# Best Publisher Ad Server Software

## How Many Publisher Ad Server Software Products Does G2 Track?

**Total Products under this Category:** 130

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Quantcast Platform (+0.14%) - Among all products in this category, Quantcast Platform recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Publisher Ad Server Software
 ![G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence](https://www.g2.com/categories/publisher-ad-server/grids.png?focus%5B%5D=54267&focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=170207&focus%5B%5D=63667&focus%5B%5D=121742&focus%5B%5D=5436&focus%5B%5D=79350)

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-08-05T07%3A39%3A58Z&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server&secure%5Btoken%5D=80860c302c578952f722f4d10434a6743be2eaef740f9ecda55df652a49c0ab3&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

### [AdSense](https://www.g2.com/es/products/adsense/reviews)

Google AdSense es un programa que permite a los propietarios de sitios web y creadores de contenido monetizar su contenido en línea mostrando anuncios dirigidos. Al integrar AdSense, los editores pueden ganar ingresos ya que Google empareja anuncios con su sitio en función del contenido y los visitantes. Características y Funcionalidades Clave: - Colocación Automática de Anuncios: AdSense utiliza la IA de Google para optimizar la colocación de anuncios, asegurando que los anuncios se muestren en ubicaciones que maximicen la visibilidad y el compromiso. - Formatos de Anuncios Personalizables: Los editores pueden elegir entre varios formatos de anuncios, incluidos anuncios de texto, display y nativos, para que coincidan con el diseño y la experiencia del usuario de su sitio. - Informes de Rendimiento: AdSense proporciona informes detallados sobre el rendimiento de los anuncios, permitiendo a los usuarios rastrear ganancias, impresiones y clics para tomar decisiones informadas. - Control de Anuncios: Los usuarios tienen la capacidad de bloquear anuncios que consideren inadecuados y personalizar los tipos de anuncios que aparecen en su sitio. Valor Principal y Soluciones: AdSense ofrece una manera sencilla para que los editores generen ingresos a partir de su contenido en línea sin la necesidad de relaciones directas con anunciantes. Conecta a los editores con una vasta red de anunciantes, asegurando que se muestren anuncios relevantes a su audiencia. Esto no solo mejora la experiencia del usuario al mostrar anuncios pertinentes, sino que también permite a los editores centrarse en crear contenido de calidad mientras AdSense se encarga de la gestión y optimización de anuncios.

**Average Rating:** 4.2/5.0

**Total Reviews:** 247

#### How Do G2 Users Rate AdSense?

- **Facilidad de administración:** 8.4/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 8.8/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.4/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdSense?

- **Vendedor:** [Google](https://www.g2.com/es/sellers/google)
- **Año de fundación:** 1998
- **Ubicación de la sede:** Mountain View, CA
- **Twitter:** @google  
31,899,995 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 empleados en LinkedIn®
- **Propiedad:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Gerente, Propietario
- **Top Industries:** Marketing y publicidad, Tecnología de la información y servicios
- **Company Size:** 81% Small, 14% Medium

#### What Are Recent G2 Reviews of AdSense?

**["Gran CPM y optimización con los anuncios automáticos de AdSense"](https://www.g2.com/es/survey_responses/adsense-review-12952437)**

**Rating:** 5.0/5.0 stars

_— Satya V._

[Read full review](https://www.g2.com/es/survey_responses/adsense-review-12952437)

**["Configuración sencilla de AdSense para la monetización a largo plazo de sitios web y blogs"](https://www.g2.com/es/survey_responses/adsense-review-12253354)**

**Rating:** 4.0/5.0 stars

_— Ankit D._

[Read full review](https://www.g2.com/es/survey_responses/adsense-review-12253354)

#### What Are G2 Users Discussing About AdSense?

- [¿Para qué se utiliza AdSense?](https://www.g2.com/es/discussions/what-is-adsense-used-for) - 3 comments
- [Who uses Google AdSense?](https://www.g2.com/es/discussions/who-uses-google-adsense) - 1 comment
- [Is AdSense still profitable 2019?](https://www.g2.com/es/discussions/is-adsense-still-profitable-2019)
- [¿Qué es AdSense para contenido?](https://www.g2.com/es/discussions/what-is-adsense-for-content) - 1 comment
- [How much does AdSense pay per 1000 views?](https://www.g2.com/es/discussions/how-much-does-adsense-pay-per-1000-views)

### [Google Ad Manager](https://www.g2.com/es/products/google-ad-manager/reviews)

DoubleClick for Publishers es un motor completo de ingresos publicitarios que ayuda a los editores a capturar el valor total de cada impresión a través de fuentes de demanda y canales. La integración perfecta con DoubleClick Ad Exchange proporciona una conexión instantánea con millones de anunciantes de calidad, mientras que la plataforma de gestión de ventas integrada de forma nativa optimiza las operaciones para maximizar las ventas a costos mínimos.

**Average Rating:** 4.2/5.0

**Total Reviews:** 232

#### How Do G2 Users Rate Google Ad Manager?

- **Facilidad de administración:** 7.9/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 7.9/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 7.8/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 7.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Google Ad Manager?

- **Vendedor:** [Google](https://www.g2.com/es/sellers/google)
- **Año de fundación:** 1998
- **Ubicación de la sede:** Mountain View, CA
- **Twitter:** @google  
31,899,995 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 empleados en LinkedIn®
- **Propiedad:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Editorial
- **Company Size:** 42% Medium, 37% Small

#### What Are Recent G2 Reviews of Google Ad Manager?

**["Gestión de anuncios todo en uno con segmentación poderosa e informes claros"](https://www.g2.com/es/survey_responses/google-ad-manager-review-12640899)**

**Rating:** 5.0/5.0 stars

_— pankaj p._

[Read full review](https://www.g2.com/es/survey_responses/google-ad-manager-review-12640899)

**["Maximiza los ingresos, pero configuración compleja"](https://www.g2.com/es/survey_responses/google-ad-manager-review-12731507)**

**Rating:** 4.5/5.0 stars

_— Wijbren v._

[Read full review](https://www.g2.com/es/survey_responses/google-ad-manager-review-12731507)

#### What Are G2 Users Discussing About Google Ad Manager?

- [¿Para qué se utiliza Google Ad Manager?](https://www.g2.com/es/discussions/google-ad-manager-what-is-google-ad-manager-used-for)
- [What is Google's SSP called?](https://www.g2.com/es/discussions/what-is-google-s-ssp-called)
- [¿Cómo uso Google Ad Manager?](https://www.g2.com/es/discussions/how-do-i-use-google-ad-manager) - 1 comment
- [Is Google Ad Manager An SSP?](https://www.g2.com/es/discussions/is-google-ad-manager-an-ssp) - 2 comments
- [¿Para qué se utiliza Google Ad Manager?](https://www.g2.com/es/discussions/what-is-google-ad-manager-used-for) - 1 comment

### [Opti Digital](https://www.g2.com/products/opti-digital/reviews)

Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Opti Digital?

- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Opti Digital?

- **Seller:** [Opti Digital](https://www.g2.com/sellers/opti-digital)
- **Company Website:** www.optidigital.com
- **Year Founded:** 2018
- **HQ Location:** Céret, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4961eeb7317156809d0d201ebcaff4c911db30c634510a24605e5f5d86227567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptidigitalsas&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 57% Small, 40% Medium

#### What Are Recent G2 Reviews of Opti Digital?

**["Responsive Team, Global Reach, Real Results"](https://www.g2.com/survey_responses/opti-digital-review-13035441)**

**Rating:** 4.5/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-13035441)

**["Cutting-edge Technology and Responsive Team"](https://www.g2.com/survey_responses/opti-digital-review-12960556)**

**Rating:** 5.0/5.0 stars

_— Rodolphe V._

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-12960556)

### [SAS Customer Intelligence 360](https://www.g2.com/es/products/sas-customer-intelligence-360-sas/reviews)

SAS Customer Intelligence 360 es una sofisticada plataforma de compromiso con el cliente diseñada para ayudar a los mercadólogos a transformar los conocimientos en estrategias accionables que fomenten experiencias de cliente fluidas y personalizadas. Esta plataforma sirve como una solución integral para las empresas que buscan mejorar sus esfuerzos de marketing al ir más allá de los sistemas MarTech obsoletos. Al permitir interacciones personalizadas que responden a las necesidades del cliente en tiempo real, SAS Customer Intelligence 360 empodera a las organizaciones para interactuar eficazmente con su audiencia. Dirigido principalmente a profesionales del marketing y organizaciones que buscan optimizar sus estrategias de compromiso con el cliente, SAS Customer Intelligence 360 es particularmente beneficioso para aquellos que requieren una herramienta robusta para la segmentación de audiencia, el diseño de campañas y la personalización. La plataforma está diseñada para atender una variedad de casos de uso, incluyendo la necesidad de un perfilado detallado del cliente y la integración de interacciones tanto en línea como fuera de línea. Al consolidar estas interacciones, los mercadólogos obtienen una vista de 360 grados del comportamiento del cliente, lo que permite una toma de decisiones más informada y un compromiso mejorado con el cliente. Una de las características clave de SAS Customer Intelligence 360 es su interfaz fácil de usar, que simplifica tareas complejas como la segmentación de audiencia y la gestión de campañas. Esta accesibilidad permite a los mercadólogos actuar rápida y eficazmente sin necesidad de una amplia experiencia técnica. La capacidad de la plataforma para conectar dinámicamente actividades digitales conocidas y desconocidas enriquece aún más los perfiles de los clientes, proporcionando a los mercadólogos una comprensión más profunda de las preferencias y comportamientos de los clientes. Además, SAS Customer Intelligence 360 se destaca por sus capacidades de integración sin fisuras. Puede conectarse con datos que residen en diversos entornos, ya sea en la nube, en las instalaciones o dentro de otras herramientas MarTech. Esta flexibilidad elimina la necesidad de migraciones costosas y permite a las organizaciones aprovechar su infraestructura de datos existente. La plataforma captura comportamientos detallados de los clientes, incluyendo la intención de compra y eventos significativos de la vida, facilitando comunicaciones personalizadas y dirigidas a través de múltiples canales. Metodologías avanzadas de toma de decisiones, que van desde reglas de negocio tradicionales hasta modelos sofisticados de IA, aseguran que cada interacción con el cliente sea relevante e impactante. Esta capacidad no solo mejora la efectividad de las campañas de marketing, sino que también fomenta relaciones más sólidas entre las marcas y sus clientes. Al utilizar SAS Customer Intelligence 360, las organizaciones pueden elevar sus esfuerzos de marketing, ofreciendo experiencias significativas y personalizadas que resuenan con su audiencia.

**Average Rating:** 4.4/5.0

**Total Reviews:** 145

#### How Do G2 Users Rate SAS Customer Intelligence 360?

- **Facilidad de administración:** 7.5/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 8.2/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.5/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 7.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind SAS Customer Intelligence 360?

- **Vendedor:** [SAS Institute Inc.](https://www.g2.com/es/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Sitio web de la empresa:** www.sas.com
- **Año de fundación:** 1976
- **Ubicación de la sede:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Banca
- **Company Size:** 46% Medium, 33% Large

#### What Do G2 Reviewers Say About SAS Customer Intelligence 360?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **visión integral y unificada de los clientes** de SAS Customer Intelligence 360 para estrategias de marketing efectivas.
- Los usuarios destacan la **facilidad de uso** en SAS Customer Intelligence 360, haciendo que la gestión de datos y la elaboración de informes sean sencillas.
- Los usuarios valoran las capacidades de **análisis avanzado** de SAS Customer Intelligence 360 para elaborar estrategias de marketing efectivas y basadas en datos.
- Los usuarios valoran la **visión única de los clientes** que proporciona SAS Customer Intelligence 360, mejorando la comprensión de las necesidades de los clientes.
- Los usuarios aprecian la **flexibilidad diferenciadora** de SAS Customer Intelligence 360 para desarrollar estrategias y campañas de marketing personalizadas.

##### Cons

- Los usuarios experimentan una **curva de aprendizaje pronunciada** con SAS Customer Intelligence 360, lo que hace que el uso inicial sea desafiante y complejo.
- Los usuarios a menudo enfrentan **problemas de integración** que complican la configuración y la conectividad con los sistemas existentes en SAS Customer Intelligence 360.
- Los usuarios señalan que SAS Customer Intelligence 360 tiene un **precio elevado** , lo que lo hace menos accesible para algunas empresas.
- Los usuarios encuentran la **configuración difícil** de SAS Customer Intelligence 360 desafiante, requiriendo un tiempo y capacitación significativos para integrar.
- Los usuarios encuentran **la complejidad de la interfaz** desafiante, requiriendo un entrenamiento significativo para el uso efectivo de SAS Customer Intelligence 360.

