--- title: Scrunch AI Reviews meta\_title: 'Scrunch AI Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 73 reviews by the users' company size, role or industry to find out how Scrunch AI works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 73 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Scrunch AI Reviews & Product Details

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Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms. • Mission: To build the first AI customer experience platform. • Founded: 2023 • Funding: $15M Series A (2025), led by Decibel with participation from Mayfield, Homebrew, and others. $4M Seed round led by Mayfield and notable entrepreneurs such as TJ Parker (PillPack), Bryant Chou (WebFlow), Clara Shih (Meta AI, previously Salesforce, Hearsay), Scott Cannon (IO/OpenAI, Mailbox). Core Platform Features Scrunch AI is an enterprise-grade platform that delivers the control, security, and extensibility that modern teams need. 1. Monitoring. Scrunch provides real-time visibility into how AI platforms interpret and represent your brand. The monitoring layer gives marketers insight into: • Which content LLMs are pulling from • How brands are featured in generative answers • Competitive visibility and share of voice across platforms • Prompt-level reporting and performance trends 2. Insights. Scrunch helps marketers understand not just what AI sees, but why. The insights layer reveals how AI agents interpret your brand’s digital footprint and provides guidance on actions to take to improve visibility and relevance. Key insights include: • Factors influencing AI rankings and answer inclusion • Recommendations for optimizing content structure, clarity, and authority • Trends in AI perception of your brand versus competitors 3. AXP (Agent Experience Platform). AXP is a new infrastructure layer that sits between your website and AI crawlers. It delivers compressed, structured content that’s optimized for LLM consumption without disrupting the human-facing experience. AXP helps marketers: • Serve AI-readable content in real time • Improve prompt placement and generative visibility • Avoid costly redesigns while optimizing for AI • Maintain control of messaging across LLMs Pricing: Scrunch offers flexible pricing based on brand size and needs, starting at $300 per month for basic functionality, and ranging up to custom enterprise solutions and pricing. Agency Partner Program: Scrunch offers a unique Agency Partner Program that provides tailored access, insights, and tools built specifically for multi-brand management and scaled implementation. Use Cases: Adopted by 500+ brands, we partner with: • In-house marketing teams optimizing for AI search • CMOs navigating performance declines in traditional channels • Agencies and Consultancies guiding clients through the shift to generative discovery • SEO and content teams expanding their stack to include LLM visibility Real results, real impact: Scrunch customers are seeing on average a 40% boost in referral traffic and up to 4x improvement in visibility. To learn more or request a demo, visit Scrunch at scrunch.com.

* * *

Product Website
Scrunch AI
Seller
[Sitecore](https://www.g2.com/sellers/sitecore)
Discussions
[Scrunch AI Community](https://www.g2.com/products/scrunch-ai/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Colleen Tuohy

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## Pricing

Pricing provided by Scrunch AI.

### Core

$250.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/scrunch-ai/pricing)

## Scrunch AI Integrations
(13)

What do users say about integrations?

Verified by Scrunch AI

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Akamai Content Delivery Solutions (CDN)

](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Amazon CloudFront

](https://www.g2.com/products/amazon-cloudfront/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Azure Front Door

](https://www.g2.com/products/azure-front-door/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Cloudflare Application Security and Performance

](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Cloudflare One (SASE)

](https://www.g2.com/products/cloudflare-one-sase/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Fastly Content Delivery

](https://www.g2.com/products/fastly-content-delivery/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Looker

](https://www.g2.com/products/looker/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Noble

](https://www.g2.com/products/noble/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Stacker

](https://www.g2.com/products/stacker-app-stacker/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Vercel

](https://www.g2.com/products/vercel/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)

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TP

Tehra P.

Owner/president

Small-Business (50 or fewer emp.)

11/12/2025

"Easy, flexible prompt tracking and a user-friendly dashboard"

4.5/5

What do you like best about Scrunch AI?

I chose Scrunch for my small digital marketing agency, so I use it daily to track AI visibility across multiple clients. My account rep was great to work with and helped me quickly set up an instance for a prospect I was about to pitch. I subscribed for an agency starter package after that since I liked the experience and the tool itself, which looks professional enough to pitch to an enterprise.

