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IM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/17/2023

"Cost Effecitve, Effecient Intelligence System"

3.5/5

What do you like best about SAS Customer Intelligence 360?

Insights & Reporting Improvements is really a big leap towards Custom Task Performance Analytics Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Complexity and Integration: Setting up the platform can be complex and time-consuming, particularly without extended trial periods Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for sharing your feedback on SAS Customer Intelligence 360! We’re glad you find the case studies helpful for relating to real-world scenarios. We appreciate your input on pricing and will keep this in mind as we continue to enhance the value we provide.

AN

Alexander N.

Head of Marketing Automation

Enterprise (> 1000 emp.)

5/6/2025

"Innovative MarTech solution"

5/5

What do you like best about SAS Customer Intelligence 360?

That it‘S Cloud based and New Features are coming frequently Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Inconsistency in UI

Performance Issues

Notes are missing in new Tool

Export preview is missing

Language Setting leads to errors due to German Special caracters Like ö ä ü Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for sharing your thoughts on SAS Customer Intelligence 360! We're glad to hear you value the cloud-based functionality, frequent feature updates, and seamless multichannel integration. Your feedback is greatly appreciated and will help guide future enhancements as we continue to improve the platform for all users.

WK

wooyong k.

Small-Business (50 or fewer emp.)

5/6/2025

"ent to end tool"

4.5/5

What do you like best about SAS Customer Intelligence 360?

I can view of customer's minds deeply and their hidden thinking. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

It has some complex menu. i want to access my favorite menu easily. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for sharing your feedback on SAS Customer Intelligence 360! We're glad it's helping you uncover deep customer insights and better understand their journey on your website. We appreciate your note about menu complexity and will take this into account as we explore ways to enhance the overall user experience.

SI

SANJAY M I.

Manager

Small-Business (50 or fewer emp.)

11/16/2024

"Best open analytics and data management tool ever"

4.5/5

What do you like best about SAS Customer Intelligence 360?

The customer view is best ibn this they provide 360 degree view of customersi, it helps to analyze the customer data.It is easy to use because it style is good , and it can be easily implemented . customer support is also good for this, i use it frequently Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

The SAS customer intelligence 360 is little bit expensive Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for the review - data and analytics is indeed at the core of our offering!

MG

Matilda G.

Chief Operations Officer

Mid-Market (51-1000 emp.)

8/12/2024

"Full control of your online campaigns"

4.5/5

What do you like best about SAS Customer Intelligence 360?

Personalization of content and integration of my own and third-party channels have allowed me to reach my target audience and optimize my results. Another feature that I highlight is email delivery, which met my expectations and the opening rate is satisfactory. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

I use this platform on a daily basis and the only setbacks I have faced are the lack of updates to some integrations. Technical support has assisted me on several occasions and I must say that the service is good although not excellent as they take a while to respond. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

By concentrating all of my marketing tools in one place, SAS has become my analytics dashboard, because I can visualize the performance of my campaigns in real time. The platform presents the data that I would obtain manually, if I were to review my platforms one by one. It makes it easier for me to interpret the data, and to optimize our sales system. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for the detailed and thoughtful review! We're so glad to hear that the content personalization, cross-channel integration, and real-time performance insights are helping you reach your goals more efficiently. We appreciate your feedback on integration updates and support response times—it’s valuable input as we continue to improve the CI 360 experience.

NM

Nicole M.

Account Director

Small-Business (50 or fewer emp.)

8/7/2024

"SAS helps you better understand your web traffic"

4.5/5

What do you like best about SAS Customer Intelligence 360?

