframe or window it can be difficult. Otherwise, I'd like to see more upgrades to the UI eventually in terms of usability and accessibility. Review collected by and hosted on G2.com.

CV

Cedric V.

Performance Specialist Digital Marketing - KitchenAid SDA EMEA

Mid-Market (51-1000 emp.)

5/19/2022

"SegmentStream attribution modelling"

4/5

What do you like best about SegmentStream?

- Finally use attribution modeling as you should use it.

- Better insights on what channels have a true impact on your bottom line.

- Pushing predictive conversions back into channels (Google&Facebook) to better optimize your campaigns. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

- More flexibility & customization in the reporting tool Review collected by and hosted on G2.com.

IL

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

8/29/2022

"Segmentstream innovative solutions, motivated team and agile mindset"

5/5

What do you like best about SegmentStream?

Customer Care is a big strength of the team. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

Missing Test environment for new ML solutions. Review collected by and hosted on G2.com.

MS

Michael S.

Senior Manager, Digital Marketing

Small-Business (50 or fewer emp.)

4/26/2022

"Smarter attribution leads to more efficient ad spend"

5/5

What do you like best about SegmentStream?

SegmentStream helps us identify platforms that are providing benefit and easily identify them in our marketing mix. We're smarter with SegmentStream. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

Data visualisation sometimes had troubles but the team is very responsive and usually gets the fix within a day. Review collected by and hosted on G2.com.