It makes prompt tracking easy. The automatically generated prompts give you a good place to start when setting up a brand, and then you can refine the prompts as you get to know the landscape better. The line charts and day-to-day views are really easy to read (green vs. red).

The agency starter package lets you track more prompts than most SEO software programs. You can economize your prompt usage by choosing to check against only the LLMs you really need to track (like ChatGPT) instead of all of them.

The insights can be helpful, especially when trying to come up with quick wins for clients. I really like the agent traffic feature, which is something I haven't found in other software. The site audits are a good way to check the technical basics to make sure LLMs can access your site and content. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

I like that the agency starter package comes with tracking for 450 custom prompts, but then again each LLM you select counts as 1. So if you want to monitor ChatGPT, Google AI Overviews, and Perplexity, you only have 150 prompts you can track. Ultimately, this isn't a deal killer since you can upgrade for more prompts, which I'll likely do as I grow and add more clients. Other platforms don't always let you buy more prompts.

Sometimes I notice that tracking will randomly skip for a day (or a few days). For example, I won't get ChatGPT results for a given prompt, but I'll get other LLM results.

There's no good way to generate reports using Scrunch. I'm not advanced enough to figure out how to use the API to feed data into reporting tools. The dashboard is nice, though, and I've been able to give my clients view-only access. Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

Scrunch helps my clients understand whether and how they're showing up in ChatGPT, Google AI Overviews, and Perplexity. The daily tracking lets them see exactly when they gained visibility, so they can better attribute visibility to their marketing/content strategies. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

MA

Marv A.

Fractional CMO

Venture Capital & Private Equity

Enterprise (\> 1000 emp.)

11/6/2025

"Perfect Balance of Price and Features with Responsive Team"

5/5

What do you like best about Scrunch AI?

We evaluated almost all of the AI Metrics tools out there, and found Scrunch to hit the sweet spot in both price and features. I recognized early on that the Scrunch team would be iterating quickly and that has turned out to be the case. The tool is easy to use, with frequent updates and we will continue to grow with them. Based on recent interactions I'm highly confident as we work with customer support our recommendations for new features will be considered. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

This is a new space, and all competitors have their strengths and weaknesses. Stay tuned for any issues. Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

We wanted the right balance between features and data, in a price that shows we are not over paying for a tool in the AI search landscape is changing weekly. The Scrunch team is monitoring and responding to AI search changes in real time, keeping us informed of trends and tactics that matter. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Kelly T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly T.")
KT

Kelly T.

Sr. SEO Manager

Mid-Market (51-1000 emp.)

3/5/2026

"Easy-to-Use Platform for Seeing How Our Brands Appear in LLMs"

5/5

What do you like best about Scrunch AI?

I like that is an easy to navigat platform that allows us to see how our brands appear in LLM's. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

We are having issues with their Cloudflare integration impacting out site performance. Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

As an SEO manager working with multiple ecommerce brands, one of the biggest challenges today is understanding how our brands appear inside AI search results, not just traditional search engines. The platform gives our team a clear view of how AI engines understand and surface our brands, what prompts trigger our companies to appear, and where competitors are being recommended instead. That insight is incredibly valuable because it lets us move beyond traditional SEO metrics and start optimizing for AI-driven discovery. Review collected by and hosted on G2.com.

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4/2/2026
Validated ReviewerSource: Organic

 ![Breanna B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Breanna B.")
BB

Breanna B.

Director of Marketing

Computer & Network Security

Mid-Market (51-1000 emp.)

4/17/2026

"Insightful and Intuitive, Boosts Our Online Strategy"

4.5/5

What do you like best about Scrunch AI?

I really like the insights piece in terms of the optimization opportunities that are provided. It helps understand what actionable things we can do to improve our online presence. The interface is pretty intuitive. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

The interface is pretty intuitive, but there's room for improvement to make it more user-friendly. The ability to monitor unlimited prompts would be amazing. Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

I use Scrunch AI for prompt monitoring and understanding brand citations, which helps target specific prompts and phrases. It provides insights for optimization and actionable steps to improve our online presence, consolidating overlapping prompts and understanding competitive presence. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Dan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan S.")
DS

Dan S.

