--- title: Scrunch AI Reviews meta\_title: 'Scrunch AI Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 73 reviews by the users' company size, role or industry to find out how Scrunch AI works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 73 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Scrunch AI Reviews & Product Details Visit Website Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms. • Mission: To build the first AI customer experience platform. • Founded: 2023 • Funding: $15M Series A (2025), led by Decibel with participation from Mayfield, Homebrew, and others. $4M Seed round led by Mayfield and notable entrepreneurs such as TJ Parker (PillPack), Bryant Chou (WebFlow), Clara Shih (Meta AI, previously Salesforce, Hearsay), Scott Cannon (IO/OpenAI, Mailbox). Core Platform Features Scrunch AI is an enterprise-grade platform that delivers the control, security, and extensibility that modern teams need. 1. Monitoring. Scrunch provides real-time visibility into how AI platforms interpret and represent your brand. The monitoring layer gives marketers insight into: • Which content LLMs are pulling from • How brands are featured in generative answers • Competitive visibility and share of voice across platforms • Prompt-level reporting and performance trends 2. Insights. Scrunch helps marketers understand not just what AI sees, but why. The insights layer reveals how AI agents interpret your brand’s digital footprint and provides guidance on actions to take to improve visibility and relevance. Key insights include: • Factors influencing AI rankings and answer inclusion • Recommendations for optimizing content structure, clarity, and authority • Trends in AI perception of your brand versus competitors 3. AXP (Agent Experience Platform). AXP is a new infrastructure layer that sits between your website and AI crawlers. It delivers compressed, structured content that’s optimized for LLM consumption without disrupting the human-facing experience. AXP helps marketers: • Serve AI-readable content in real time • Improve prompt placement and generative visibility • Avoid costly redesigns while optimizing for AI • Maintain control of messaging across LLMs Pricing: Scrunch offers flexible pricing based on brand size and needs, starting at $300 per month for basic functionality, and ranging up to custom enterprise solutions and pricing. Agency Partner Program: Scrunch offers a unique Agency Partner Program that provides tailored access, insights, and tools built specifically for multi-brand management and scaled implementation. Use Cases: Adopted by 500+ brands, we partner with: • In-house marketing teams optimizing for AI search • CMOs navigating performance declines in traditional channels • Agencies and Consultancies guiding clients through the shift to generative discovery • SEO and content teams expanding their stack to include LLM visibility Real results, real impact: Scrunch customers are seeing on average a 40% boost in referral traffic and up to 4x improvement in visibility. To learn more or request a demo, visit Scrunch at scrunch.com. * * * Product Website Scrunch AI Seller [Sitecore](https://www.g2.com/sellers/sitecore) Discussions [Scrunch AI Community](https://www.g2.com/products/scrunch-ai/discuss) Languages Supported English Solution Type All-in-One Overview by Colleen Tuohy Show More ## Pricing Pricing provided by Scrunch AI. ### Core $250.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/scrunch-ai/pricing) ## Scrunch AI Integrations (13) What do users say about integrations? Verified by Scrunch AI [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Akamai Content Delivery Solutions (CDN) ](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon CloudFront ](https://www.g2.com/products/amazon-cloudfront/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Front Door ](https://www.g2.com/products/azure-front-door/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloudflare Application Security and Performance ](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloudflare One (SASE) ](https://www.g2.com/products/cloudflare-one-sase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fastly Content Delivery ](https://www.g2.com/products/fastly-content-delivery/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Noble ](https://www.g2.com/products/noble/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Stacker ](https://www.g2.com/products/stacker-app-stacker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Vercel ](https://www.g2.com/products/vercel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews) Show More ![Caroline E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caroline E.") CE Caroline E. 12/5/2025 "A Must-Have for AI Visibility Enhancement" 5/5 What do you like best about Scrunch AI? I find Scrunch AI really easy to use, and I appreciate how they're rapidly expanding their product offerings. It's aligned with our goals of optimizing AI visibility on our site and our clients' sites. The monthly rollouts of features ensure we get the best insights into this emerging and critical category. I also enjoy the unique capability of seeing our brand's sentiment in LLMs, which is overwhelmingly positive and offers a level of social listening that's uncommon for our company beyond standard review sites. The setup process was very easy, and I'm impressed with their transparency and the way they're meeting the demands of the emerging AI visibility monitoring category. