Scroll Freely: Infinite Scroll is a Shopify app that allows you to add infinite scroll to your collection pages. This means that customers can scroll through your products without having to click on a pagination button to load more products. This can improve the customer experience by making it easier for them to find the products they are looking for. The app also gives you the option to display a load more button. This button can be used to load more products after the customer has reached the end of the current page. This can be helpful if you have a large number of products in your collection.