#### What Are Recent G2 Reviews of SAS Customer Intelligence 360?

**["Plataforma poderosa para la interacción en tiempo real con clientes"](https://www.g2.com/es/survey_responses/sas-customer-intelligence-360-review-13118670)**

**Rating:** 4.5/5.0 stars

_— Michal K._

[Read full review](https://www.g2.com/es/survey_responses/sas-customer-intelligence-360-review-13118670)

**["Integraciones flexibles y soporte siempre disponible"](https://www.g2.com/es/survey_responses/sas-customer-intelligence-360-review-13106699)**

**Rating:** 4.0/5.0 stars

_— Ian M._

[Read full review](https://www.g2.com/es/survey_responses/sas-customer-intelligence-360-review-13106699)

#### What Are G2 Users Discussing About SAS Customer Intelligence 360?

- [¿Para qué se utiliza SAS Intelligent Advertising for Publishers?](https://www.g2.com/es/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for)
- [¿Para qué se utiliza SAS Intelligent Advertising for Publishers?](https://www.g2.com/es/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for)

### [EX.CO](https://www.g2.com/es/products/ex-co/reviews)

EX.CO es la empresa de tecnología de video más inteligente que aprovecha el poder del aprendizaje automático para maximizar los ingresos en todas las pantallas: web, aplicaciones móviles, CTV y DOOH. Como socio de confianza de las principales organizaciones de medios en todo el mundo, incluidas Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group y Ziff Davis, EX.CO establece el estándar para la monetización de videos con su plataforma de video en línea y su motor de rendimiento impulsado por IA, diseñado para el crecimiento, el control y la transparencia. Desde 2012, EX.CO ha estado moldeando el futuro del video. Con sede en la ciudad de Nueva York y un equipo global, la empresa cuenta con el respaldo de The Walt Disney Company, Saban Ventures, Viola Group, 83North y otros.

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate EX.CO?

- **Facilidad de administración:** 8.5/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 9.3/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.4/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind EX.CO?

- **Vendedor:** [EX.CO](https://www.g2.com/es/sellers/ex-co)
- **Año de fundación:** 2012
- **Ubicación de la sede:** New York, US
- **Twitter:** @EXCOPlatform  
196 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6f82ecf7133b5cab19dc99274dfd0550adc1b0d450d7948488ef2d65aa92378&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexcoplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
262 empleados en LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 36% Small

#### What Do G2 Reviewers Say About EX.CO?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios destacan el **sobresaliente soporte al cliente** de EX.CO, señalando la capacidad de respuesta y la colaboración excepcional durante todo el proceso de configuración.
- Los usuarios elogian a EX.CO por su **excepcional satisfacción del cliente** , destacando un servicio sobresaliente y una capacidad de respuesta a las necesidades individuales.
- Los usuarios valoran el **impacto inmediato en los ingresos** de EX.CO, mejorando el crecimiento del negocio con un excelente soporte y facilidad de uso.
- Los usuarios valoran la **flexibilidad y el soporte de monetización** de EX.CO, mejorando la experiencia del usuario y la generación de ingresos.
- Los usuarios aprecian la **facilidad de uso** de EX.CO, disfrutando de una configuración sin problemas y un soporte al cliente efectivo en todo momento.

##### Cons

- Los usuarios encuentran que los **problemas del panel** en EX.CO dificultan su capacidad para analizar eficazmente el rendimiento y las métricas de video.
- Los usuarios señalan las **limitaciones de análisis** de EX.CO, deseando una mayor profundidad en las métricas de rendimiento de video.
- Los usuarios enfrentan **limitaciones de costo** con EX.CO, lo que afecta el acceso a contenido sindicado personalizado para necesidades específicas.
- Los usuarios experimentan una **curva de aprendizaje corta** con EX.CO mientras optimizan las ubicaciones, aunque el soporte es útil.
- Los usuarios señalan que los **datos geográficos limitados** restringen el acceso a contenido sindicado relevante para necesidades hiperlocales.

#### What Are Recent G2 Reviews of EX.CO?

**["El apoyo excepcional y la visión estratégica elevan nuestra experiencia."](https://www.g2.com/es/survey_responses/ex-co-review-12114614)**

**Rating:** 4.5/5.0 stars

_— Mike I._

[Read full review](https://www.g2.com/es/survey_responses/ex-co-review-12114614)

**["Monetización de Video sin Interrupciones con Excelente Soporte"](https://www.g2.com/es/survey_responses/ex-co-review-12307406)**

**Rating:** 5.0/5.0 stars

_— Petra C._

[Read full review](https://www.g2.com/es/survey_responses/ex-co-review-12307406)

### [Sizmek Ad Server](https://www.g2.com/es/products/sizmek-ad-server/reviews)

Sizmek Ad Suite te ofrece todo lo que necesitas para crear, distribuir y optimizar tus mensajes, incluyendo la entrega de anuncios, la creación de contenido creativo y la optimización creativa dinámica líder en la industria. Aprovecha el poder de una plataforma mundial, que entrega más de 1.5 billones de impresiones al año.

**Average Rating:** 4.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Sizmek Ad Server?

- **Facilidad de administración:** 9.2/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 10.0/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 9.3/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Sizmek Ad Server?

- **Vendedor:** [Amazon](https://www.g2.com/es/sellers/amazon)
- **Año de fundación:** 1994
- **Ubicación de la sede:** Seattle, WA
- **Twitter:** @amazon  
5,898,422 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ba2a1f3c1541b6e4d9a5f943579bd59ec9e85a0d4123f3c647d14324a5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1586%2F&secure%5Burl_type%5D=linkedin_company_website)  
765,691 empleados en LinkedIn®
- **Propiedad:** AMZN

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad
- **Company Size:** 45% Small, 36% Medium

#### What Are Recent G2 Reviews of Sizmek Ad Server?

**["Una de las mejores plataformas de gestión de campañas."](https://www.g2.com/es/survey_responses/sizmek-ad-server-review-8591002)**

**Rating:** 5.0/5.0 stars

_— Krishna Murari S._

[Read full review](https://www.g2.com/es/survey_responses/sizmek-ad-server-review-8591002)

