# Apollo Reviews **Vendor:** Search Discovery **Category:** [Other Analytics Software](https://www.g2.com/categories/other-analytics) **Average Rating:** 4.6/5.0 **Total Reviews:** 7 ## About Apollo Apollo is a SaaS product that automates analytics implementations, enabling organizations to increase ROI from investments in digital analytics. Increase the quality of your implementation and throughput of your team. Leverage Apollo for seamless ongoing management of your Google Analytics or Adobe Analytics implementations or for fast and easy migrations to Google Analytics 4 and Adobe Experience Platform. Apollo improves the timeliness and accuracy of first party data by automating: -analytics documentation management (i.e., data layer specification, solution design, and test cases) -analytics tag manager configuration -analytics platform configuration -data layer and tagging validation -consent management platform integration ## Apollo Pros & Cons **What users like:** - Users commend Apollo for its **ease of use** , allowing for smooth integration and improved customer interactions. (2 reviews) - Users value the **ease of implementation** of Apollo, finding it seamless to integrate and use effectively. (2 reviews) - Users appreciate the **great customer support** of Apollo, ensuring smooth implementation and enhanced user experience. (1 reviews) - Users value the **easy integrations** of Apollo, enhancing workflow and boosting productivity with seamless tool connectivity. (1 reviews) - Users value Apollo for its **powerful and easy-to-use interface** , enhancing business processes and customer interactions. (1 reviews) - Integration Capabilities (1 reviews) - Search Functionality (1 reviews) **What users dislike:** - Users find the **steep learning curve** of Apollo challenging initially, though it becomes manageable with practice. (1 reviews) ## Apollo Reviews ### 1. Great Prospect Contact Data, but a Lagging Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Apollo?** Apollo has contact details for prospects that I couldn’t find in ZoomInfo or anywhere else. In many cases, I was able to find emails and phone numbers in Apollo that I had been searching for everywhere. **What do you dislike about Apollo?** The user interface feels laggy. In ZoomInfo, I can easily find contacts using the “Advanced Search” feature. With that feature, I just type in the job titles and select the filters I need. In Apollo, though, selecting those filters feels a little messy to me, and it’s not as clear as ZoomInfo. For reference, please check out ZoomInfo’s advanced search feature. Another downside I’ve noticed is that when I export contacts, it asks every time whether I want to export unverified emails too. That gets annoying. Also, maybe because of my plan, I couldn’t find as much information during export in Apollo as I do in ZoomInfo, such as a person’s state or city, or company details like annual revenue. **What problems is Apollo solving and how is that benefiting you?** It solves a major problem for me: finding prospects’ contact numbers that I couldn’t locate anywhere else. My company primarily uses ZoomInfo, and Apollo has been my go-to whenever I can’t find a contact number in ZoomInfo. It has consistently helped me when I needed it most. ### 2. Best Tool For B2B Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Vaishali S. | Cloud Solutions Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Apollo?** I really appreciate Apollo for its powerful yet easy-to-use interface, smooth integration with other tools, and strong analytics. It helps businesses simplify their processes, improve customer interactions, and make smart, data-driven decisions. Implementation of this product is very easy. It has great customer sopport. **What do you dislike about Apollo?** This tool is very easy to use. As of now there is nothing to dislike about this product. **What problems is Apollo solving and how is that benefiting you?** Apollo helps me focus on buyers who are genuinely interested and ready to engage. With its intelligence tools, I can reach out to prospects who have shown intent, instead of spending time on those still in the research phase. This saves valuable time and effort by ensuring I connect with the right people at the right moment. ### 3. A Powerful Prospecting Tool with Room to Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny C. | Inside Sales Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Apollo?** Ease of Implementation, Powerful Search & Filtering Capabilities, Ease of use, Integrated Outreach Tools, Real-Time Data Enrichment, and CRM Sync & Automation, Frequency of Use. **What do you dislike about Apollo?** Learning Curve for New Users is quite tricky but very easy to handle **What problems is Apollo solving and how is that benefiting you?