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I'd like to see an expansion of their CDN connections to more platforms; we are unable to see the Agent traffic at this point and I'm very intrigued about that capability. It'd be helpful for our brand and customers if they created a connection to HubSpot's CDN infrastructure. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI for AI visibility monitoring, understanding our presence across LLMs, and comparing us to our customers. It helps improve our visibility and provides great insights into an emerging category, offering social listening and sentiment analysis not common for businesses like ours. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Matthew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew B.") MB Matthew B. Sr. Manager Web Operations Enterprise (\> 1000 emp.) 12/4/2025 "Innovative Features and Seamless Integration With Scrunch AI" 5/5 What do you like best about Scrunch AI? I love how simple and easy to use Scrunch AI is. For the price point, they give us the most features for what we're spending compared to other tools like Profound AI and SEMRush. Scrunch AI provides a valuable window into how people find and evaluate us on LLMs, which is incredibly helpful since I always say there's no Google Analytics for ChatGPT. They've helped us improve our site's coding and guide what we create pages about. I also appreciate that Scrunch integrates with Google Analytics and Google Search Console, which is essential. Their monthly-feature-launches show they are moving fast, and we love it. The initial setup was very easy, and our CSM was super helpful. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? There is still so much we have yet to understand about how people are discovering and evaluating our brand. There still seems like there is a lot of features missing in Scrunch but we found the same dearth of features with other tools. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI to see how our topics are viewed in LLMs. Helping us refine our site and content creation. It's easy, feature-rich for its price, and integrates with essential tools. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Renaud V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Renaud V.") RV Renaud V. 12/4/2025 "Intuitive and Supportive, Boosted Our Client Acquisition" 5/5 What do you like best about Scrunch AI? I like how the platform is intuitive, especially since we're French users, making it very easy to use. It offers multilingual support which is a big plus for us. The team at Scrunch AI is really helpful, always ready to assist, and I appreciate their fast response. Every time we need help, we can book a video call with someone from the team. There was a time when I had a prospect very interested, and with short notice, the Scrunch AI team stepped up to help me seal the deal. I really appreciated the support! The initial setup was effortless, and it has significantly helped me grow my business. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? Sometimes some of their services do not fully work, but it is specified that the service is in beta. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI to help my customers grow. We've signed three clients in one month with five more in the pipeline. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Tyler B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler B.") TB Tyler B. Head of SEO & AI Mid-Market (51-1000 emp.) 9/25/2025 "Our go-to for AI search tracking" 5/5 What do you like best about Scrunch AI? Scrunch has become our main AI search tracking platform because it delivers the visibility, analysis, and insights we need to execute effectively. After testing several alternatives, Scrunch’s approach to personas and personalized AI search tracking stood out as something unique in the market. It gives our agency a clearer way to guide client strategy. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? We’ve shared detailed feedback with the team directly—most of our input is around refining the platform further, but nothing that’s prevented us from relying on it as our primary tool. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Scrunch has helped us fix the blind spot that our clients were experiencing with understanding how their brand was or was not visible within AI powered search results when their customers search for them. It also helps us to make strategic decisions on behalf of our clients as a result of acting on the data we gather with Scrunch. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Brady L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brady L.") BL Brady L. CEO, Co-Founder Small-Business (50 or fewer emp.) 9/4/2025 "Scrunch AI has been a big help for our agency" 5/5 What do you like best about Scrunch AI? We were completely blind to how our brand appeared in AI-generated responses until we started using Scrunch AI. The platform revealed gaps we never knew existed - our competitors were being recommended over us in ChatGPT and Perplexity for searches directly related to our expertise. What impressed us the most was the persona-based monitoring. Scrunch showed us how AI platforms personalize responses differently for various user types, which completely changed our content strategy. We discovered that technical decision-makers were getting different brand recommendations than C-suite executives for the same underlying business problems. The insights have directly influenced our content creation and SEO approach. Instead of just optimizing for Google, we're now creating content specifically designed to perform well in AI search contexts. The ROI has been measurable - we're seeing increased qualified leads from prospects who first discovered us through AI-powered research. