--- title: Scrunch AI Reviews meta\_title: 'Scrunch AI Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 73 reviews by the users' company size, role or industry to find out how Scrunch AI works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 73 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Scrunch AI Reviews & Product Details Visit Website Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms. • Mission: To build the first AI customer experience platform. • Founded: 2023 • Funding: $15M Series A (2025), led by Decibel with participation from Mayfield, Homebrew, and others. $4M Seed round led by Mayfield and notable entrepreneurs such as TJ Parker (PillPack), Bryant Chou (WebFlow), Clara Shih (Meta AI, previously Salesforce, Hearsay), Scott Cannon (IO/OpenAI, Mailbox). Core Platform Features Scrunch AI is an enterprise-grade platform that delivers the control, security, and extensibility that modern teams need. 1. Monitoring. Scrunch provides real-time visibility into how AI platforms interpret and represent your brand. The monitoring layer gives marketers insight into: • Which content LLMs are pulling from • How brands are featured in generative answers • Competitive visibility and share of voice across platforms • Prompt-level reporting and performance trends 2. Insights. Scrunch helps marketers understand not just what AI sees, but why. The insights layer reveals how AI agents interpret your brand’s digital footprint and provides guidance on actions to take to improve visibility and relevance. Key insights include: • Factors influencing AI rankings and answer inclusion • Recommendations for optimizing content structure, clarity, and authority • Trends in AI perception of your brand versus competitors 3. AXP (Agent Experience Platform). AXP is a new infrastructure layer that sits between your website and AI crawlers. It delivers compressed, structured content that’s optimized for LLM consumption without disrupting the human-facing experience. AXP helps marketers: • Serve AI-readable content in real time • Improve prompt placement and generative visibility • Avoid costly redesigns while optimizing for AI • Maintain control of messaging across LLMs Pricing: Scrunch offers flexible pricing based on brand size and needs, starting at $300 per month for basic functionality, and ranging up to custom enterprise solutions and pricing. Agency Partner Program: Scrunch offers a unique Agency Partner Program that provides tailored access, insights, and tools built specifically for multi-brand management and scaled implementation. Use Cases: Adopted by 500+ brands, we partner with: • In-house marketing teams optimizing for AI search • CMOs navigating performance declines in traditional channels • Agencies and Consultancies guiding clients through the shift to generative discovery • SEO and content teams expanding their stack to include LLM visibility Real results, real impact: Scrunch customers are seeing on average a 40% boost in referral traffic and up to 4x improvement in visibility. To learn more or request a demo, visit Scrunch at scrunch.com. * * * Product Website Scrunch AI Seller [Sitecore](https://www.g2.com/sellers/sitecore) Discussions [Scrunch AI Community](https://www.g2.com/products/scrunch-ai/discuss) Languages Supported English Solution Type All-in-One Overview by Colleen Tuohy Show More ## Pricing Pricing provided by Scrunch AI. ### Core $250.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/scrunch-ai/pricing) ## Scrunch AI Integrations (13) What do users say about integrations? Verified by Scrunch AI [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Akamai Content Delivery Solutions (CDN) ](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon CloudFront ](https://www.g2.com/products/amazon-cloudfront/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Front Door ](https://www.g2.com/products/azure-front-door/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloudflare Application Security and Performance ](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloudflare One (SASE) ](https://www.g2.com/products/cloudflare-one-sase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fastly Content Delivery ](https://www.g2.com/products/fastly-content-delivery/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Noble ](https://www.g2.com/products/noble/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Stacker ](https://www.g2.com/products/stacker-app-stacker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Vercel ](https://www.g2.com/products/vercel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews) Show More ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 12/4/2025 "Easy Setup But Needs More User Feedback Integration" 2.5/5 What do you like best about Scrunch AI? I use Scrunch AI to find where my clients are showing up and in which prompts, which helps me better analyze the GEO presence of my clients. I enjoy the frequent tutorials about what's coming down the pipeline in terms of Scrunch improvements. I also like the demos, but I wish there was an easier opportunity to provide feedback during these sessions. The initial setup of Scrunch AI was very easy. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I wish there was an easier opportunity to provide feedback during the demos. Additionally, I would like a way to see past GEO presence and have easier comparison across industry benchmarks in terms of presence in AI engine responses. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI to find where my clients are showing up and analyze their GEO presence better. Review collected by and hosted on G2.com. Show More 8/6/2026 Validated ReviewerSource: Organic ![Thiago N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thiago N.") TN Thiago N. Mid-Market (51-1000 emp.) 4/6/2026 "Real-Time Insights with Room for Enhanced Analysis" 4/5 What do you like best about Scrunch AI? I like Scrunch AI for its real-time data and appreciate how quick it is to see changes in AI performance after publishing new content. The AI tool that answers my questions is helpful, especially as AI monitoring is new for many marketers. I also like that the product keeps improving month after month. Additionally, I found the initial setup to be very easy, which made configuring the context for the tool straightforward. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? It needs to have a comprehensive data analysis tool. There is too much information about every prompt, It would be great to be able to just ask an AI tool: 'Let me know what kind of content is working for each prompt topic' / 'let me know where my competitors are gaining ground over me'. This kind of questions that would lead to a big analysis. Right now this doesn't exist. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Scrunch AI lets me monitor my company's AI presence and citations for specific prompts. It provides real-time data, improving how quickly I can see changes in AI performance. The AI tool is great for answering my questions and keeps improving monthly. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Scott S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott S.") SS Scott S. Marketing Manager Mid-Market (51-1000 emp.) 8/10/2025 "Revolutionized AI Keyword Tracking with Seamless Setup" 5/5 What do you like best about Scrunch AI? I use Scrunch AI to track my company's ranking and share of voice across LLMs. My favorite feature is the ability to track custom prompts and roll them up into central categories, giving us a real-time pulse on how our brand is performing against our competition on a granular level. It was very easy to get started, and I did not run into any challenges. Plus, it connects to my Google Analytics, which is a nice integration. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? They will likely continue to develop out their AI Search Trends for a more robust offering. Right now it is very limited in terms of topics you can search. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI to track my company's ranking across LLMs, providing a real-time pulse on brand performance and competition. It solved my issue of not having a systematic way to track keyword performance across platforms, allowing us to track custom prompts and organize them into central categories. Review collected by and hosted on G2.com. Show More 1/11/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Borja C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Borja C.") BC Borja C. Enterprise (\> 1000 emp.) 4/15/2026 "Valuable Insights but Recommendations Need Improvement" 3.5/5 What do you like best about Scrunch AI? I like how you can upload your own prompts to the platform and it shows you the results for each day for that specific prompt in all different AI platforms. This is very helpful. You can also see the detailed contents that are showing for that specific prompt in each channel. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I think recommendations is the weaker part. It was confusing with the groups the platform was recommending. It was not clear if we could create our own groups to organize the prompts. It is also not clear if brands are already included in results. Sometimes the system says we are not mentioned but our brands are in the results. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Scrunch AI provides visibility on our company's appearance and ranking against competitors, identifies sources and mentions, and tracks prompt results across AI platforms, offering insights into brand performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brittany T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittany T.") BT Brittany T. Small-Business (50 or fewer emp.) 3/12/2026 "Streamlined AI Search Monitoring with Stellar Support" 5/5 What do you like best about Scrunch AI? Scrunch gives us one of the clearest views I have seen of how brands show up in AI Search. I especially like that it shows real citation examples tied to the personas and content clusters we track. That makes the insights much more actionable. The agent monitoring and site maps also make it easy to quickly diagnose what is happening and build AI search strategies. It is not just a monitoring tool. It actually helps guide our strategy and content planning. The Scrunch team is also fantastic! They are responsive, collaborative and truly feel like part of the team. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? With AI search growing so quickly, I'd love for them to provide more insights on any model changes that they've noticed in terms of presence and citations since they are calling the models regularly. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch to monitor AI Search presence, providing the best view of brands and real citation examples. Its agent monitoring and site maps help develop strategies quickly. It's more than a monitoring tool; it guides our strategy and integrates seamlessly into our reporting. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brent C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brent C.") BC Brent C. Founder & CEO Small-Business (50 or fewer emp.) 4/20/2026 "Great Visibility Tool with Excellent Support and Value" 4.5/5 What do you like best about Scrunch AI? I really like the Scrunch AI dashboard for what it shows and shares. It gives us good information to share with our clients. I appreciate that there's an API we can use. The client support is great, very quick, and they've been adding more features, which has been fantastic. I also found that Scrunch AI is good value and reasonably priced. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I wish there was a reporting function to send PDFs directly to clients from Scrunch AI (or a partnership with something like Agency Analytics). Right now, we use an API Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI to monitor visibility for our advisors and measure the effectiveness of our AI optimization. It gives us the information we need, is reasonably priced, and offers great support. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kaitlin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaitlin L.") KL Kaitlin L. Vice President Small-Business (50 or fewer emp.) 3/17/2026 "Detailed Insights and Easy Integration" 5/5 What do you like best about Scrunch AI? I like the level of detail we can get by reviewing prompt data by date and across platforms with Scrunch. I am also encouraged by the tools that the team has added over the last several months. Seeing what type of traffic is hitting specific pages and how we could improve the content on those pages is really helpful. Scrunch acts as a measurement tool for the services we provide, including content, social media, and PR. The initial setup was easy, and we have set up many other clients and prospects on Scrunch. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? Nothing at the moment. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch to monitor AI search performance, track prompt data by date and platform, and see page-specific traffic. It helps us measure services like content and PR, showing us how we can improve AI search rankings and content strategies. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Matteo R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matteo R.") MR Matteo R. Small-Business (50 or fewer emp.) 4/2/2026 "Powerful Insights, Minor Fixes Needed" 5/5 What do you like best about Scrunch AI? I like the different ways that you can chop up data, custom tags, and good visualizations. It's good to track how different wording variations of prompts change answers and how adding different qualifiers, like geographical ones, change the answers. The initial setup of Scrunch AI was very easy. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? Can't edit personas after making them, citation classifications don't update when you add competitor domains, can't sort citation table by brand mentions (can't filter by brand mentioned either), Excel doesn't export topic for prompt, inconsistencies between brand mentions on citation dashboard versus when you click in, can't filter by brand mentioned in answer Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI for generative engine optimization audits and it helps tell my clients how and when they show up in AI answers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Evan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Evan D.") ED Evan D. Founder Small-Business (50 or fewer emp.) 5/2/2026 "Intuitive UI and Powerful Agency Features That Make Prospecting Easy" 5/5 What do you like best about Scrunch AI? I love the UI and the way I can drill down into prompts. The agency features such as API access, and the way I can add prospects are hugely helpful. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? Sometimes the UI does a spinning wheel, and I can't get back to the home page of the prompt topics easily. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Scrunch is solving the problem of AI visibility measurement and tracking. It's immensely useful for me and my clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Caleb K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caleb K.") CK Caleb K. Trust & Security and Crisis Communications Senior Associate Small-Business (50 or fewer emp.) 4/3/2026 "Unlocks Powerful Insights" 4/5 What do you like best about Scrunch AI? I like that Scrunch AI has uncovered a whole new class of insights that we can provide to clients. It's unlocked a new sort of frontier in content strategy and enables us to get really granular in thinking about strategy and tactics to help solve problems, particularly in AI perception. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I think the user interface, just because it's so feature dense and there's so much going on, can sometimes be hard to navigate. You can get lost in all of the functionality and stuff like that. But that's something I think that can be solved over time, though. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? I use Scrunch AI to efficiently get insights about AI platforms with compelling visualization and present them to clients, all in one place. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Pricing Options Pricing provided by Scrunch AI. ### Core $250.00 Per Month ### Enterprise Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/scrunch-ai/pricing) Scrunch AI Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b7620c4c6493e23711a4ebaf79cdaa13/profound.png "Product Avatar Image") Profound 4.5/5(1,128) [ Compare Now ](https://www.g2.com/compare/profound-vs-scrunch-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a085f107dcba0ce91f30eeb4870be3c/otterlyai.png "Product Avatar Image") OtterlyAI 4.7/5(53) [ Compare Now ](https://www.g2.com/compare/otterlyai-vs-scrunch-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_95a5681aeb5e138d708e8802d147585d/athenahq.png "Product Avatar Image") AthenaHQ 4.9/5(34) [ Compare Now ](https://www.g2.com/compare/athenahq-vs-scrunch-ai) ##### ##### Scrunch AI Features Brand Signals Comparison AI Brand Health Brand Analytics Trend Analysis Tracking AI Visibility & Tracking AI Mention Tracking AI Search Ranking Insights Sentiment & Brand Analysis AI Sentiment Monitoring AI Hallucination Detection [ View More Features ](https://www.g2.com/products/scrunch-ai/features) ## Top-Rated Alternatives [ ![Profound](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Profound") Profound 4.5/5(1,128) ](https://www.g2.com/products/profound/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![BrightEdge](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BrightEdge") BrightEdge 4.4/5(839) ](https://www.g2.com/products/brightedge/reviews) [ View All Alternatives ](https://www.g2.com/products/scrunch-ai/competitors/alternatives) ##### Categories on G2 [Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo)[AI Search Visibility Optimization Tools](https://www.g2.com/categories/ai-search-visibility-optimization-tools)[Brand Intelligence](https://www.g2.com/categories/brand-intelligence) ##### Explore More [What are the most stable C/C++ integrated development environments based on reviews from embedded systems and automotive engineers?](https://www.g2.com/discussions/what-are-the-most-stable-c-c-integrated-development-environments-based-on-reviews-from-embedded-systems-and-automotive-engineers)[Best AI agents for reducing manual workload in operations](https://www.g2.com/discussions/what-are-the-best-ai-agents-for-reducing-manual-workload-in-operations)[Which content creation software offers the best template library?](https://www.g2.com/discussions/which-content-creation-software-offers-the-best-template-library) [Which job shop management system has the easiest quoting and routing features for a small fabrication shop where the owner or estimator handles quotes without a dedicated sales team?](https://www.g2.com/discussions/which-job-shop-management-system-has-the-easiest-quoting-and-routing-features-for-a-small-fabrication-shop-where-the-owner-or-estimator-handles-quotes-without-a-dedicated-sales-team)[Which Google Workspace project management platforms are most trusted by team leads coordinating cross-functional projects?](https://www.g2.com/discussions/which-google-workspace-project-management-platforms-are-most-trusted-by-team-leads-coordinating-cross-functional-projects)[Pros and Cons Details](https://www.g2.com/products/scrunch-ai/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)