**["Mejor aplicación de gestión de campañas"](https://www.g2.com/es/survey_responses/sizmek-ad-server-review-8654813)**

**Rating:** 5.0/5.0 stars

_— REYAZ AHMED K._

[Read full review](https://www.g2.com/es/survey_responses/sizmek-ad-server-review-8654813)

#### What Are G2 Users Discussing About Sizmek Ad Server?

- [¿Para qué se utiliza el servidor de anuncios de Sizmek?](https://www.g2.com/es/discussions/what-is-sizmek-ad-server-used-for)

### [AdButler](https://www.g2.com/es/products/adbutler/reviews)

AdButler es una plataforma integral de tecnología publicitaria con una serie de soluciones para clientes empresariales y pymes. Somos una solución integral para editores, redes y comercializadores para realizar su potencial de publicidad digital. Algunas de las soluciones de AdButler incluyen: Servidor de Anuncios de Display Gestione su publicidad digital de display con una gestión de campañas robusta, gestión de editores, segmentación, programación y análisis. Mercado de Autoservicio Cree su propio mercado de autoservicio y permita a los anunciantes comprar publicidad directamente en su sitio web con su tarjeta de crédito. Abra su inventario a pequeñas y medianas empresas con micro-presupuestos mientras también atiende sus reservas directas y programáticas. Servidor de Anuncios Programáticos Realice subastas programáticas con pujas de encabezado del lado del cliente, openRTB del lado del servidor, S2S y conectores dedicados. Servidor de Anuncios Nativos Cree y sirva anuncios nativos que utilicen anuncios pagados que coincidan con el aspecto y la sensación de su sitio web, aplicación u otro medio. Plantillas totalmente personalizables. Servidor de Anuncios de Video Programe y sirva todos los anuncios de video compatibles con VAST a cualquier cliente. Soporte completo de análisis. Servidor de Anuncios de Correo Electrónico Complementa tu programa web existente con anuncios de autoservicio y vendidos directamente en campañas de correo electrónico y boletines. El servidor de anuncios de correo electrónico de AdButler funciona con los proveedores de correo electrónico populares como Mailchimp, SendGrid y más. Servidor de Anuncios Móviles Sirva anuncios en la web móvil y en su aplicación móvil utilizando el SDK móvil de AdButler. Servidor de Anuncios Digitales Fuera del Hogar Sirva a pantallas digitales fuera del hogar en cualquier lugar, vallas publicitarias, espejos inteligentes, taxis, ascensores, donde sea. Servidor de Anuncios API Construya su propio servidor de anuncios con las API de AdButler en semanas en lugar de meses o años. Las API también le permiten monetizar usuarios con bloqueadores de anuncios con llamadas de anuncios del lado del servidor. Plataforma del lado de la demanda Gestione su compra programática y directa a través de una interfaz simple. CDN Global Con más de 30 puntos de presencia en todo el mundo, AdButler sirve sus activos creativos con una velocidad impresionante. AdButler es el servidor de anuncios más rápido del mundo. Soluciones Personalizadas Los ingenieros experimentados de tecnología publicitaria de AdButler pueden ayudarle a construir una solución personalizada basada en la plataforma AdButler. Flujos de trabajo personalizados, lógica de negocio e interfaces. Totalmente Personalizable Tome el control con una experiencia totalmente personalizable. Todas nuestras soluciones pueden ser personalizadas, brindando a sus anunciantes y editores un portal a medida.

**Average Rating:** 4.5/5.0

**Total Reviews:** 62

#### How Do G2 Users Rate AdButler?

- **Facilidad de administración:** 8.8/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 9.1/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 9.0/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdButler?

- **Vendedor:** [SparkLIT](https://www.g2.com/es/sellers/sparklit)
- **Año de fundación:** 1998
- **Ubicación de la sede:** Victoria, Canada
- **Twitter:** @sparklit\_apps  
9 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d19073c3fcfd24e203cac4869546ae023472c0511e151b163976760100211da7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8654259%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Editorial
- **Company Size:** 88% Small, 13% Medium

#### What Do G2 Reviewers Say About AdButler?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian la **facilidad de uso** de AdButler, destacando su implementación sencilla y su interfaz amigable.
- Los usuarios encuentran que la **configuración fácil** de AdButler es beneficiosa, integrándose sin problemas con sus soluciones.
- Los usuarios elogian a AdButler por sus **impresionantes conocimientos sobre el rendimiento** , mejorando en gran medida la gestión de anuncios y la efectividad de las campañas.
- Los usuarios encuentran que es fácil hacer **actualizaciones sencillas** a sus programas de anuncios con AdButler, mejorando su experiencia publicitaria.
- Los usuarios aprecian cómo **AdButler simplifica la gestión de campañas** , facilitando el manejo efectivo de múltiples anunciantes.

##### Cons

- Los usuarios encuentran el proceso de **gestión de presupuesto** confuso debido a precios complejos y un soporte al cliente poco útil para las integraciones.
- Los usuarios tienen dificultades con la **configuración compleja** debido al soporte inadecuado para la integración y los modelos de precios confusos.
- Los usuarios encuentran que los **problemas de navegación** en la interfaz de AdButler pueden ser abrumadores, dificultando el acceso fácil a las funciones.
- Los usuarios enfrentan problemas con **pobre soporte al cliente** en relación con la integración y los precios, complicando su experiencia con AdButler.
- Los usuarios sienten la necesidad de más **recursos de formación** para AdButler para mejorar su experiencia general.

#### What Are Recent G2 Reviews of AdButler?

**["Simplificación de la gestión de anuncios para sitios web de alto tráfico."](https://www.g2.com/es/survey_responses/adbutler-review-10532638)**

**Rating:** 4.5/5.0 stars

_— Dan L._

[Read full review](https://www.g2.com/es/survey_responses/adbutler-review-10532638)

**["Excelente y rentable servidor de anuncios"](https://www.g2.com/es/survey_responses/adbutler-review-4018127)**

**Rating:** 5.0/5.0 stars

_— Eduardo R._

[Read full review](https://www.g2.com/es/survey_responses/adbutler-review-4018127)

#### What Are G2 Users Discussing About AdButler?

- [Does Google Ad Manager cost money?](https://www.g2.com/es/discussions/does-google-ad-manager-cost-money)
- [What is AdGlare net?](https://www.g2.com/es/discussions/what-is-adglare-net)
- [What are ad serving tools?](https://www.g2.com/es/discussions/what-are-ad-serving-tools)
- [What is AdButler?](https://www.g2.com/es/discussions/what-is-adbutler)

### [Adpushup](https://www.g2.com/es/products/adpushup/reviews)

AdPushup es una plataforma de optimización de ingresos que ayuda a los editores web a aumentar de manera sostenible sus ingresos publicitarios mediante el uso de una combinación de tecnología de vanguardia, asociaciones de demanda premium y experiencia comprobada en operaciones publicitarias. AdPushup es un Socio de Publicación Certificado por Google y un Miembro de la IAB.