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I would love if API access was available for all users. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? We had zero visibility into how AI platforms like ChatGPT and Perplexity were representing our brand. Turns out competitors were getting recommended over us for queries where we should have been the obvious choice. Scrunch also revealed that AI tools were pulling outdated info about us from random sources, creating inconsistent messaging that didn't match our actual capabilities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Dan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan H.") DH Dan H. Growth Marketing Manager Mid-Market (51-1000 emp.) 4/14/2026 "Effective Insights, Needs Clearer Reporting" 4/5 What do you like best about Scrunch AI? I appreciate the constant updates from Scrunch AI and the effective communication from our account representative, who keeps us informed about new features and how to make the most out of the tool. The management support is also a highlight for me, as it enhances my overall experience with the software. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? Delivery and reports are sometimes not clear in terms of opportunities. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI for visibility into competitor content gaps and opportunities to improve. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Vaishnavi M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaishnavi M.") VM Vaishnavi M. Assistant Marketing Manager Computer Software 11/13/2025 "Efficient Brand Visibility Tracking with Room for Improvement" 4/5 What do you like best about Scrunch AI? I really appreciate Scrunch AI's capability to track brand presence against our competitors with impeccable precision using numerical metrics like percentages. This provides a clear and concise view of where we stand in terms of AI visibility. The ability to get the number of citations and a comprehensive list of websites cited across various Large Language Models (LLMs) is incredibly valuable, as it consolidates crucial data in one convenient location. Moreover, the feature that allows us to see daily shifts in these citations helps us stay agile and adapt our strategies accordingly. On top of that, I found the initial setup process to be impressively quick, easing our transition to using this tool. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I find the improvement suggestions for increasing brand AI visibility to be minimal, and there is a lack of shared knowledge regarding how these improvements are supposed to work. The content format does not provide sufficient clarity or understanding. Additionally, there is an opportunity for Scrunch AI to enhance its value by reviewing data from other clients, conducting weekly meetings, and sharing insights either on the platform or via a newsletter. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI to track brand presence and AI visibility in LLMs, providing valuable competitive insights and website citations, all presented with numerical metrics to monitor changes. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic PK Pete K. President Small-Business (50 or fewer emp.) 12/4/2025 "Revolutionary Tool for AI Brand Insights" 4.5/5 What do you like best about Scrunch AI? Leading-edge tool that helps my clients understand how well their brand is doing in the various AI platforms. It's powerful, filled with great data, and very fast. Customer support has been fantastic. We use this tool every day for many clients and they are impressed with the reports we give them. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? It is pretty expensive right now, compared to what our small agency has been used to paying for our base tools. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Helps us determine how we can help our clients gain a presence within Answer Engines and begin to be recommended when their customers are looking for answers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 9/4/2025 "In-Depth Insights with Room for Improvement" 5/5 What do you like best about Scrunch AI? I love that Scrunch AI provides a more in-depth view of what users are seeing, unlike other tools that only show certain keyword rankings. This detailed insight is extremely valuable. The feature that specifically stands out to me is the brand presence online, which was challenging to filter before. It helps us understand how our company is perceived online, offering insights into our competitors as well. This allows us to make more informed decisions about what actions we need to take next. I also appreciate that the initial setup challenge with bulk uploading Tags/Topics has been resolved, making the process smoother. Overall, these features have made my experience with Scrunch AI very positive. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I find that the inability to mass export or easily copy over information is a significant drawback in Scrunch AI. We often share reports, and having to send screenshots instead of downloadable documents is not professional. Additionally, while the initial setup difficulty with Tags and Topics has been resolved, it was initially challenging because the bulk upload feature was not available, making the process quite manual. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I find Scrunch AI invaluable for gaining in-depth insights into user perspectives and brand presence online, which helps us understand our market positioning and strategy. However, I wish it offered easier mass export features for more professional reporting. Review collected by and hosted on G2.com. Show More 11/6/2025 Current UserValidated ReviewerSource: Organic ![Brodie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brodie M.") BM Brodie M. Director of Innovation Small-Business (50 or fewer emp.) 11/6/2025 "Simplifies Visibility Tracking but Needs Customization" 4/5 What do you like best about Scrunch AI? I have found Scrunch AI to be incredibly valuable for our agency, especially when it comes to tracking visibility in AI tools like ChatGPT. Scrunch AI offers the capability to drill down into specific prompt outputs over time, which not only helps in assessing overall visibility but also provides context on how AI tools are generating outputs. This feature is essential for us to demonstrate to clients the nuances of their visibility and the intricacies of how their content is being presented, aiding in providing insightful conclusions. The tool has significantly simplified the tracking process, which is otherwise very challenging without specialized software. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? The initial onboarding process was not as efficient as I'd hoped due to the presence of numerous automated prompts that were not useful for us. This required extra time and effort on our part to delete these unnecessary prompts and create our own from scratch. Additionally, I would have preferred a clean start with the option to have empty prompts that provide guidance or suggestions on structuring them, as this would simplify the setup process and enhance usability. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I find Scrunch AI simplifies tracking client visibility in AI tools, providing detailed insights into specific prompt outputs. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Pricing Options Pricing provided by Scrunch AI. ### Core $250.00 Per Month ### Enterprise Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/scrunch-ai/pricing) Scrunch AI Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b7620c4c6493e23711a4ebaf79cdaa13/profound.png "Product Avatar Image") Profound 4.5/5(1,128) [ Compare Now ](https://www.g2.com/compare/profound-vs-scrunch-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a085f107dcba0ce91f30eeb4870be3c/otterlyai.png "Product Avatar Image") OtterlyAI 4.7/5(53) [ Compare Now ](https://www.g2.com/compare/otterlyai-vs-scrunch-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_95a5681aeb5e138d708e8802d147585d/athenahq.png "Product Avatar Image") AthenaHQ 4.9/5(34) [ Compare Now ](https://www.g2.com/compare/athenahq-vs-scrunch-ai) ##### ##### Scrunch AI Features Brand Signals Comparison AI Brand Health Brand Analytics Trend Analysis Tracking AI Visibility & Tracking AI Mention Tracking AI Search Ranking Insights Sentiment & Brand Analysis AI Sentiment Monitoring AI Hallucination Detection [ View More Features ](https://www.g2.com/products/scrunch-ai/features) ## Top-Rated Alternatives [ ![Profound](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Profound") Profound 4.5/5(1,128) ](https://www.g2.com/products/profound/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![BrightEdge](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BrightEdge") BrightEdge 4.4/5(839) ](https://www.g2.com/products/brightedge/reviews) [ View All Alternatives ](https://www.g2.com/products/scrunch-ai/competitors/alternatives) ##### Categories on G2 [Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo)[AI Search Visibility Optimization Tools](https://www.g2.com/categories/ai-search-visibility-optimization-tools)[Brand Intelligence](https://www.g2.com/categories/brand-intelligence) ##### Explore More [What are the most stable C/C++ integrated development environments based on reviews from embedded systems and automotive engineers?](https://www.g2.com/discussions/what-are-the-most-stable-c-c-integrated-development-environments-based-on-reviews-from-embedded-systems-and-automotive-engineers)[Best AI agents for reducing manual workload in operations](https://www.g2.com/discussions/what-are-the-best-ai-agents-for-reducing-manual-workload-in-operations)[Which content creation software offers the best template library?](https://www.g2.com/discussions/which-content-creation-software-offers-the-best-template-library) [Which job shop management system has the easiest quoting and routing features for a small fabrication shop where the owner or estimator handles quotes without a dedicated sales team?](https://www.g2.com/discussions/which-job-shop-management-system-has-the-easiest-quoting-and-routing-features-for-a-small-fabrication-shop-where-the-owner-or-estimator-handles-quotes-without-a-dedicated-sales-team)[Which Google Workspace project management platforms are most trusted by team leads coordinating cross-functional projects?](https://www.g2.com/discussions/which-google-workspace-project-management-platforms-are-most-trusted-by-team-leads-coordinating-cross-functional-projects)[Pros and Cons Details](https://www.g2.com/products/scrunch-ai/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)