Joe S.
JS
Joe S.
"Scrunch AI Amplifies Brand Monitoring and Competitive Analysis"
5/5
What do you like best about Scrunch AI?

I really appreciate having a great rep who answers all our questions and helps make our clients feel comfortable with the platform. I also love the ability to dive deep into individual prompts and understand how those prompts compare to what our competitors are saying. This feature allows us to see how competitors are showing up within responses and helps us optimize to compete and overtake them. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

Some of the features within the platform don't support exporting, which limits our ability to deliver that information directly to our clients. We have to rely upon the dashboard. Review collected by and hosted on G2.com.

Keiry B.
KB
Keiry B.
Art Director
Small-Business (50 or fewer emp.)
"Excellent Integrations and UI/UX Design for Actionable Insights"
5/5
What do you like best about Scrunch AI?

Really love the integrations and the ui/ux desing. It's useful for the insights I need. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

exporting some of the charts or data in maybe svg could be useful Review collected by and hosted on G2.com.

Zach S.
ZS
Zach S.
VP of Marketing
Small-Business (50 or fewer emp.)
"Crucial AI Visibility Insights"
4/5
What do you like best about Scrunch AI?

Scrunch provides crucial information on AI visibility and website optimization recommendations that they continue to expand upon. The Prompts feature makes it easy to collect daily data and apply updates like FAQs, while Citations show how we and our competitors are being represented across AI platforms. These insights have directly shaped improvements in readability and content strategy for our clients. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

The dashboard could go deeper with highlight alerts and easier drill-down options, similar to Google Analytics. It would also be helpful to see recommendations when our site isn’t cited, clearer explanations of data points, and quick summaries to make navigation more intuitive for new users. Review collected by and hosted on G2.com.

Trevor C.
TC
Trevor C.
Junior Account Executive
Public Relations and Communications
Mid-Market (51-1000 emp.)
"Scrunch AI"
4/5
What do you like best about Scrunch AI?

Scrunch AI provides solid analytics and tracking metrics over time, giving a clear view of how brands show up in LLMs and what sources these models are pulling from. It's helpful for understanding AI visibility and monitoring changes in how companies appear across different AI platforms. The tracking capabilities give baseline metrics unavailable before. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

The platform doesn't capture actual user input - instead, it takes queries we want to target and creates prompts to see what outputs result. This is a significant limitation not only for Scrunch but MOST GEO/AEO platforms out there, though they did tell me they are working on it. The industry as a whole needs to develop better access to real user data and actual inputs people are asking LLMs so we can understand genuine search behavior and intent on these platforms. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Affordable, User-Friendly, and Packed with Insightful Features"
4.5/5
What do you like best about Scrunch AI?

Scrunch AI has been a huge value-add for our team. It’s affordable, especially compared to tools like Profound AI, and you get a lot of functionality for the price. The platform is easy to use, the UI is straightforward, and you don’t have to dig around to find what you need. My favorite part is how early they were with tracking “agent traffic.” Being able to see the different types of AI agents hitting our site gives us visibility we weren’t getting anywhere else. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

If I had to point out an area to improve, it would be the AI search trends feature. It’s still new, and if you work in a niche industry, the data can feel pretty broad since it doesn’t drill down into more specific categories yet. But as the feature matures, I can see it becoming really powerful.

Overall, Scrunch AI is worth it if you’re serious about understanding how AI-driven search is changing discovery. Review collected by and hosted on G2.com.

MG
Mark G.
CEO
Mid-Market (51-1000 emp.)
"Powerful visibility into what powers AI Search"
5/5
What do you like best about Scrunch AI?

Scrunch opened our eyes to how we were actually being cited and referenced by AI assistants. The platform helped us identify unexpected sources and AI citations that we had no idea were influencing how customers saw us in tools like ChatGPT and Perplexity. It was extremely helpful as online discovery is a key lead source for us.

With real-time AI agent tracking, we can now see exactly when and how different AI platforms are crawling our site. This has given us the ability to adapt quickly and control it, ensuring they pull the most relevant, up-to-date, and brand-aligned content.

The combination of deep insights, source traceability, and proactive recommendations has made Scrunch an essential part of our marketing and content operations. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

Would love help syndicating content about our products to key 3rd party sources impacting AI Search. Would like to see Scrunch expand to cover that. Review collected by and hosted on G2.com.

Miguel E.
ME
Miguel E.
Head of Operations
Mid-Market (51-1000 emp.)
"Game-Changer for Brand Control in AI Search"
5/5
What do you like best about Scrunch AI?

Scrunch AI has redefined how we manage our presence across AI-driven search and assistant platforms. The advanced monitoring controls let us see exactly how our brand appears across tools like ChatGPT, Perplexity, and Google AI Overviews and take action quickly based on Scrunch generated Insights.

I really like the flexibility Scrunch offers. I can filter by customer persona, stage of customer journey, custom tags, as well as each individual AI model.

Seems like new capabilities go live almost every week in the solution.

The real-time AI bot/agent detection platform is a standout. We can now see AI agents actively accessing our site, understand what they’re retrieving, and make sure they’re pulling the right content. That visibility is a massive unlock for modern marketers.

Scrunch also delivers actionable insights, not just data. The platform highlights what matters and how to improve it. Add in the automated email reports, we’re getting helpful insights on relevant sources that AI is using to generate answers we want to be present in.

Big fan of the platform. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

Would like to see the team expand to cover paid ad options in LLMs. With more traffic coming from AI Search there’s a growing need there! Review collected by and hosted on G2.com.

JP
Jade P.
Founder, SEO Strategist
Small-Business (50 or fewer emp.)
"Game-changer for AI search"
5/5
What do you like best about Scrunch AI?

Scrunch is awesome! My clients love it, and I rely on it daily. The easy dashboard makes reporting simple, and for some clients we’ve gone all-in with the full service. When I first demoed Scrunch, I thought, this is my job security as an SEO. It finally gives me an answer for how to optimize for AI search. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

I’d love to see additional features like a keyword research function, webmaster tools-style insights, or just more data to work with. Review collected by and hosted on G2.com.

Jesse S.
JS
Jesse S.
SVP of Operations
Mid-Market (51-1000 emp.)
"Solid tool for AI visibility"
5/5
What do you like best about Scrunch AI?

Scrunch has been a solid tool for uncovering AI insights, especially around competitor performance. I really like being able to see how and why competitors are ranking higher than a client, and the visibility it provides into the ChatGPT universe has been eye-opening. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

It would be great to have more position and citation tracking per prompt, along with visibility into what changes—on our side or a competitor’s—caused a shift up or down Review collected by and hosted on G2.com.

Lisa K.
LK
Lisa K.
Founder and Lead Content Strategist
Mid-Market (51-1000 emp.)
"Comprehensive AI Search Tool with Persona Focus"
4.5/5
What do you like best about Scrunch AI?

I find Scrunch AI to be the most comprehensive AI search tool on the market, especially with its focus on personas. I also appreciate the breadth of platforms covered. It's great that Scrunch AI is keeping pace by expanding beyond ChatGPT and Claude. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

I would like to see a lighter plan for solo folks. Fewer prompts, 1 user seat for a lower cost. Review collected by and hosted on G2.com.