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SAS Intelligent Advertising for Publishers

4.0
(1)

Now you can go from data to insight to action with a single platform that lets you manage it all. Inventory and order management. Forecasting and optimization. Reporting and visualization.

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"Great tool for big data businesses"

What do you like best?

We loved how SAS allowed our company to collect mass amounts of data and cleanse them to be able to show relations between advertising that we (our company) are providing and the market.

What do you dislike?

It took A LOT of skill to manage. We did not love how much expensive training was needed to be able to use the product.

What business problems are you solving with the product? What benefits have you realized?

We were able to gain a large amount of business by combining all of our same industry clients and creating a user flow trend and then created an advertising schedule around this trend. SAS allowed us to be able to compile all this data into a cleansed and usable format to show our consumers in the market.

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