--- title: Apollo Reviews meta\_title: 'Apollo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Apollo works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 9 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- ### Apollo Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Apollo's **ease of use** invaluable, streamlining processes and enhancing customer interactions effortlessly. [(2 mentions)](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048081&qs=pros-and-cons#reviews) Users find the **ease of implementation** of Apollo exceptional, simplifying processes and enhancing user experience significantly. [(2 mentions)](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048085&qs=pros-and-cons#reviews) Users value the **great customer support** of Apollo, appreciating the assistance in maximizing the product's potential. [(1 mentions)](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048089&qs=pros-and-cons#reviews) Users value the **easy integrations** of Apollo, enhancing workflow and streamlining processes effortlessly. [(1 mentions)](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048090&qs=pros-and-cons#reviews) Users value Apollo's **powerful and user-friendly interface** , which simplifies processes and enhances analytics for better decision-making. [(1 mentions)](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048087&qs=pros-and-cons#reviews) Users find the **steep learning curve** challenging at first, but it becomes more manageable with practice. [(1 mentions)](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2100472&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Apollo ##### 1. Ease of Use Users find Apollo's **ease of use** invaluable, streamlining processes and enhancing customer interactions effortlessly. [ See 2 mentions ](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048081&qs=pros-and-cons#reviews) See Related User Reviews ![Jenny C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny C.") JC Jenny C. Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Prospecting Tool with Room to Improve" What do you like about Apollo? Ease of Implementation, Powerful Search & Filtering Capabilities, Ease of use, Integrated Outreach Tools, Real-Time Data Enrichment, and CRM Sync ![Vaishali S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaishali S.") VS Vaishali S. Small-Business (50 or fewer emp.) 5.0/5 "Best Tool For B2B Marketing" What do you like about Apollo? I really appreciate Apollo for its powerful yet easy-to-use interface, smooth integration with other tools, and strong analytics. It helps businesses ##### 2. Implementation Ease Users find the **ease of implementation** of Apollo exceptional, simplifying processes and enhancing user experience significantly. [ See 2 mentions ](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048085&qs=pros-and-cons#reviews) See Related User Reviews ![Jenny C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny C.") JC Jenny C. Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Prospecting Tool with Room to Improve" What do you like about Apollo? Ease of Implementation, Powerful Search & Filtering Capabilities, Ease of use, Integrated Outreach Tools, Real-Time Data Enrichment, and CRM Sync ![Vaishali S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaishali S.") VS Vaishali S. Small-Business (50 or fewer emp.) 5.0/5 "Best Tool For B2B Marketing" What do you like about Apollo? I really appreciate Apollo for its powerful yet easy-to-use interface, smooth integration with other tools, and strong analytics. It helps businesses ##### 3. Customer Support Users value the **great customer support** of Apollo, appreciating the assistance in maximizing the product's potential. [ See 1 mentions ](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048089&qs=pros-and-cons#reviews) See Related User Reviews ![Vaishali S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaishali S.") VS Vaishali S. Small-Business (50 or fewer emp.) 5.0/5 "Best Tool For B2B Marketing" What do you like about Apollo? I really appreciate Apollo for its powerful yet easy-to-use interface, smooth integration with other tools, and strong analytics. It helps businesses ##### 4. Easy Integrations Users value the **easy integrations** of Apollo, enhancing workflow and streamlining processes effortlessly. [ See 1 mentions ](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048090&qs=pros-and-cons#reviews) See Related User Reviews ![Vaishali S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaishali S.") VS Vaishali S. Small-Business (50 or fewer emp.) 5.0/5 "Best Tool For B2B Marketing" What do you like about Apollo? I really appreciate Apollo for its powerful yet easy-to-use interface, smooth integration with other tools, and strong analytics. It helps businesses ##### 5. Insights Users value Apollo's **powerful and user-friendly interface** , which simplifies processes and enhances analytics for better decision-making. [ See 1 mentions ](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2048087&qs=pros-and-cons#reviews) See Related User Reviews ![Vaishali S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaishali S.") VS Vaishali S. Small-Business (50 or fewer emp.) 5.0/5 "Best Tool For B2B Marketing" What do you like about Apollo? I really appreciate Apollo for its powerful yet easy-to-use interface, smooth integration with other tools, and strong analytics. It helps businesses ### Top Cons or Disadvantages of Apollo ##### 1. Steep Learning Curve Users find the **steep learning curve** challenging at first, but it becomes more manageable with practice. [ See 1 mentions ](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bsentiment_snippet%5D=2100472&qs=pros-and-cons#reviews) See Related User Reviews ![Jenny C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny C.") JC Jenny C. Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Prospecting Tool with Room to Improve" What do you dislike about Apollo? Learning Curve for New Users is quite tricky but very easy to handle ## Top-Rated Alternatives [ ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![Google Tag Manager](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Google Tag Manager") Google Tag Manager 4.6/5(442) ](https://www.g2.com/products/google-tag-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/search-discovery-apollo/competitors/alternatives) ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") AO Verified User in Oil & Energy Mid-Market (51-1000 emp.) 6/25/2026 "Apollo’s Robust B2B Database and Prospecting Tools Make Outreach Faster" 4/5 What do you like best about Apollo? The best thing I like about this Apollo platform is its extensive B2B contact database, combined with powerful prospecting filters, and it is also very much easier to identify the right decision makers based on the industry, company size, job title, and so on. Also, their built-in email sequencing tool, along with CRM integration, Chrome extension, and other enrichment capabilities, along with AI-powered features, make this platform an excellent all-in-one sales engagement platform. This platform also saves a considerable amount of time while improving outreach very effectively. Review collected by and hosted on G2.com. What do you dislike about Apollo? On certain instance some of the contact information provided by this platform needed verification before even doing the outreach, specifically in international markets. Their credit-based system can also require careful management for teams who are doing large-scale projects, where it can be burned very easily, which is annoying. I would say their 3rd party integration ecosystem should be widened up bed and onboarding those 3rd party platforms with this integration should be made better. Review collected by and hosted on G2.com. What problems is Apollo solving and how is that benefiting you? This platform helps us by solving the problem of having an effective outbound sales process by combining prospecting and contact discovery, along with email sequencing, CRM synchronisation all into a single ecosystem. Instead of relying on multiple tools to identify leads and verify contact information, this platform manages to reach out very effectively. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") UC Verified User in Consulting Mid-Market (51-1000 emp.) 4/30/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Great Prospect Contact Data, but a Lagging Interface" 3.5/5 What do you like best about Apollo? Apollo has contact details for prospects that I couldn’t find in ZoomInfo or anywhere else. In many cases, I was able to find emails and phone numbers in Apollo that I had been searching for everywhere. Review collected by and hosted on G2.com. What do you dislike about Apollo? The user interface feels laggy. In ZoomInfo, I can easily find contacts using the “Advanced Search” feature. With that feature, I just type in the job titles and select the filters I need. In Apollo, though, selecting those filters feels a little messy to me, and it’s not as clear as ZoomInfo. For reference, please check out ZoomInfo’s advanced search feature. Another downside I’ve noticed is that when I export contacts, it asks every time whether I want to export unverified emails too. That gets annoying. Also, maybe because of my plan, I couldn’t find as much information during export in Apollo as I do in ZoomInfo, such as a person’s state or city, or company details like annual revenue. Review collected by and hosted on G2.com. What problems is Apollo solving and how is that benefiting you? It solves a major problem for me: finding prospects’ contact numbers that I couldn’t locate anywhere else. My company primarily uses ZoomInfo, and Apollo has been my go-to whenever I can’t find a contact number in ZoomInfo. It has consistently helped me when I needed it most. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") CB Verified User in Banking Small-Business (50 or fewer emp.) 7/1/2026 "Powerful Sequences for Finding Leads and Company Contacts" 4.5/5 What do you like best about Apollo? The sequences and how I was able to get the numbers and the companies from the leads Review collected by and hosted on G2.com. What do you dislike about Apollo? Some numbers and emails come out wrong from Apollo. Review collected by and hosted on G2.com. What problems is Apollo solving and how is that benefiting you? Being able to pasively reach out to leads/candiates from the side is a problem solver. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Vaishali S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaishali S.") VS Vaishali S. Cloud Solutions Specialist Small-Business (50 or fewer emp.) 3/11/2025 "Best Tool For B2B Marketing" 5/5 What do you like best about Apollo? I really appreciate Apollo for its powerful yet easy-to-use interface, smooth integration with other tools, and strong analytics. It helps businesses simplify their processes, improve customer interactions, and make smart, data-driven decisions. Implementation of this product is very easy. It has great customer sopport. Review collected by and hosted on G2.com. What do you dislike about Apollo? This tool is very easy to use. As of now there is nothing to dislike about this product. Review collected by and hosted on G2.com. What problems is Apollo solving and how is that benefiting you? Apollo helps me focus on buyers who are genuinely interested and ready to engage. With its intelligence tools, I can reach out to prospects who have shown intent, instead of spending time on those still in the research phase. This