--- title: Scrunch Reviews meta\_title: 'Scrunch Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14 reviews by the users' company size, role or industry to find out how Scrunch works for a business like yours. aggregate\_rating: rating\_value: 3.6 review\_count: 14 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Scrunch Reviews & Product Details Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints. * * * Seller [Scrunch](https://www.g2.com/sellers/scrunch) Discussions [Scrunch Community](https://www.g2.com/products/scrunch/discuss) Languages Supported English Overview by Salvatore Garozzo Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/scrunch/pricing) ## Top-Rated Alternatives [ ![Traackr](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Traackr") Traackr 4.3/5(377) ](https://www.g2.com/products/traackr/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![CreatorIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ View All Alternatives ](https://www.g2.com/products/scrunch/competitors/alternatives) ## User Insights Average based on 14 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Deepshikha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepshikha D.") DD Deepshikha D. Content Strategy Lead, Product Mid-Market (51-1000 emp.) 12/4/2025 "Very intuitive, tons of data, clean dashboards for advanced reporting" 4/5 What do you like best about Scrunch? As someone who lives in dashboards and reporting tools, I really appreciate how cleanly Scrunch structures audience, engagement, and performance metrics. It gives me enough depth to build advanced reports. Definitely loving the Prompt generator tool and the ability to integrate GSC data. No other platform does that as of now! Review collected by and hosted on G2.com. What do you dislike about Scrunch? The competitive presence section in "insights" only gives me ChatGPT optimization data which I feel is restrictive because I'd love to see the same opportunities on other AI platforms as well. Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? Instead of manually gathering information from different places, Scrunch gives me a single source of truth I can analyze quickly. It makes client reporting very solid since I can share screenshots from various places on the dashboard; so the client knows it's not made up in the air. Data credibility is one factor and the fact that the client can see their performance against top competitors is always well-received. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") EP Verified User in Public Relations and Communications Mid-Market (51-1000 emp.) 3/5/2026 "Useful LLM Search Metrics with Flexible Self-Serve Functionality" 4.5/5 What do you like best about Scrunch? It provide incredible access to LLM search metrics. The self-serve capabilities, particularly the ability to quickly upload prompts and add custom tagging allows us to quickly customize the data. Brand protection and competitive insights are also very impactful to our work. Review collected by and hosted on G2.com. What do you dislike about Scrunch? A number of the more in-depth data cuts we use are not available in the front-end user interface. To be fair, they can be exported via the API if you have the technical expertise. Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? Providing access to LLM search data and informing insights on how to best tailor content for AI engines. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") EA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 12/4/2025 "Powerful Filters Make Finding Creators Effortless" 4/5 What do you like best about Scrunch? Scrunch’s filters are incredibly powerful, making it fast and easy to narrow thousands of creators into a perfect shortlist. Review collected by and hosted on G2.com. What do you dislike about Scrunch? The outreach and relationship-management tools aren’t as deep as platforms like Grin, so I still use external CRM notes. Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? “Scrunch solves the biggest problem in influencer marketing: guessing. It gives me real audience data, authenticity scores, and performance insights so I can choose creators based on evidence instead of vibes. This saves budget, improves campaign ROI, and drastically cuts the time I spend manually researching influencers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Jess H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jess H.") JH Jess H. Ecommerce Marketing Manager Small-Business (50 or fewer emp.) 7/21/2021 "Scrunch - for the most query filter variety & amount of search results FREE" 5/5 What do you like best about Scrunch? The amount of filters in the search query are great for specific campaigns Review collected by and hosted on G2.com. What do you dislike about Scrunch? The search results page does not have a user-friendly scroll function. Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? Efficiency - One search query with scrunch can pull up dozens of results that are already pre-qualified. This would take multiple searches on social media & much longer. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Photography](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Photography") UP Verified User in Photography Small-Business (50 or fewer emp.) 4/2/2019 "Influencers Beware!!!" 