--- title: Apollo Reviews meta_title: 'Apollo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Apollo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 9 scale: '5' date_modified: '2026-08-09' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Apollo Reviews **Vendor:** Search Discovery **Category:** [Other Analytics Software](https://www.g2.com/categories/other-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 9 ## About Apollo Apollo is a SaaS product that automates analytics implementations, enabling organizations to increase ROI from investments in digital analytics. Increase the quality of your implementation and throughput of your team. Leverage Apollo for seamless ongoing management of your Google Analytics or Adobe Analytics implementations or for fast and easy migrations to Google Analytics 4 and Adobe Experience Platform. Apollo improves the timeliness and accuracy of first party data by automating: -analytics documentation management (i.e., data layer specification, solution design, and test cases) -analytics tag manager configuration -analytics platform configuration -data layer and tagging validation -consent management platform integration ## Apollo Pros & Cons **What users like:** - Users find Apollo's **ease of use** invaluable, streamlining processes and enhancing customer interactions effortlessly. (2 reviews) - Users find the **ease of implementation** of Apollo exceptional, simplifying processes and enhancing user experience significantly. (2 reviews) - Users value the **great customer support** of Apollo, appreciating the assistance in maximizing the product's potential. (1 reviews) - Users value the **easy integrations** of Apollo, enhancing workflow and streamlining processes effortlessly. (1 reviews) - Users value Apollo's **powerful and user-friendly interface** , which simplifies processes and enhances analytics for better decision-making. (1 reviews) - Integration Capabilities (1 reviews) - Search Functionality (1 reviews) **What users dislike:** - Users find the **steep learning curve** challenging at first, but it becomes more manageable with practice. (1 reviews) ## Apollo Reviews ### 1. Apollo’s Robust B2B Database and Prospecting Tools Make Outreach Faster **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2026 **What do you like best about Apollo?** The best thing I like about this Apollo platform is its extensive B2B contact database, combined with powerful prospecting filters, and it is also very much easier to identify the right decision makers based on the industry, company size, job title, and so on. Also, their built-in email sequencing tool, along with CRM integration, Chrome extension, and other enrichment capabilities, along with AI-powered features, make this platform an excellent all-in-one sales engagement platform. This platform also saves a considerable amount of time while improving outreach very effectively. **What do you dislike about Apollo?** On certain instance some of the contact information provided by this platform needed verification before even doing the outreach, specifically in international markets. Their credit-based system can also require careful management for teams who are doing large-scale projects, where it can be burned very easily, which is annoying. I would say their 3rd party integration ecosystem should be widened up bed and onboarding those 3rd party platforms with this integration should be made better. **What problems is Apollo solving and how is that benefiting you?** This platform helps us by solving the problem of having an effective outbound sales process by combining prospecting and contact discovery, along with email sequencing, CRM synchronisation all into a single ecosystem. Instead of relying on multiple tools to identify leads and verify contact information, this platform manages to reach out very effectively. ### 2. Great Prospect Contact Data, but a Lagging Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Apollo?** Apollo has contact details for prospects that I couldn’t find in ZoomInfo or anywhere else. In many cases, I was able to find emails and phone numbers in Apollo that I had been searching for everywhere. **What do you dislike about Apollo?** The user interface feels laggy. In ZoomInfo, I can easily find contacts using the “Advanced Search” feature. With that feature, I just type in the job titles and select the filters I need. In Apollo, though, selecting those filters feels a little messy to me, and it’s not as clear as ZoomInfo. For reference, please check out ZoomInfo’s advanced search feature. Another downside I’ve noticed is that when I export contacts, it asks every time whether I want to export unverified emails too. That gets annoying. Also, maybe because of my plan, I couldn’t find as much information during export in Apollo as I do in ZoomInfo, such as a person’s state or city, or company details like annual revenue. **What problems is Apollo solving and how is that benefiting you?** It solves a major problem for me: finding prospects’ contact numbers that I couldn’t locate anywhere else. My company primarily uses ZoomInfo, and Apollo has been my go-to whenever I can’t find a contact number in ZoomInfo. It has consistently helped me when I needed it most. ### 3. Unleash Your Marketing Potential with Apollo: A Stellar Solution for Campaign Success **Rating:** 4.0/5.0 stars **Reviewed by:** OJΛS V. | Inside sales Analyst , Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2023 **What do you like best about Apollo?** Apollo Marketing Tool offers a comprehensive solution for managing and optimizing marketing campaigns. With its user-friendly interface and advanced features like audience segmentation, email automation, and analytics, Apollo streamlines marketing efforts, boosts engagement, and drives conversions. It provides valuable insights to improve targeting and personalization, resulting in more effective marketing strategies. Apollo's seamless integration with CRM platforms further enhances data management and customer relationship management. Overall, Apollo Marketing Tool is a powerful tool that empowers marketers to maximize their campaigns' impact and achieve measurable results. **What do you dislike about Apollo?** Enhance the user interface for improved usability. Expand integration options with popular marketing platforms. Provide advanced reporting and analytics capabilities. Customize automation workflows for greater flexibility. Improve customer support channels and response times. Offer comprehensive training resources for users. Strengthen A/B testing features for campaign optimization. Streamline workflow management for better team collaboration. **What problems is Apollo solving and how is that benefiting you?** Simplifies tag management process, enabling easy deployment and management of tracking tags across websites. Increases website performance and loading speed by optimizing tag placement and reducing code clutter. Enhances data accuracy and reliability through streamlined tag implementation and error detection. Improves marketing campaign effectiveness by enabling precise tracking, measurement, and optimization of user interactions. ### 4. Apollo a friend in your Sales Stack **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Apollo?** Apollo integrates so well with other integral tools in the stack ie. Salesforce, Outreach, Sales Nav etc. and is integral in completing the flow of the essential part of gaining contacts **What do you dislike about Apollo?** Apollo's Chrome Extension is the worst memory-limiting thing I've ever seen. It often slows me down so much and crashes my system. This needs to get fixed. Despite all that, Apollo still is essential. **What problems is Apollo solving and how is that benefiting you?** Apollo is helping solve the sales tooling issues we're having and covers an industry-wide problem. - [View Apollo pricing details and edition comparison](https://www.g2.com/products/search-discovery-apollo/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+08%3A33%3A53+-0500&secure%5Bsession_id%5D=246edb22-149e-421e-9ec2-0ddeded23332&secure%5Btoken%5D=4667b4b709647b57153db3ae661514a6cf92333fd2f9a3129407f1ca5a4b185f&format=llm_user) ## Apollo Integrations - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) ## Top Apollo Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,352 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - 4.3/5.0 (445 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - 4.6/5.0 (425 reviews)