Marketing Director

1/14/2026

"Simplifies Brand Tracking and AI Visibility"

4/5

What do you like best about Scrunch AI?

I like Scrunch AI's ease of use and how it's very easy to set up. It's straightforward to understand the data. I also think the pricing is fair from an agency standpoint. They offer good co-marketing capabilities and opportunities for us. I appreciate the ease of use from a brand management perspective, the aggregation of data, and the visualization of data. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

I'm looking for access to historic data to become as advanced as Semrush and the SEO tools of the industry that give you lots and lots of historic data, even your own historic data. Right now, Scrunch AI is a bit limited on that front. Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

I use Scrunch AI to track visibility in AI search, helping us at Blend understand how our brand is perceived, found, and how our strategies perform in this channel. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Sebastian B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sebastian B.")
SB

Sebastian B.

Marketing Manager

Small-Business (50 or fewer emp.)

9/26/2025

"Affordable access to AI insights"

5/5

What do you like best about Scrunch AI?

Scrunch gives us access to data that isn’t easily available elsewhere—and it does so affordably. We especially value the citation presence and traffic tracking across all AI platforms. The tool makes it clear which URLs and prompts we’re cited for, and highlights where competitors are earning citations that we aren’t. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

At times it can be a little confusing to know the best way to use Scrunch. Training videos or guidance on how companies should use the platform to get the best results would be really helpful. Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

Scrunch AI helps us solve one of the biggest challenges in today’s digital landscape: visibility in AI-driven search and answers. Traditionally, we could track how we ranked on Google, but with AI assistants becoming the primary way people discover information, it was difficult to know if and how our brand was showing up. Scrunch solves this by giving us transparency into how AI tools reference us, where we’re missing, and what sources they’re pulling from.

For me as a marketing manager, the benefit is twofold: first, I can make sure our brand is represented accurately and consistently in AI-generated answers. Second, I can use those insights to refine our content strategy—prioritizing the right topics, filling content gaps, and staying ahead of competitors. Ultimately, it helps us maintain visibility, protect our brand reputation, and drive better ROI from our marketing efforts in the age of AI search Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Andres S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andres S.")
AS

Andres S.

Digital Marketing Strategist

Small-Business (50 or fewer emp.)

9/4/2025

"Scrunch is pivotal for providing analyses for AI presence & positioning on websites that we monitor."

4/5

What do you like best about Scrunch AI?

There are numerous recommendations and action items that can be found after the audits that come from the Prompts & Insights section. There are many nuggets of information that are great to find in the Citations section, which help to see what competition our websites have in different AI platforms that reference competitors who provide a similar service or product. From this, we are able to see if a prompt is valuable to help update our website or if it is something we can actively monitor. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

The AI traffic section is a bit finicky to work with, specifically on the permissions front. The situation that I find myself in is that if my Google profile is on one account, but the Google account that I am logged into is a different one (the account that has access to the analytics account), Scrunch will not recognize that I am on the "correct" account, which does not provide proper analytics permissions for the AI traffic section. I would also like to see an update for this page where the drop-downs provide more ways to drill down into different data. For example, a website that we monitor cannot see page data unless it is set as "Page path + query string", which is not available on Scrunch.

The dashboard is really clean, which I do like! I would recommend, however, providing more information set as "highlights" that we can view from the dashboard that specifically shows data points on what stands out for each section (can either be good or bad). This way, we are able to see what we can work on as soon as we log into Scrunch. Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

Scrunch makes it easy for users to see how their companies are being represented across different AI platforms. This kind of visibility is a true must-have for businesses that want an up-to-date understanding of how they’re positioned and perceived on AI platforms. Review collected by and hosted on G2.com.

Show More

9/26/2025
Current UserValidated ReviewerSource: Organic

 ![Jacob .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacob .")
J

Jacob .

VP of Research

Small-Business (50 or fewer emp.)

9/26/2025

"Best Tool for AI Visibility (GEO, AIO, AEO)"

5/5

What do you like best about Scrunch AI?