saves valuable time and effort by ensuring I connect with the right people at the right moment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jenny C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny C.") JC Jenny C. Inside Sales Executive Mid-Market (51-1000 emp.) 5/14/2025 "A Powerful Prospecting Tool with Room to Improve" 5/5 What do you like best about Apollo? Ease of Implementation, Powerful Search & Filtering Capabilities, Ease of use, Integrated Outreach Tools, Real-Time Data Enrichment, and CRM Sync & Automation, Frequency of Use. Review collected by and hosted on G2.com. What do you dislike about Apollo? Learning Curve for New Users is quite tricky but very easy to handle Review collected by and hosted on G2.com. What problems is Apollo solving and how is that benefiting you? primarily used to find the right people, contact them efficiently, and keep data accurate and actionable. It’s popular with SDRs, BDRs, account executives, marketing teams, and even recruiters. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![OJΛS V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "OJΛS V.") OV OJΛS V. Inside sales Analyst Enterprise (\> 1000 emp.) 6/10/2023 "Unleash Your Marketing Potential with Apollo: A Stellar Solution for Campaign Success" 4/5 What do you like best about Apollo? Apollo Marketing Tool offers a comprehensive solution for managing and optimizing marketing campaigns. With its user-friendly interface and advanced features like audience segmentation, email automation, and analytics, Apollo streamlines marketing efforts, boosts engagement, and drives conversions. It provides valuable insights to improve targeting and personalization, resulting in more effective marketing strategies. Apollo's seamless integration with CRM platforms further enhances data management and customer relationship management. Overall, Apollo Marketing Tool is a powerful tool that empowers marketers to maximize their campaigns' impact and achieve measurable results. Review collected by and hosted on G2.com. What do you dislike about Apollo? Enhance the user interface for improved usability. Expand integration options with popular marketing platforms. Provide advanced reporting and analytics capabilities. Customize automation workflows for greater flexibility. Improve customer support channels and response times. Offer comprehensive training resources for users. Strengthen A/B testing features for campaign optimization. Streamline workflow management for better team collaboration. Review collected by and hosted on G2.com. What problems is Apollo solving and how is that benefiting you? Simplifies tag management process, enabling easy deployment and management of tracking tags across websites. Increases website performance and loading speed by optimizing tag placement and reducing code clutter. Enhances data accuracy and reliability through streamlined tag implementation and error detection. Improves marketing campaign effectiveness by enabling precise tracking, measurement, and optimization of user interactions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 6/6/2023 "Apollo, my B2B sales intelligence platform of choice." 5/5 What do you like best about Apollo? My favorite thing about Apollo is the awesome, streamlined user interface. Working on the platform is a joy. I love the AI workflows, they save me truckloads of time. Review collected by and hosted on G2.com. What do you dislike about Apollo? I personally dislike the way Apollo's current pricing / plans are structured. Don't get me wrong, the free plan is awesome and doesn't feel too limited, but I feel as the basic version is almost not a real choice, but just a cheaper plan between Free and Professional with pricing psychology purposes. Review collected by and hosted on G2.com. What problems is Apollo solving and how is that benefiting you? Apollo is helping me solve time-based issues and keeps me focused on track when I am doing prospecting work. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 6/13/2023 "Bridge between your business analytics and development team" 4.5/5 What do you like best about Apollo? 1. Analytics automation - It significantly reduces the time needed for collating data 2. Provides extensive automation. Enables SDR with pre-built best practice solution design and automated data layer Review collected by and hosted on G2.com. What do you dislike about Apollo? 1. Cost is significantly high 2. Implementation takes time and significant IT efforts Review collected by and hosted on G2.com. What problems is Apollo solving and how is that benefiting you? 1. Provides a data quality validation - It automates and validates the data in real-time, helping users build confidence and trust while presenting data to the management 2. Provides visibility and transparency to the development team and the business teams 3. Avoids the risk of inaccurate data Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 6/7/2023 "Apollo a friend in your Sales Stack" 4/5 What do you like best about Apollo? Apollo integrates so well with other integral tools in the stack ie. Salesforce, Outreach, Sales Nav etc. and is integral in completing the flow of the essential part of gaining contacts Review collected by and hosted on G2.com. What do you dislike about Apollo? Apollo's Chrome Extension is the worst memory-limiting thing I've ever seen. It often slows me down so much and crashes my system. This needs to get fixed. Despite all that, Apollo still is essential. Review collected by and hosted on G2.com. What problems is Apollo solving and how is that benefiting you? Apollo is helping solve the sales tooling issues we're having and covers an industry-wide problem. Review collected by and hosted on G2.com. 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