I've demoed over 18 different tools now. I have a series of questions I ask every single company, and I'm always demoing new tools. I can confidently say that Scrunch AI not only has it all, but it is the best priced. I have also seen this company make a significant amount of improvements very quickly. I've tested many other tools, and they never make improvements as quickly as Scrunch AI. We are constantly using the tool and are always excited to see new updates Scrunch AI releases. Review collected by and hosted on G2.com.

The only thing I dislike about Scrunch AI isn't their fault. AI is just so new, and there are no other tools that are very advanced. I would love to see this industry develop tools for AI visibility that are more similar to the tools they have for SEO. But again, that's not on Scrunch AI, it's just that this industry of AI visibility tools is so new. It will eventually get there. Review collected by and hosted on G2.com.

Scrunch AI delivers essential data as LLM traffic continues to grow. At our agency, we rely on it not just for our own brand, but we've also onboarded six of our clients to the platform. Review collected by and hosted on G2.com.

Since this is an early stage platform, there are still a few bugs present. Review collected by and hosted on G2.com.

Ease of use and clear reporting of data. Review collected by and hosted on G2.com.

Looking for integration with Squarespace Review collected by and hosted on G2.com.

Scrunch makes it easy to see aggregated visibility across prompts, which is critical for reporting. Having this level of insight into AI activity gives us a better understanding of how content is surfacing and performing. It’s a valuable lens for analyzing presence at scale. Review collected by and hosted on G2.com.

Usability could improve with more flexibility—like running prompts on demand, mass editing prompts, and benchmarking across the entire dataset. These additions would make the platform even more powerful. Review collected by and hosted on G2.com.

Scrunch has unlocked AEO insights that were hidden from view before. The intelligence has been transformative, revealing massive untapped potential while exposing exactly how our competition is performing. It's already elevated our AE strategy and sparked game-changing discussions about our market positioning and opportunities from improving conversions. Review collected by and hosted on G2.com.

We're just getting started with implementation, but we'd love to see enhanced reporting capabilities plus server-side data integration and event tracking to gain deeper insights into crawl impact and optimization opportunities. Review collected by and hosted on G2.com.

Scrunch gives us insights into how we and our competitors “rank” in LLMs, something that’s otherwise hard to understand. The UI is clean and makes it easy to drill down into details, which is a big improvement over other platforms we’ve tried. The ability to explore and dig deeper adds real value to our analysis. Review collected by and hosted on G2.com.

It would be even more useful if we could see replica prompts and answers for ourselves and competitors. Examples of sentiment, references, or citations would make the analytics more actionable and less of a black box. We would also like to see progress more easily WoW, MoM and YoY for prompts or general sentiment/citations. Review collected by and hosted on G2.com.

It provides visibility into what is happening in answer engines. Review collected by and hosted on G2.com.

I have questions about the quality of the AI specific sites being built. Review collected by and hosted on G2.com.

As a marketing agency owner, I was flying blind when clients started asking "Why isn't ChatGPT recommending us?" Traditional SEO tools couldn't answer that question.

Scrunch changed everything. Within minutes of setup, I could see exactly how my clients' brands appeared (or didn't appear) across ChatGPT, Perplexity, Google AI, and other major platforms. The competitive analysis was eye-opening—we discovered smaller competitors were dominating AI recommendations while established brands with strong Google rankings were completely invisible.

What I love most:

Real-time monitoring across multiple AI platforms

Clear, actionable insights (not just data dumps)

Competitive intelligence that actually drives strategy

The team genuinely understands where search is heading Review collected by and hosted on G2.com.

The learning curve is real—this isn't Google Analytics. You'll need to invest time understanding the new metrics. The pricing is also an investment, not an expense, so smaller businesses might need to weigh the cost carefully.

That said, these are growing pains of being early to a massive shift. The insights you get are worth the adjustment period, and the Scrunch team is incredibly helpful during onboarding. Review collected by and hosted on G2.com.

I like the customer support team that helps walk us through it, and their webinars. I enjoy the YouTube channel and learning more from there. Review collected by and hosted on G2.com.

I think the UI could be more intuitive, and it would be helpful to have more hyperlinks to explain what each function means. Review collected by and hosted on G2.com.

Scrunch AI has completely redefined how we approach SEO and AI Agent content strategy. The keyword clustering is highly intelligent—grouping terms by semantic intent, not just volume—which helps us build meaningful content silos and boost topical authority. We love the customer journey mapping by funnel stage. We also love the automated content briefs that are tailored to SERP data and structured in a way that aligns perfectly with both user intent and AI Agent ranking patterns. The topical authority maps are incredibly helpful for building out long-term content roadmaps. It’s fast, reliable, and the UX is intuitive even for non-technical team members. Review collected by and hosted on G2.com.

It’s hard to find a downside. If anything, we’d love even more integrations with content publishing platforms and analytics tools—but that’s just wishlist stuff. Review collected by and hosted on G2.com.