There are so many startups offering AI visibility measurement tools now, but Scrunch stands out for its ease of use and powerful filters. As a PR firm, the Sources tab is especially valuable since it reveals how citations in AI can differ from traditional media. Often mid-tier or trade publications matter more in LLMs than tier 1 outlets, which is a huge benefit for our smaller clients. The ability to filter by topic has also been a game-changer as we can break down a clients AI visibility in more detail to see where they over and underperform. Scruch also has a chatbot support feature where an actual HUMAN responds. Usually I get a response within 30 minutes. That level of customer service is critical! Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

I would like the option to trend the data in the UI, which I currently have to build manually in Excel. And their exports could be cleaner and easier to match with the UI but if you are average in Excel you will be able to dig into the raw data with just a couple pivot tables. Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

Scrunch answers the core question: how often does my brand show up in LLM answers and how do we improve it? Think of it as SEO for ChatGPT, Gemini, Perplexity, and Claude, where the rules differ from classic search and there’s no public traffic data. We simulate real buyer prompts across models, parse the answers, and attribute mentions, citations, and sources to quantify visibility by topic, journey stage, and model. The result is a living benchmark and action plan, identifying which content formats win, which third-party citations matter, and exactly what pages to build or fix. For me, Scrunch turns LLM behavior into measurable KPIs and week-over-week visibility gains. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Kapil N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kapil N.")
KN

Kapil N.

Growth Engineer

Small-Business (50 or fewer emp.)

6/13/2025

"Scrunch AI has been a game-changer for our team"

5/5

What do you like best about Scrunch AI?

The dashboard is incredibly intuitive: clean design, well-organized metrics, and just the right level of detail without being overwhelming. It strikes a great balance between ease of use and depth of insight, which has made it easy for both technical and non-technical team members to get value quickly.

What really stands out is the team behind the product. They’re not just building software in a vacuum, they actively listen. Every piece of feedback we’ve shared has been met with thoughtful questions, quick iterations, and in some cases, direct improvements to the product. It’s rare to see that level of responsiveness and collaboration.

The accuracy of the data and the pace of updates also give me confidence that this is a platform built for long-term value. If you care about smart data, elegant interfaces, and a team that actually partners with you, Scrunch is worth it! Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

As of now I dislike nothing, absolutely loving it so far!! Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

Scrunch AI helps us track our partners' visibility across major LLMs by showing where and how they’re mentioned, which citations are being used, and how their brand appears in AI-generated answers. It gives us real-time data on prompts and responses across platforms like ChatGPT, Perplexity, and Gemini, all in one centralized, easy-to-use dashboard. Review collected by and hosted on G2.com.

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9/25/2025
Current UserValidated ReviewerSource: Organic

 ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care")
AH

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

12/4/2025

"Time-Saving Insights with Clear, Informative Interface"

5/5

What do you like best about Scrunch AI?

I use Scrunch AI to keep up with brands, mentions, competitors, prompts, and understand how the audience searches for brands. It saves me a lot of time by providing insights, and I'm super excited to use the sentiment and shopping features for more insights on brand products. What I like most is that it's super informative, and the interface, along with the amount of information available, makes everything clear and easy to find. The initial setup was easy, which is a plus. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

Some of the graphs with the logo on the chart in the new shopping feature aren't that clear to me directly. Review collected by and hosted on G2.com.

What problems is Scrunch AI solving and how is that benefiting you?

Scrunch AI saves time by providing insights and keeping us updated on brands, mentions, competitors, and audience search trends. It's informative, and the interface makes information easy to find. Review collected by and hosted on G2.com.

Show More

4/2/2026
Validated ReviewerSource: Organic

## Pricing Options

Pricing provided by Scrunch AI.

### Core

$250.00

Per Month

### Enterprise

Contact Us

Per Month

[
View More Pricing Information
](https://www.g2.com/products/scrunch-ai/pricing)

Scrunch AI Comparisons

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##### 
##### Scrunch AI Features

Brand Signals

Comparison

AI

Brand Health

Brand Analytics

Trend Analysis

Tracking

AI Visibility & Tracking

AI Mention Tracking

AI Search Ranking Insights

Sentiment & Brand Analysis

AI Sentiment Monitoring

AI Hallucination Detection

[
View More Features
](https://www.g2.com/products/scrunch-ai/features)

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