--- title: Scrunch Reviews meta\_title: 'Scrunch Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14 reviews by the users' company size, role or industry to find out how Scrunch works for a business like yours. aggregate\_rating: rating\_value: 3.6 review\_count: 14 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- ### Scrunch Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** of Scrunch, as it simplifies finding detailed metrics and creators efficiently. [(2 mentions)](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425685&qs=pros-and-cons#reviews) Users value the **clean structure of metrics** in Scrunch, enhancing their dashboarding and reporting experience significantly. [(1 mentions)](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425695&qs=pros-and-cons#reviews) Users love the **clean structure of metrics** in Scrunch, enhancing their reporting and data analysis capabilities. [(1 mentions)](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425676&qs=pros-and-cons#reviews) Users value the **easy integrations** in Scrunch, allowing smooth connections for advanced reporting and insights. [(1 mentions)](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425673&qs=pros-and-cons#reviews) Users love Scrunch's **powerful filtering features** , making it quick and easy to create perfect shortlists of creators. [(1 mentions)](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425690&qs=pros-and-cons#reviews) Users find the **outreach and relationship-management tools lacking** , necessitating the use of external CRM notes for better management. [(1 mentions)](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425678&qs=pros-and-cons#reviews) Users find the **limited data** in Scrunch's competitive presence section restrictive for exploring opportunities on other AI platforms. [(1 mentions)](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425682&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Scrunch ##### 1. Ease of Use Users value the **ease of use** of Scrunch, as it simplifies finding detailed metrics and creators efficiently. [ See 2 mentions ](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425685&qs=pros-and-cons#reviews) See Related User Reviews ![Deepshikha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepshikha D.") DD Deepshikha D. Mid-Market (51-1000 emp.) 4.0/5 "Very intuitive, tons of data, clean dashboards for advanced reporting" What do you like about Scrunch? As someone who lives in dashboards and reporting tools, I really appreciate how cleanly Scrunch structures audience, engagement, and performance metri ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Small-Business (50 or fewer emp.) 4.0/5 "Powerful Filters Make Finding Creators Effortless" What do you like about Scrunch? Scrunch’s filters are incredibly powerful, making it fast and easy to narrow thousands of creators into a perfect shortlist. ##### 2. Dashboard Usability Users value the **clean structure of metrics** in Scrunch, enhancing their dashboarding and reporting experience significantly. [ See 1 mentions ](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425695&qs=pros-and-cons#reviews) See Related User Reviews ![Deepshikha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepshikha D.") DD Deepshikha D. Mid-Market (51-1000 emp.) 4.0/5 "Very intuitive, tons of data, clean dashboards for advanced reporting" What do you like about Scrunch? As someone who lives in dashboards and reporting tools, I really appreciate how cleanly Scrunch structures audience, engagement, and performance metri ##### 3. Detailed Information Users love the **clean structure of metrics** in Scrunch, enhancing their reporting and data analysis capabilities. [ See 1 mentions ](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425676&qs=pros-and-cons#reviews) See Related User Reviews ![Deepshikha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepshikha D.") DD Deepshikha D. Mid-Market (51-1000 emp.) 4.0/5 "Very intuitive, tons of data, clean dashboards for advanced reporting" What do you like about Scrunch? As someone who lives in dashboards and reporting tools, I really appreciate how cleanly Scrunch structures audience, engagement, and performance metri ##### 4. Easy Integrations Users value the **easy integrations** in Scrunch, allowing smooth connections for advanced reporting and insights. [ See 1 mentions ](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425673&qs=pros-and-cons#reviews) See Related User Reviews ![Deepshikha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepshikha D.") DD Deepshikha D. Mid-Market (51-1000 emp.) 4.0/5 "Very intuitive, tons of data, clean dashboards for advanced reporting" What do you like about Scrunch? As someone who lives in dashboards and reporting tools, I really appreciate how cleanly Scrunch structures audience, engagement, and performance metri ##### 5. Filtering Features Users love Scrunch's **powerful filtering features** , making it quick and easy to create perfect shortlists of creators. [ See 1 mentions ](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425690&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Small-Business (50 or fewer emp.) 4.0/5 "Powerful Filters Make Finding Creators Effortless" What do you like about Scrunch? Scrunch’s filters are incredibly powerful, making it fast and easy to narrow thousands of creators into a perfect shortlist. ### Top Cons or Disadvantages of Scrunch ##### 1. Content Management Users find the **outreach and relationship-management tools lacking** , necessitating the use of external CRM notes for better management. [ See 1 mentions ](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425678&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Small-Business (50 or fewer emp.) 4.0/5 "Powerful Filters Make Finding Creators Effortless" What do you dislike about Scrunch? The outreach and relationship-management tools aren’t as deep as platforms like Grin, so I still use external CRM notes. ##### 2. Limited Data Users find the **limited data** in Scrunch's competitive presence section restrictive for exploring opportunities on other AI platforms. [ See 1 mentions ](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425682&qs=pros-and-cons#reviews) See Related User Reviews ![Deepshikha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepshikha D.") DD Deepshikha D. Mid-Market (51-1000 emp.) 4.0/5 "Very intuitive, tons of data, clean dashboards for advanced reporting" What do you dislike about Scrunch? The competitive presence section in "insights" only gives me ChatGPT optimization data which I feel is restrictive because I'd love to see the same op ## Top-Rated Alternatives [ ![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr") Traackr 4.3/5(377) ](https://www.g2.com/products/traackr/reviews) [ ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ View All Alternatives ](https://www.g2.com/products/scrunch/competitors/alternatives) ![Timothy S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timothy S.") TS Timothy S. Brand Ambassadorship / Influencer Relations Computer Software Mid-Market (51-1000 emp.) 10/11/2017 "Scrunch delivers exactly what they say they can. " 3.5/5 What do you like best about Scrunch? Straightforward deliverables as advertised Review collected by and hosted on G2.com. What do you dislike about Scrunch? Could be a bit more in depth w/ analytics Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? Vetting of Influencer candidates for ad campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 3/16/2017 "My Scrunch Review" 5/5 What do you like best about Scrunch? The thing I like the most is how quick it is now to find an influencer for a campaign. I used to spend a lot of time scrolling through Instagram hashtags trying to find an influencer, only to have them be in the wrong location and have to start again. It’s also saved me a lot of time keeping a spreadsheet up to date. I used to have an intern updating the social reach of all of our influencers, but now I just create a list in Scrunch and they keep it up to date for me. Review collected by and hosted on G2.com. What do you dislike about Scrunch? There’s nothing that I dislike, but I’ve spoken to their customer service team and there are a lot of features coming that I am looking forward to, like the ability to manage your whole campaign and the influencer payments all through the platform as well. Review collected by and hosted on G2.com. Recommendations to others considering Scrunch: There’s a 7-day free trial, try it for yourself! Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? The biggest problem Scrunch solves for me is time. I don’t have a dedicated marketing person for influencer campaigns, so the fact that it saves me so much time out of my day is awesome. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") UP Verified User in Public Relations and Communications Small-Business (50 or fewer emp.) 6/14/2017 "Scrunch is perfect for finding the right influencers" 5/5 What do you like best about Scrunch? The platform is really easy to use when you are looking for the right influencers. You can build lists that are easy to access next time Review collected by and hosted on G2.com. What do you dislike about Scrunch? People who aren't influencers listing themselves on the site Review collected by and hosted on G2.com. Recommendations to others considering Scrunch: It's an easy way to work with influencers Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? It makes it really easy to find people to work with. The campaign manager section is a great addition. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 3/14/2017 "A simple and effective tool for our time-poor team to discover influencers we haven't met yet." 4.5/5 What do you like best about Scrunch? Scrunch is a very user friendly platform, I knew what I was doing without needing to think too much. Review collected by and hosted on G2.com. What do you dislike about Scrunch? I'd love to be able to bulk-contact users or download a .csv of email addresses (where available) Review collected by and hosted on G2.com. What problems is Scrunch solving and how is that benefiting you? Finding new brands and influencers to grow our network faster than manually trawling through Instagram. Review collected by and hosted on G2.com. 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