0/5 What do you like best about Scrunch? Nothing.... They get you onboard with a campaign really quickly and look so professional, until you have completed the campaign and send them your invoice. They ignore all communication! Email, Chat, Telephone..... I still havent been paid from my Campaign, yet they took the money off the company I was doing the campaign for. Utterly terrible company! Review collected by and hosted on G2.com. What do you dislike about Scrunch? Lack of respect for there Influencers. No communication after you have finished your campaign. Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? No Benefits at all. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 3/9/2019 "USE EXTREME CAUTION" 0/5 What do you like best about Scrunch? Nothing, I feel ripped off by attempting to use them. Review collected by and hosted on G2.com. What do you dislike about Scrunch? If you make a "deposit" on a campaign you will not get your money back if you don't use the service. Review collected by and hosted on G2.com. Recommendations to others considering Scrunch: Don't Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? I realized to read the fine print.... Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/21/2018 "A new way to find influencers + campaigns!" 4.5/5 What do you like best about Scrunch? Brands: search for influencers of all different niches with ease. Influencers: get opportunities sent right to your email inbox. Review collected by and hosted on G2.com. What do you dislike about Scrunch? It would be awesome if this tool were free and accessible to all. Many of the features you need to pay for a Premium account for. The free trial version is very limited. Review collected by and hosted on G2.com. Recommendations to others considering Scrunch: Check out the free trial and see if it's up your alley. I've tested all different apps, websites, programs, etc. for influencer marketing and found that many are exclusive or still in beta. Scrunch isn't like that - it's easy to navigate, clear on the information for each influencer / campaign, and a great spring board for connecting with influencers & brands. If you manage Instagram influencers, make sure to tell them to attach their email so they can get new opportunities sent straight to their inboxes. Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? Searching for influencers on your own as an agency can be daunting. Scrunch has a database of influencers from across niches to pull from. And for the influencers themselves, they can publicly set their price rang of price per post, so brands know ahead what to offer. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Thomas D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thomas D.") TD Thomas D. Project Intern Small-Business (50 or fewer emp.) 9/28/2018 "very frustrating and bad experience" 0.5/5 What do you like best about Scrunch? the search results give a clear overview Review collected by and hosted on G2.com. What do you dislike about Scrunch? Search results did not even come close to the subjects i inserted Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? finding a influencer Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 1/4/2018 "Amazing Influencer Marketing Platform " 5/5 What do you like best about Scrunch? Ease of use and interface for sourcing influencers in all walks of life, selection process, customer service and reporting Review collected by and hosted on G2.com. What do you dislike about Scrunch? Lack of widget or tool for integrating with easily selecting influencers when browsing their profiles independent of the platform Review collected by and hosted on G2.com. Recommendations to others considering Scrunch: Consider Scrunch before opting for a platform that's 2-4x more expensive (eg. Upfluence) Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? Influencer marketing campaigns - new marketing product offering for our clients Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Natalie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalie H.") NH Natalie H. Founder/Director Publishing Small-Business (50 or fewer emp.) 6/6/2017 "Scrunch is a resource I value daily in my Influencer Marketing business" 5/5 What do you like best about Scrunch? I love the Engagement measurement & filter options. Review collected by and hosted on G2.com. What do you dislike about Scrunch? I'd really like more information about the Influencer's audience. Review collected by and hosted on G2.com. Recommendations to others considering Scrunch: Make sure you use the filter options and extra search function. I find conducting my own customised searches is more useful than the general topics. Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? I can search for specific topics and narrow down to specific geographical locations based on client requirements. I love the engagement feature, as it allows me to understand how genuine the following is and how much the Influencer's content is received. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Scrunch? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Scrunch ](https://www.g2.com/products/scrunch/discussions/new) GU Guest User What is Scrunch used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-scrunch-used-for) [ View all Discussions ](https://www.g2.com/products/scrunch/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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