- Receive actionable items

- Conduct competitor research

- Gain insight to search visibility Review collected by and hosted on G2.com.

- The UX is not very friendly

- Sometimes the technical issues that are identified are not relevant to the site Review collected by and hosted on G2.com.

I come back every week to check the progress of my websites, particularly if Google has released an update. It's possible to track visibility in several countries, with plenty on useful data to spot opportunity keywords. I also like the new feature that shows known Google updates, making it clear how a site was effected. Also enjoy looking through the weekly winners and losers. Review collected by and hosted on G2.com.

It would be nice to see more filtering, particularly in the keywords spread, making it possible to include/exclude branded terms or folders. I also find that the visibility index updates are not always on an exact day, which can be a bit frustrating when you need the updates to report to your clients.

There are lots of features but I don't think they are promoted enough. I must admit that while I've used Search Metrics for several years, I've never gone further than using it for reporting pirposes. Review collected by and hosted on G2.com.

SearchMetrics is a superior tool and a must-have for any enterprise SEO client. I love the ability to have several projects and that you can add endless tags to customize your keywords. It's also great for identifying technical SEO issues as well as content optimization opportunities. Review collected by and hosted on G2.com.

It can be a little difficult to navigate at times, but overall this suite is great. Review collected by and hosted on G2.com.

Searchmetrics offers the most comprehensive tool identify a list SEO focusing on the keywords. It is also good to understand the online visibility based on trends and patterns. It is one of the most powerful SEO tools in the market.

Searchmetrics is a powerful tool for competitors analysis because they have a large amount of data they collected over the years. Review collected by and hosted on G2.com.

I really dislike the fact they charge for everything. Even though you are a paying subscriber, you still need to pay for a variety of other things, specially when you want to export data from the system. Review collected by and hosted on G2.com.

Search metrics does a great job at helping us understand our clients share of voice within the specific industry in the search space. We mostly use the tool for evaluating visibility and size of the prize when it comes to looking at potential value. The link evaluation section is also super robust and allows you to find new opportunities by digging into existing linked pages and anchor text. Review collected by and hosted on G2.com.

It would be nice to understand better how the SEO value and potential value are calculates and how to shift the needle a little better with actionable insights. It would also be great to be able to build out specific dashboards with task lists so you could track how you are going to achieve specific goals. Review collected by and hosted on G2.com.

Very easy to get a quick and accurate overview of a website's visibility in paid and organic search. Has a lot of complimentary tools in there too (keywords, onpage grader, etc.) Review collected by and hosted on G2.com.

The UI isn't very slick. Feels a lot like an in-house built tool rather than something designed from the ground up to do a specific job as a primary business. It's a bit dated, I guess Review collected by and hosted on G2.com.

The data sets available within searchmetrics are the most comprehensive and deep datasets available for enterprise SEO's. Quality of data is critical when performing SEO on large websites, in competitive industries. The customer services teams are very helpful, and really dig into your questions, and become partners in your success. Review collected by and hosted on G2.com.

The only negative I see with Searchmetrics is that it can take a few weeks to get familiar with the interface, and learn how to navigate the deep depths of rich data. This process is greatly assisted by a team of great customer success specialists.

There is one element of searchmetrics which I feel could be better and more intuitively setup out of the box. Many users like to just see some pre-populated reports, go get a general baseline of performance. The flexibility and depth of customization offered within the platform is amazing, but it requites a little setup out of the box. While is strategy is desired for more advanced users, its not quite as easy for mid-level SEO's. Review collected by and hosted on G2.com.

It's easily my favorite analysis tool. I can quickly put in any site, both my own and competitors, to get an in-depth look at the important metrics that are driving success or failure, including relevant back-links, ranked keywords, industries, mobile optimization, and more. In addition, I can setup scheduled crawls to track internal optimization and issues that would be concerning, as well as get an in-depth look at the internal linking structure and which pages are most important in terms of page strength. Everything can be added to dashboards for quick views or scheduled email reports for executives, which makes it an all-around useful system. The SearchMetrics Visibility score is by far one of the best features in the tool and helps to recognize issues in organize traffic. Review collected by and hosted on G2.com.

The UI interface is quite complex and there are so many areas to get information out of it that it's sometimes hard to track down exactly what is needed or how to get to it. In addition, the UI doesn't always allow the user to sort the information in a way that would be helpful so there's some views that limit what the user can do or see in that view. Some of the tables have columns that can be sorted, but many others don't have that feature so there are challenges with the UI that make it hard to use. Between the amount of information that is there, and the lack of customization in the views, it's one of the only things that can be frustrating about using this powerful tool. Review collected by and hosted on G2.com.

Time savings is the biggest reason I needed a tool like searchmetrics, and it has delivered. Getting a lot of the analysis out of Excel and V-lookups! Also, the ability to crawl the site and see deeper analysis of the site structure is invaluable. I should also mention that our Account Manager, Daniel has been really helpful when I have to pull together last- minute reports and I didn't think the data was possible to find. Review collected by and hosted on G2.com.

My biggest hurdle with rolling this out to other areas of the company and adding additional users is training. The tool is vast. It is vast and it's not entirely intuitive, and the paths we need to take to get to the actionable stuff for our jobs are not always the easiest to find. I'm spending a lot of time on internal training documentation. Review collected by and hosted on G2.com.

You recieve a lot of data and 5 times a week new data. Backlink checker with SPS. Review collected by and hosted on G2.com.

No enough long tail keywords more then 3 words. Difficult to learn the software Review collected by and hosted on G2.com.