The ability to create custom projects for special campaigns Review collected by and hosted on G2.com.

The tool is somewhat pricey compared to other tools in the market Review collected by and hosted on G2.com.

I use the Research Cloud and the Content Experience the most - especially the Organic Search, Keyword Discovery, Topic Explorer and Content Manager. Review collected by and hosted on G2.com.

The readability score in the Content Manager is not that valuable in my opinion. It would be nice if the topic of simple language played an even bigger role in the future. Review collected by and hosted on G2.com.

My favourite aspect of search metrics is the visibility graph. The main feature I like is the ability to see when Google algorithm updates have been made in the past. It’s a great visual cue when trying to determine the cause of a traffic or SEO visibility drop and allows you to have much better insight into why a drop may have occurred. Review collected by and hosted on G2.com.

The PPC visibility graph doesn't seem to correlate to anything in particular. Whether working with high or low value accounts visibility always seems to be minimal. I’m not sure how this data is calculated. Review collected by and hosted on G2.com.

I like the graphs that you can take from this and these have sometimes been helpful in pitches for clients. Review collected by and hosted on G2.com.

It seems pretty old school, it lacks any information on how to use the system, its features and how you can develop a strategy from its findings. Review collected by and hosted on G2.com.

Searchmetrics is relatively easy to use. At least to check the basic SEO metrics. Review collected by and hosted on G2.com.

The tool obviously provides much more than that. But there's a lack of explanation on it, no tutorial etc... If i had the whole day to sit in front of it, and learn everything about it, I would do. Unfortunately, it's not the case. Also I'm really disappointed by the price, considering the amount of bugs. The main one is an update issue. It happens to me very often that I don't get any metrics for the week. Visibility etc.. just don't update and i have to wait the week after. It's killing me, really ! I'm considering the option to choose another tool now. Review collected by and hosted on G2.com.

The keyword optimizer in the content brief. It's really helpful to be able to see how many words we're hitting and how to strategically improve our SEO. Review collected by and hosted on G2.com.

The UX isn't very good on the site. It would be better if you could move more easily between the content brief and the topic explorer. Review collected by and hosted on G2.com.

That you keep being able to get more details as you zoom in on a content area. Review collected by and hosted on G2.com.

You need the full and expensive package to set up a complete workflow even though data is the same. Review collected by and hosted on G2.com.

The simplicity is key. When it comes to SEO tools, some seem to be unnecessarily complicated. This one is simple and straightforward when it comes to keyword search. Review collected by and hosted on G2.com.

It's easy to find keywords, but I think it lacks any sort of intelligence. So when I search for a word and nothing comes up, it doesn't recommend another term. I don't believe the program truly knows what keyword I'm trying to find.

Also, the content tool is a bit frustrating to use because you have to take your content out of the program you have it in (be it Wordpress, Drupal, Skyword, Google docs) and put it into the Searchmetrics tool. It then analyzes it based on the words you use, so if you use related keywords enough or too much. Again, I don't see it as being super intelligent in telling me if my content is high quality, only if I have certain words enough times. Review collected by and hosted on G2.com.

Helpful in find trending keywords and thier current search volume. Also other amalytics data like demographic data is good Review collected by and hosted on G2.com.

Cost is bit high compared to other search analyics tools Review collected by and hosted on G2.com.

Content Experience is the perfect mean to streamlining the communication between the SEO expert and content writer for two main reasons. First: it makes the communication between the SEO expert and content writer much, much easier (up to the point when there’s no longer need to explain all the “why’s” and “what’s.”) Second: it allows content writer to create a megaoptimizable content that will live up to his/her own and Google’s standards both at the same time. Review collected by and hosted on G2.com.

The experience of using it is top-notch. Content Experience’s UI and UX maintain what I think is the perfect balance. It is what such a tool should be – and precisely what we are used to expect from Searchmetrics. One’s content writer may not be a SEO expert – but using Content Experience will sure make him feel like one. Review collected by and hosted on G2.com.