**Average Rating:** 4.4/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Adpushup?

- **Facilidad de administración:** 7.5/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 7.5/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.5/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 7.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Adpushup?

- **Vendedor:** [AdPushup](https://www.g2.com/es/sellers/adpushup)
- **Año de fundación:** 2014
- **Ubicación de la sede:** Wilmington, Delaware
- **Twitter:** @adpushup  
1,604 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7caf515f38b7b5fdf1c16cfbf4203f2f6200530959d2d95ba1e4e4a4dfbd1509&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadpushup%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 empleados en LinkedIn®

#### Who Uses This Product?

- **Company Size:** 96% Small, 4% Medium

#### What Are Recent G2 Reviews of Adpushup?

**["Abhijeet es uno de los mejores gerentes de adops con los que he trabajado."](https://www.g2.com/es/survey_responses/adpushup-review-7504715)**

**Rating:** 5.0/5.0 stars

_— Usuario verificado en Medios en línea_

[Read full review](https://www.g2.com/es/survey_responses/adpushup-review-7504715)

**["Recomienda"](https://www.g2.com/es/survey_responses/adpushup-review-11158022)**

**Rating:** 5.0/5.0 stars

_— Ben M._

[Read full review](https://www.g2.com/es/survey_responses/adpushup-review-11158022)

#### What Are G2 Users Discussing About Adpushup?

- [What is ad revenue optimization?](https://www.g2.com/es/discussions/what-is-ad-revenue-optimization)
- [What is ad Push?](https://www.g2.com/es/discussions/what-is-ad-push)
- [What does AdPushup do?](https://www.g2.com/es/discussions/what-does-adpushup-do)

### [Broadstreet](https://www.g2.com/es/products/broadstreet/reviews)

Broadstreet es un gestor de anuncios que atiende específicamente las necesidades de ventas directas de anuncios digitales. Es una plataforma más adecuada para revistas de ciudad y regionales, sitios web de noticias locales, revistas comerciales y emisoras de radio. Broadstreet es un patrocinador a largo plazo de CRMA, LION Publishers y asociaciones de editores similares.

**Average Rating:** 4.8/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate Broadstreet?

- **Facilidad de administración:** 9.6/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 9.9/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 9.4/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 9.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Broadstreet?

- **Vendedor:** [Broadstreet Ads](https://www.g2.com/es/sellers/broadstreet-ads)
- **Año de fundación:** 2012
- **Ubicación de la sede:** Red Bank, NJ
- **Twitter:** @Broadstreetads  
590 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf7c5cb73203f825fe3cd98b23b71adcf5213cd80ed4d5a018fd4f4b969daa90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2779023%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Editor
- **Top Industries:** Editorial, Medios en línea
- **Company Size:** 98% Small, 2% Medium

#### What Are Recent G2 Reviews of Broadstreet?

**["Necesario"](https://www.g2.com/es/survey_responses/broadstreet-review-8718782)**

**Rating:** 5.0/5.0 stars

_— Megan M._

[Read full review](https://www.g2.com/es/survey_responses/broadstreet-review-8718782)

**["Un servidor de anuncios con soporte técnico humano real."](https://www.g2.com/es/survey_responses/broadstreet-review-7949724)**

**Rating:** 5.0/5.0 stars

_— Stacy N._

[Read full review](https://www.g2.com/es/survey_responses/broadstreet-review-7949724)

#### What Are G2 Users Discussing About Broadstreet?

- [¿Para qué se utiliza Broadstreet?](https://www.g2.com/es/discussions/what-is-broadstreet-used-for)

### [MonetizeMore](https://www.g2.com/es/products/monetizemore/reviews)

MonetizeMore es un Socio de Publicación Certificado por Google que ha creado una plataforma de tecnología publicitaria galardonada (PubGuru) para empoderar a los editores web y desarrolladores de aplicaciones. Más de 1000 editores digitales confían en nosotros para gestionar la optimización de sus ingresos publicitarios en 40 países.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate MonetizeMore?

- **Facilidad de administración:** 9.2/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 10.0/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 9.4/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind MonetizeMore?

- **Vendedor:** [MonetizeMore](https://www.g2.com/es/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Año de fundación:** 2010
- **Ubicación de la sede:** White Rock, CA
- **Twitter:** @monetizemore  
3,970 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b096b5a82034756f861ad97ecd436cf838c01a0ced393213fcb06211c82d71d4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonetizemore&secure%5Burl_type%5D=linkedin_company_website)  
78 empleados en LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 26% Medium

#### What Are Recent G2 Reviews of MonetizeMore?

**["Grupo altamente capacitado"](https://www.g2.com/es/survey_responses/monetizemore-review-6594261)**

**Rating:** 5.0/5.0 stars

_— Alex Z._

[Read full review](https://www.g2.com/es/survey_responses/monetizemore-review-6594261)

**["Socios esenciales para la gestión de inventario"](https://www.g2.com/es/survey_responses/monetizemore-review-7169849)**

**Rating:** 5.0/5.0 stars

_— Wellington P._

[Read full review](https://www.g2.com/es/survey_responses/monetizemore-review-7169849)

#### What Are G2 Users Discussing About MonetizeMore?

- [¿Para qué se utiliza MonetizeMore?](https://www.g2.com/es/discussions/what-is-monetizemore-used-for)

### [Kevel](https://www.g2.com/es/products/kevel/reviews)

Kevel ofrece las APIs de infraestructura necesarias para construir rápidamente plataformas publicitarias personalizadas para listados patrocinados, promociones internas, anuncios nativos y más, permitiendo a las marcas generar nuevos ingresos de una manera centrada en el usuario. Kevel está comprometido con la visión de que cada minorista y editor en línea debería poder añadir fuentes de ingresos publicitarios centradas en la privacidad y recuperar Internet de Google, Amazon, Facebook y otros monopolios digitales. Clientes como Ticketmaster, Yelp, Strava, Klarna y muchos más ya han lanzado plataformas publicitarias exitosas en Kevel.

