I find SAS Customer Intelligence 360 easy to use. It's absolutely simple to share client data, allowing clients to do their own personalization with emails and mobile notifications. The market can flow smoothly with this. It's easy to get new clients and work with them, as it feels friendly and positive. Overall, it's a good software. Review collected by and hosted on G2.com.

So far no issue Review collected by and hosted on G2.com.

cross-channel support and ID stitching that enables user identification. Strong Support and Consulting (also locally). Review collected by and hosted on G2.com.

Limited availability of new channels in all features (journeys), reaction and development of standard features in other SW - A/B Testing in Email, STOs, Journeys, etc. Review collected by and hosted on G2.com.

SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels Review collected by and hosted on G2.com.

SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and manipulation Review collected by and hosted on G2.com.

Build customer journeys without moving data to SAS Review collected by and hosted on G2.com.

Getting things to market is a little slow Review collected by and hosted on G2.com.

The best part is the integration of AI-driven decisioning with campaign execution. Being able to test, optimize, and automate offers across web, email, and mobile in a single platform has significantly improved our marketing agility. Review collected by and hosted on G2.com.

One downside is the learning curve—SAS CI 360 is a powerful tool, but it can be complex for new users without a background in analytics or marketing automation. More intuitive onboarding and documentation would be helpful. Review collected by and hosted on G2.com.

SAS Customer Intelligence 360 has differentiating flexibility to create marketing strategies. A walkthrough of customer behaviour will enable us to better tailor campaigns. Replicative tasks are much better minimized by built in automation of the system. It’s really convenient as it allows you test multiple campaign versions and be able to easily see what works best. Furthermore, its predictive tools are very good in improving audience targeting and increasing engagement rates. Review collected by and hosted on G2.com.

A downside of SAS Customer Intelligence 360 is that some of campaign management seems to be tight. Although it can give you good insights, it’s not always obvious how to alter the campaign midstream. Besides, some features take additional steps that would slow down execution, especially in a setting where fast changes are required. Additionally, other workflows are set up whereby time is spent for adjustments, leaving less flexibility. At times, these issues have become problematic in keeping up with changing marketing needs. Review collected by and hosted on G2.com.

Flexibility of the tool, ease of use and intuitive usage of the tool. Review collected by and hosted on G2.com.

license fee and the cost of it. Other vise it is a great tool. Review collected by and hosted on G2.com.

The best thing is that can adapt to our needs and that it's highly customizable so that we can make our channels work when they are not directly integrated into CI360. Review collected by and hosted on G2.com.

The Inconsistency in the UI is one if the things I really dislike.

Some windows look different even though it has the same functions.

Sometimes you can click on something to select the item and sometimes you can't.

Sometimes the Buttons are round sometimes they are not.

There is no Export Preview anymore.

Language Setting don't change the language. Review collected by and hosted on G2.com.

AI-Driven Customer Journey Optimization

CI360 allows marketers to design and optimize complex, multichannel customer journeys using real-time data and predictive analytics. Its ability to make intelligent decisions at each touchpoint is a game-changer. Review collected by and hosted on G2.com.

Steep Learning Curve

Despite offering no-code/low-code features, CI360 can be complex for new users—especially those without a background in analytics or data-driven marketing. Training is often required to get the most out of it. Review collected by and hosted on G2.com.

I have been working in a outsourcing company that sells services and products to insurance customers. As part of my job, I encounter different hardships in my past workflows especially in the part of managing cuatomer retention and driving an advocacy programs for them to come back to ghe company I work for. This software has been a reliable friend whenever I need to make recommendations and implement actions. Review collected by and hosted on G2.com.

There are times that labels graphic outputs tend overlap with each other. When that happens, it gets stressful to work with. Review collected by and hosted on G2.com.