---
title: Scrunch Reviews
meta_title: 'Scrunch Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 14 reviews by the users' company size, role or industry to
  find out how Scrunch works for a business like yours.
aggregate_rating:
  rating_value: 3.6
  review_count: 14
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---


# Scrunch Reviews
**Vendor:** Scrunch  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)  
**Average Rating:** 3.6/5.0  
**Total Reviews:** 14
## About Scrunch
Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world&#39;s largest influencer databases with over 20 million profiles and billions of datapoints.



## Scrunch Pros & Cons
**What users like:**

- Users value the **ease of use** of Scrunch, as it simplifies finding detailed metrics and creators efficiently. (2 reviews)
- Users value the **clean structure of metrics** in Scrunch, enhancing their dashboarding and reporting experience significantly. (1 reviews)
- Users love the **clean structure of metrics** in Scrunch, enhancing their reporting and data analysis capabilities. (1 reviews)
- Users value the **easy integrations** in Scrunch, allowing smooth connections for advanced reporting and insights. (1 reviews)
- Users love Scrunch&#39;s **powerful filtering features** , making it quick and easy to create perfect shortlists of creators. (1 reviews)
- Metrics Tracking (1 reviews)

**What users dislike:**

- Users find the **outreach and relationship-management tools lacking** , necessitating the use of external CRM notes for better management. (1 reviews)
- Users find the **limited data** in Scrunch&#39;s competitive presence section restrictive for exploring opportunities on other AI platforms. (1 reviews)

## Scrunch Reviews
  ### 1. Very intuitive, tons of data, clean dashboards for advanced reporting

**Rating:** 4.0/5.0 stars

**Reviewed by:** Deepshikha D. | Content Strategy Lead, Product, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 04, 2025

**What do you like best about Scrunch?**

As someone who lives in dashboards and reporting tools, I really appreciate how cleanly Scrunch structures audience, engagement, and performance metrics. It gives me enough depth to build advanced reports. Definitely loving the Prompt generator tool and the ability to integrate GSC data. No other platform does that as of now!

**What do you dislike about Scrunch?**

The competitive presence section in "insights" only gives me ChatGPT optimization data which I feel is restrictive because I'd love to see the same opportunities on other AI platforms as well.

**What problems is Scrunch solving and how is that benefiting you?**

Instead of manually gathering information from different places, Scrunch gives me a single source of truth I can analyze quickly. It makes client reporting very solid since I can share screenshots from various places on the dashboard; so the client knows it's not made up in the air. Data credibility is one factor and the fact that the client can see their performance against top competitors is always well-received.


## Scrunch Discussions
  - [What is Scrunch used for?](https://www.g2.com/discussions/what-is-scrunch-used-for)

- [View Scrunch pricing details and edition comparison](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425676&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-14+12%3A57%3A14+-0500&secure%5Bsession_id%5D=e7ac80c5-5621-40f9-8419-e67b73e8e238&secure%5Btoken%5D=85c2dbb13b99ceb857775ec237749e78cdaaa5f32f482007858b66ca3a84dd38&format=llm_user)

## Scrunch Features
**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Social Commerce
- Trend Analysis
- Real-Time Analytics
- Multi-Campaign
- Demographic Data
- Social Media Integration
- Campaign Segmentation
- Communication Management
- Influencer Relationship Management
- Social Performance Management
- Campaign Management
- Multi-Channel Management
- Contact Management
- Content Management
- Rewards Management
- Workflow Management
- Activity Dashboard

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning

**Additional Functionality**
- Data Visualization
- Keyword Tracking
- Search/Filter
- Social Advertising
- Influencer Tracking
- Social Promotion
- Conversion Tracking
- Payment Tracking
- Customizable Reports
- Email Marketing
- Approval Process Control
- Alerts/Notifications
- Performance Metrics
- Data Import/Export
- Campaign Scheduling
- Engagement Tracking
- Monitoring
- Contact Database
- Influencer Discovery
- Multi-Channel Marketing
- Social Media Monitoring
- Activity Tracking
- Customizable Branding
- ROI Tracking
- AI Copilot
- Reporting & Statistics
- CRM
- Faceted Search/Filter
- Categorization/Grouping
- Filtering
- Generative AI
- API

## Top Scrunch Alternatives
  - [Traackr](https://www.g2.com/products/traackr/reviews) - 4.3/5.0 (373 reviews)
  - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)
  - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (563 reviews)