**Average Rating:** 4.5/5.0

**Total Reviews:** 43

#### How Do G2 Users Rate Kevel?

- **Facilidad de administración:** 8.3/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 9.6/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.0/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Kevel?

- **Vendedor:** [Kevel](https://www.g2.com/es/sellers/kevel)
- **Año de fundación:** 2010
- **Ubicación de la sede:** Durham, North Carolina
- **Twitter:** @kevelapi  
1,916 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a5be7e09c5fdf90a50f6d8f87a9d6752b6d93fe22dea20b8613b2280639c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1717780%2F&secure%5Burl_type%5D=linkedin_company_website)  
173 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad
- **Company Size:** 49% Small, 42% Medium

#### What Are Recent G2 Reviews of Kevel?

**["Buena tecnología publicitaria"](https://www.g2.com/es/survey_responses/kevel-review-9122290)**

**Rating:** 5.0/5.0 stars

_— Jitendra k._

[Read full review](https://www.g2.com/es/survey_responses/kevel-review-9122290)

**["Ha sido una gran experiencia y fácil de comenzar."](https://www.g2.com/es/survey_responses/kevel-review-5174661)**

**Rating:** 4.5/5.0 stars

_— Daniel N._

[Read full review](https://www.g2.com/es/survey_responses/kevel-review-5174661)

#### What Are G2 Users Discussing About Kevel?

- [¿Para qué se utiliza Kevel?](https://www.g2.com/es/discussions/what-is-kevel-used-for)

### [Insticator](https://www.g2.com/products/insticator/reviews)

At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Insticator?

- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Insticator?

- **Seller:** [Insticator](https://www.g2.com/sellers/insticator)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f540812708ad81af3cb1b2e5fc76958955f63470a17fd0daefb113c6ff846875&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2757474%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 57% Small, 43% Medium

#### What Are Recent G2 Reviews of Insticator?

**["It was a great experience to work on such an interective tool."](https://www.g2.com/survey_responses/insticator-review-4202006)**

**Rating:** 5.0/5.0 stars

_— Sanket A._

[Read full review](https://www.g2.com/survey_responses/insticator-review-4202006)

**["It's been a favorable experience working with insticator"](https://www.g2.com/survey_responses/insticator-review-7331681)**

**Rating:** 5.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/insticator-review-7331681)

#### What Are G2 Users Discussing About Insticator?

- [What is Insticator used for?](https://www.g2.com/discussions/what-is-insticator-used-for)

### [Perion One](https://www.g2.com/products/perion-one/reviews)

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

**Average Rating:** 4.0/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Perion One?

- **Ease of Admin:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Perion One?

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website)  
668 employees on LinkedIn®
- **Ownership:** NASDAQ: PERI

#### Who Uses This Product?

- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Perion One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms.
- Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time.
- Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms.
- Users praise the **great customer support** of Perion One, enhancing their overall service experience.
- Users value the **customization** options in Perion One, finding them essential for daily data management.

##### Cons

- Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions.
- Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions.
- Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost.
- Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels.

#### What Are Recent G2 Reviews of Perion One?

**["Easy to Use & Customer Centric Platform"](https://www.g2.com/survey_responses/perion-one-review-10732486)**

**Rating:** 4.0/5.0 stars

_— Stelios K._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486)

**["Streamlines Work"](https://www.g2.com/survey_responses/perion-one-review-7712988)**

**Rating:** 5.0/5.0 stars

_— Maddy B._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988)

#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for)

### [EXADS](https://www.g2.com/products/exads/reviews)

EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks!

**Average Rating:** 5.0/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate EXADS?

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind EXADS?

- **Seller:** [EXADS](https://www.g2.com/sellers/exads)
- **Year Founded:** 2013
- **HQ Location:** Sandyford, IE
- **Twitter:** @exads  
90 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=db79bc0022146dea4011455be45bf2aafcfd06ea3dd506ecb479775a1d1bb875&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexads%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 75% Medium, 19% Small

#### What Do G2 Reviewers Say About EXADS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive setup** of EXADS, appreciating the simplicity of implementing their white-label ad serving technology.
- Users appreciate the **ease of use** of EXADS, highlighting its responsive setup process and user-friendly interface.
- Users love the **easy setup** of EXADS, finding it very responsive and quick to implement.
- Users find EXADS to be **very responsive and easy to set up** , enhancing their overall experience effortlessly.
- Users find the **responsive and easy setup** of EXADS' user interface highly beneficial for their ad serving needs.

#### What Are Recent G2 Reviews of EXADS?

**["complete ad server solution an campaign management system"](https://www.g2.com/survey_responses/exads-review-11236631)**

**Rating:** 5.0/5.0 stars

_— Benoit C._

[Read full review](https://www.g2.com/survey_responses/exads-review-11236631)

**["Robust white label solution for your DSP"](https://www.g2.com/survey_responses/exads-review-9129573)**

**Rating:** 5.0/5.0 stars

_— Ana S._

[Read full review](https://www.g2.com/survey_responses/exads-review-9129573)

#### What Are G2 Users Discussing About EXADS?

- [What is EXADS used for?](https://www.g2.com/discussions/what-is-exads-used-for)

### [DanAds](https://www.g2.com/es/products/danads/reviews)

DanAds es la empresa líder mundial de SaaS que empodera a empresas de todos los tamaños con una plataforma de publicidad de autoservicio intuitiva, escalable y automatizada que utiliza IA y aprendizaje automático para simplificar la compra de medios y fomentar un crecimiento medible a través de tecnología de vanguardia. En 2013, dos emprendedores suecos hicieron una pregunta audaz: "¿Y si los editores pudieran gestionar su propia infraestructura publicitaria, automatizada, transparente y en sus propios términos?" Esa pregunta inspiró a Peo Persson e Istvan Beres a fundar DanAds años antes de que el autoservicio se convirtiera en una tendencia de la industria. Desde el principio, su visión fue clara: construir herramientas que permitieran a los editores y anunciantes evitar las ineficiencias de las agencias de publicidad y la tecnología tradicionales.

**Average Rating:** 4.3/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate DanAds?

- **Facilidad de administración:** 8.4/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 9.3/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.4/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind DanAds?