This platform allows me to better understand our web traffic as it integrates with our main sources: Google, Meta. I can observe more closely and in detail the consumer's behavior during the sales journey. This helps me to try to identify the key or strategic points that are useful for generating sales. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

It does require some setup and integrations to make it worth the price. Yes, there is a learning curve to go through to get started with this platform. So no, I wouldn’t say it’s an easy tool to use. It does take time to learn how to use it. Luckily, the sales team was always on top of my tickets and throughout the implementation process so it wasn’t a heavy burden for me to integrate this tool into my campaigns. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

It has helped me to better manage the budget of my online advertising campaigns. Being able to have a complete view of my metrics and the actions of my consumers allows me to make better decisions and focus my efforts on specific targets that generate better results. In addition, the calculation, analysis, scoring and prediction tools within the platform are very useful. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for sharing such a thoughtful review! We're glad to hear that SAS Customer Intelligence 360 is helping you gain deeper insight into your web traffic and consumer behavior, especially across key platforms like Google and Meta. We appreciate your honest feedback on the learning curve—it's great to hear our team was able to support you during setup and implementation.

AN

Ajit N.

User Experience Lead

Mid-Market (51-1000 emp.)

8/29/2024

"powerful tool designed for marketers"

4/5

What do you like best about SAS Customer Intelligence 360?

It is the best marketing tool I have used so far. It has amazing features like advanced analytics, customer journey mapping, and real-time insights that make our marketing campaigns very effective. The user-friendly interface is the cherry on top, making it easy for even non-technical people like me to use it efficiently. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

The steep learning curve, it can be quite overwhelming for new users like me. Also, the high pricing makes it tough for smaller businesses to afford. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

It's solving major problems for us by providing a complete view of customer behavior and enabling personalized experiences across multiple channels. This helps us understand our customers better and engage them in real-time, leading to improved customer satisfaction and loyalty. The powerful analytics and machine learning features allow us to make smarter decisions quickly, ultimately boosting our marketing effectiveness and ROI. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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We're thrilled to hear that you find SAS Customer Intelligence 360 to be the best marketing tool with amazing features and a user-friendly interface. We appreciate your feedback!

IK

Iffat K.

Information Technology Business Analyst

Mid-Market (51-1000 emp.)

10/17/2024

"Review for SAS Customer Intelligence 360"

4/5

What do you like best about SAS Customer Intelligence 360?

Helps us understand what customers really want. Explore actions, lets you create models, design flows, create new decisions, new rules and assignments. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Bit complex to set up

Free trial isnt long enough to understand the vast benefits of the sas platform

Interface isnt very intuitive sometimes takes longer to upload

Mobile functionality is limited and ve try slow Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for sharing how SAS Customer Intelligence 360 is benefiting you by helping to understand customer behavior and analyzing data to improve customer engagement with your brand.

US

Verified User in Sports

Mid-Market (51-1000 emp.)

5/7/2025

"Easy to use, everything in one environment"

4/5

What do you like best about SAS Customer Intelligence 360?

Really easy to use for both data specialists and marketeers. Also great that you can orchestrate all different channels from 1 environment. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

For smaller companies it is sometimes too much. Also the help with integrations with external data environments are difficult to set up. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for sharing how SAS Customer Intelligence 360 is helping you orchestrate all channels from one environment. We are committed to providing solutions that meet the needs of businesses of all sizes.

DK

Dilip K.

Market Research Analyst

Mid-Market (51-1000 emp.)

6/27/2024

"Personalized Customer experience via SAS Customer Intelligence 360"

4/5

What do you like best about SAS Customer Intelligence 360?

The best part of SAS customer intelligence 360 is that it provided me holistic view of how customer interacts and that helped me build customized content for customers to help and grow in business. While set up, it was simple to integrate and got support whenever neeeded from SAS Team like i was facing challenges in integrating with tool. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Pricing is a bit on higher side which can be reduced so that it can be utilized by small businesses. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

I had to understand the customer and their experience for which I used to collect a lot of data and for each customer. Thios was time consuming and a lot of analysis required. I then started using SAS Customer Intelligence 360 which provided me a platform to feed my data and provided real time view of how customer interacts and this gave me opportunity to improve my market analysis and helped me build customized products for customers. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you so much for your thoughtful review! We're glad SAS Customer Intelligence 360 is helping you deliver more personalized customer experiences and streamline your analysis. Your feedback on pricing is appreciated and helps us continue evolving to meet the needs of all businesses.