** primarily used to find the right people, contact them efficiently, and keep data accurate and actionable. It’s popular with SDRs, BDRs, account executives, marketing teams, and even recruiters. ### 4. Unleash Your Marketing Potential with Apollo: A Stellar Solution for Campaign Success **Rating:** 4.0/5.0 stars **Reviewed by:** OJΛS V. | Inside sales Analyst , Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2023 **What do you like best about Apollo?** Apollo Marketing Tool offers a comprehensive solution for managing and optimizing marketing campaigns. With its user-friendly interface and advanced features like audience segmentation, email automation, and analytics, Apollo streamlines marketing efforts, boosts engagement, and drives conversions. It provides valuable insights to improve targeting and personalization, resulting in more effective marketing strategies. Apollo's seamless integration with CRM platforms further enhances data management and customer relationship management. Overall, Apollo Marketing Tool is a powerful tool that empowers marketers to maximize their campaigns' impact and achieve measurable results. **What do you dislike about Apollo?** Enhance the user interface for improved usability. Expand integration options with popular marketing platforms. Provide advanced reporting and analytics capabilities. Customize automation workflows for greater flexibility. Improve customer support channels and response times. Offer comprehensive training resources for users. Strengthen A/B testing features for campaign optimization. Streamline workflow management for better team collaboration. **What problems is Apollo solving and how is that benefiting you?** Simplifies tag management process, enabling easy deployment and management of tracking tags across websites. Increases website performance and loading speed by optimizing tag placement and reducing code clutter. Enhances data accuracy and reliability through streamlined tag implementation and error detection. Improves marketing campaign effectiveness by enabling precise tracking, measurement, and optimization of user interactions. ### 5. Apollo, my B2B sales intelligence platform of choice. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Apollo?** My favorite thing about Apollo is the awesome, streamlined user interface. Working on the platform is a joy. I love the AI workflows, they save me truckloads of time. **What do you dislike about Apollo?** I personally dislike the way Apollo's current pricing / plans are structured. Don't get me wrong, the free plan is awesome and doesn't feel too limited, but I feel as the basic version is almost not a real choice, but just a cheaper plan between Free and Professional with pricing psychology purposes. **What problems is Apollo solving and how is that benefiting you?** Apollo is helping me solve time-based issues and keeps me focused on track when I am doing prospecting work. ### 6. Bridge between your business analytics and development team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Apollo?** 1. Analytics automation - It significantly reduces the time needed for collating data 2. Provides extensive automation. Enables SDR with pre-built best practice solution design and automated data layer **What do you dislike about Apollo?** 1. Cost is significantly high 2. Implementation takes time and significant IT efforts **What problems is Apollo solving and how is that benefiting you?** 1. Provides a data quality validation - It automates and validates the data in real-time, helping users build confidence and trust while presenting data to the management 2. Provides visibility and transparency to the development team and the business teams 3. Avoids the risk of inaccurate data ### 7. Apollo a friend in your Sales Stack **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Apollo?** Apollo integrates so well with other integral tools in the stack ie. Salesforce, Outreach, Sales Nav etc. and is integral in completing the flow of the essential part of gaining contacts **What do you dislike about Apollo?** Apollo's Chrome Extension is the worst memory-limiting thing I've ever seen. It often slows me down so much and crashes my system. This needs to get fixed. Despite all that, Apollo still is essential. **What problems is Apollo solving and how is that benefiting you?** Apollo is helping solve the sales tooling issues we're having and covers an industry-wide problem. - [View Apollo pricing details and edition comparison](https://www.g2.com/products/search-discovery-apollo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+18%3A59%3A15+-0500&secure%5Bsession_id%5D=c0ab0c12-35a2-4505-907b-5b52d92ca057&secure%5Btoken%5D=f87ab75dd64d75659166683685e1f222522db512a00867141e822a810be90038&format=llm_user) ## Top Apollo Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,169 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - 4.6/5.0 (420 reviews)