- **Vendedor:** [DanAds](https://www.g2.com/es/sellers/danads)
- **Sitio web de la empresa:** danads.com
- **Año de fundación:** 2013
- **Ubicación de la sede:** New York, NY
- **Twitter:** @danadsselfserve  
1,533 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=712f1c1bc7526d7ed2544ea1221bb3edd538e110d411b4b042f8bd6ef4300bbe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdanads%2F&secure%5Burl_type%5D=linkedin_company_website)  
110 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Medios en línea
- **Company Size:** 41% Large, 34% Medium

#### What Do G2 Reviewers Say About DanAds?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran al **equipo amigable y dedicado** en DanAds, mejorando la colaboración y promoviendo integraciones exitosas.
- Los usuarios valoran el **apoyo al crecimiento empresarial** del equipo dedicado de DanAds, mejorando las capacidades de autoservicio y la diferenciación competitiva.
- Los usuarios valoran al **equipo amigable y dedicado** en DanAds, mejorando la colaboración y la capacidad de respuesta a los comentarios.
- Los usuarios elogian la **excelente gestión de cuentas** de DanAds, destacando el apoyo y la colaboración en el crecimiento empresarial.
- Los usuarios valoran el **soporte al cliente receptivo** de DanAds, mejorando su experiencia de integración y adopción.

##### Cons

- Los usuarios experimentan **un mal servicio al cliente** debido a los retrasos por diferencias horarias y el seguimiento inconsistente de los problemas técnicos.
- Los usuarios notan **problemas de gestión de cuentas** debido a la alta rotación, pero DanAds está mejorando al alinearse con los gerentes senior.
- Los usuarios encuentran desafiante gestionar **campañas más grandes con múltiples elementos de línea** en DanAds si tienen experiencia en la compra de medios tradicionales.
- Los usuarios encuentran **problemas de gestión de campañas** con DanAds, especialmente al intentar escalar campañas publicitarias más grandes para compradores experimentados.
- Los usuarios sienten que hay una necesidad de mejorar las **herramientas de gestión de datos** en DanAds para mejorar las operaciones comerciales y el marketing.

#### What Are Recent G2 Reviews of DanAds?

**["Asombroso apoyo y disponibilidad durante todo el proyecto."](https://www.g2.com/es/survey_responses/danads-review-10597541)**

**Rating:** 4.5/5.0 stars

_— Vincent M._

[Read full review](https://www.g2.com/es/survey_responses/danads-review-10597541)

**["Una asociación revolucionaria: DanAds y Opera Ads ofrecen un valor excepcional"](https://www.g2.com/es/survey_responses/danads-review-8515530)**

**Rating:** 4.0/5.0 stars

_— Usuario verificado en Marketing y publicidad_

[Read full review](https://www.g2.com/es/survey_responses/danads-review-8515530)

#### What Are G2 Users Discussing About DanAds?

- [What does Danads do?](https://www.g2.com/es/discussions/what-does-danads-do)
- [What is the use of Danads?](https://www.g2.com/es/discussions/what-is-the-use-of-danads)
- [What is a self-serve ad platform?](https://www.g2.com/es/discussions/what-is-a-self-serve-ad-platform)
- [What is DanAds?](https://www.g2.com/es/discussions/what-is-danads)

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[Browse Publisher Ad Server Themes](/categories/publisher-ad-server/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated November 8, 2024

Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information

Show More

### Publisher Ad Server Topics

- [What is an Ad Server? ](#what-is-an-ad-server)
- [Why do Publishers Need Ad Servers?](#why-do-publishers-need-ad-servers)
- [What are the Common Features of Publisher Ad Server Software?](#what-are-the-common-features-of-publisher-ad-server-software)
- [What are the Benefits of Publisher Ad Server Software?](#what-are-the-benefits-of-publisher-ad-server-software)
- [Who Uses Publisher Ad Server Software?](#who-uses-publisher-ad-server-software)
- [Challenges with Publisher Ad Server Software](#challenges-with-publisher-ad-server-software)
- [Which Companies Should Buy Publisher Ad Server Software?](#which-companies-should-buy-publisher-ad-server-software)
- [How to Buy Publisher Ad Server Software?](#how-to-buy-publisher-ad-server-software)
- [How to choose the best Publisher Ad Server Software?](#how-to-choose-the-best-publisher-ad-server-software)

[
### Publisher Ad Server Topics
Expand/Collapse ](#)
- [What is an Ad Server? ](#what-is-an-ad-server)
- [Why do Publishers Need Ad Servers?](#why-do-publishers-need-ad-servers)
- [What are the Common Features of Publisher Ad Server Software?](#what-are-the-common-features-of-publisher-ad-server-software)
- [What are the Benefits of Publisher Ad Server Software?](#what-are-the-benefits-of-publisher-ad-server-software)
- [Who Uses Publisher Ad Server Software?](#who-uses-publisher-ad-server-software)
- [Challenges with Publisher Ad Server Software](#challenges-with-publisher-ad-server-software)
- [Which Companies Should Buy Publisher Ad Server Software?](#which-companies-should-buy-publisher-ad-server-software)
- [How to Buy Publisher Ad Server Software?](#how-to-buy-publisher-ad-server-software)
- [How to choose the best Publisher Ad Server Software?](#how-to-choose-the-best-publisher-ad-server-software)

## Learn More About Publisher Ad Server Software

### What is an Ad Server? 

An ad server is a fundamental [advertising technology](https://www.g2.com/articles/history-of-advertising) responsible for placing ads on websites and apps. It manages and delivers digital ads, ensuring they reach the right audiences. Publisher ad servers store ad data and distribute ads across multiple platforms, tracking impressions, clicks, and other vital statistics. They can also target specific ads to users based on predefined criteria, enhancing relevance and engagement.

Two main types of publisher ad server software exist: hosted solutions, which are maintained by a third party, and self-hosted solutions, managed in-house on a private server. Selecting the top publisher ad servers depends on your business needs, considering factors such as scalability and user features. The best publisher ad server software offers seamless integration with ad networks, robust analytics, and advanced targeting, positioning it as a critical tool in optimizing ad effectiveness and revenue.

### Why do Publishers Need Ad Servers?

Ad servers are essential for publishers aiming to monetize digital content effectively. Here’s a closer look at why publishers rely heavily on ad server technologies.

- **Efficient ad management:** Ad servers automate the delivery and tracking of ads, enabling publishers to manage diverse ad formats with ease and precision. This automation ensures that [advertising](https://www.g2.com/articles/types-of-advertising) efforts are both scalable and efficient.
- **Maximizing revenue streams:** By connecting with a larger pool of advertisers and managing inventory effectively, ad servers help publishers increase their revenue potential through targeted ad placements and competitive pricing strategies.
- **Real-time analytics and reporting:** Ad servers provide detailed insights into campaign performance, allowing publishers to make data-driven decisions. This real-time feedback loop helps optimize ad strategies for better engagement and profitability.
- **Inventory control and pricing:** With an ad server, publishers can maintain control over their ad inventory and set pricing strategies that align with their financial goals, ensuring transparent and profitable ad operations.
- **Integration with ad networks and exchanges:** Ad servers support seamless integration with various ad networks and exchanges, broadening exposure to potential advertisers and enhancing ad fill rates, which boosts overall revenue.
- **Strategic advantage:** Ad servers enable effective [app monetization strategies](https://www.g2.com/articles/app-monetization), ensuring publishers remain agile and competitive.

### What are the Common Features of Publisher Ad Server Software?

The following are some core features within publisher ad server programs that can help users identify if this type of software will meet their business needs:

- **Ad creation and management:** Publisher ad servers enable efficient creation and management of ads and campaigns. They facilitate inventory sales through ad networks, bundling ad units across publishers for advertisers.
- **Third-party integrations:** The best ad server software integrates easily with third-party ad networks and exchanges, offering proprietary ad inventory. They often function as SSPs, allowing real-time, impression-based marketplace transactions.
- **Ad automation:** Top publisher ad servers automate ad deployment to achieve campaign goals such as views and clicks. They have customizable settings (e.g., time frame, location) that align with business objectives and require minimal user intervention.
- **Tracking and analytics:** Publisher ad server software provides robust analytics for tracking ad performance and revenue generation. These tools offer insights into audience behavior to inform future ad strategies and enhance effectiveness.

### What are the Benefits of Publisher Ad Server Software?

Ad server software has many benefits, whether for a small company with a limited budget or large conglomerates. Below are some examples: 

- **Easy implementation:** This software often requires little setup. Once bought, the total onboarding to publishing time is relatively short. This helps the publisher move quickly and efficiently in starting revenue flow. 
- **Simple publishing tools:** Publisher ad server software's goal is to generate revenue from advertisements. However, the goal is also to save time and effort to maximize profit. Therefore, the simplicity of a single dashboard to run all elements of a campaign is preferred. 
- **Diverse revenue stream:** Publishers are often reliant on a singular method of income. These tools allow them to incorporate different types of ads digitally (also in multiple formats) to bring a more consistent revenue stream. 

### Who Uses Publisher Ad Server Software?

While multiple stakeholders can use publisher ad server software, its purpose is very specific. 

- **Marketing professionals:** The entire purpose of this software is to create an easy and accessible way to manage advertisements across a variety of channels, regardless of industry. This could mean anyone with the ability to learn how to use the software can, but more often than not, a marketing or social media professional would be tasked with this role. 
- **Growth marketing managers:** Creating and publishing ads that meet the requirements, publication on an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics. 

### Challenges with Publisher Ad Server Software

Below are the top challenges of using these tools:

- **Finding the right publisher:** It’s common experience to look for the right fit for any software that is well-trusted and has a good reputation. Publisher ad servers are no different, especially since they are attached to revenue goals. Be sure to check if the functionality suits the business needs and that the server is financially stable to facilitate a smooth payout. 
- **ROI:** Since an ad server is used to create an alternative revenue stream, the main goal is actually to make money. One should ask if the [return on investment (ROI)](https://www.g2.com/glossary/return-on-investment-definition) is worth the software. It’s crucial to monitor the targeting and performance, which can affect revenue goals. 

### Which Companies Should Buy Publisher Ad Server Software?

- **Digital marketing agencies or services:** Creating advertisements (via native or mobile) costs time and money. Some agencies and independent services provide end-to-end creation, campaign deployment, and monetization services, so they’ll need to utilize publisher ad servers to generate additional revenue for clients. Depending on the type of agency and the type of ad goals one is trying to accomplish, it could be more cost-effective to use this type of service. 
- **Any business looking to increase digital ad revenue:** Because of its simplicity, a publisher ad server can be utilized by many different industries and businesses. Any [type of digital ad](https://www.g2.com/articles/types-of-advertising) (mobile, native, digital, out-of-home, display, etc.) can be created and run from a publisher ad server. Finding software solutions to speed up that process without compromising the product can be invaluable. 

### How to Buy Publisher Ad Server Software?

Start by systematically approaching the purchase of top publisher ad server software to ensure alignment with business goals and requirements. Follow these steps for gathering requirements, comparing products, and making informed decisions.

- **Requirements gathering (RFI/RFP):** Identify software that enables digital publishers to monetize their websites effectively through online ads. Ensure the product aligns with core business objectives.
- **Create a long list:** Start by understanding which products don't meet your key needs. Focus on essential features—like publishing channels and content types—and exclude options lacking these. Remember, if a product offers non-essential, unique features that don't align with primary goals, it's prudent to exclude it.
- **Create a Shortlist:** Select products that closely match your necessary features and business requirements. Utilize reviews and third-party evaluations to refine your choices further and ensure reliability.
- **Conduct Demos:** Opt for free trials, often between one week and a month, to evaluate how the software suits your needs. Use this period to assess features and prepare questions crucial to your purchasing decision. Review tiered pricing plans to ensure they align with your business size and needs during discussions with sales contacts.

### How to choose the best Publisher Ad Server Software?

Selecting the best publisher ad server software involves careful consideration and collaboration with internal teams to match the software's capabilities with business needs. Follow these outlined steps to make a wise investment.

- **Choose a selection team:** Involve key internal stakeholders, like managers and department heads, in the purchasing decision to align strategy and ensure transparency in cost and implementation. Consider both financial implications and implementation timelines.
- **Negotiation:** While negotiation may not always be necessary, never compromise on essential features, add-ons, or services. Evaluate extra costs for potentially beneficial features and attempt to include them in the base package where possible.
- **Final decision:** Base the decision on aligning with business objectives and staying within budget. Ensure all stakeholders agree on how this software will enhance business outcomes.

_Researched and written by_ [_Victoria Blackwell_](https://research.g2.com/insights/author/victoria-blackwell)